ADAMM

What ADAMM does

ADAMM (Automobile Dealers Association of Mega Milwaukee) is a private trade association founded in 1907 that represents more than 110 new-car and truck dealerships across the greater Milwaukee area and southeastern Wisconsin. The organization operates from a single headquarters in Milwaukee, WI, with a small staff of 1-10 employees, and is governed by a Board of Directors drawn from dealer principals at major regional groups including Boucher, Russ Darrow, Ewald, Heiser, Kunes, Rosen, Schlossmann, Van Horn, Holz Motors, and Palmen.

ADAMM's core offerings are organized around four pillars: professional training (Sales Training Program and Service Advisor Training covering consultative selling, F&I turnover, and CSI improvement), workforce pipeline development (Technicians of Tomorrow high school competition, Tools for Schools equipment grants, automotive scholarships, and partnerships with Wisconsin Technical Colleges and local high schools), community engagement (the Change Your Oil, Change Lives campaign with Feeding America Eastern Wisconsin that has raised over $890,000 and provided 2,400,000+ meals, plus the Greater Milwaukee Auto Show and Auto Show Fundraiser), and member services (the Atlas member portal and ADAMM Job Board connecting candidates with dealerships). The underlying technology is a modest web presence (adamm.com) with the Atlas portal and a MyBigCommerce forms/supplies storefront; no proprietary technology or AI capabilities are described.

The business model is membership-dues funded through a recurring subscription from the 110+ dealer members, supplemented by event revenue from the annual Auto Show and Auto Show Fundraiser and sponsorship fees from partners such as Toyota, the Milwaukee Brewers, and Greater Milwaukee Auto Auction. Go-to-market is sales-led and relationship-driven, with member acquisition anchored on the value of collective advocacy, training access, and community engagement. Customer segments are horizontal, spanning new car dealerships, automotive professionals, automotive students, and the broader southeastern Wisconsin community.

Name

ADAMM

Legal name

Automobile Dealers Association of Mega Milwaukee

Website

https://www.adamm.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

ADAMM is a 117-year-old Milwaukee-based trade association representing 110+ new-car and truck dealerships across southeastern Wisconsin, providing sales and service advisor training, workforce pipeline programs, community engagement, and the annual Greater Milwaukee Auto Show.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: ADAMM operates as a membership-based trade association funded by dues from over 110 new car and truck dealerships across the greater Milwaukee area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ADAMM (Automobile Dealers Association of Mega Milwaukee) is a trade association representing over 110 new car and truck dealerships across southeastern Wisconsin. It provides industry advocacy, sales and service advisor training, automotive scholarships and tools grants, community engagement programs including the annual Greater Milwaukee Auto Show, and networking events for member dealerships and industry professionals.

Product overview

ADAMM is the Automobile Dealers Association of Mega Milwaukee, representing over 110 new-car and truck dealerships. The organization offers a suite of professional development and community engagement products including sales training, service advisor training, the annual Technicians of Tomorrow competition for high school students, an automotive scholarship program, the Tools for Schools equipment grant program, a car show calendar, the annual Greater Milwaukee Auto Show, an Auto Show Fundraiser, the Atlas member portal, and a job board connecting job seekers with member dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training Program
• Service Advisor Training
• Technicians of Tomorrow Competition
• Automotive Scholarship Program
• Tools for Schools Program
• Auto Show Fundraiser
• Greater Milwaukee Auto Show
• ADAMM Job Board
• Car Show Calendar
• Atlas Member Portal

Quantifiable outcome

• Raised over $890,000 for Feeding America Eastern Wisconsin, providing 2,400,000+ meals
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Feeding America Eastern WisconsincoreStrategic or Co-development PartnerADAMM dealer members partner with Feeding America Eastern Wisconsin for the annual Change Your Oil, Change Lives campaign. For every oil change at participating dealerships, $1 is donated to Feeding America. Since the partnership began, dealer members have raised over $890,000 providing over 2,400,000 meals for those in need. The campaign runs from February through the Auto Show in May.
• Greater Milwaukee Auto AuctionminorStrategic or Co-development PartnerGreater Milwaukee Auto Auction graciously hosts the annual Auto Show Fundraiser charity car auction. This partnership enables ADAMM to raise funds for future automotive technicians through the Auto Show Fundraiser event.
• Wisconsin Technical CollegescoreStrategic or Co-development PartnerADAMM partners with local Technical Colleges to provide students with networking opportunities with industry professionals and potential career pathways within the automotive industry. Students gain exposure through ADAMM-supported programs and scholarship opportunities.
• Local High SchoolscoreStrategic or Co-development PartnerADAMM's Tools for Schools program delivers tools to local high schools with Automotive classes. Dealership representatives participate in classroom visits to discuss industry careers, scholarships, and job training opportunities, building relationships between high schools and local dealerships.
• Auto Show Sponsors (Toyota, MLB Brewers, GMAA)flagshipGTM or Marketing PartnerThe annual Auto Show Fundraiser features Top Shop Sponsors including Toyota, Milwaukee Brewers, and Greater Milwaukee Auto Auction. Gearhead Sponsors include RW Baird and JMA Group. Additional sponsor tiers include Wrench Pro and Oil & Spark sponsors supporting the premier industry networking event.
• Dealer Sponsors (Charity Auction)flagshipGTM or Marketing PartnerMultiple member dealerships and Greater Milwaukee Auto Auction support the Auto Show Fundraiser charity car auction, including Eric Von Schledorn Ford, Griffin Ford Waukesha, Griffin Dodge Milwaukee, Heiser Chevy West Allis, Heiser Cadillac West Bend, Newman Chevrolet, Rosen Nissan, Sommers Subaru, and Uptown Lincoln Ford.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Automobile Dealers Association (NADA): NADA is the national trade association representing franchised new car dealers across the United States. It is highly comparable to ADAMM as the national-level counterpart, providing advocacy, training, and dealer services, but operating at a much larger geographic and member scale.

Regional players

• Chicago Automobile Trade Association (CATA): CATA represents franchised new car dealers in the Chicagoland area, offering dealer advocacy, training, and the annual Chicago Auto Show. It is the closest geographic and structural peer to ADAMM, serving a similar role in a neighboring metropolitan market.
• Greater New York Automobile Dealers Association (GNYADA): GNYADA represents new car dealers in the New York metropolitan area and runs the New York International Auto Show. Like ADAMM, it provides dealer advocacy, training, and community programs, but operates at a much larger scale in a different geography.
• Detroit Auto Dealers Association (DADA): DADA represents new car dealers in metropolitan Detroit and hosts the Detroit Auto Show. It is structurally similar to ADAMM as a regional dealer association serving a specific metropolitan market, with advocacy, training, and event programming.
• Pennsylvania Automotive Association: The Pennsylvania Automotive Association represents new car and truck dealers across Pennsylvania, providing advocacy, training, and industry services. It is comparable to ADAMM as a state-level dealer association with a similar membership and service model.
• Massachusetts State Automobile Dealers Association (MSADA): MSADA represents new car dealers in Massachusetts, providing legislative advocacy, dealer education, and consumer-facing services. It is a direct structural peer to ADAMM at a state level, operating with similar programs and member engagement approach.
• Ohio Automobile Dealers Association: The Ohio Automobile Dealers Association represents franchised new car dealers throughout Ohio, offering advocacy, training, and industry events. It provides a comparable model to ADAMM's regional association structure in a different Midwest-adjacent market.
• Minnesota Automobile Dealers Association (MADA): MADA represents new car dealers in Minnesota, providing legislative advocacy, dealer education, and community engagement programs. It is comparable to ADAMM as a similar-sized regional dealer association in a neighboring Midwest state.
• Wisconsin Automobile & Truck Dealers Association (WATDA): WATDA is the statewide dealer association for Wisconsin, covering franchised new car and truck dealers across the state. It is comparable to ADAMM as a similarly-focused organization in the same state, with overlapping but distinct geographic scope (statewide vs. southeastern Wisconsin).

Others

• Greater Milwaukee Auto Auction: Greater Milwaukee Auto Auction is a regional wholesale auto auction partner of ADAMM that hosts the annual Auto Show Fundraiser charity event. While not a direct peer in trade association function, it operates in the same automotive ecosystem and is a documented strategic partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adamm-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAMM