Aditro

Name

Aditro

Legal name

Aditro

Website

https://aditro.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Aditro is a Nordic payroll and HR software provider, now operating under the SD Worx brand since 2021. It delivers cloud-based payroll, HR, and time management solutions to enterprise, mid-market, and SME customers across Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Payroll and HR Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

Keywords

• Payroll software
• HR management
• Time tracking
• Workforce management
• Nordic HR services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payroll and HR Software Services: Subscription-based payroll and HR services provided through cloud-based software platforms, covering the full employee lifecycle including payroll, HR, and time management solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aditro provides cloud-based payroll, HR, and time management software through its mysdworx unified workspace platform for organizations in the Nordic region. The platform handles salary calculation, tax management, compliance, employee lifecycle management, and time tracking for enterprise, mid-market, and SME customers in Sweden, Norway, and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• mysdworx A unified cloud-based platform that serves as a single workspace for HR, Pay, and Time management, functioning as the central digital hub for employees and administrators to manage workforce operations across the Nordic region.
• Payroll Solutions Payroll processing services handling salary calculation, tax management, and compliance for Nordic market employees, targeted at enterprise, mid-market, and SME customers in Sweden, Norway, and Finland.
• HR Solutions Human resources management services covering the full employee lifecycle from onboarding through offboarding, designed for Nordic organizations seeking integrated workforce administration.
• Time Solutions Time tracking and management solutions for monitoring work hours, attendance, and scheduling, used by Nordic organizations to manage workforce time data.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SD WorxcoreStrategic or Co-development Partner · 1 January 2021Aditro became a member of the SD Worx family in 2021, joining a leading payroll and HR services provider in Europe. This acquisition substantially enhanced Aditro's resources in software development and expanded their expertise and product offering through SD Worx's large portfolio of people solutions. The combined entity allows Aditro to meet and exceed customer expectations across the entire employee lifecycle.

Scale indicators3 records

Broad incumbents

• ADP: Global payroll and HR services giant with multi-country payroll capabilities across Europe, comparable as a broad incumbent competing for enterprise and mid-market payroll contracts.
• SD Worx: Parent company of Aditro and a leading European payroll and HR services provider; directly comparable as the broader incumbent offering the same suite of payroll, HR, and time solutions across multiple European countries.
• Ceridian (Dayforce): Global HCM and payroll platform serving mid-market and enterprise customers; competes with Aditro/SD Worx for multi-country payroll deals in the European mid-market segment.
• Sage: Global SMB-focused accounting, payroll, and HR software provider; comparable in addressing SME payroll and HR needs across European markets.
• Workday: Cloud enterprise platform offering HCM and payroll modules; competes with Aditro for large Nordic and European enterprise customers seeking integrated HR and finance suites.

Direct peers

• Hogia: Nordic software group offering payroll, HR, and business software across Sweden and Norway, directly competing with Aditro for Nordic payroll and HR customers.
• Fortnox: Swedish cloud-based business platform offering payroll and HR functionality primarily to Swedish SMEs and accounting firms, closely comparable to Aditro's Nordic SME-focused payroll offerings.
• Visma: Nordic-headquartered provider of business software including payroll, HR, and ERP solutions across the Nordic and European markets, competing head-to-head with Aditro in SME and mid-market payroll.
• Zalaris: Nordic-headquartered provider of payroll and HR outsourcing and SaaS solutions across the Nordics and broader Europe, directly comparable in target market, geography, and product scope.

Emerging players

• Unit4: European cloud ERP provider with HR and people solutions serving mid-market and public sector; comparable in targeting European mid-market HR/payroll digitization.

Market position

Customer concentration

• Xx.com/aditrosverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aditro