Supergrip Friction Products

What Supergrip Friction Products does

Supergrip Friction Products is a privately held Indian manufacturer of automotive friction materials, founded in 1982 and headquartered in Bahadurgarh, Jhajjar district, Haryana. The company operates a 50,000 sq. ft. manufacturing facility producing four product lines: Disc Brake Pads, Brake Shoes, Brake Linings, and Brake Discs. Its manufacturing approach relies on hot-pressure methods for brake linings and precision machining and performance testing for brake discs, with the company stating an explicit vision to become a preferred supplier of eco-friendly friction materials. The firm holds ISO and IATF 16949 certifications, the latter qualifying it as an automotive-quality supplier, and it markets asbestos-free formulations across its product range.

The company serves three customer segments: individual vehicle owners (cars, motorcycles, personal vehicles), commercial fleet operators, and automobile manufacturers requiring OEM friction components. Distribution runs through a direct, enquiry-based B2B sales model using website enquiry forms, phone, and email, with no apparent intermediary channel layer. Supergrip exports across 15 countries, indicating international reach beyond its domestic Indian base, supported by 1,000 stated happy customers and 500 references.

Revenue mechanics are anchored in one-time hardware sales of brake components for replacement and OEM purposes, with quotation-based, multi-year contract pricing handled through its CRM. There is no disclosed pricing, no public revenue figure, no evidence of external funding or institutional investors, and no M&A activity in the data set. Marketing is executed primarily through the company website, LinkedIn, Facebook, and Instagram, with customer testimonials as a credibility lever.

Name

Supergrip Friction Products

Legal name

Supergrip Friction Products

Website

https://frictionproducts.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Supergrip Friction Products is a privately held Indian manufacturer, founded in 1982, producing automotive friction materials including disc brake pads, brake shoes, brake linings, and brake discs for individual vehicle owners, commercial fleet operators, and OEMs across 15 countries.

Ownership category

akta.pro rank

Product category

Automotive Brake Components

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

akta.pro secondary industries

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

Keywords

• Automotive friction materials
• Disc brake pads
• Brake linings
• Brake shoes
• Brake discs manufacturing

Headquarters

HQ city

Jhajjar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Brake Components Sales: Supergrip generates revenue through the manufacturing and sale of automotive friction materials including Disc Brake Pads, Brake Shoes, Brake Linings, and Brake Discs. The revenue model is primarily one-time product sales with customers purchasing brake components for replacement or OEM purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Supergrip Friction Products manufactures and sells automotive friction materials, including Disc Brake Pads, Brake Shoes, Brake Linings, and Brake Discs. The company operates from a 50,000 SQ. FT. facility in Bahadurgarh, Jhajjar, Haryana, India, and produces asbestos-free, hot-pressure-manufactured components for passenger vehicles, commercial fleets, and OEM supply.

Product overview

Supergrip Friction Products is an ISO and IATF Certified manufacturer of automotive friction materials founded in 1982. The company operates as a single unified product portfolio with four core product lines: Disc Brake Pads, Brake Shoes, Brake Linings, and Brake Discs. These products are designed to work together as part of a complete braking system, with each product line serving the same core function of providing friction-based stopping power for vehicles while being positioned as premium, quality-focused offerings in the automotive aftermarket.

Differentiator

Problem solved

Functional benefit

Products and services

• Disc Brake Pads Disc Brake Pads produced using premium quality materials, designed to provide maximum safety under all driving conditions for passenger vehicles, commercial fleets, and motorcycle applications.
• Brake Shoes Brake Shoes made with qualitative raw materials combined with high-quality friction materials for drum brake systems in passenger and commercial vehicles.
• Brake Linings Asbestos-free, quality and performance-based Brake Linings manufactured using the hot pressure method with cost-per-mile optimization for automotive and commercial vehicle applications.
• Brake Discs Precision-engineered Brake Discs that are machined and performance tested to meet or exceed the form, fit, and function of the vehicle's braking system requirements.

Quantifiable outcome

• 40 years of industry experience
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Brembo: Global premium brake systems and disc manufacturer serving passenger cars and commercial vehicles. Comparable in core brake disc and pad manufacturing, though positioned upmarket relative to Supergrip.
• Akebono Brake Industry: Japanese specialist in brake friction materials, particularly disc brake pads, with global OEM and aftermarket presence. Comparable as a pure-play brake friction manufacturer with similar product focus.
• Bosch (Automotive Aftermarket): Global Tier-1 automotive supplier with a massive brake friction product line across pads, discs, and drums sold worldwide. Comparable as the dominant incumbent competing in the same brake friction category across all geographies Supergrip serves.
• DRiV (Tenneco / Federal-Mogul): Global aftermarket and OE automotive components manufacturer with extensive brake friction offerings. Comparable as a broad-line incumbent with overlapping pad, shoe, and lining SKUs.
• Nisshinbo Holdings (Brake Friction): Japanese conglomerate with a major brake friction business producing brake pads and linings globally. Comparable product mix and export-driven go-to-market strategy.

Direct peers

• Rane Brake Linings: Indian automotive friction materials manufacturer producing brake linings, disc pads, and clutch facings for OEMs and the aftermarket. Most directly comparable peer given Indian manufacturing base, full brake friction portfolio, and OEM + aftermarket go-to-market.
• Sundaram Brake Linings: India-based brake friction products manufacturer serving commercial vehicles and passenger cars with brake linings and pads. Directly comparable as a domestic Indian competitor with similar product mix and customer segments.
• TVS Brake Linings: Manufacturer of brake linings and friction products primarily serving the Indian automotive aftermarket and OEM segment. Comparable product portfolio and Indian manufacturing footprint.

Regional players

• Sangsin Brake: Korean brake friction manufacturer with strong domestic OEM relationships and growing export footprint. Comparable as an Asia-headquartered friction specialist targeting similar vehicle segments.

Emerging players

• ADVICS: Japanese brake systems specialist formed as a joint venture, focusing on disc brakes and brake friction for Asian OEMs. Comparable product portfolio with regional specialization overlapping Supergrip's target segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/supergrip-friction-products
• Instagraminstagram.com/supergripfriction?igsh=MW0zbDFqdmszYTV0MA==

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supergrip Friction Products