MSR Electronics GmbH
MSR Electronics GmbH is a Swiss manufacturer of compact, multifunctional MSR data loggers that record shock, vibration, temperature, humidity, pressure, and light for transport, pharmaceutical, manufacturing, aerospace, and museum customers worldwide through direct e-commerce and a global dealer network.
- Company typePrivate
- Founded2006
- HeadquartersSeuzach, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MSR Electronics GmbH does
MSR Electronics GmbH is a privately held Swiss manufacturer of compact, multifunctional data loggers founded in 2006 and headquartered in Seuzach, Canton of Zurich. Operating under the MSR (Modular Signal Recorder) brand, the company designs, produces, and customizes electronic measurement devices that record physical parameters including acceleration, shock, vibration, temperature, humidity, pressure, and light, with measurement rates up to 6,400 Hz and internal memory exceeding two million parameters (expandable to over one billion via optional microSD). The product range spans the MSR145 universal mini-logger, the MSR160 high-speed analogue-input logger, the MSR165 shock/vibration recorder, the MSR175/175plus/175Pro transport-data-logger family with dual-range accelerometers and GPS/GNSS tracking, the MSR255 industrial logger, and wireless variants (MSR145WD/W2D, MSR147WD/W2D, MSR385WD LTE) communicating via Bluetooth Low Energy, WiFi, and LTE. Modular FlexSensors and OEM/special-logger configurations extend the platform into customized industrial deployments.
The technology stack is paired with proprietary software (MSR PC Software Standard/Pro, MSR165 ShockViewer, MSR175 PC Software, MSR FlexSoftware, MSR WLAN Software), the MSR DataLogger App for iOS/Android, and cloud platforms MSR SmartCloud and MSR LocalCloud for remote monitoring, alarm notifications, and multi-device management. Industrial integration is achieved through a Modbus RTU interface on the MSR385WD, enabling connection to Profinet gateways and SCADA/HMI systems. The product line is air-cargo approved under IATA regulations by Lufthansa Cargo, Austrian Airlines, Swiss, Brussels Airlines, and Japan Airlines.
Revenue is generated through hardware sales (standard, BudgetLine, wireless, and OEM/customized data loggers plus accessories such as FlexSensors and the MSR385SM transmitter module), one-time software licenses, subscription-based cloud services (MSR SmartCloud), and repair/support. Distribution combines owned e-commerce storefronts (datenlogger.shop, datalogger.shop) with an indirect channel of more than 90 international sales partners across more than 50 countries, supported by a dedicated MSR Extranet dealer portal and annual dealer conferences. End customers span transportation and logistics, pharmaceutical/healthcare (e.g., sigma-tau Pharma), manufacturing and industrial automation, aerospace and defense (NASA, CERN, Swiss Air Force, Stadler Rail, Formula 1 teams), museums and preservation (National Museum Zurich), and the automotive and sports industries. The company is led by CEO Wendelin Egli with co-founder Werner Waser; no external equity, M&A, or restructuring activity is disclosed.
MSR Electronics GmbH firmographics
Firmographics- Name
- MSR Electronics GmbH
- Legal name
- MSR Electronics GmbH
- Website
- https://msr.ch
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MSR Electronics GmbH is a Swiss manufacturer of compact, multifunctional MSR data loggers that record shock, vibration, temperature, humidity, pressure, and light for transport, pharmaceutical, manufacturing, aerospace, and museum customers worldwide through direct e-commerce and a global dealer network.
- Ownership category
- akta.pro rank
MSR Electronics GmbH industry classification
Industry- Product category
- Industrial Data Loggers / Measurement Instrumentation
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Shock, Vibration & Tilt Monitoring Devices (Impact Indicators, Data Loggers) (IMALAFAJ)
- akta.pro secondary industries
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC), Vaccine/biopharma cold chain compliance sensors (GxP/21 CFR Part 11 capable) (TLAEALAK)
Keywords
Where MSR Electronics GmbH is headquartered
LocationHeadquarters
- HQ city
- Seuzach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MSR Electronics GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Data Logger Hardware Sales: MSR Electronics manufactures and sells a comprehensive range of data loggers including MSR145, MSR165, MSR175, MSR175plus, MSR175Pro, MSR255, MSR385WD, MSR BudgetLine, and MSR85. Products are sold through direct online shops (datenlogger.shop, datalogger.shop), sales partners, and dealer network. The company offers both standard products and OEM/customized solutions.
- Accessories and Sensors: MSR sells accessories for data loggers including FlexSensor modules, MSR385SM transmitter modules, replacement cables, and other peripherals. Sensor modules can be configured for specific measurement requirements.
- Software Licenses: MSR offers PC software solutions including MSR PC Software (Standard), MSR PC Software Pro, MSR165 ShockViewer Software, MSR175 PC Software, MSR FlexSoftware, and MSR WLAN Software for data analysis and device configuration.
- Cloud Services: MSR provides cloud-based data monitoring through MSR SmartCloud and MSR LocalCloud services for remote data access, storage, and alarm management.
- Repair and Support Services: The company offers repair services through their repair request system and provides technical support, user manuals, mounting instructions, and firmware updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Data Logger Products |
| Other | Multi-year contract | OEM/Customized Data Logger Solutions |
| Unit Pricing | Pay-as-you-go | MSR BudgetLine |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MSR Electronics GmbH product offering
Product offeringCore offering
MSR Electronics GmbH designs, manufactures, and sells compact, multifunctional MSR (Modular Signal Recorder) data loggers that record physical parameters such as acceleration, shock, vibration, temperature, humidity, pressure, and light for transport, industrial, pharmaceutical, aerospace, and research applications. The portfolio includes wired and wireless (Bluetooth, WiFi, LTE) loggers, GPS-equipped transport loggers, pluggable FlexSensor modules, dedicated PC software, and the MSR SmartCloud/LocalCloud platforms for remote monitoring. Products are sold through owned online shops, an international dealer network of 90+ partners in 50+ countries, and direct OEM/custom manufacturing at the Seuzach, Switzerland headquarters.
Product overview
MSR Electronics GmbH is a Swiss data logger manufacturer offering a portfolio of compact, multifunction electronic measurement devices collectively branded as MSR (Modular Signal Recorder) data loggers. The core product line spans multiple series: the MSR145 as a versatile mini logger for temperature, humidity, pressure, acceleration, and light; the MSR160 for high-speed analogue data acquisition; the MSR165 for shock and vibration analysis; and the MSR175/175Plus/175Pro series as ruggedised transport monitors with GPS tracking. Wireless variants include the MSR145WD (Bluetooth), MSR145W2D (WiFi), MSR147WD (Bluetooth with FlexSensors), and MSR385WD (LTE/LAN for remote monitoring). Supporting software includes MSR PC Software (Standard and Pro), MSR165 ShockViewer, MSR175 PC Software, and MSR FlexSoftware. Cloud platforms MSR SmartCloud (public cloud) and MSR LocalCloud (on-premises) enable remote data management, with the MSR DataLogger App providing mobile access via Bluetooth. The MSR BudgetLine provides cost-effective PDF loggers, the MSR85 targets ultra-low dry ice temperatures, and OEM/customised solutions address specialised requirements. All products are manufactured at the company's headquarters in Seuzach, Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- MSR (Modular Signal Recorder): The core brand name under which MSR Electronics GmbH manufactures its data logger products, representing multifunctional measurement devices for various parameters including temperature, humidity, pressure, acceleration, and shock.
Products and services
- MSR145 Mini Data Logger Compact multifunction mini data logger with internal sensors for temperature, humidity, air or liquid pressure, 3-axis acceleration/attitude, and light intensity; stores over 2 million measurement values internally (over 1 billion with optional microSD card) and reads out via USB.
- MSR145WD Bluetooth Data Logger Wireless variant of the MSR145 with Bluetooth Low Energy for short-range wireless data readout and configuration via smartphone, tablet, or BLE-enabled laptop; integrated display; compatible with MSR DataLogger App and MSR SmartCloud.
- MSR145W2D WiFi Data Logger Wireless variant of the MSR145 with WiFi connectivity for remote data transmission and cloud integration via MSR SmartCloud, enabling real-time monitoring and alarm notifications over WiFi networks.
- MSR147WD Bluetooth Data Logger Wireless data logger with pluggable, exchangeable FlexSensor modules for temperature and humidity, communicating via Bluetooth Low Energy and supporting MSR SmartCloud for remote monitoring and data management.
- MSR147W2D WiFi Data Logger Wireless data logger with pluggable FlexSensor modules for temperature and humidity, with WiFi connectivity for remote monitoring via MSR SmartCloud data upload and alarm management.
- MSR160 High-Speed Analogue Data Logger High-speed data logger with 4 analogue inputs supporting measurement rates up to 1000 samples per second per channel for connecting conventional sensors with analogue outputs in high-frequency signal acquisition.
- MSR165 Shock and Vibration Data Logger High-speed data logger specialised in vibration, shock, and jolt measurement; records acceleration at up to 6400 Hz across three axes for transport, industrial, and aerospace applications, with tamper-proof memory above preset tolerance limits.
- MSR175 Transport Shock and Climate Data Logger Transport shock and climate data logger with dual-range 3-axis accelerometers (±15g and ±200g) plus temperature, humidity, air pressure, and light sensors; memory sufficient for days or months of recording; air cargo approved.
- MSR175Plus Transport Data Logger with GPS Transport data logger with simultaneous dual-range shock detection (±15g at 1600 Hz and ±200g at 6400 Hz), GPS/GNSS tracking, and climate sensors; records over 1000 shock/impact events; approved for air cargo.
- MSR175Pro Transformer Transport Shock Data Logger Shock data logger based on the MSR175 platform with enhanced specifications for transformer and heavy-load high-value freight transport monitoring.
- MSR255 Industrial Data Logger with Display Robust multifunction industrial data logger with a clear LCD display that measures pressure, acceleration, humidity, and temperature, combining internal and external sensors.
- MSR385WD LTE Wireless Data Logger Wireless data logger with LTE (GSM) or LAN terminal for remote climate monitoring; supports up to 10 simultaneous MSR385SM transmitter modules; integrates into Profinet networks via Modbus RTU gateway; features colour OLED display and MSR SmartCloud connectivity.
- MSR BudgetLine PDF Data Loggers Cost-effective, reusable PDF data loggers for temperature and humidity monitoring in pharmaceutical, food and beverage, and shipping industries; produces PDF reports upon connection; air cargo approved.
- MSR85 Dry Ice Ultra-Low Temperature Data Logger Ultra-low temperature data logger designed for monitoring temperatures in dry-ice applications, suitable for pharmaceutical cold chain monitoring where dry ice is used as a coolant.
- MSR OEM and Special Data Loggers Customer-specific OEM data logger development and special configurations with unique sensor combinations, form factors, and application-specific designs manufactured at MSR headquarters in Seuzach, Switzerland.
- MSR SmartCloud Web-based proprietary cloud service for remote monitoring of measurement data from MSR wireless data loggers via BLE, WiFi, or LTE; provides real-time dashboards, limit-value alarms (email, SMS, browser), and multi-device data management.
- MSR LocalCloud On-premises cloud-based proprietary data management platform for MSR measurement data providing local data storage, visualisation, and management without requiring internet connectivity.
- MSR DataLogger App Mobile application (iOS/Android) for reading measurement data from MSR wireless data loggers via Bluetooth Low Energy, visualising measurements, and optionally uploading data to MSR SmartCloud.
Quantifiable outcome
- CERN used MSR175 and MSR175plus to monitor transport of detector modules from Geneva to USA, recording shocks at ±200g measurement range
- +3 more outcomes
Companies that use MSR Electronics GmbH
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles5 records
MSR Electronics GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
MSR Electronics GmbH partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CiK Solutions GmbHcoreCiK Solutions GmbH in Karlsruhe serves as MSR Electronics sales partner, providing specialized consulting and solution configuration for data logger applications. The partnership enables MSR products to reach customers in the German market with technical expertise for complex measurement requirements.
- Hongke Technology Co., LtdcoreHongke Technology Co., Ltd operates as MSR distributor in China, implementing MSR385WD wireless data loggers in specialized industrial applications. The company integrates MSR technology into Profinet networks for wind turbine gearbox monitoring and other industrial automation applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MSR Electronics GmbH competitors and assessment
Company assessmentBroad incumbents
- Testo: German-headquartered global leader in portable measurement technology (temperature, humidity, flue gas, etc.). Overlaps with MSR in portable data loggers and HVAC/pharma monitoring, but with a much broader portfolio and global sales coverage.
- Vaisala: Finnish global player in environmental and industrial measurement (humidity, CO2, weather, cold chain). Comparable in pharma cold chain, industrial monitoring, and continuous/cloud-connected logging, but with a much larger organization and broader portfolio.
- Fluke (Fortive): US-based global test & measurement incumbent (electrical, temperature, calibration). Adjacent competitor in portable industrial measurement instruments and data logging accessories, with substantially larger scale and reach than MSR.
Direct peers
- Gemini Data Loggers: UK manufacturer of Tinytag and Tinytalk data loggers for temperature, humidity, and process monitoring. Comparable in product (compact environmental loggers), market (pharma, museums, cold chain), and distribution model.
- Dickson: US-based data logger and chart recorder manufacturer serving pharma, food, museums, and industrial monitoring. Comparable in product portfolio, vertical focus, and recurring software/services model around the hardware base.
- Comet System: Czech manufacturer of temperature, humidity, CO2, and other environmental data loggers with Ethernet/WiFi options. Comparable in mid-market industrial monitoring product line and use cases (warehouses, cold chain, production).
- Kistler Group: Swiss-headquartered manufacturer of piezoelectric sensors, accelerometers, and shock measurement systems. Comparable on Swiss origin, high-precision shock/vibration measurement, and industrial/aerospace/automotive customers.
- Onset Computer Corporation (HOBO): US manufacturer of HOBO data loggers for temperature, humidity, and environmental monitoring. Directly comparable product line, channel structure, and use cases (building performance, pharma, field monitoring).
- Rotronic (Process Sensing Technologies): Swiss specialist in humidity and temperature measurement instruments, including data loggers. Comparable on Swiss origin, pharma/cold chain focus, and overlapping measurement parameters.
- Lascar Electronics: UK-based manufacturer of standalone and USB data loggers (EasyLog) for temperature, humidity, and voltage. Closely comparable to MSR on product category (compact multi-parameter data loggers), target market (SMB/industrial monitoring), and indirect distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MSR Electronics GmbH social profiles
Digital presenceMSR Electronics GmbH compliance and trust
Trust signalCompliance1 record
MSR Electronics GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSR Electronics GmbH leadership team
Management profileNumber of profiles
Profiles2 records
MSR Electronics GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSR Electronics GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSR Electronics GmbH
What does MSR Electronics GmbH do?
MSR Electronics GmbH designs, manufactures, and sells compact, multifunctional MSR (Modular Signal Recorder) data loggers that record physical parameters such as acceleration, shock, vibration, temperature, humidity, pressure, and light for transport, industrial, pharmaceutical, aerospace, and research applications. The portfolio includes wired and wireless (Bluetooth, WiFi, LTE) loggers, GPS-equipped transport loggers, pluggable FlexSensor modules, dedicated PC software, and the MSR SmartCloud/LocalCloud platforms for remote monitoring. Products are sold through owned online shops, an international dealer network of 90+ partners in 50+ countries, and direct OEM/custom manufacturing at the Seuzach, Switzerland headquarters.
Is MSR Electronics GmbH a public or private company?
MSR Electronics GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSR Electronics GmbH founded?
MSR Electronics GmbH was founded in 2006. It employs 11 to 50 people.
Where is MSR Electronics GmbH based?
MSR Electronics GmbH is headquartered in Seuzach, Switzerland, in the Europe region.
How does MSR Electronics GmbH make money?
Five revenue lines are on record. Data Logger Hardware Sales are the primary driver. The others are accessories and Sensors, software Licenses, cloud Services and repair and Support Services.
Who are MSR Electronics GmbH's main competitors?
Broad incumbents on record are Testo, Vaisala and Fluke (Fortive). Direct peers are Gemini Data Loggers, Dickson, Comet System, Kistler Group, Onset Computer Corporation (HOBO), Rotronic (Process Sensing Technologies) and Lascar Electronics.
Does MSR Electronics GmbH have an API?
No public API is recorded for MSR Electronics GmbH.
What industry is MSR Electronics GmbH in?
MSR Electronics GmbH's product category is Industrial Data Loggers / Measurement Instrumentation. Its primary akta.pro industry code is IMALAFAJ, Shock, Vibration & Tilt Monitoring Devices (Impact Indicators, Data Loggers), with a secondary code of IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches). Its NAICS code is 334519 and its SIC code is 3825.