CASMU

What CASMU does

CASMU IAMPP is a Uruguayan private non-profit healthcare institution headquartered in Montevideo, founded in 1935 (tracing to Augusto Turenne's 1920 Sindicato Médico) and operating with 5,001-10,000 employees. It runs an IAMPP (Institución de Atención Médica de Prestación Integral) membership model, generating revenue through recurring subscription/membership fees from individuals and families in exchange for access to a nationwide network of 25+ medical centers, a flagship Policlínico Central, the Hospital del Día, and the 25-year-old 1727 Emergencia Móvil emergency service. The platform integrates a digital layer - the APP CASMU mobile application (launched 2017), an online Autogestión Socios member portal, VideoConsulta telemedicine, and a multi-option WhatsApp chatbot (092 144 144) - alongside specialized centers including CIAMC (women's health) and Medis Group, plus a Clinical Research Unit operating in partnership with Instituto Universitario CLAEH.

The institution serves individual and family members across Montevideo, Ciudad de la Costa, Pando, Las Piedras, Canelones, Maldonado, San José and other interior Uruguayan cities, with 33% of its patient base aged 60 or older driving measurable demand for hematology and oncology-adjacent services. Beyond core IAMPP subscriptions, revenue is reinforced by direct healthcare service delivery (consultations, diagnostics, imaging, hospitalizations), a pension-administration arm (Sistema Previsional), Universal Assistance travel-coverage products, and dedicated unit-of-special-services offerings. Distribution is omnichannel: physical medical centers, phone sales (1444 for affiliations), WhatsApp self-service, and digital app/portal workflows.

Recent strategic activity has been concentrated in capacity and product-line expansion - CTI and Policlínico growth in 2017, the 2024 Policlínica de Síndromes Linfoproliferativos Crónicos, and 2025-2026 investments in private rooms, adolescent care spaces, and a Winter Plan - balanced by routine infrastructure relocations (Malvín Sur 2023, PSCV and Salud Mental 2026). The organization remains wholly member-physician controlled under the IAMPP cooperative model, with no public listing, parent company, or external equity backing disclosed.

Name

CASMU

Legal name

CASMU IAMPP

Website

https://casmu.com.uy

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CASMU is a Uruguayan non-profit IAMPP (private healthcare institution) operating a network of 25+ medical centers, hospitals, telemedicine, and emergency services under subscription-based membership plans for individual and family members across Uruguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance/Membership Plans: CASMU operates as an IAMPP (Institución de Atención Médica de Prestación Integral) - a comprehensive medical care institution. Revenue is generated through membership/affiliation fees from individuals and families subscribing to healthcare plans. Members pay regular fees for access to medical services across the network of medical centers and hospitals.
2. Healthcare Services: Direct healthcare service delivery including consultations, emergency services (1727), laboratory tests, imaging studies, hospitalizations, and specialized medical treatments across their network of medical centers and Policlínico Central.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CASMU is a Uruguayan prepaid healthcare institution (IAMPP) that provides integrated medical care to individual and family members through affiliation/membership plans. Services span outpatient and inpatient care, emergency response (1727 Emergencia Móvil), specialized centers such as CIAMC for women's health, and digital access via mobile app, video consultation, WhatsApp chatbot, and member self-service portal.

Product overview

CASMU IAMPP is a comprehensive healthcare institution in Uruguay operating a platform of interconnected medical services. The core offerings include the APP de CASMU mobile application for member self-service, VideoConsulta telemedicine platform, 1727 mobile emergency service, and Autogestión Socios online portal. The institution maintains a network of medical centers including the Policlínico Central 8 de Octubre, Centro Integral de Atención a la Mujer (CIAMC), Medis Group, and Hospital del Día. Additional services include Sistema Previsional and a Clinical Research Unit through CLAEH partnership. Members access services via WhatsApp chatbot (092 144 144), mobile app, web portal, and in-person at medical facilities across Uruguay.

Differentiator

Problem solved

Functional benefit

Brands

• 1727 Emergencia Móvil: Emergency mobile medical service with 25 years of experience providing emergency response services.
• Medis Group
• CIAMC

Products and services

• CASMU Membership / Affiliation Plans Prepaid individual and family affiliation plans that entitle members to a defined basket of medical, preventive, and emergency services through CASMU's owned network of medical centers in Montevideo, Uruguay.
• APP CASMU Mobile application for CASMU members providing access to appointments, results, and member services.
• VideoConsulta Remote video consultation service enabling CASMU members to receive medical consultations without visiting a physical center.
• 1727 Emergencia Móvil Emergency medical dispatch and mobile response service available to CASMU members for urgent and emergency care.
• CIAMC Women's Health Center Specialized medical center within CASMU focused on women's health services for female members.
• Autogestión Socios Online portal enabling CASMU members to self-manage their affiliation, appointments, and account information.

Quantifiable outcome

• 33% of patients are aged 60 or older, with high incidence and prevalence of hematological conditions comparable to international results

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Instituto Universitario CLAEHcoreStrategic or Co-development PartnerCASMU-IAMPP has established a Clinical Research Unit and through a partnership with Instituto Universitario CLAEH (Centro Latino Americano de Economía Humana) conducts health research projects. The objective is to generate and enhance scientific and technological knowledge, as well as produce new insights that strengthen population health conditions.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• OSDE: Argentina's leading prepaid health plan (medicina prepaga). Comparable to CASMU as a subscription-based healthcare membership organization with a broad affiliated provider network.
• Cruz Blanca: Chilean prepaid health plan with a network of clinics. Comparable to CASMU in the prepaid membership + provider-network model, though operating in a different Latin American market.
• Galeno Argentina: Major Argentinian prepaid health insurer with affiliated clinics. Analogous to CASMU in combining insurance/membership with provider-network delivery in a Spanish-speaking market.
• Swiss Medical Group: Argentina's largest prepaid health plan and provider network. Operates a vertically integrated member model closely analogous to CASMU's IAMPP structure at much larger scale.
• Hospital Italiano de Buenos Aires: Argentinian hospital system with its own prepaid health plan (Plan de Salud). Comparable to CASMU in combining hospital operations with membership-based healthcare delivery.

Direct peers

• CUDAM: Prepaid healthcare institution in Uruguay operating a network of medical centers. Directly comparable in IAMPP structure, member-based revenue, and clinical service mix.
• COSEM: Uruguayan IAMPP cooperative with affiliated clinics across Montevideo. Closely mirrors CASMU's member-owned model and comprehensive service offering.
• Asociación Española de Socorros Mutuos: Another major IAMPP in Uruguay offering comprehensive prepaid healthcare services across Montevideo and the interior. Directly comparable to CASMU in membership model, multi-center network, and breadth of specialties.
• Hospital Evangélico: Uruguayan hospital-and-clinic institution serving members through prepaid plans. Comparable to CASMU in inpatient/emergency capabilities and Montevideo-centric geographic footprint.
• SMI (Servicio Médico Integral): Uruguayan IAMPP providing prepaid health plans with a multi-clinic network. Competes with CASMU for the same individual and family member segment on price and access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/casmuoficial
• YouTubeyoutube.com/channel/UClIbYjllvuZ02P_yfY5wiUQ/about
• Facebookfacebook.com/casmuoficial
• LinkedInlinkedin.com/company/casmu

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASMU