Red Hills Surgical Center

What Red Hills Surgical Center does

Red Hills Surgical Center is a multi-specialty ambulatory surgery center (ASC) located at 1608 Surgeons Drive, Tallahassee, FL, operating within the Big Bend area of northern Florida. The facility is structured as a physician-hospital joint venture between Tallahassee Memorial HealthCare and approximately 45 local physicians (with a disclosure document listing 48 physician investors) drawn from area practices spanning Otolaryngology, Orthopedic Surgery, General Surgery, Gynecology, Ophthalmology, Podiatry, Pain Management, and Plastic Surgery. The 17,000+ square foot single-story facility contains five operating rooms, multiple pre-op and recovery bays, and a kid-friendly waiting area, operating Monday through Friday from 6:00 AM to 5:00 PM, and is fully accredited by The Accrediting Association for Ambulatory Health Care (AAAHC).

The center's core product is same-day outpatient surgical care across eight specialties, with reported volume of more than 4,800 procedures annually and an average patient length-of-stay of approximately 3.5 hours. Underlying technology is conventional, not AI-based: high-tech medical equipment in the ORs, a proprietary scheduling system that reduces delays from non-related emergencies and delivers roughly 3x faster turn-around between cases than hospitals, the One MNET Health (One Medical Passport) online pre-admission portal, and third-party billing infrastructure (Zirmed payment plans, CareCredit financing, Patient Notebook online bill pay). Ancillary clinical services are outsourced to Anesthesiology Associates of Tallahassee, Ketchum Wood & Burgert Pathology Associates, LabCorp, and Quest Diagnostics.

Revenue is generated through per-procedure facility fees (transaction-based pricing) billed to patients and commercial/government payers, with co-pays and co-insurance collected at the point of service and full payment required for cosmetic procedures. In-network payer relationships span Aetna, Capital Health Plan, Blue Cross Blue Shield, United Healthcare, Medicare, Medicaid, and Tricare among others. Distribution relies on physician referrals from affiliated local practices plus direct patient intake through online pre-registration, with no external venture, private equity, or institutional investment disclosed in the source material.

Name

Red Hills Surgical Center

Legal name

Red Hills Surgical Center

Website

https://redhillssurgicalcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Hills Surgical Center is a multi-specialty ambulatory surgery center in Tallahassee, FL, operating as a joint venture between Tallahassee Memorial Hospital and 45 local physicians, performing 4,800+ outpatient surgeries annually across eight specialties.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ophthalmology Surgery Centers (HLAFAIAF)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Outpatient surgical services
• Ambulatory surgery center
• Multi-specialty surgical care
• Same-day surgery procedures
• Surgical facility services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Facility Fees: Revenue generated from facility fees charged for each surgical procedure performed. Insurance Eligibility Specialist contacts patients regarding estimated financial responsibility prior to surgery.
2. Insurance Billing and Co-Pay Collection: The center files insurance claims on behalf of patients. Co-pay and co-insurance fees collected on day of surgery for non-cosmetic procedures. Cosmetic procedures require full payment prior to surgery date.
3. Payment Plans: Payment arrangement options including 50/50 split, three-payment plans, and extended payment arrangements through Zirmed payment processor with auto-draft requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Red Hills Surgical Center operates a 17,000+ square foot multi-specialty ambulatory surgery center in Tallahassee, Florida, delivering outpatient surgical procedures across eight specialty areas. It performs over 4,800 surgeries annually with 45 local physicians using five state-of-the-art operating rooms, advanced medical equipment, and a unique scheduling system that achieves up to three times faster turn-around between surgeries than hospitals.

Product overview

Red Hills Surgical Center is a multi-specialty ambulatory surgery center (ASC) offering outpatient surgical procedures. The facility spans 17,000+ square feet with five operating rooms and provides services across eight specialty areas: Otolaryngology (Ear, Nose and Throat), Orthopedic Surgery, General Surgery, Gynecology, Ophthalmology, Podiatry, Pain Management, and Plastic Surgery. The center partners with 45 local physicians and performs over 4,800 surgeries annually. Patient services include pre-admission registration via One Medical Passport, online bill payment through Patient Notebook, and financing options through CareCredit and Zirmed payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulatory Surgery Center Services Multi-specialty outpatient surgical facility providing same-day surgical procedures across multiple medical specialties for patients who can be safely treated outside hospital settings.
• Gynecology Surgery Outpatient gynecological surgical procedures including tubal ligation, hysteroscopy, D&C, diagnostic laparoscopy and myomectomy for female reproductive health patients.
• Urology Surgery Outpatient urological surgical procedures including cystoscopies, ultrasound-guided prostate biopsies, penile implants, and urinary incontinence treatment.
• Orthopedic Surgery Outpatient musculoskeletal surgical procedures including arthroscopy of joints, joint replacements, fracture and tendon repairs, foot/ankle and hand/wrist surgery.
• General Surgery Outpatient general surgical procedures including hernia repair, gallbladder removals, hemorrhoid removal, mass removals, and infusion port placements.
• Otolaryngology (ENT) Surgery Outpatient ear, nose and throat surgical procedures including endoscopic sinus surgery, tonsillectomy, septoplasty, head and neck procedures, and myringotomy.
• Podiatry Surgery Outpatient foot and ankle surgical procedures including bunionectomy, heel spur removal, hammer-toe repair, and soft tissue repair.
• Pain Management Procedures Outpatient interventional pain management procedures including lumbar, thoracic and cervical steroid injections, nerve blocks, radiofrequency thermal ablation, nerve stimulator placements, and spinal fracture repair.

Quantifiable outcome

• Over 4,800 surgeries per year performed by 45 physicians
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tallahassee Memorial HospitalcoreStrategic or Co-development PartnerJoint venture partnership with Tallahassee Memorial Hospital to operate the Red Hills Surgical Center. This partnership represents a significant regional healthcare initiative, with Mark O'Bryant, President and CEO of Tallahassee Memorial HealthCare, stating the opening demonstrates 'continued commitment to provide compassionate, leading-edge, patient-centered health care to the community.'
• Area Physician PracticescoreChannel Partner/ Reseller/ DistributorPartnership with 45 local physicians from multiple area practices including: Tallahassee ENT and Audiology Associates (TENT), North Florida Women's Care (NFWC), Tallahassee Orthopedic Clinic (TOC), North Florida Sports Medicine (NFSM), Tallahassee Podiatry Associates, TMH Physician Partners, and Capital Regional Women's Health.
• Insurance CarrierscoreChannel Partner/ Reseller/ DistributorParticipating insurance network including Aetna, Capital Health Plan (CHP), Blue Cross Blue Shield (BCBS), Medicare, Medicaid, United Healthcare, Tricare and many more carriers for patient billing and coverage.
• Anesthesiology Associates of Tallahassee IncminorStrategic or Co-development PartnerAnesthesia services provider at the facility located at 2173 Centerville Pl Ste A, Tallahassee, FL with phone (850) 385-0144.
• Ketchum, Wood & Burgert Pathology AssociatesminorStrategic or Co-development PartnerPathology services provider located at 1899 Eider Court, Tallahassee, Florida 32308, telephone (850) 878-5143.
• LabCorpminorStrategic or Co-development PartnerLaboratory services provider located at 2477 Tim Gamble Pl #102, Tallahassee, Florida 32308, telephone (866) 697-8378.
• Quest DiagnosticsminorStrategic or Co-development PartnerLaboratory services provider located at 1605 E Plaza Drive, Tallahassee, Florida 32308.
• CareCreditminorGTM or Marketing PartnerHealthcare credit card financing option offered for patient payment of surgical procedures.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ambulatory Surgical Centers of America (ASCOA): ASC development and management firm that builds and operates multi-specialty outpatient surgery centers, often in joint ventures with hospitals and physicians. ASCOA's ownership and operating model closely resembles Red Hills' TMH-physician JV structure.
• Regent Surgical Health: ASC management and development company that partners with hospitals and physicians to operate multi-specialty outpatient surgery centers. Regent is a more direct structural peer given its hospital-physician JV model, which mirrors how Red Hills is organized with Tallahassee Memorial.
• AmSurg: Historically a leading national operator of freestanding ambulatory surgery centers, now part of Envision Healthcare, with a multi-specialty ASC model that closely parallels Red Hills. AmSurg represents the chain-ASC archetype that independent multi-specialty centers like Red Hills compete with for physician loyalty and payer contracts.

Broad incumbents

• Envision Healthcare: Large healthcare services company historically operating AmSurg ASCs alongside physician services. Envision's ambulatory surgery business is a direct adjacency to Red Hills and an example of how broader healthcare services platforms integrate with ASC operations.
• HCA Healthcare: Large national for-profit hospital system that has aggressively expanded outpatient surgery capacity through its HOPD network. HCA is a broad incumbent competing with Red Hills for surgeons and outpatient cases in Tallahassee-adjacent markets and represents a major competitor for hospital outpatient migration.
• Surgery Partners: Public ASC chain operating more than 180 short-stay surgical facilities across 30+ states, focused on multi-specialty outpatient surgery. Comparable business model (multi-specialty ASC, JV structures with health systems and physicians) but at materially greater scale, making Surgery Partners a relevant scaled benchmark for Red Hills.
• United Surgical Partners International (USPI): One of the largest ASC operators in the U.S., owned by Tenet Healthcare, running hundreds of ambulatory surgery centers across multiple specialties. USPI is a broader incumbent with the scale advantages (purchasing, payer leverage) that an independent single-site ASC like Red Hills ultimately competes against in surgeon recruitment and payer negotiations.
• Tenet Healthcare: National hospital system that owns USPI, one of the largest ASC operators. Tenet represents the integrated hospital-plus-ASC incumbent model and competes with Red Hills for outpatient surgical share in markets where both operate, while also illustrating a strategic blueprint for ASC-hospital integration.
• Surgical Care Affiliates (SCA) — Optum: SCA, now part of Optum, is one of the largest U.S. operators of outpatient surgery centers with a multi-specialty focus and a strong health-system JV model. Highly comparable to Red Hills in operating philosophy (multi-specialty ASC, physician and health system partnerships) but at vastly larger national scale.

Others

• Tallahassee Memorial HealthCare: Regional health system and JV partner of Red Hills Surgical Center. TMH is the institutional counterparty and partial owner, providing referral flow, brand credibility, and shared governance — making it both a strategic partner and an ecosystem participant rather than a head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Hills Surgical Center