Ski School & Rental Ortisei

What Ski School & Rental Ortisei does

Ski School & Rental Ortisei (Scuola Sci Ortisei / Skischule St. Ulrich) is a privately held, family-operated ski instruction and rental business established in 1935 in Ortisei (St. Ulrich), Val Gardena, South Tyrol, Italy. The company is one of the longest-running ski schools in the Dolomites, holding the 5 Crystals quality seal — the highest tier issued by the South Tyrolean Ski School Association after independent commission inspection — and operates within the Dolomiti Superski ski area, a UNESCO World Heritage Site.

Its service portfolio spans group and private lessons across alpine skiing, snowboarding, cross-country skiing, and specialty disciplines (telemark, freestyle), supplemented by distinctive premium experiences (Dolomites Explorer ski guiding, Snowboard Explorer, Sunrise Skiing, Magical Sunset, Night Sledding on Rasciesa). Supporting services include professional childcare for children aged 3+ (08:30-17:00 with lunch and afternoon activities), the Floc Shuttle transporting children between hotels and slopes (€39/child, free for partner-hotel guests), ski and snowboard equipment rental at three locations, gift vouchers valid for two years, and a family discount program (5% for two group courses, 10% for three or more within the same family). The school also runs a "Local Kids" program serving Val Gardena children from kindergartens, primary and middle schools, and has expanded seasonally into summer activities via MTB School and Adrenalina Dolomites partnerships.

The business model is direct-to-consumer with a B2B2C referral layer through more than 70 partner hotels (2-star to 5-star) and an integrated Dolomiti Superski ski-pass channel. Dynamic pricing raises costs as the start date approaches (binding at booking), with materially higher rates in defined high-season windows (20.12-09.01.2027 and 31.01-27.02.2027). Distribution spans six physical sales points across Ortisei (Piazza Rezia HQ, Mar Dolomit, Seceda valley station, Seiser Alm mountain station, pedestrian zone Catores, Rezia str. 50) plus a 24/7 online booking platform. Leadership is held by President Leo Zambon, Director Alexander Broll, and Technical Director Alex Scapolan. Core technology is limited to a proprietary-feeling online booking/reservation management system; no AI/ML, API, SDK, or ecosystem integrations are publicly disclosed. Core non-customer monetization is supplemented by main sponsors Antolini and Emiliana, with equipment-supporter relationships to Rossignol, Head, Atomic, Salomon and the Tecnica Group.

Name

Ski School & Rental Ortisei

Legal name

Ski School & Rental Ortisei

Website

https://scuola-sci.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Ski School & Rental Ortisei is a family-focused ski and snowboard school founded in 1935 in Ortisei, Val Gardena, serving tourists visiting the Dolomiti Superski area with group and private lessons, equipment rental, childcare, specialty mountain experiences and shuttle services.

Ownership category

akta.pro rank

Product category

Ski Instruction Services

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Ski school services
• Snowboard instruction
• Ski equipment rental
• Alpine ski lessons
• Winter sports training

Headquarters

HQ city

Ortisei

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ski and Snowboard Courses: Group courses and private lessons for ski, snowboard, and cross-country skiing. Dynamic pricing model with prices increasing closer to course start date. Family discounts available (5% for 2 courses, 10% for 3+ courses).
2. Ski Equipment Rental: Quality ski and snowboard rental equipment through affiliated rental shops (Seceda valley station, Mar Dolomit, Piazza Rezia office). Course participants receive 10% discount on rentals.
3. Special Experiences: Specialized experiences including sunrise skiing, magical sunset skiing, night sledding, ski guiding (Dolomites Explorer), snowboard guiding, and telemark lessons offered as premium add-on services.
4. Floc Shuttle Service: Transportation service for children to and from ski courses. €39 per child Monday-Saturday, free for partner hotel guests.
5. Gift Vouchers: Personalized experience vouchers valid for 2 years from issue date, fully transferable.
6. Childcare Services: Professional childcare for children enrolled in ski courses, available from 08:30 with lunch and afternoon activities until 17:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ski School & Rental Ortisei is a winter sports education provider offering group and private ski, snowboard, cross-country, and telemark lessons for all ages and skill levels in Val Gardena, South Tyrol. The school also provides ski and snowboard equipment rental through affiliated shops, professional childcare services, the Floc shuttle for children, specialty experiences (sunrise/sunset skiing, ski/snowboard guiding, night sledding), and gift vouchers. Customers are individual tourists and families visiting the Dolomiti Superski area.

Product overview

The Ski School & Rental Ortisei (Scuola Sci Ortisei / Skischule St. Ulrich) is a traditional ski and snowboard instruction institution established in 1935, operating in Ortisei (St. Ulrich) in Val Gardena, South Tyrol, Italy. The school offers a comprehensive portfolio of winter sports education services centered around group and private lessons for alpine skiing, snowboarding, and cross-country skiing. Core offerings include children's courses (ages 3+), adult courses, and private lessons, supplemented by specialty experiences such as sunrise/sunset skiing, night sledding, ski and snowboard guiding tours (Dolomites Explorer, Snowboard Explorer), and childcare services. The school also provides ski/snowboard equipment rental (operated through a linked entity), gift vouchers, family discount programs, and holiday-specific courses. With over 30 children's ski instructors and a 5-crystal quality award from the South Tyrolean Ski School Association, the school serves the Dolomiti Superski ski area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Family discounts of 5% for 2 courses and 10% for 3+ courses

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• AntolinicoreGTM or Marketing PartnerMain sponsor of the Ski School Ortisei. Antolini is a leading natural stone company based in the Dolomites region.
• EmilianacoreGTM or Marketing PartnerSponsor of the Ski School Ortisei. Emiliana produces oil and fuel products.
• NilsminorGTM or Marketing PartnerSponsor providing ski accessories and equipment support.
• LoackerminorGTM or Marketing PartnerSponsor providing snack and confectionery products.
• MTB SchoolminorStrategic or Co-development PartnerPartner for summer outdoor activities, offering mountain biking school services.
• Hotel Adler Wellness & Sport ResortcoreChannel Partner/ Reseller/ Distributor5-star partner hotel offering luxury accommodation. Provides free Floc shuttle service for ski school guests.
• Hotel Cavallino BiancocoreChannel Partner/ Reseller/ Distributor5-star family hotel partner. Provides free Floc shuttle service for ski school guests.
• Relais Chateaux Hotel Gardena - GrödnerhofcoreChannel Partner/ Reseller/ Distributor5-star Relais Chateaux partner hotel. Provides free Floc shuttle service for ski school guests.
• Hotel Alpin GardencoreChannel Partner/ Reseller/ Distributor5-star partner hotel. Provides free Floc shuttle service for ski school guests.
• Hotel MontchaletcoreChannel Partner/ Reseller/ Distributor5-star partner hotel. Provides free Floc shuttle service for ski school guests.
• Dolomiti SuperskicoreStrategic or Co-development PartnerMain ski area association. The ski school operates within the Dolomiti Superski ski area, one of the largest and most famous ski areas in the world.
• Val Gardena TourismcoreStrategic or Co-development PartnerOfficial tourism organization for Val Gardena, promoting the region including ski school services.
• Adrenalina DolomitesminorStrategic or Co-development PartnerPartner for special experiences including night sledding (Rasciesa) and summer outdoor activities.
• RossignolminorGTM or Marketing PartnerSki equipment supporter providing equipment support and brand partnership.
• HeadminorGTM or Marketing PartnerSki equipment supporter providing equipment support and brand partnership.
• AtomicminorGTM or Marketing PartnerSki equipment supporter providing equipment support and brand partnership.
• SalomonminorGTM or Marketing PartnerSki equipment supporter providing equipment support and brand partnership.
• Tecnica GroupminorGTM or Marketing PartnerSki equipment supporter (includes Nordica, Blizzard, Marker brands).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Blue Tomato Ski School: Austrian-rooted action-sports retailer and ski school operator with a modern, youth-oriented brand. Emerging peer with partial overlap in ski/snowboard instruction and rental, but with a more digital-first, less traditional positioning than Ortisei.

Direct peers

• Noleggio Sci Ortisei (Ortisei Ski Rental): Affiliated rental operation directly linked to the school, sharing the Ortisei brand and sales points. Direct peer in the ski/snowboard rental category at the same locations (Seceda, Mar Dolomit, Piazza Rezia) and bundled to course participants.
• Skischule Obergurgl-Hochgurgl: Austrian ski school in a premium ski resort. Comparable in ski/snowboard instruction, children's programs, multi-office distribution, and resort-concierge integration with partner hotels.
• Skischule St. Anton am Arlberg: Large Austrian ski school in a high-end resort. Comparable in core alpine ski/snowboard instruction, child and adult programs, multi-language offering, and brand-led premium positioning; differs in Austrian geography but identical business model.
• Scuola Sci Cortina – Dolomiti: Major ski school in Cortina d'Ampezzo, the other flagship Italian Dolomites resort. Extremely comparable: same country, same ski-area ecosystem (Dolomiti Superski), similar premium family positioning, similar lesson/rental portfolio, and overlapping international tourist base.
• Swiss Snowsports (Schweizer Skischule): National umbrella and largest network of ski schools in Switzerland. Direct peer in certified ski/snowboard instruction, children's programs, and instructor quality standards; comparable in addressing international leisure tourists across premium alpine destinations.
• Skischule Sölden: One of Austria's largest ski schools, operating in a similarly premium, internationally visited resort. Direct peer in alpine ski instruction with comparable group/private lesson structure, children's programs, and multi-channel distribution.
• Scuola Sci Val Senales: Italian ski school in nearby South Tyrol, sharing language, regulatory environment, and Dolomiti-adjacent tourist base. Highly comparable in instruction model, family focus, and seasonal operating cycle.

Broad incumbents

• École du Ski Français (ESF): France's dominant national ski school network. Broad incumbent in the same alpine ski/snowboard instruction category; overlaps heavily on group courses, private lessons, and children's programs, but operates at much larger scale and across all French resorts.

Others

• Dolomiti Superski: Lift and ski-area association that bundles 12 Dolomite ski regions under one ski pass. Upstream partner/administrator rather than a direct competitor, but materially shapes Ski School Ortisei's customer acquisition, ski pass distribution, and resort-wide visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skischoolortisei
• Instagraminstagram.com/skischoolortisei
• LinkedInlinkedin.com/company/ski-snowboard-school-ortisei

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski School & Rental Ortisei