National Organization for Marriage
- Company typePrivate
- Founded2007
- HeadquartersPrinceton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
National Organization for Marriage firmographics
Firmographics- Name
- National Organization for Marriage
- Legal name
- National Organization for Marriage, Inc.
- Website
- https://nationformarriage.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
National Organization for Marriage industry classification
Industry- Product category
- Advocacy and Nonprofit Services
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- LGBTQ+ Rights & Advocacy OrganizationsBusiness & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations
Keywords
Where National Organization for Marriage is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Organization for Marriage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Contributions: The organization generates revenue primarily through donations from supporters. They operate as a 501(c)(4) nonprofit organization (National Organization for Marriage) and a separate 501(c)(3) organization (NOM Education Fund). Donations to the c(4) are not tax-deductible and may be used for political purposes. Donations to the c(3) Education Fund are tax-deductible and used for educational purposes only. The organization also accepts cryptocurrency donations and maintains sustaining member programs with recurring monthly donations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
National Organization for Marriage product offering
Product offeringCore offering
National Organization for Marriage is a 501(c)(4) nonprofit advocacy organization that promotes traditional marriage definitions and opposes same-sex marriage legalization and related LGBTQ+ policy initiatives. It mobilizes supporters through grassroots campaigns, petitions, voter education, and ballot initiative efforts at the local, state, and national level, and supports an affiliated 501(c)(3) Education Fund for pro-marriage research and education. The organization is funded primarily through donations and sustaining member contributions.
Product overview
The National Organization for Marriage (NOM) is a nonprofit advocacy organization, not a technology product company. Its offerings consist of advocacy campaigns and petition platforms (Dump Disney, Bust Burger King, Stop the Inequality Act, Oppose the Transgender Bill of Wrongs), donation collection mechanisms (501(c)(3) and 501(c)(4) donation pages), and the NOM Education Fund for pro-marriage education and research. The organization does not offer commercial technology products or software-as-a-service platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Dump Disney Petition Campaign Grassroots petition and boycott campaign aimed at Disney over its stance on the Florida law protecting children in schools and perceived involvement in the culture war; for supporters who want to pressure Disney through collective pledges.
- Bust Burger King Petition Campaign Petition and boycott campaign against Burger King over its support for the Human Rights Campaign and the Equality Act, and perceived attacks on faith-oriented companies like Chick-fil-A; for supporters who want to oppose corporate engagement with LGBTQ+ advocacy.
- Oppose the Transgender Bill of 'Wrongs' Campaign Grassroots advocacy campaign opposing transgender-related legislation; for supporters seeking to participate in legislative pushback on the issue.
- Stop the Inequality Act Petition Petition campaign opposing the Equality Act/legislation framed as the 'Inequality Act'; for supporters wanting to participate in federal-level legislative advocacy.
- Sustaining Member Donation Program Recurring monthly donation program offered by the 501(c)(4) National Organization for Marriage (non-deductible) and the 501(c)(3) NOM Education Fund (tax-deductible); for individual supporters who want to provide ongoing funding for advocacy and education activities.
- NOM Education Fund (501(c)(3) Research and Education) Wholly owned adjacent subsidiary operating as a 501(c)(3) nonprofit that provides education and research resources on marriage to clergy, scholars, political leaders, and activists; funded by tax-deductible donations.
Companies that use National Organization for Marriage
Customer profileSegments1 record
Ideal customer profiles1 record
National Organization for Marriage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Organization for Marriage partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
National Organization for Marriage competitors and assessment
Company assessmentDirect peers
- American Family Association: A 501(c)(3) Christian advocacy organization that mobilizes grassroots boycotts and legislative action on cultural issues — a closely analogous grassroots-advocacy model with overlapping issue priorities.
- Family Research Council: A 501(c)(3) Christian policy and advocacy organization based in Washington DC that, like NOM, actively promotes traditional marriage and religious liberty and engages in federal and state-level policy advocacy.
- Concerned Women for America: A conservative Christian women's policy organization that advocates for traditional marriage and religious liberty at state and federal levels, with a similar donor-driven advocacy model.
- Eagle Forum: A conservative Christian advocacy organization founded by Phyllis Schlafly that has historically led fights against same-sex marriage, providing a direct parallel in mission and grassroots mobilization.
- Alliance Defending Freedom: A legal advocacy organization that litigates to defend 'marriage and family' and religious liberty, frequently joining NOM-aligned cases and policy efforts at the state and federal level.
- AFA Action: The 501(c)(4) advocacy arm of the American Family Association, structurally analogous to NOM as a separate political-action nonprofit supporting a Christian agenda on marriage and religious liberty.
- Catholic League: A Catholic advocacy organization that defends traditional moral and religious positions including on marriage, frequently producing commentary and public responses on the same flashpoint issues NOM targets.
- Liberty Counsel: A Christian litigation and policy nonprofit that pursues religious liberty and traditional marriage cases, sharing NOM's core issue set and Congressional/state policy advocacy footprint.
Broad incumbents
- Focus on the Family: A large, established Christian ministry with a much broader family-focused agenda but overlapping positions on marriage, sexuality, and religious liberty, and a similarly large donor base.
- Heritage Foundation: A much larger conservative think tank that produces policy research and legislation on marriage, religious liberty, and judicial nominations — a broader institutional counterpart to NOM's narrower advocacy remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
National Organization for Marriage social profiles
Digital presenceNational Organization for Marriage financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Organization for Marriage leadership team
Management profileNumber of profiles
Profiles2 records
National Organization for Marriage subsidiaries and ownership
Company hierarchySubsidiaries1 record
National Organization for Marriage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Organization for Marriage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Organization for Marriage
What does National Organization for Marriage do?
National Organization for Marriage is a 501(c)(4) nonprofit advocacy organization that promotes traditional marriage definitions and opposes same-sex marriage legalization and related LGBTQ+ policy initiatives. It mobilizes supporters through grassroots campaigns, petitions, voter education, and ballot initiative efforts at the local, state, and national level, and supports an affiliated 501(c)(3) Education Fund for pro-marriage research and education. The organization is funded primarily through donations and sustaining member contributions.
Is National Organization for Marriage a public or private company?
National Organization for Marriage is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Organization for Marriage founded?
National Organization for Marriage was founded in 2007. It employs 1 to 10 people.
Where is National Organization for Marriage based?
National Organization for Marriage is headquartered in Princeton, United States, in the North America region.
How does National Organization for Marriage make money?
One revenue line is on record: donations and Contributions.
Who are National Organization for Marriage's main competitors?
Direct peers on record are American Family Association, Family Research Council, Concerned Women for America, Eagle Forum, Alliance Defending Freedom, AFA Action, Catholic League and Liberty Counsel. Broad incumbents are Focus on the Family and Heritage Foundation.
Does National Organization for Marriage have an API?
No public API is recorded for National Organization for Marriage.
What industry is National Organization for Marriage in?
National Organization for Marriage's product category is Advocacy and Nonprofit Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 8133 and its SIC code is 8600.