Far East Insurance Marketing

What Far East Insurance Marketing does

Far East Insurance Marketing is a private, Texas-based insurance agency operating as a Managing General Agent (MGA) that provides independent insurance agents with access to a competitive commercial property and casualty marketplace. The company historically focused on a narrow set of verticals — apartments, condo associations, hotels and motels, restaurants, lessor's risk, supermarkets, gas stations, distributors/wholesalers, light manufacturing, and other BOP/CPP businesses — earning commissions on placements rather than underwriting risk directly. It holds California Department of Insurance License #0705050 and Texas Department of Insurance License #1818347, and reports 1-10 employees.

The company has been fully integrated into Novatae Risk Group, a Dallas-headquartered specialty insurance platform (12700 Park Central Drive, Suite 1300). Post-integration, Far East's product surface expanded materially: independent agents it serves now have access to 11 MGA programs (including Allied Assisted Living, Allied Healthcare, Animal Mortality, Builders' Risk, Contractors Guard, Convenience Store, Fine Art & Specie, Flood, Miscellaneous Professional Liability, and Private Client Solutions) and 10 lines of coverage spanning cyber, environmental, E&O, garage, casualty, marine, management liability, property, specialty products, and workers' compensation. Far East operates on a transaction-fee revenue model, with marketing conducted through Novatae's corporate website and standard CTAs (Get a Quote, Find a Broker, File a Claim, Make a Payment). No proprietary technology stack, AI capabilities, funding history, or disclosed financials are available in the source material, limiting standalone financial visibility.

Name

Far East Insurance Marketing

Legal name

Far East Insurance Marketing

Website

https://fareastins.com

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Far East Insurance Marketing is a Texas-based Managing General Agent, now part of Novatae Risk Group, providing independent insurance agents access to commercial property and casualty marketplace across hospitality, real estate, retail, and light manufacturing verticals.

Ownership category

akta.pro rank

Product category

Managing General Agent Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial property insurance
• Managing general agent
• Casualty insurance programs
• Independent agency distribution
• Specialty insurance programs

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Marketing and Distribution: Operates as a Managing General Agent (MGA) providing a competitive marketplace for independent agency partners, earning commissions and fees from insurance product placements across commercial lines including property, casualty, and specialty coverages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Far East Insurance Marketing operates as a Managing General Agent (MGA) that gives independent insurance agency partners access to a competitive marketplace for commercial property, casualty, and specialty insurance coverage. The firm distributes 11 industry-specific MGA Programs (such as Allied Healthcare, Builders' Risk, Contractors Guard, Flood Program, and Private Client Solutions) and 10 Lines of Coverage (including Cyber, Environmental, E&O, Property, General Casualty, and Workers' Compensation) to independent agents serving verticals like apartments, condo associations, hotels and motels, restaurants, supermarkets, gas stations, distributors, and light manufacturing. The offering is built around a long-term relationship model emphasizing Better Systems, Higher Profitability, Retention, Trust, and a Code of Ethics.

Product overview

Far East Insurance Marketing operates as a Managing General Agent (MGA) within the Novatae Risk Group, providing independent insurance agencies with access to a competitive marketplace through multiple specialized programs. The company offers a portfolio of 11 MGA Programs covering specific industries and risk categories (assisted living facilities, healthcare, animal mortality, builders' risk, contractors, convenience stores, fine art, flood, professional liability, and private client solutions) and 10 Lines of Coverage spanning cyber, environmental, E&O, casualty, marine, property, and workers' compensation insurance. Far East's model focuses on providing independent agency partners with Better Systems, Higher Profitability, Retention support, Trust, and a Code of Ethics, serving various commercial segments including apartments, condo associations, hotels, restaurants, retail, gas stations, distributors, light manufacturing, and BOP/CPP businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Allied Assisted Living Facility Program MGA insurance program tailored to the unique risks of assisted living facilities, providing coverage for the healthcare and senior-living segment. Targeted at independent agents placing assisted living business.
• Allied Healthcare Healthcare-focused MGA insurance program offering coverage for various allied health service providers.
• Animal Mortality Specialty MGA program covering mortality risks for animals in various settings.
• Builders' Risk MGA program providing property coverage for buildings under construction, protecting against damage during the building process.
• Contractors Guard Contractors insurance MGA program providing coverage for construction-related risks and liabilities.
• Contractors Guard Construction Defect Program Specialized MGA coverage addressing construction defect liabilities for contractors.
• Convenience Store Retail insurance MGA program tailored for convenience stores, covering the unique business risks of the convenience-retail segment.
• Fine Art & Specie High-value MGA coverage for fine art collections and specie (valuable items).
• Flood Program Flood insurance MGA program providing coverage for flood-related property damage.
• Miscellaneous Professional Liability Program (MPL) MGA professional liability coverage for professions not addressed by standard errors and omissions policies.
• Private Client Solutions MGA program providing high-net-worth personal insurance solutions for individual clients with substantial assets.
• Cyber & Privacy Liability Line of coverage for cyber risks, data breaches, and privacy liability exposures.
• Environmental Line of coverage for environmental hazards and pollution-related liabilities.
• Errors & Omissions Professional liability line of coverage protecting against claims of negligence or inadequate work.
• Garage Liability Line of coverage for automotive-related businesses including dealerships and repair shops.
• General Casualty

Segments10 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Novatae Risk GroupcoreStrategic or Co-development PartnerFar East Insurance Marketing is now fully integrated as part of Novatae Risk Group, gaining access to their broader portfolio of MGA programs, specialty insurance solutions, and multi-carrier marketplace capabilities. The integration combines Far East's focus on independent agency partnerships with Novatae's comprehensive insurance platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brown & Riding Insurance Services: Wholesale insurance broker and program manager providing specialty and excess & surplus lines to retail agents. Comparable in deploying multi-carrier MGA-style programs to independent agents across niche commercial verticals.
• Burns & Wilcox: National wholesale insurance broker and MGA specializing in commercial and personal lines for independent agents. Closely comparable MGA-plus-wholesale model serving specialty verticals including hospitality, real estate, and light commercial.
• IMCI (Insurance Management Consultants Inc.): MGA providing commercial P&C programs to retail agents, with strength in habitational, hospitality, and small commercial. Comparable in verticalized MGA distribution through independent agency partners.

Broad incumbents

• RPS (Risk Placement Services): Major wholesale broker and MGA offering specialty commercial lines to retail agents. Direct overlap in hospitality, restaurants, real estate, and BOP/CPP placements distributed through independent agents.
• CRC Group: Wholesale specialty insurance broker and MGA platform serving retail agents across many E&S and specialty lines. Direct overlap in hospitality, restaurants, real estate, and commercial package placements.
• Crump Life Insurance Services / Crump Group: Wholesale distributor and MGA offering property, casualty, and specialty programs to independent agents. Comparable in multi-vertical specialty distribution through independent agency channels.
• Amwins Group: Largest U.S. wholesale insurance distributor and MGA operator, offering specialty commercial P&C programs across diverse verticals through independent agents. Comparable as a multi-program MGA platform serving independent agents, though Amwins is vastly larger.

Regional players

• Skyward Specialty Insurance Group: Specialty P&C insurer and MGA operator with strong Texas/Southwest footprint serving commercial lines through wholesale and retail distribution. Geographic overlap with Far East's Southwest focus.

Emerging players

• Accelerant Holdings: Data-enabled MGA platform serving specialty commercial lines through appointed agents. Comparable as an MGA distribution model targeting specialty commercial risks via independent agency networks.
• Capstone Underwriters: Specialty MGA focused on commercial P&C programs for independent agents. Comparable as a smaller-scale program administrator operating in commercial package and specialty lines distributed through independent agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/novataeriskgroup
• LinkedInlinkedin.com/company/novatae-risk-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Far East Insurance Marketing