WhatIf

What WhatIf does

WhatIf Capital is a private consulting firm founded in 2019 and headquartered in Dubai, United Arab Emirates, with additional offices in Manama (Bahrain), Riyadh (Saudi Arabia), Abu Dhabi (UAE), and Milano (Italy). The firm delivers what it brands as "Competences as a Service" — a flexible model providing on-demand access to executive, operational, and strategic expertise — across nine core practices: Executive Consulting, Operational Consulting, Strategy Consulting, IT Architecture, API Infrastructure, Fintech Integration, Blockchain Solutions, AI Implementation, and IoT Solutions. The CEO and founder is Roberto Mancone. The firm targets enterprises in the MENA region and Europe that are navigating digital and exponential-technology transformation, with primary customer segments including financial institutions, fintech firms, and government entities, and secondary segments in real estate and logistics.

Underlying technology depth spans Blockchain (enterprise design, DeFi architecture, tokenization, smart contract audit), AI/ML (pipeline development and generative AI integration), IoT (industrial deployments, edge computing, sensor networks), and Fintech (open banking APIs, payments, lending platforms, regulatory compliance). The firm does not appear to develop or own proprietary technology products; its intellectual property is the practitioner expertise it sells. No patents, proprietary models, certifications, or named reference customers are disclosed in the source material.

The business model is professional services consulting, monetised through three engagement structures: Time & Material (hourly/usage-based billing for evolving projects), Fixed Price (milestone-based with defined scope and budget), and Work for Equity (expertise exchanged for equity stakes in startups and scale-ups). Go-to-market is direct enterprise sales led by senior partners, with no channel or reseller motion. Marketing is limited to a corporate website and an active LinkedIn presence. Headcount is reported at 1-10 employees, which combined with a five-office footprint indicates a partner-led, lean delivery model that likely relies on contracted associates for execution capacity. Revenue, funding, and customer counts are not disclosed.

Name

WhatIf

Legal name

WhatIf Capital

Website

https://whatif.capital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WhatIf Capital is a Dubai-headquartered consulting firm founded in 2019, delivering "Competences as a Service" across nine exponential-technology practices — Blockchain, AI, IoT, and Fintech — for enterprises in the MENA region and Europe.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Technology consulting services
• Blockchain consulting
• AI consulting services
• Fintech integration consulting
• Digital transformation advisory

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Consulting fees generated through three engagement models: Time & Material (hourly billing for flexible projects), Fixed Price (milestone-based delivery with cost certainty), and Work for Equity (expertise invested in exchange for equity stakes in startups/scale-ups).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WhatIf Capital is a Dubai-headquartered business and technology consulting firm that delivers "Competences as a Service" — a flexible model providing enterprises with on-demand access to executive advisory, operational, and strategic consulting expertise across Blockchain, AI, IoT, and Fintech domains. The firm offers nine core practices spanning C-level advisory through deep-tech implementation, delivered via Time & Material, Fixed Price, or Work for Equity engagement models.

Product overview

WhatIf Capital operates as a consulting firm delivering 'Competences as a Service' — a flexible model providing executive, operational, and strategic expertise to enterprises. The portfolio consists of nine distinct consulting service offerings: Executive Consulting (C-level advisory), Operational Consulting (process optimization), Strategy Consulting (market navigation), IT Architecture (technology infrastructure design), API Infrastructure (API ecosystem building), Fintech Integration (financial technology implementation), Blockchain Solutions (enterprise blockchain and DeFi), AI Implementation (machine learning and generative AI), and IoT Solutions (connected devices and edge computing). These services are delivered through three flexible engagement models: Time & Material, Fixed Price, and Work for Equity.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Consulting C-level advisory service for technology-driven transformation, aligning leadership vision with exponential technology strategy. Targeted at enterprise executives and boards.
• Operational Consulting Process and workflow optimization service using intelligent automation, data-driven insights, and scalable operational frameworks. For enterprises seeking operational transformation.
• Strategy Consulting Market disruption navigation service with forward-looking strategies rooted in deep technology understanding and regional MENA/Europe expertise. For enterprises facing market disruption.
• IT Architecture Design of robust, future-proof technology architectures spanning cloud infrastructure, microservices, and distributed systems. For enterprises modernizing their technology stack.
• API Infrastructure Building and integrating API ecosystems that connect platforms, enable open banking, and power digital-first business models. For financial institutions and digital-first enterprises.
• Fintech Integration
• Blockchain Solutions Enterprise blockchain design, DeFi architecture, tokenization strategies, and smart contract development and audit. For enterprises exploring distributed ledger technology.
• AI Implementation Deployment of AI capabilities from machine learning pipelines to generative AI integration, focused on measurable business outcomes. For enterprises adopting AI.
• IoT Solutions Industrial IoT, connected devices, edge computing, and sensor networks bridging the physical and digital worlds. For enterprises deploying connected-device ecosystems.

Quantifiable outcome

• Flexible access to competences without in-house team overhead

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atos Consulting: Digital transformation consulting firm with European heritage and MENA operations. Comparable to WhatIf on cloud, API, and IT architecture consulting for financial institutions.
• Accenture: Global technology and consulting services firm with large financial services, blockchain, AI, and IoT practices. Competes with WhatIf on enterprise transformation mandates across multiple geographies.
• Roland Berger: European-origin strategy consulting firm with strong presence in MENA. Compares to WhatIf on mid-market strategy and digital transformation consulting delivered by senior partners.
• Capgemini Invent: Digital transformation and innovation consultancy arm of Capgemini. Overlaps with WhatIf on API infrastructure, AI implementation, and IoT solutions for enterprise clients.
• Boston Consulting Group (BCG): Global strategy and technology consulting firm with deep fintech and emerging-tech practices. Directly comparable in C-level advisory and tech-driven transformation services that WhatIf offers.
• McKinsey & Company: Global management consulting incumbent serving large enterprises on strategy and digital transformation. Overlaps with WhatIf's executive and strategy consulting practice, but operates at far greater scale across MENA and Europe.
• Deloitte Consulting: Big Four advisory firm offering strategy, technology, and risk consulting across MENA and Europe. Closely overlaps with WhatIf's full-stack strategy-through-implementation model.

Emerging players

• Chainalysis: Blockchain analytics and advisory firm. Partial overlap with WhatIf's Blockchain Solutions practice, particularly around tokenization and smart contract advisory.

Regional players

• MENA Advisors: Specialist MENA-focused strategy and corporate finance advisory firm. Comparable to WhatIf's regional positioning in GCC and cross-border engagement capabilities.
• Tasshilat Consulting: Dubai-headquartered business and technology consulting firm serving government and enterprise clients in the Gulf. Directly comparable to WhatIf in MENA-local consulting and digital transformation delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whatif-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatIf