Jeep Commerce

What Jeep Commerce does

Jeep Commerce d.o.o. is a Belgrade-headquartered Serbian steel products manufacturer, fabricator, and distributor operating since 1998. The company produces welded steel pipes (EN 10219, EN 10255, EN 10305) at its Zemun factory across three production lines (L1 P2, L2 P4, L3 R5) with in-house hydrostatic testing at 50 bar / 5 MPa, and distributes a broad portfolio that also includes seamless pipes (EN 10220, EN 10305-1, DIN 2448), hot- and cold-rolled steel sheets, structural profiles (INP, IPE, HEB, HEA, UNP), reinforcement steel, aluminum products, and 200L metal drums that are uniquely certified in Serbia under ADR/RID for the road and rail transport of dangerous goods Class 3 (packaging groups II and III). Beyond stock products, Jeep Commerce runs a custom fabrication operation out of its 14,000 m2 Servisno-distributivni centar Krnjača in Belgrade, offering CNC laser and plasma cutting, bending, welding, sandblasting, painting, and assembly of steel structures such as halls, silos, bridges, platforms, staircases, and the ProStore sub-brand of industrial storage constructions, with all production and internal logistics powered by on-site solar generation and Li-Ion electric forklifts.

The company sells through four channels: wholesale for industrial and construction accounts, physical retail stores for walk-in SMB and individual buyers, direct enterprise sales handled by an in-house sales team for custom projects, and an online webshop (shop.jeepcommerce.rs) launched in 2025. Pricing is quote-based across the catalog, with no public price list. Customers span construction, industrial manufacturing, transportation/vehicle bodies, infrastructure (including government railway work), and SMB/retail buyers, with named reference projects for NIS, the Pančevo refinery, the Belgrade-Subotica railway, Ling Long Zrenjanin, and the Belgrade Waterfront, plus export deliveries to Poland, Switzerland, the USA, and Bosnia and Herzegovina. The firm carries ISO 9001:2008, ISO 3834-2, and CE marking (EN 10219-2:2006), completed a court-supervised reorganization plan adopted in 2019 (case 3 St 147/2015), and employs 101-250 staff. In 2026 it began reselling used forklifts and industrial machinery alongside an educational partnership with Politehnika Academy.

Name

Jeep Commerce

Legal name

Jeep Commerce d.o.o.

Website

https://jeepcommerce.rs

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Jeep Commerce d.o.o. is a Belgrade-based Serbian steel manufacturer and distributor producing welded and seamless pipes, sheets, profiles, and ADR/RID-certified metal drums, with custom fabrication, CNC cutting, and 100% solar-powered operations serving construction, industrial, infrastructure, and SMB customers across Serbia and export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel products manufacturing and wholesale: Manufacturing and wholesale distribution of steel products including welded pipes, sheets, profiles, reinforcement steel, and aluminum products
2. Retail sales: Direct retail sales through physical stores and internet shop (shop.jeepcommerce.rs) for smaller quantities and individual customers
3. Custom fabrication services: Custom steel structure fabrication, cutting, bending, welding, sandblasting, painting, and assembly services
4. Contract manufacturing: Contract manufacturing of welded pipes and custom steel components for industrial clients

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Jeep Commerce d.o.o. is a vertically integrated Serbian steel manufacturer and metal processor that produces welded, hydrotested, precision, and seamless steel pipes (EN 10219, EN 10255, EN 10305, EN 10220, DIN 2448), hot- and cold-rolled steel sheets, structural profiles (INP, IPE, HEB, UNP), aluminum products, and ADR/RID-certified 200L metal drums. Beyond raw steel products, the company delivers custom fabrication services including CNC laser cutting (up to 100mm), bending, welding, sandblasting, painting, and full steel structure fabrication (halls, bridges, silos, platforms, staircases).

Product overview

Jeep Commerce d.o.o. is a Serbian steel and metal products company offering a comprehensive portfolio of steel products and metal processing services. The core offerings include welded pipes (round, square, rectangular) produced at their Zemun factory, hydrotested pipes EN 10255, precision welded pipes EN 10305, seamless pipes, various steel sheets/plates (hot-rolled, cold-rolled, galvanized, profiled, perforated, stainless), structural profiles (INP, IPE, HEB, UNP, L-profiles), and aluminum products. They provide custom steel structure fabrication for construction projects (halls, silos, bridges), CNC laser cutting, sandblasting/painting, and bending services. The company operates production facilities in Zemun (welded pipe factory) and Krnjača (service distribution center), with an online webshop launched in 2025 for direct product ordering.

Differentiator

Problem solved

Functional benefit

Brands

• ProStore: Storage/warehouse space construction brand for industrial and commercial storage solutions

Products and services

• Welded Steel Pipes (Šavne cevi) Steel welded pipes produced in the Zemun factory using lines L1 P2, L2 P4, and L3 R5, available in round, square, and rectangular profiles according to EN 10219 standards. For construction, industrial, and infrastructure customers.
• Hydrotested Pipes (Hidrotestirane cevi) Hydrotested welded steel pipes EN 10255 pressure tested at 50 bar/5 MPa, suitable for welding and threading, certified with CE marking. For industrial pressure applications.
• Precision Welded Pipes (Precizne šavne cevi) Precision welded steel pipes for special purposes EN 10305-3 (round) and EN 10305-5 (square/rectangular), for specialized industrial applications.
• Seamless Pipes (Bešavne cevi) Seamless cold-drawn pipes EN 10220 and EN 10305-1, and hot-rolled seamless pipes DIN 2448 for general and pressure applications.
• Steel Sheets and Plates (Limovi) Hot-rolled and cold-rolled steel sheets including construction steels, galvanized sheets, profiled sheets, perforated sheets, and stainless steel sheets for construction and industrial use.
• Structural Profiles and Beams (Profili i nosači) Hot-rolled structural profiles including INP, IPE, IPB (HEB), IPBV (HEM), IPB-L (HEA), UNP, and cold-formed HOP profiles for construction applications.
• Aluminum Products (Aluminijumski proizvodi) Aluminum sheets, tubes (round, square, rectangular), and profiles (L, U, T shapes) in various dimensions for industrial and construction applications.
• Metal Drums (Metalna burad) Metal packaging drums of 200L capacity, certified for ADR and RID transport of dangerous goods Class 3, packaging groups II and III.
• Steel Structures (Čelične konstrukcije) Custom steel structures including halls, bridges, silos, platforms, staircases, fencing, pergolas, and industrial storage solutions (ProStore brand) for construction and infrastructure customers.
• CNC Laser Cutting Service (CNC lasersko sečenje) Precision CNC laser cutting services for steel plates up to 100mm thickness, plasma and gas cutting capabilities for industrial customers.
• Sandblasting and Painting (Peskarenje i farbanje) Surface treatment services including sandblasting and painting for corrosion protection and finishing of steel products.
• Construction Wheelbarrows (Građevinska kolica) High-quality construction wheelbarrows manufactured by Jeep Commerce, available through retail and wholesale channels.
• Contract Manufacturing of Welded Pipes (Uslužna proizvodnja šavnih cevi) Contract manufacturing service for welded pipes produced to client specifications on the Zemun factory lines.

Quantifiable outcome

• Production capacity for 10,000 tons storage
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Akademija strukovnih studija Politehnike – Odsek ZemunminorOthers · 1 January 2026Educational partnership with Politehnika Academy of Applied Studies, Zemun branch. Company hosts student visits to production facilities, providing insight into steel manufacturing processes, machine operations, and quality standards. Aims to connect academic knowledge with real industrial applications and inspire future professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vallourec: Major European manufacturer of seamless and welded steel pipe products serving energy and industrial markets. Comparable to Jeep Commerce in core pipe manufacturing focus, with significantly larger scale and broader product portfolio.
• Schütz GmbH & Co. KGaA: Global manufacturer of industrial packaging including steel drums and IBCs, with strong European market presence. Directly comparable to Jeep Commerce's ADR/RID-certified metal drum product line for dangerous goods applications.
• Tenaris: Global leader in seamless and welded steel pipe manufacturing for energy, industrial, and structural applications. Directly comparable to Jeep Commerce's welded pipe production capabilities, though at vastly greater scale and with a broader international footprint.
• Mauser Packaging Solutions: Global manufacturer of industrial packaging including steel drums, IBCs, and containers used for chemicals and dangerous goods. Closely comparable to Jeep Commerce's metal drum business for hazardous material transport.
• Greif Inc: Global industrial packaging company that produces steel drums and containers, including those certified for dangerous goods transport. Directly comparable to Jeep Commerce's ADR/RID-certified 200L metal drum product line.

Broad incumbents

• ArcelorMittal: World's largest steel producer with operations across flat steel, long products, and pipe/tube. Overlaps with Jeep Commerce across sheet, profile, and pipe product lines but as part of a much broader portfolio rather than a regional fabrication specialist.
• Voestalpine: Austrian steel and technology group with significant special steel, sections, and welded tube activities across Central and Southeastern Europe. Comparable broad steel-product overlap with Jeep Commerce's structural steel and pipe ranges.
• Salzgitter AG: German steel producer with operations in tubes and pipes, sections, and plate products serving construction and industrial markets. Comparable in sheet, profile, and pipe product categories, though at much larger scale.
• SSAB: Nordic steel manufacturer specializing in high-strength sheet, plate, and structural products serving construction and heavy industries. Overlaps with Jeep Commerce's structural steel and sheet/plate offerings as part of a broader specialty steel portfolio.

Regional players

• Železiarne Podbrezová: Slovak manufacturer of seamless steel pipes and tubes for industrial, energy, and structural applications. Comparable product focus to Jeep Commerce's pipe business and operates in a neighboring Central European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jeepcommerce

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeep Commerce