LHL

What LHL does

LHL, Landsforeningen for hjerte, lunge og hjerneslag, is Norway's largest voluntary patient organization for cardiovascular, pulmonary, stroke, and aphasia conditions, founded in 1943 and operating as a non-profit membership body with approximately 52,000 members. Its core offerings include the Hjertekampen structured 8-week heart training program (with downloadable app at three intensity levels), Kolsskolen (a digital COPD school of four educational films), free counseling by healthcare professionals (telephone and email), a nationwide peer support hotline with 300+ volunteers at ~30 hospitals, and condition-specific interest groups for transplant recipients and young stroke survivors (LHL Hjerneslag Ung) across 8 regional networks. The organization funds operations through membership fees, donations (including monthly LHL-venn recurring gifts), the LHL-Lotteriet lottery distributed via Narvesen convenience stores, member and first aid e-commerce shops, and foundation grants from Stiftelsen DAM. Distribution is multi-channel: a federated network of local chapters, an active digital content engine (films, webinars, podcasts, recipes), and formal political advocacy at events like Arendalsuka and through campaigns such as Kolsløftet and legislated ambulance response times.

Name

LHL

Legal name

LHL, Landsforeningen for hjerte, lunge og hjerneslag

Website

https://lhl.no

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

LHL is Norway's largest voluntary patient organization for heart, lung, stroke, and aphasia conditions, serving ~52,000 members nationwide since 1943 via peer support, counseling, digital education programs, and healthcare advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Jessheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: LHL generates revenue from membership fees. Members pay annual dues and receive member benefits including the member magazine 'Et bedre liv', discounts, access to local chapter activities, and exercise groups.
2. Donations and regular giving: LHL receives charitable donations from the public, including one-time gifts, monthly recurring gifts (LHL-venn), memorial gifts (minnegave), and bequests. Vipps payment options available for donations.
3. LHL-Lotteriet (Lottery): LHL operates a lottery (LHL-Lotteriet) as a major fundraising mechanism, selling tickets through various channels including Narvesen convenience stores and direct registration. The lottery has been running for over 75 years.
4. LHL Member Shop (Medlemsbutikk): LHL operates an online member shop selling training program materials, study resources, merchandise (knitted items with heart patterns), and other products to members and the public.
5. LHL Førstehjelp (First Aid Shop): LHL operates a separate online first aid shop selling defibrillators, first aid supplies, and related safety equipment. Also partners with organizations to distribute automated external defibrillators (AEDs).
6. Government and foundation grants: LHL receives financial support from Stiftelsen DAM (The DAM Foundation) for digital programs such as Kolsskolen and Hjertekampen. May also receive government operational support as a patient organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

LHL is a voluntary, non-profit patient organization that provides peer support, professional counseling, disease-specific education, and rehabilitation programs for people with heart and lung disease, stroke, and aphasia, and their relatives. Core offerings include the Hjertekampen training program, Kolsskolen digital COPD school, free telephone/email counseling, a peer supporter network, and nationwide local chapters and interest groups. The organization also operates the LHL-Lotteriet lottery and online shops selling training materials and first-aid supplies.

Product overview

LHL (Landsforeningen for hjerte, lunge og hjerneslag) is Norway's largest voluntary health organization with approximately 52,000 members, founded in 1943. The organization operates as a federated membership body with local chapters and interest groups nationwide. Its product portfolio centers on peer support, health education, and physical activity programs: Hjertekampen provides structured 8-week training programs at three intensity levels for heart health improvement; Kolsskolen is a digital four-module educational program for COPD patients; Rådgivingstjenesten offers free professional advisory services; and Likepersoner connects patients with trained peer supporters. Thematic interest groups include LHL Hjerneslag Ung (regional networks for young stroke survivors aged 18–55), LHL Transplantert (for transplant recipients and candidates), and LHL Førstehjelp (first aid). The organization also produces content through films, webinars, podcasts, and a recipe database. LHL's advocacy arm includes the Kolsløftet campaign and Hjertesikker Sone certification. Fundraising products include the LHL-Lotteriet lottery.

Differentiator

Problem solved

Functional benefit

Brands

• Hjertekampen: A training program and app developed by LHL for heart health, featuring 3x30 minute weekly workouts to strengthen the heart and improve overall health.
• Kolsskolen
• Hjertesikker Sone
• LHL Førstehjelp
• LHL-Lotteriet

Quantifiable outcome

• LHL has approximately 52,000 members organized in local chapters and interest groups across Norway
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Norwegian Vision in Stroke (NorVIS)coreStrategic or Co-development PartnerNorVIS is a cross-disciplinary network with partners from user organizations, municipalities, hospitals, rehabilitation institutions, and national and international researchers. LHL Hjerneslag is a partner in this network focused on vision problems following stroke. Joint activities include webinars and research collaboration.
• Oslo University Hospital (OUS)coreStrategic or Co-development PartnerOUS, specifically the Neurological Department and Eye Department at Rikshospitalet, collaborates with LHL on stroke and vision research through the NorVIS network.
• Sørlandet sykehus (Southern Norway Hospital)minorStrategic or Co-development PartnerCollaborates with LHL on stroke and vision research through the NorVIS network.
• Universitetet Sørøst-Norge (USN)minorStrategic or Co-development PartnerUniversity of South-Eastern Norway participates in the NorVIS network with LHL Hjerneslag, focusing on stroke and vision research.
• Norsk nevrologisk forening (Norwegian Neurological Association)minorStrategic or Co-development PartnerProfessional medical association that co-organizes webinars and events with LHL Hjerneslag on stroke topics.
• Innsamlingskontrollen (Norwegian Control Board for Charitable Organizations)coreOthersLHL is registered with Innsamlingskontrollen, which provides external oversight and control of charitable fundraising in Norway.
• Fundraising NorgeminorOthersLHL is a member of Fundraising Norge, the industry association for fundraising organizations in Norway.
• Frivillighet Norge (NorwegianVolunteering)minorOthersLHL is a member of Frivillighet Norge, the national association for volunteer organizations in Norway.
• FFO (Funksjonshemmedes Fellesorganisasjon)coreOthersLHL is a member of FFO, Norway's umbrella organization for organizations representing people with disabilities and chronic illness. LHL follows FFO's procedures for reporting sexual harassment and abuse.
• Unicare RøroscoreStrategic or Co-development PartnerLHL Transplantert (LHL's transplant interest group) collaborated with Unicare Røros (formerly LHL's rehabilitation center) to develop the first overnight rehabilitation program for heart and lung transplant recipients in Norway.
• Norges Blindeforbund (Norwegian Association of the Blind)minorStrategic or Co-development PartnerLHL Hjerneslag collaborates with Norges Blindeforbund, particularly on vision problems following stroke, with a user representative participating in the NorVIS network.
• Stiftelsen Organdonasjon (Norwegian Foundation for Organ Donation)coreGTM or Marketing PartnerLHL and Stiftelsen Organdonasjon collaborate on organ donation awareness, with LHL promoting donor registration and sharing stories of transplant recipients to encourage organ donation.
• NarvesenminorChannel Partner/ Reseller/ DistributorNorwegian convenience store chain that sells LHL lottery tickets (LHL-Lotteriet), serving as a distribution channel for LHL's primary fundraising mechanism.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Stroke Association (UK): The UK's primary stroke-focused patient organization. Directly comparable to LHL Hjerneslag's mission (stroke survivors and relatives), with a similar service mix of peer support, counseling, advocacy, and local community groups in a different geography.
• American Heart Association (AHA): The largest US heart-health-focused non-profit, operating a comparable model of patient education, advocacy, research funding, and CPR/first-aid training (LHL Førstehjelp is a smaller analogue). Not a direct competitor, but the relevant scale benchmark for an established national cardiovascular non-profit.
• Hjerteforeningen: Danish Heart Association, the dominant Danish cardiovascular patient and research organization. Operates a similar peer-support, advocacy, and fundraising model in Denmark; useful comparable for Nordic heart-focused patient organizations adjacent to LHL's mandate.
• Hjärt-Lungfonden: Swedish Heart-Lung Foundation, the closest cross-border peer to LHL in mission (cardiovascular and pulmonary disease). Comparable on disease focus, research-funding role, peer-support, and member-driven fundraising, though operating under Swedish regulation and a different organizational structure.
• British Heart Foundation (BHF): The UK's largest heart-focused charity, comparable to LHL in mission (cardiovascular disease) and multi-channel fundraising (lotteries, donations, retail shops, grants). It is a much larger organization, but it provides a relevant scale benchmark for how a national heart patient/research organization can structure revenue and advocacy.

Direct peers

• Nasjonalforeningen for folkehelsen: Norway's National Association for Public Health, focused on dementia and cardiovascular health. It is the most directly comparable Norwegian patient organization to LHL, operating a similar federation model with local chapters, peer support, advocacy, and fundraising—including its own lottery—on overlapping therapeutic areas.
• Kreftforeningen: Norwegian Cancer Society, the country's largest disease-specific patient and research organization. Comparable to LHL in operating model (membership, donations, advocacy, research funding, local activities) and scale (national footprint, tens of thousands of members and donors), though it focuses on oncology rather than cardiopulmonary disease.
• Diabetesforbundet: Norwegian Diabetes Association, a patient advocacy organization using the same Norwegian federation model as LHL: local chapters, peer support, member magazine, advocacy campaigns, and partnership with healthcare providers. Comparable in operational mechanics and chronic-illness patient/community orientation.
• Norges Astma- og Allergiforbund (NAAF): Norwegian Asthma and Allergy Association, a peer patient organization to LHL with the same federation structure (local chapters, interest groups, peer supporters), advocacy, member magazine, and grant funding model. Comparable on operational mechanics and target community type (chronic disease patients and relatives).

Broad incumbents

• Røde Kors Norge (Norwegian Red Cross): Norway's largest humanitarian and health-adjacent non-profit, with a much broader mandate (emergency response, refugee support, care activities) but similar reliance on membership, donations, and volunteers. A relevant broader benchmark for Norwegian non-profit scale, fundraising capability, and volunteer-based service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LHLorg
• LinkedInlinkedin.com/company/lhlorg
• Instagraminstagram.com/lhlorg
• Xx.com/lhlorg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LHL