AMR

What AMR does

AMR株式会社 (AMR Inc.) is an Osaka-headquartered digital agency operating since 2003 (with predecessor activity from August 2001) that delivers integrated website production, CMS implementation, and digital marketing services to Japanese small-to-medium enterprises, universities, government bodies, and select corporates. With 11 employees, the firm runs an in-house, full-stack production model covering strategy, design, CMS build, SEO, paid advertising, analytics, and content marketing, deliberately avoiding external specialist outsourcing and operating without a dedicated sales team — clients are acquired almost entirely through referrals and inbound inquiries, with free initial consultations offered via Zoom and on-site.

The company's technical core rests on two flagship CMS platforms: Movable Type (deployed as on-premise software, cloud SaaS via MovableType.net, or as a WordPress-migration target) under a Six Apart ProNet partnership held since approximately 2004, and Wix Studio at the highest "Legend" partner tier. AMR bundles these CMS capabilities with a wider service stack including GA4-based analytics reporting, Microsoft Clarity heatmaps, MarketerRaise Cloud marketing automation, Meta/Google paid media, logo and graphic design, and animation/video production. In May 2025 it obtained ISO/IEC 27001:2022 certification, broadening its addressable market to security-conscious enterprise and government clients.

Revenue mechanics are predominantly project-based professional services with a recurring maintenance/consulting tail for CMS support and B2B content marketing retainers. Pricing is quote-based rather than published; the only disclosed unit price is ¥60,000 per article for content production. The company is privately held, founder/management-owned with no disclosed institutional investors, funding rounds, or M&A activity, and operates from a single Osaka office serving the Kansai region and domestic Japan via online channels.

Name

AMR

Legal name

AMR株式会社

Website

https://amr.co.jp

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AMR is an Osaka-headquartered, 11-person digital agency that designs and builds CMS-based websites (Movable Type, Wix Studio) and provides SEO, paid media, and B2B content marketing services to Japanese SMEs, universities, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website planning and production: Custom website design, CMS implementation, and development projects for corporate, e-commerce, and institutional clients.
2. Web marketing services: Ongoing SEO, SEM (Google/Yahoo! ads), content marketing, analytics reporting, and marketing automation consulting.
3. Content creation and information dissemination support: Professional writing, content planning, blog/email newsletter production, and lead nurturing support for B2B clients.
4. Wix Studio / CMS platform services: Ongoing maintenance, training, and optimization support for websites built on Wix Studio and Movable Type platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AMR is a digital agency based in Osaka, Japan that designs and builds corporate websites, implements CMS platforms (primarily Movable Type and Wix Studio), and provides ongoing digital marketing services including SEO, paid advertising (Google/Meta ads), and content marketing. The company handles end-to-end website production—from strategy formulation and visual design through CMS setup, migration from legacy platforms, and post-launch marketing operations—primarily for small and mid-sized Japanese companies, universities, and government bodies.

Product overview

AMR is a small digital agency based in Osaka, Japan, offering an integrated portfolio of web design, CMS implementation, digital marketing, and creative production services for small-to-medium enterprises. The core offering is website production (design + build + post-launch support), underpinned by CMS expertise in two main platforms: Movable Type (offered as on-premise software, SaaS MovableType.net, and as a WordPress migration target) and Wix Studio (professional-grade cloud platform). Supporting services include graphic/logo design, animation video production, paid search/social advertising, and BtoB information distribution (blog/newsletter content marketing with optional MA tool integration). The company operates as a single integrated offering rather than a modular platform, with each service delivered by in-house specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Production (Website Design & Build) End-to-end web design and development service covering strategy formulation, visual design, CMS-based site construction, SEO setup, and post-launch marketing support. Targets small-to-medium Japanese enterprises seeking to communicate brand strengths and convert visitors into customers.
• CMS Solutions (Movable Type / Wix Studio) CMS platform selection, implementation, and migration service specializing in Movable Type (software, cloud, MovableType.net) and Wix Studio. Includes new site builds, migrations from WordPress or legacy systems, version upgrades, template customization, and ongoing maintenance.
• Marketing & Sales Support Services (Shūkyaku / Marketing Shien) Post-launch website support including SEO content planning and writing, access analytics reporting with GA4, paid search and social advertising management (Google Ads, Meta Ads), and regular strategy meetings. All marketing functions are handled in-house for integrated execution.
• Web & SNS Advertising Paid search (Google Ads, Yahoo! Promotional Ads) and social media advertising (Meta/Facebook/Instagram) planning and execution. Coordinated with website conversion optimization for unified marketing outcomes.
• MA / Newsletter & Blog Information Distribution Support B2B-focused information distribution service using blog and newsletter integration. Includes setup of marketing automation tool (Markelize Cloud), lead scoring design, email newsletter creation and distribution, and blog content planning. Connects existing customer lists to web content for lead nurturing.
• Graphic Design & Print Production Logo, brochure, flyer, business card, and PDF document design services. Covers both digital assets for web use and print-ready deliverables. Portfolio includes logos for Osaka University, Suzuka Medical Sciences University, and Casablanca restaurant.
• Video Production (Movie) Motion graphics and animation video production. Applications include virtual factory tours, product demonstrations, corporate introductions, and recruitment videos. Sample work includes gas sensor explanation videos and building safety tool introductions.

Quantifiable outcome

• 90% of projects are direct client engagements without intermediary agencies
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Six Apart LLC / Six Apart Corporation (シックス・アパート株式会社)flagshipStrategic or Co-development Partner · 1 January 2004AMR has been a ProNet member of Six Apart since approximately 2004, making them one of the earliest adopters of Movable Type in Japan. They co-host Movable Type.net seminars with Six Apart, speak at MTDDC Meetup conferences, and serve as a trusted implementation and migration partner. Six Apart provides product training, technical certification, and joint marketing platforms.
• Wix.com Ltd. (Wix.com Japan 株式会社)flagshipStrategic or Co-development PartnerAMR holds Wix's highest partner tier — Legend Partner — granted for technical skill, implementation track record, and production quality. The company actively uses Wix Studio for client projects and participates in Wix's partner community events and promotional activities. Wix provides the platform, and AMR provides implementation expertise and client referrals.
• Yahoo! Japan (Yahoo!プロモーション広告)minorChannel Partner/ Reseller/ DistributorAMR is listed as a Yahoo! Promotion Ads Authorized Agency, enabling them to manage paid search advertising on the Yahoo! Japan platform on behalf of clients.
• Google (Google オープンビジネスパートナー)minorChannel Partner/ Reseller/ DistributorAMR is listed as a Google Open Business Partner, enabling them to manage Google Ads and access Google marketing tools on behalf of clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LIG Inc. Japanese digital creative agency offering web design, content production, and digital marketing — comparable to AMR's end-to-end website build + content + SEO offering, though with a stronger editorial/blog content angle.
• Goodpatch Inc. Japan-headquartered design and digital product agency providing UI/UX design, web/digital product development, and design consulting — overlapping AMR's design-led website build and branding work for mid-market clients.
• Members Inc. Tokyo-based Japanese web production and digital marketing agency serving a similar mix of Japanese SMEs and enterprises with website build, CMS implementation, and digital marketing services — closely comparable in service portfolio and target customer profile to AMR.
• Sun Asterisk Inc. Japanese digital agency providing web/digital product development, design, and growth support — comparable to AMR as a multi-disciplinary digital production firm serving Japanese SMBs and enterprises.
• Eukarya Inc. Japanese web design and engineering studio building CMS-driven websites and digital experiences for SMEs and enterprises — directly comparable in technology stack, deliverable mix, and target market to AMR.

Broad incumbents

• Transcosmos Inc. Large Japanese BPO/digital services company with a website production, e-commerce, and digital marketing practice — comparable to AMR in website build and digital marketing service lines, but at vastly greater scale and with global footprint.
• Septeni Holdings Co., Ltd. Larger Japanese digital marketing holding company offering digital advertising, data-driven marketing, and content production — overlaps AMR's SEO/SEM and content services as part of a much broader portfolio.
• Dentsu Digital Inc. Digital arm of Dentsu Group providing web/digital strategy, CMS implementation, CRM, and marketing technology services — a broad incumbent serving many of the same enterprise/government segments AMR targets.
• Digital Garage, Inc. Japanese digital conglomerate with marketing, fintech, and web/CMS-related businesses — adjacent incumbent offering overlapping digital marketing and platform integration services at much larger scale than AMR.
• Hakuhodo Inc. One of Japan's largest advertising agencies, with a substantial digital, content, and web production arm — competes with AMR in integrated brand, web, and digital marketing engagements for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AMRincorporated
• Instagraminstagram.com/amr_incorporated
• Xx.com/amr_web
• LinkedInlinkedin.com/company/amr-web

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR