What Wide Eye Creative does

Wide Eye Creative is a Brooklyn-based digital creative agency founded in 2009 that specializes in design, branding, and web development for mission-driven organizations and nonprofits. The firm serves a vertically focused client base that includes civic organizations, civil rights groups, environmental nonprofits, political advocacy organizations, educational institutions, and select enterprises (including Netflix, Airbnb, and Snap Inc.), with marquee engagements for The White House, United Nations, NAACP, ACLU, and Sierra Club among others. Its service portfolio spans ten integrated offerings: Visual Branding & Design, Brand Strategy, Research & UX, Digital Design Systems, Interactive Design, Web Development, Content Strategy, Creative Campaigns, Data Visualization, and Motion Graphics.

The agency operates on a project-based professional services model, generating revenue through discrete creative engagements scoped and priced per client. Its go-to-market motion is direct and content-driven: prospective clients engage via 'Work with us' and 'Hire us' CTAs on the company website, supplemented by thought leadership on Medium and organic presence across LinkedIn, Facebook, Instagram, and Bluesky. Pricing is not publicly disclosed. The firm is privately held and small (1-10 employees), led by owner and Creative Director Ben Ostrower, with no disclosed funding rounds, parent company, or institutional investors. The company has operated continuously for over 15 years with no proprietary technology platform disclosed, positioning its differentiation on domain expertise, trusted-client relationships, and craft quality within the mission-driven sector.

Name

Wide Eye Creative

Legal name

Wide Eye Creative

Website

https://wideeyecreative.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wide Eye Creative is a Brooklyn-based digital creative agency founded in 2009 that provides branding, web design, and development services to mission-driven organizations, nonprofits, and select enterprises including major civic and political institutions.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Creative Boutique Agencies (MPAAAAAB), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand strategy design
• Web design development
• Mission-driven branding
• Nonprofit digital services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Wide Eye Creative generates revenue through project-based creative agency engagements including visual branding, brand strategy, web design and development, content strategy, creative campaigns, and data visualization services for mission-driven organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wide Eye Creative is a digital-first creative agency that delivers integrated branding, design, and web development services for mission-driven organizations. Its work spans brand strategy, identity and visual design, website design and build, and motion/video content for nonprofits, civic and political advocacy groups, and select consumer brands.

Product overview

Wide Eye Creative is a digital-first creative agency offering an integrated suite of creative services for mission-driven organizations and nonprofits. The portfolio includes Visual Branding & Design and Brand Strategy as foundational identity services, paired with Research & UX and Digital Design Systems for user-centered design. Interactive Design and Motion Graphics add engagement through animation and interactivity, while Web Development provides technical implementation. Content Strategy and Creative Campaigns round out the offering with messaging and campaign execution, and Data Visualization enables compelling data storytelling. These services work together as a unified offering to help organizations build unmistakable missions that are vivid, expressive, and impossible to ignore.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Client testimonials indicate transformative impact on institutional presence and audience engagement

Named customers26 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Blue State: Digital creative, brand, and fundraising agency for nonprofits, progressive causes, and cultural institutions — the closest direct competitor to Wide Eye Creative in mission-driven digital branding and web development.
• Fenton Communications: Social change communications and creative agency serving nonprofits, foundations, and advocacy organizations — comparable mission-driven client base with broader PR and campaign capabilities.
• M+R: Digital agency serving nonprofits, advocacy groups, and political organizations across branding, campaigns, and digital fundraising — competes with Wide Eye Creative for the same nonprofit and advocacy clients.
• Forum One: Digital agency specializing in web design, branding, and digital experience for associations, nonprofits, and mission-driven organizations — directly comparable in service mix and client vertical.
• Graham-Pelton Consulting: Consulting and creative firm serving nonprofits, universities, and healthcare organizations with brand, fundraising, and campaign services — adjacent competitor in the mission-driven space.
• Big Duck: Branding agency exclusively serving nonprofits, with focus on brand strategy, visual identity, and campaign creative — a smaller, more boutique peer in the same nonprofit-branding niche.
• Smash Communications: Digital creative agency serving nonprofits and progressive causes with branding, web design, and digital strategy — overlaps directly with Wide Eye Creative's service offering and vertical.
• Antenna Group: Creative agency purpose-built for nonprofits, foundations, and social-impact brands, offering brand strategy, design, and digital services — directly comparable positioning to Wide Eye Creative.

Broad incumbents

• Droga5: High-end creative boutique within Accenture Song, serving large enterprise and select mission-driven clients with brand and campaign work — analogous boutique model but at materially greater scale and budget tier.
• Publicis Groupe: Global advertising and communications holding company with dedicated social-impact and nonprofit practices — represents scaled, full-service competition for Wide Eye Creative's enterprise-grade engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wideeyecreative
• LinkedInlinkedin.com/company/wide-eye-creative
• Instagraminstagram.com/wideeyeco
• Xx.com/wideeyecreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wide Eye Creative