GlammFire
GlammFire is a Portuguese manufacturer of premium handcrafted bioethanol, gas, and electric fireplaces and GLA Outdoor Kitchens, serving design-conscious residential homeowners, hospitality venues, and architects through a global reseller network.
- Company typePrivate
- Founded2008
- HeadquartersMonção, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GlammFire does
GlammFire, legally Recuperadores Pachinha, Lda., is a Portuguese designer and manufacturer of premium fireplaces and outdoor living products headquartered in Monção, Portugal. The company's portfolio spans four categories: bioethanol fireplaces (suspended, floor, wall, and tabletop configurations requiring no chimney), electric fireplaces (Luminous Plus, Illusion, Altia Plus, Altia Ultra with LCD/LED flame effects), outdoor gas products (combustion zones, fire pits, and standing heaters in the Selene and Hyperion lines up to 12 kW), and — under the GLA Outdoor Kitchens sub-brand — modular stainless steel outdoor kitchens (Brezza, Nero, Fortezza, Impero, Concept). Construction uses steel, corten steel, and AISI 316 stainless steel, and the company emphasizes Portuguese craftsmanship, sustainability (bioethanol marketed as 100% renewable), and bespoke customization.
The business operates a global go-to-market exclusively through authorized resellers and retailers, supported by a 5-language website (EN, PT, FR, ES, DE), a store-locator, a "Become a Reseller" program, an AR visualization app, and participation in design exhibitions including Salone del Mobile. Primary customer segments are design-conscious residential homeowners and hospitality operators (restaurants, bars, hotels) seeking outdoor heating, with architects and interior designers acting as a secondary specification channel. Pricing is quote-based with no public list prices, and revenue is generated through one-time hardware sales of premium units and bespoke commissions.
GlammFire is privately held and founder-owned with no venture or private equity capital disclosed, 11-50 employees, and no public financial reporting. The company has received COTEC "Inovadora" innovation recognition (2026) and PME Líder Excelência certification, and continues to expand its product surface with new electric, gas, and outdoor kitchen launches.
GlammFire firmographics
Firmographics- Name
- GlammFire
- Legal name
- Recuperadores Pachinha, Lda.
- Website
- https://glammfire.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GlammFire is a Portuguese manufacturer of premium handcrafted bioethanol, gas, and electric fireplaces and GLA Outdoor Kitchens, serving design-conscious residential homeowners, hospitality venues, and architects through a global reseller network.
- Ownership category
- akta.pro rank
GlammFire industry classification
Industry- Product category
- Fireplaces and Outdoor Living Products
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industries
- Fire Pits & Outdoor Fireplaces (HSAIACAG), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where GlammFire is headquartered
LocationHeadquarters
- HQ city
- Monção
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
GlammFire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fireplace Product Sales: Sale of premium fireplaces including bioethanol, gas, electric, and suspended/floor/wall-mounted models. Products are sold through a global reseller network.
- Outdoor Kitchen Sales: Premium outdoor kitchens featuring stainless steel construction, modular designs, and integrated appliances sold through resellers.
- Bespoke/Custom Products: Customization services where the Bespoke team creates and perfectly customizes products to customer wishes and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing varies by model, size, materials, and finish options. Customers request quotes for specific products. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
GlammFire product offering
Product offeringCore offering
GlammFire designs, develops, and manufactures premium handcrafted fireplaces and outdoor living products from its base in Monção, Portugal. The portfolio spans bioethanol, gas, and electric fireplaces for indoor and outdoor use, plus the GLA line of modular outdoor kitchens. Products are built with steel, corten steel, and AISI 316 stainless steel and are distributed globally through a reseller network, with bespoke/customization services available.
Product overview
GlammFire is a Portuguese premium fireplace and outdoor living company that designs and manufactures exclusive bioethanol fireplaces, electric fireplaces, outdoor gas heating products, and luxury outdoor kitchens. The product portfolio centers on four main categories: (1) Bioethanol Fireplaces for indoor use in suspended, floor, wall, and tabletop configurations; (2) Electric Fireplaces including Luminous Plus, Illusion, Altia Plus, and Altia Ultra models with various flame effects and heating functions; (3) Outdoor Gas Products encompassing combustion zones (round, square, rectangular), fire pits (Tuli, Cosmo), and standing gas heaters in the Selene and Hyperion ranges; (4) GLA Outdoor Kitchens featuring modular stainless steel outdoor cooking systems including Brezza, Nero, Nero Plus, Fortezza, Impero, and Concept models. The company operates under a bespoke/customization model with craftsmanship-focused manufacturing in Portugal, serving customers globally through resellers and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bioethanol Fireplaces Premium bioethanol fireplaces using 100% green renewable bioethanol fuel that requires no chimney or flue, available in suspended, floor-standing, wall-mounted, and tabletop indoor configurations. Sold through authorized resellers to residential and commercial customers.
- Luminous Plus Electric Fireplace Electric fireplace with LCD display, 1100W heating, diamond-like decorative flame illumination adjustable in multiple colors, and remote control. Available in 34, 50, and 74 inch widths.
- Illusion Electric Fireplace Compact electric fireplace combining realistic flame visuals with crackling sounds and glowing logs, available in single-sided or three-sided models with optional heating function.
- Altia Plus Electric Fireplace Electric fireplace with edge-to-edge glass offering a panoramic flame view, energy-efficient operation, multiple customization options, and included remote control.
- Altia Ultra Electric Fireplace Built-in electric fireplace with LED lighting and heating function designed for modern interiors.
- Selene Hedges Outdoor Gas Heater Cylindrical outdoor gas heater with vertical cut-outs, built-in wheels for mobility, max 7 kW power, compatible with propane or butane gas, with optional remote control and decorative stone accessories.
- Selene Tile Outdoor Gas Heater Outdoor gas heater with modern cylindrical design featuring artistic cutouts illuminated from within, providing heat and visual appeal for outdoor spaces.
- Samba Hyperion Outdoor Gas Heater Outdoor gas heater with artistic wavy cut-out design inspired by Brazilian dance, max 12 kW power, includes remote control.
- Hedges Hyperion Outdoor Gas Heater Gas heater with rusted cylindrical design and vertical slats, designed for outdoor heating.
- Bliss Hyperion Outdoor Gas Heater Gas heater with elegant golden finish, designed for outdoor heating.
- Tile Hyperion Outdoor Gas Heater Gas heater with black perforated cylindrical design for outdoor heating.
- Tuli Gas Fire Pit Modern gas fire pit with vertical steel panels for contemporary outdoor heating.
- Cosmo Outdoor Gas Fireplace Round outdoor fireplace in lacquered steel or corten steel with remote ignition.
- Round Combustion Zone Round gas fire zone designed for outdoor or built-in installations.
- Square Combustion Zone Square gas fire zone for outdoor and built-in installations.
- Rectangular Combustion Zone Gas burning rectangular fire zone for outdoor or built-in settings, providing a sleek and efficient heating solution.
- Brezza Outdoor Kitchen Modular outdoor kitchen with stainless steel worktops, premium wood cabinetry, and minimalist geometric design for bespoke outdoor cooking and entertaining.
- Nero Outdoor Kitchen Luxury outdoor kitchen with open cooking modules and integrated dishwasher and wine cooler.
- Nero Plus Outdoor Kitchen Enhanced outdoor kitchen model with stainless steel GLA Outdoor Kitchens design.
- Fortezza Outdoor Kitchen Luxury outdoor kitchen in corten steel with integrated grill.
- Impero Outdoor Kitchen Outdoor kitchen featuring premium stone-effect worktop, stainless steel structure, and vertical wooden slatted cabinetry for contemporary outdoor living.
Quantifiable outcome
- 100% green renewable energy source for bioethanol products
Companies that use GlammFire
Customer profileSegments3 records
Ideal customer profiles4 records
GlammFire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GlammFire partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
GlammFire competitors and assessment
Company assessmentDirect peers
- Planika: Premium bioethanol and gas fireplace producer with strong European presence; directly competes in the design-conscious bioethanol category GlammFire anchors.
- Palazzetti: Italian manufacturer of fireplaces, stoves, and outdoor heating/kitchen products—directly overlaps GlammFire's combined indoor fireplace + outdoor living positioning across European markets.
- EcoSmart Fire: Global bioethanol fireplace specialist with a designer-led catalog and multi-region distribution—directly overlapping GlammFire's core bioethanol proposition across residential and hospitality channels.
- Decoflame: Scandinavian premium bioethanol fireplace manufacturer offering designer bioethanol burners and fireplace installations—a near-direct competitor in the chimney-free, design-led premium segment.
- Ortal: Premium gas fireplace specialist known for designer see-through and frameless units—competes head-on in the high-end residential and designer/specification channel.
Emerging players
- Bio-Fireplace: European bioethanol fireplace specialist with a growing multi-country distributor footprint—competes in the same renewable-fuel niche but with a narrower product range than GlammFire.
- Heatstrip: Specialist in outdoor radiant and gas heating products for hospitality and residential patios—an emerging competitor in the outdoor heating category where GlammFire's Selene/Hyperion lines compete.
Broad incumbents
- Faber: Established Italian/European gas fireplace incumbent with broader SKU portfolio and wider distribution—competes for the same premium residential and HoReCa buyer.
- Caminetti Montegrappa: Long-established Italian fireplace and heating manufacturer with broad European distribution—an incumbent peer competing for the same premium residential and design-specification buyer.
- Napoleon (Wolf Steel): Large North American fireplace, stove, and outdoor living manufacturer with global reach—broader portfolio but overlaps directly with GlammFire's gas/electric fireplaces and outdoor kitchen categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GlammFire social profiles
Digital presenceGlammFire financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlammFire leadership team
Management profileNumber of profiles
GlammFire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlammFire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlammFire
What does GlammFire do?
GlammFire designs, develops, and manufactures premium handcrafted fireplaces and outdoor living products from its base in Monção, Portugal. The portfolio spans bioethanol, gas, and electric fireplaces for indoor and outdoor use, plus the GLA line of modular outdoor kitchens. Products are built with steel, corten steel, and AISI 316 stainless steel and are distributed globally through a reseller network, with bespoke/customization services available.
Is GlammFire a public or private company?
GlammFire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GlammFire founded?
GlammFire was founded in 2008. It employs 11 to 50 people.
Where is GlammFire based?
GlammFire is headquartered in Monção, Portugal, in the Europe region.
How does GlammFire make money?
Three revenue lines are on record. Fireplace Product Sales are the primary driver. The others are outdoor Kitchen Sales and bespoke/Custom Products.
Who are GlammFire's main competitors?
Direct peers on record are Planika, Palazzetti, EcoSmart Fire, Decoflame and Ortal. Emerging players are Bio-Fireplace and Heatstrip. Broad incumbents are Faber, Caminetti Montegrappa and Napoleon (Wolf Steel).
Does GlammFire have an API?
No public API is recorded for GlammFire.
What industry is GlammFire in?
GlammFire's product category is Fireplaces and Outdoor Living Products. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAIACAG, Fire Pits & Outdoor Fireplaces. Its NAICS code is 33341 and its SIC code is 3430.