Jiujiuya

Name

Jiujiuya

Legal name

上海久久丫企业管理咨询有限公司

Website

https://51991.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Jiujiuya is a privately held Chinese food company founded in 2002 that produces and franchises a single signature product, spicy duck neck made from a proprietary 30-year recipe and 32-step process. It serves retail snack consumers via a franchise network primarily in the Jiangsu-Zhejiang-Shanghai region, with regional offices extending to Beijing, Chengdu, and Guangzhou.

Ownership category

akta.pro rank

Product category

Braised Meat Snacks

NAICS

Poultry Processing (311615), Snack Food Manufacturing (31191)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

Keywords

• Braised meat snacks
• Spicy duck neck
• Food franchise
• Ready-to-eat snacks
• Mala flavored foods

Headquarters

HQ city

Jiaxing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Franchise Product Sales: Jiujiuya operates through a franchise network selling branded spicy duck neck and related food products. The company produces products daily and distributes to franchise locations through cold chain logistics. Revenue is generated from product sales to franchisees and potentially franchise fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jiujiuya (久久丫食品集团) manufactures and distributes a signature line of braised duck neck (鸭脖) snacks using a proprietary 30-year recipe developed with 26 natural spices and a 32-step production process. The company operates a franchise network across China, producing products daily at its centralized facilities and distributing through cold chain logistics to franchise retail outlets, primarily serving the Jiangsu-Zhejiang-Shanghai region with expansion to Beijing, Chengdu, and Guangzhou.

Differentiator

Problem solved

Functional benefit

Products and services

• Jiujiuya Duck Neck (久久丫鸭脖) Signature spicy duck neck snack featuring a 30-year secret recipe with 26 natural spices, produced through a 32-step manufacturing process to create a distinctive mala (麻辣, spicy-numbing) flavor profile with savory-sweet initial taste transitioning to spicy and numbing. Distributed same-day via cold chain to franchise retail outlets for individual consumer purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Direct peers

• Ziyan Food (紫燕食品): Shanghai-listed prepared snack brand (stock code 301657) known for braised chicken feet, duck products, and cold-chain packaged snacks distributed via franchise retail. Highly comparable on product format, franchise model, and Sichuan-spice flavor profile.
• Juewei (绝味食品): China's largest braised duck snack chain, listed on the Shanghai Stock Exchange (603517). Operates a nationwide franchise-led network selling duck neck, duck wings, and other braised items. Closest direct competitor by model, category, and target consumer.
• Huangshanghuang (煌上煌): Shenzhen-listed braised meat snack chain (stock code 002695) with a multi-SKU braised product portfolio sold via franchise retail. Overlaps with Jiujiuya on braised duck and other snack formats, and uses a comparable franchise distribution model.
• Zhouheiya (周黑鸭): Hong Kong-listed specialty braised duck neck brand (stock code 1458.HK). Directly competes with Jiujiuya on the same core SKU (braised duck neck) through company-owned and franchised retail stores across China. Most directly comparable peer on product, model, and customer base.

Emerging players

• Jingwu Road / Wuhan-style braised duck shops (精武路鸭脖): The original Wuhan Jingwu Road braised duck neck specialty shops that Jiujiuya's master chef Zhu Weijie originates from. Represents the heritage/specialty segment where Jiujiuya competes for the regional-style braised duck consumer.

Broad incumbents

• Bestore (良品铺子): Hong Kong-listed premium snack brand (stock code 603719) offering a multi-category snack portfolio including meat snacks. Competes for the same premium snack consumer and shares the franchise retail channel in tier-1 cities.
• Laiyifen (来伊份): Shanghai-listed (603777) branded snack retail chain with 3,000+ stores across China selling packaged snacks including meat snacks. Broader incumbent that overlaps on snack retail and braised meat products, though with a much wider SKU mix.
• Three Squirrels (三只松鼠): Deep-listed (300783) branded packaged snack company with a broad multi-category snack portfolio sold online and offline. Competes for the same Chinese snack-food wallet share though positioned in different sub-categories (nuts, baked, confectionery).

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiujiuya