What Connections in Mind does

Connections in Mind is a UK-based Community Interest Company (C.I.C.) founded in 2016 that delivers executive function and ADHD coaching, training, and consultancy to neurodivergent children, adolescents, university students, adults, parents, educators, and corporate clients. The company was co-founded by Dr Bettina Hohnen, Imogen Moore-Shelley, and Victoria Bagnall, who pioneered executive function coaching in the UK; Victoria Bagnall now leads the organisation as sole principal following the 2023 death of co-founder Imogen Moore-Shelley and Dr Hohnen's withdrawal from day-to-day operations. The core methodology is the proprietary Connect, Collaborate, Support model derived from Dawson & Guare's seminal work, packaged into structured programmes including Executive Function Adventures (children), Coaching for Independent Learning and My Brain. My Way (adolescents), adult 1:1 coaching, neuro-trained Personal Assistants, a four-level Neuro-Inclusive Classroom Practice accreditation, and a Level 1-4 EF Coach Training programme delivered via the cim-brainhub.com online platform.

Revenue is generated across multiple streams: per-hour 1:1 coaching (£30-£200+ VAT depending on segment), fixed-fee employer packages (Early Career £900, Performance & Wellbeing £1,550, Emerging Leader £2,900 per employee), recruitment consultancy (£1,000-£8,000 per engagement), workshops from £800, school subscription services, and an online learning subscription. Distribution combines UK-focused in-person delivery with globally available online coaching and training, underpinned by approved-supplier status in three UK government funding channels (Access to Work, Disabled Students Allowance, EHC Plans) and enterprise workplace relationships with NHS, HSBC, Citibank, EY, and Zetland Capital. The go-to-market is sales-led with free 30-minute insight calls, chemistry matching with up to two coaches, and Calendly-based booking. The operating model is human-coach-intensive, with no disclosed AI/ML technology stack, no external funding rounds, and a firmographic headcount of 11-50 employees.

Name

Connections in Mind

Legal name

Connections in Mind C.I.C.

Website

https://connectionsinmind.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Connections in Mind is a UK-based Community Interest Company delivering neuroscience-grounded executive function coaching, training, and neuroinclusion services to neurodivergent children, adults, educators, and corporate clients, with government-funded and subscription revenue channels.

Ownership category

akta.pro rank

Product category

Executive Function Coaching and Neuroinclusive Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

akta.pro secondary industries

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB), Study Skills & Learning Strategies Coaching (EDAMAIAA), ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC), Executive Functioning & Study Skills Coaching (Organization, Time Management) (EDAKADAD)

Keywords

• Executive function coaching
• ADHD coaching services
• Neuroinclusive workplace training
• Educator CPD training
• Personal assistant support

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 1:1 Executive Function Coaching: Individual coaching sessions for children, adolescents, university students, and adults. Priced per hour with free discovery calls and chemistry matching sessions.
2. Personal Assistant Services: Neuro-trained personal assistants providing executive function support. Hourly pricing with government funding options through Access to Work scheme.
3. Educator and School Training: CPD accredited training for teachers including INSET sessions, webinars, resources, and subscription services for schools.
4. Workplace Training and Workshops: Organisational workshops including Unconscious Bias, Neuroscience of Productivity, Executive Function Profiling, and bespoke training programmes.
5. Recruitment Consultancy: Three-tier consultancy service: Awareness & Audit (£1,000+), Process Design (£2,500+), Full Integration & Support (£5,000-8,000).
6. Executive Function Coach Training: Level 1 EF Coach Training programme (8 weeks) with payment plans available (e.g., £241/month for 4 payments).
7. Government-Funded Services: Access to Work scheme, Disabled Students Allowance (DSA), and EHC Plan funded coaching for eligible UK residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Connections in Mind delivers neuroscience-based executive function coaching and neuroinclusive training across individual consumers (children, adolescents, university students, adults, parents), UK schools/educators, and enterprise workplaces. Its portfolio spans 1:1 coaching programmes (Executive Function Adventures, CfIL, My Brain. My Way, adult and parent coaching), a Neuro-Trained Personal Assistant service, four-level EF Coach Training, Neuro-Inclusive Classroom Practice accreditation, a workplace coaching suite, neurodiversity workshops, and a three-tier recruitment consultancy, with delivery online globally and in person in the UK.

Product overview

Connections in Mind is a coaching and training organisation specialising in executive function support and neuroinclusion. The company offers a portfolio of services across three main segments: (1) Individual Coaching services for Children (Executive Function Adventures), Adolescents (Coaching for Independent Learning, My Brain. My Way, Bridging Sessions), University students, Adults, and Parents; (2) Workplace services including a comprehensive coaching suite (Early Career, Emerging Leader, Executive Leadership, Performance & Wellbeing, Transition, Bespoke Coaching), Recruitment Consultancy, Neurodiversity Workshops, and Neuro-Trained Personal Assistants; and (3) Training & Education including Executive Function Coach Training (Levels 1-4), Neuro-Inclusive Classroom Practice (4 accreditation levels), Online Learning Courses, and Schools Subscription Services. The organisation also facilitates government-funded support through Access to Work, DSA, and EHC Plans. The core methodology is based on the Connect, Collaborate, Support model grounded in neuroscience and executive function research.

Differentiator

Problem solved

Functional benefit

Brands

• Executive Function Adventures: A 10-session play-based programme for primary aged children designed by psychologists and child development specialists to help children understand how their brains work and build essential skills.
• Coaching for Independent Learning (CfIL)
• My Brain. My Way
• Neuro-Inclusive Support Course

Products and services

• Executive Function Adventures (EFA) A 10-session play-based 1:1 programme for primary-aged children designed by psychologists and child development specialists to help children understand how their brains work and build essential skills like organisation, focus, and self-regulation through engaging activities. Available online (£1,106+ VAT) and face-to-face (£1,701+ VAT) in the UK, with both packages including EFA Character Cards and a comprehensive report.
• Coaching for Independent Learning (CfIL) A structured, goal-focused coaching programme for adolescents that includes a 90-minute evaluation session and weekly skills sessions focused on building executive function skills and lasting habits, delivered at £104+ VAT per hour.
• My Brain. My Way Programme A foundational and learning-based metacognition-building programme for young people not yet ready for goal-focused coaching, delivered over 6 weekly 50-minute sessions at £748+ VAT payable upfront.
• Bridging Sessions for Adolescents
• Adult Executive Function Coaching
• Parent Support Coaching
• Neuro-Trained Personal Assistant (PA) Service
• Neuro-Inclusive Classroom Practice Training
• Executive Function Coach Training (Levels 1–4)
• Level 1 EF Coach Training (Workplace)
• Workplace Coaching Suite
• Neurodiversity Workshops
• Neuroinclusive Recruitment Consultancy
• Access to Work Funded Coaching and Support
• Disabled Students Allowance (DSA) Support
• EHC Plan Funded Coaching
• Online Learning Courses (cim-brainhub.com)
• Schools Subscription Service
• Neuro Lab Webinar Series

Quantifiable outcome

• Students successfully submitted homework on time, received positive school reports, increased A Level predictions, and improved mood
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• The Mcleod Centre for LearningminorStrategic or Co-development PartnerAmanda McLeod's centre provides lessons in touch-typing, handwriting, literacy, maths, and study skills to students with specific learning difficulties. She is author and series consultant of Scholastic Handwriting series and committee member of National Handwriting Association.
• Osborne Cawkwell TuitionminorStrategic or Co-development PartnerSpecialises in introduction of private tutors in London and UK-wide. Founded by Lucy Cawkwell in 2000, providing tutors who incorporate positive psychology and mindfulness. Many students supported have specific learning difficulties such as dyslexia, ADD or dyspraxia.
• Woodlands Education ConsultancyminorStrategic or Co-development PartnerOffers school searches for children with specific learning difficulties, touch-typing master classes, confidence coaching, and bespoke consultancy services for parents.
• Activated Learning (Laurie Faith)coreStrategic or Co-development PartnerCreator of whole-class, mainstream, EF-supportive teaching approach. Laurie has 17 years teaching experience and Masters in education. Conducts doctoral research at University of Toronto and travels throughout Canada, US, and UK to help teachers adapt classroom practice.
• EFs2theRescue (Canadian Partner)minorStrategic or Co-development PartnerCanadian partner working alongside Laurie Faith and Connections in Mind on the Activated Learning teacher training programme.
• Carol Bush (American Partner)minorStrategic or Co-development PartnerAmerican partner working with Laurie Faith and Connections in Mind on the Activated Learning teacher training programme.
• UK Government - Access to Work SchemecoreChannel Partner/ Reseller/ DistributorUK government-funded scheme through Department of Work and Pensions providing funding for coaching, support workers, and workplace adaptations for people with disabilities or conditions affecting their work.
• UK Government - Disabled Students Allowance (DSA)coreChannel Partner/ Reseller/ DistributorUK government scheme providing support for study-related costs for students with disabilities, mental health conditions, or specific learning difficulties.
• UK Government - EHC PlanscoreChannel Partner/ Reseller/ DistributorEducation, Health and Care plans for children and young people aged up to 25 needing additional support. Connections in Mind provides funded coaching through EHC plans.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Genius Within: UK-based organisation providing neurodiversity coaching, assessments, and workplace training for neurodivergent individuals. Closest comparable to Connections in Mind by virtue of UK base, coaching-led model, EF/ADHD focus, and workplace + education service mix.
• Lexxic: UK psychology-led provider of neurodiversity assessments, coaching, and workplace training. Directly comparable on ADHD/neurodivergence focus, enterprise training clients, and coached individual services.
• Beyond Booksmart: Executive function coaching firm serving students, adults, and corporate clients with online and in-person coaching. Directly comparable methodology (Dawson & Guare-aligned) and service portfolio spanning adolescents through workplace.
• Untapped Coaching: EF and ADHD coaching platform serving students and adults with online delivery. Directly comparable target audience (neurodivergent learners, university students, professionals) and 1:1 coaching + group training model.
• Exceptional Individuals: UK-based neurodiversity employment services firm offering workplace support, recruitment, and coaching for neurodivergent professionals. Comparable UK footprint, employer-focused positioning, and government-funded support pathways.

Others

• National Handwriting Association: UK professional body for handwriting and specific learning difficulties. Adjacent ecosystem player connected via shared partners (McLeod Centre); comparable audience of SEND educators and parents.

Emerging players

• Osborne Cawkwell Tuition: UK private tutoring firm for students with learning differences (dyslexia, ADD, dyspraxia). Formal partnership with Connections in Mind and overlapping SEND/ADHD tutoring segment in London and UK-wide.
• CognAssist: UK EdTech firm building cognitive and EF screening tools and educator training for higher education. Adjacent peer: focuses on the tech-enabled identification/training layer rather than 1:1 coaching, overlapping on the schools/university segment.

Regional players

• ADHD Foundation: UK charity delivering ADHD education, training, and resources to schools, employers, and individuals. Comparable audience and UK neurodiversity mission but operates as a non-profit awareness/training body rather than a coaching provider.

Broad incumbents

• Understood.org: US-based nonprofit producing ADHD/LD educational content, workplace programs, and resources for parents and educators. Broad incumbent in the same EF/ADHD support category with significant content and community reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ConninMind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connections in Mind