MyFace
myFace is a 501(c)(3) nonprofit founded c. 1954 that supports individuals and families affected by craniofacial conditions through medical funding at the myFace Center at NYU Langone Health, hospital-distributed newborn care kits, virtual support groups, family camps, and the Wonder Project anti-bullying school program.
- Company typePrivate
- Founded1954
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MyFace does
myFace is a 501(c)(3) nonprofit organization founded approximately 70 years ago (c. 1954, originally as the National Foundation for Facial Reconstruction) and headquartered in New York City. The organization supports individuals and families affected by craniofacial conditions — including cleft lip/palate, craniosynostosis, Treacher Collins, Apert, Crouzon, and 20+ other conditions — through a portfolio of programs spanning newborn to adult life stages. Core offerings include the myFace Center for Craniofacial Care at NYU Langone Health (an integrative, multidisciplinary care center funded by myFace grants), the tinyFaces newborn care kit program (60+ hospital partners across 25 states), virtual and in-person support groups, the Wonder Project anti-bullying school assembly program (300+ schools, 30 states, 100,000+ students reached), the Transforming Lives Webinar Series, the myFace, myStory monthly podcast, Craniofacial Family Camp Weekends in partnership with SeriousFun Children's Network, travel and housing assistance (including the Southwest Airlines Medical Transportation Grant Program, $23.6M+ distributed since 2007), and an extensive educational content library covering six surgical procedures, eight parent guide topics, and a 40+ book reading list. The Chicago regional office, led by Senior Program Officer Rena Rosen, extends this programming into the Midwest.
The organization operates as a community-led, event-driven nonprofit with no commercial product or proprietary technology platform. Its underlying infrastructure consists of a content-rich website (myface.org), virtual meeting platforms for support groups and webinars, social media channels (Facebook, Instagram, YouTube), and podcast distribution across Apple, Spotify, Google, and Amazon. Revenue is generated through individual and corporate donations, foundation grants (notably the Louis J. and June E. Kay Foundation, Milbank Foundation, and Delta Dental Foundation), and event-based fundraising such as the annual Races for Faces 5K and the myFace Celebrates gala. Pricing is unit-based and donation-driven: $150 per tinyFaces backpack, $500-$1,000 per Wonder Project school assembly, and $2,500 to sponsor one family at camp. myFace has earned the Candid Platinum Seal of Transparency, the Great Nonprofits Top Rated Award, and is rated by Charity Navigator (Org ID 6760).
myFace serves multiple customer segments: (1) primary — children and adults with craniofacial conditions and their families; (2) secondary — K-12 schools seeking empathy/anti-bullying curricula; (3) secondary — craniofacial care centers and medical professionals including NYU Langone Health, Lurie Children's Hospital, University of Illinois Craniofacial Center, Advocate Children's Hospital, and UPMC Children's Hospital. Distribution channels include direct website delivery, the NYU Langone Center, the Chicago regional office, the tinyFaces hospital partner network, and the SeriousFun camp network. The organization maintains no parent company, no subsidiaries, and reports headcount of 1-10 employees.
MyFace firmographics
Firmographics- Name
- MyFace
- Legal name
- myFace
- Website
- https://myface.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myFace is a 501(c)(3) nonprofit founded c. 1954 that supports individuals and families affected by craniofacial conditions through medical funding at the myFace Center at NYU Langone Health, hospital-distributed newborn care kits, virtual support groups, family camps, and the Wonder Project anti-bullying school program.
- Ownership category
- akta.pro rank
MyFace industry classification
Industry- Product category
- Craniofacial Support Services
- NAICS
- Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Cleft Lip/Palate & Craniofacial Surgery (HLABAEAG)
- akta.pro secondary industries
- Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL), Inclusive Classroom Environment & Sensory-Friendly Design Support (EDAKABAJ), Cleft & Craniofacial Orthodontics (HLABABAH)
Keywords
Where MyFace is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MyFace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual and Corporate Donations: myFace is a 501(c)(3) nonprofit organization (EIN #13-6013760) funded primarily through individual donations, corporate sponsorships, and fundraising events. Donors contribute to support the organization's comprehensive craniofacial care programs, travel/housing assistance, support groups, and educational initiatives.
- Event-Based Fundraising: myFace generates revenue and awareness through organized fundraising events including Races for Faces (annual 5K walk, carnival, music, raffle), myFace Celebrates galas, and school sponsorship programs for the Wonder Project. These events also serve as community-building platforms.
- Foundation and Corporate Grants: myFace receives grant funding from foundations including the Louis J. and June E. Kay Foundation, The Milbank Foundation, and Delta Dental Foundation, which fund specific programs such as the Transforming Lives Webinar Series and orthodontic care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Wonder Project school assembly pricing |
| Unit Pricing | One time | tinyFaces backpack donation |
| Unit Pricing | One time | Family camp sponsorship |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MyFace product offering
Product offeringCore offering
myFace is a 501(c)(3) nonprofit organization that supports individuals and families affected by craniofacial conditions across every life stage. Its core offerings include grant funding for integrative multidisciplinary team care at the myFace Center for Craniofacial Care at NYU Langone Health, virtual and in-person therapist- and peer-led support groups, the tinyFaces newborn care kit program, the Wonder Project school empathy program, Transforming Lives webinars, the myFace myStory podcast, free family camp weekends, scholarship information, and travel and housing assistance. Educational resources include comprehensive surgery guides, parent guides, and a curated craniofacial reading list.
Product overview
MyFace is a nonprofit organization offering a comprehensive suite of programs and services for individuals and families affected by craniofacial conditions. The core offering is the myFace Center for Craniofacial Care at NYU Langone Health, which provides integrated team-based medical care. This is supported by regional programming through myFace Chicago, virtual support groups, the tinyFaces newborn care kit program, the Wonder Project school education program, Transforming Lives webinars, the myFace myStory podcast, family camp weekends, scholarship information, and travel/housing assistance. Educational resources include surgery guides, parent guides, and a curated reading list covering craniofacial conditions from infancy through adulthood.
Differentiator
Problem solved
Functional benefit
Brands
- tinyFaces: Newborn craniofacial care kits distributed through partner hospitals across North America, containing essential newborn care items, educational materials, and connection to support resources.
- Wonder Project
- myFace Center for Craniofacial Care
- myFace Chicago
Products and services
- myFace Center for Craniofacial Care at NYU Langone Health World-renowned multidisciplinary craniofacial care center funded by myFace, providing integrative, highly specialized, and personalized team care including surgical, dental, psychosocial, speech, and nutritional services for children and adults with craniofacial conditions. Every attending staff member holds an NYU School of Medicine academic appointment.
- myFace Chicago Regional Programming Regional programming bringing connection, care, community events, and support resources to craniofacial families in the Midwest, including support groups, Wonder Project school assemblies, tinyFaces distributions, and partnerships with Lurie Children's Hospital, University of Illinois Craniofacial Center of Chicago, and Advocate Children's Hospital.
- Virtual Support Groups Therapist-led and peer-led virtual support groups for adolescents, adults, parents, prenatal parents, and Spanish-speaking parents of individuals with facial differences, available across the country.
- tinyFaces Newborn Care Kits Newborn craniofacial care kits containing essential newborn care items, educational materials, and handwritten notes from other families, distributed through hospital partners across North America.
- Wonder Project School Assemblies School assembly program teaching empathy, inclusivity, and anti-bullying through the story of Wonder by R.J. Palacio, with trained myFace presenters sharing real-life stories of growing up with craniofacial differences. Pricing: $500 for one presentation; $750 for two or three; $1,000 for more than three.
- Transforming Lives Webinar Series Expert-led educational webinar series covering craniofacial conditions, treatment options, surgical procedures, and family support strategies including topics such as cleft palate management, craniofacial microsomia, orthodontics, hearing loss, speech development, jaw surgery, and transitioning to adult care.
- myFace, myStory Podcast Monthly podcast hosted by Dina Zuckerberg featuring conversations, interviews, and roundtable discussions with members of the craniofacial community, available across major podcast platforms.
- Craniofacial Family Camp Weekends Free weekend camp experiences for children with craniofacial differences and their families (ages 4-17), offered in partnership with the SeriousFun Children's Network (founded by Paul Newman) and JCC Chicago at Camp Chi (WI), Boggy Creek (FL), Victory Junction (NC), and The Painted Turtle (CA). Sponsorship is $2,500 per family.
- Scholarship Information Hub Information and direct links to scholarship opportunities available to the craniofacial community from partner organizations including Smile Train, ACPA, and Moebius Syndrome Foundation.
- Travel and Housing Assistance Two family apartments in NYC's Kips Bay Towers for out-of-town patients, plus the Southwest Airlines Medical Transportation Grant Program providing complimentary roundtrip tickets to patients and families in financial need being treated at the myFace Center for Craniofacial Care at NYU Langone Health.
- Craniofacial Surgery Guides Comprehensive guides covering six major craniofacial surgeries: Bilateral Sagittal Split Osteotomy (BSSO), Fronto Orbital Advancement, Genioplasty, Le Fort I, Le Fort III, and Monobloc procedures.
- Parent Guides Resources covering child nutrition, craniofacial genetics, parenting, tips for healthcare appointments, care teams, care centers, and self-esteem for families navigating craniofacial conditions.
- Craniofacial Reading List Curated book list for the craniofacial community including children's books, young adult fiction, memoirs, and nonfiction about facial differences.
Quantifiable outcome
- 100,000+ students reached; 300+ schools; 30 states through Wonder Project anti-bullying school assemblies
- +3 more outcomes
Companies that use MyFace
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MyFace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyFace partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Southwest Airlines Medical Transportation Grant ProgramcoreThrough the Southwest Airlines Medical Transportation Grant Program, myFace provides complimentary roundtrip tickets to patients and families in financial need being treated at the myFace Center for Craniofacial Care at NYU Langone Health. To date, more than $23.6 million in free transportation has been distributed to patients in 40 unique cities across 25 states since the program's inception in 2007.
- NYU Langone Health - myFace Center for Craniofacial CarecoremyFace makes grants to NYU Langone Health to fund the myFace Center for Craniofacial Care, one of the world's leading craniofacial treatment centers. The Center provides integrative, multidisciplinary team care including surgical, dental, psychosocial, speech, and nutritional services. Every member of the attending staff holds NYU School of Medicine academic appointments. myFace funding supports speech therapy, orthodontics, nutrition counseling, psychosocial support, and medical photography at the center.
- SeriousFun Children's NetworkcoremyFace partners with SeriousFun Children's Network (founded by Paul Newman) to deliver Craniofacial Family Camp Weekends for children with facial differences and their families. SeriousFun provides world-class facilities, adaptive programming, and on-site medical support at venues including Camp Chi, Boggy Creek, Victory Junction, and The Painted Turtle. All camp weekends are completely free for families.
- JCC ChicagocoremyFace partners with JCC Chicago and Camp Chi to host one of its Craniofacial Family Camp Weekends in the Midwest. JCC Chicago also partners on art collaboration programs bringing creativity and community connection to craniofacial families in the Chicago area.
- Ann & Robert H. Lurie Children's HospitalmajormyFace Chicago partners with Lurie Children's Hospital, one of the leading pediatric craniofacial centers in the Midwest. The partnership includes community engagement events (such as the Lincoln Park Zoo partnership) and collaborative programming for families served by Lurie's Cleft and Craniofacial Team.
- University of Illinois Craniofacial Center of ChicagomajormyFace Chicago collaborates with the University of Illinois Craniofacial Center of Chicago to serve families in the Midwest region. Families from UI Craniofacial Center attended community events organized by myFace Chicago including Cubs games at Wrigley Field.
- Advocate Children's HospitalmajormyFace Chicago partners with Advocate Children's Hospital as part of its regional craniofacial care network in the Chicago area, providing community resources and support to families receiving care at the hospital.
- Dr. Brown's MedicalminorDr. Brown's Medical is a sponsor for the tinyFaces newborn craniofacial care kit program. As a sponsor, Dr. Brown's Medical supports the provision of essential newborn feeding supplies included in tinyFaces backpacks distributed to families at partner hospitals.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
MyFace competitors and assessment
Company assessmentDirect peers
- AboutFace USA: Canadian-based nonprofit providing support, education, and advocacy for people with facial differences and their families. Comparable peer to myFace given overlapping craniofacial patient support mission, though operating primarily in Canada rather than the United States.
- World Craniofacial Foundation: Nonprofit supporting children with craniofacial abnormalities through medical, surgical, and psychosocial programs both domestically and internationally. Direct peer to myFace's mission and programming model, though with a more international footprint.
- American Cleft Palate Craniofacial Association (ACPA): Professional and family services organization for the cleft and craniofacial community, offering educational resources, interdisciplinary care standards, and patient/family support. Closely comparable to myFace — explicitly referenced in myFace's scholarship page and resource library — and serves overlapping audience of patients, families, and clinicians.
- Children's Craniofacial Association (CCA): National nonprofit dedicated to addressing the medical, financial, psychosocial, and emotional needs of children with craniofacial differences and their families. Direct peer of myFace in scope (whole-family craniofacial support), though CCA emphasizes financial assistance and family advocacy while myFace anchors on a named clinical center.
- FACES: The National Craniofacial Association: Nonprofit providing financial assistance, information, and support for individuals with craniofacial conditions and their families across the United States. Closely comparable peer to myFace in mission (whole-family craniofacial support) and in U.S. geographic scope.
Emerging players
- Moebius Syndrome Foundation: Foundation serving individuals with Moebius syndrome and their families through research, education, and community support. Listed on myFace's scholarship page as a partner resource; both organizations serve the broader craniofacial patient community with overlapping family-support programming.
Regional players
- Cleft Lip and Palate Association (CLAPA): UK-based charity supporting people affected by cleft lip and palate in the United Kingdom. Closely comparable to myFace in mission and family-support programming, but operates in a different geography (UK) and therefore does not directly compete for U.S. donor dollars.
Others
- National Cleft & Craniofacial Awareness & Prevention Month Coalition (NCCAPM): Coalition of organizations working to raise awareness of cleft and craniofacial conditions each July in the U.S. myFace participates in similar awareness activity; not a competitor but an ecosystem collaborator in the craniofacial nonprofit landscape.
Broad incumbents
- Operation Smile: Established nonprofit providing free cleft lip and palate surgeries and comprehensive care, with significant presence in low- and middle-income countries. Peer of myFace as a leading cleft/craniofacial charity; differs in geographic focus and stronger emphasis on surgical mission trips.
- Smile Train: Largest cleft-focused nonprofit globally, funding free cleft surgery and comprehensive cleft care in 90+ countries. Directly comparable to myFace's mission of supporting patients with craniofacial conditions, though Smile Train operates at vastly greater scale and is surgery-centric, whereas myFace emphasizes whole-family psychosocial support.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MyFace social profiles
Digital presenceMyFace financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyFace leadership team
Management profileNumber of profiles
Profiles4 records
MyFace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyFace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyFace
What does MyFace do?
myFace is a 501(c)(3) nonprofit organization that supports individuals and families affected by craniofacial conditions across every life stage. Its core offerings include grant funding for integrative multidisciplinary team care at the myFace Center for Craniofacial Care at NYU Langone Health, virtual and in-person therapist- and peer-led support groups, the tinyFaces newborn care kit program, the Wonder Project school empathy program, Transforming Lives webinars, the myFace myStory podcast, free family camp weekends, scholarship information, and travel and housing assistance. Educational resources include comprehensive surgery guides, parent guides, and a curated craniofacial reading list.
Is MyFace a public or private company?
MyFace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MyFace founded?
MyFace was founded in 1954. It employs 1 to 10 people.
Where is MyFace based?
MyFace is headquartered in New York, United States, in the North America region.
How does MyFace make money?
Three revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are event-Based Fundraising and foundation and Corporate Grants.
Who are MyFace's main competitors?
Direct peers on record are AboutFace USA, World Craniofacial Foundation, American Cleft Palate Craniofacial Association (ACPA), Children's Craniofacial Association (CCA) and FACES: The National Craniofacial Association. Moebius Syndrome Foundation is listed as an emerging player. Cleft Lip and Palate Association (CLAPA) is listed as a regional player. National Cleft & Craniofacial Awareness & Prevention Month Coalition (NCCAPM) is listed as an others. Broad incumbents are Operation Smile and Smile Train.
Does MyFace have an API?
No public API is recorded for MyFace.
What industry is MyFace in?
MyFace's product category is Craniofacial Support Services. Its primary akta.pro industry code is HLABAEAG, Cleft Lip/Palate & Craniofacial Surgery, with a secondary code of EDAGAIAL, Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports). Its NAICS code is 624110 and its SIC code is 8200.