Social Media Club St. Louis

What Social Media Club St. Louis does

Social Media Club St. Louis (SMCSTL) is a St. Louis-based nonprofit community organization and a local chapter of Social Media Club Inc., a 501(c)(6) nonprofit described as the world's largest community of digital professionals. Founded in 2009, SMCSTL provides educational workshops, networking events, speaker series, and panel discussions for local marketers, storytellers, business leaders, and communications professionals seeking to build skills in digital marketing, social media, design, and communications. Programming is delivered through free or low-cost events (approximately $10 per in-person ticket) at multiple St. Louis-area venues including Rooster on South Grand, Shaw's Coffee, Bailey's Range, Perennial Artisan Ales, and Serendipity Labs in Clayton.

SMCSTL's technology stack consists entirely of commodity SaaS tools rather than proprietary infrastructure: a Squarespace CMS-hosted website (smcstl.com), Eventbrite for event registration and ticketing, Mailchimp for email communications, and Google Calendar for event scheduling. The organization has no software product, no API surface, no mobile applications, and no patents or trademarks. Distribution occurs through the website and blog, an email newsletter, social media presence (notably LinkedIn), and a partner ecosystem that includes AdClubSTL, 4As, and 314 Digital for joint programming such as the St. Louis Digital Symposium.

The business model is effectively a volunteer-led nonprofit community model rather than a revenue-generating enterprise. There is no disclosed revenue, no funding rounds, no investors, and no enterprise contracts. Monetization is limited to nominal ticket fees, with the broader organization sustained by a volunteer board of directors composed of marketing and communications professionals from regional employers including Ameren Missouri, Bigwidesky, Spry Digital, TwentyThree, and Elasticity. Strategic direction is set by this board, with leadership appointments (notably in 2023) extending expertise into influencer marketing and agency-side social strategy.

Name

Social Media Club St. Louis

Legal name

Social Media Club St. Louis

Website

https://smcstl.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Media Club St. Louis is a nonprofit community organization, founded in 2009 as a local chapter of Social Media Club Inc., that provides free or low-cost workshops, speaker series, and networking events to hundreds of marketing and communications professionals across the St. Louis metropolitan area.

Ownership category

akta.pro rank

Product category

Professional Community and Marketing Education

NAICS

Professional Organizations (813920), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Adult/Public Speaking Clubs & Community Organizations (EDAMAOAI)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Community networking events
• Digital marketing education
• Social media workshops
• Professional speaker series
• Marketing training programs

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Revenue: Many Social Media Club St. Louis events are free or low-cost. Ticket prices for events range from free webinars to $10 for in-person events including networking sessions with food and beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Social Media Club St. Louis provides free or low-cost educational events, workshops, networking sessions, panel discussions, and speaker series focused on digital marketing, social media strategy, design, and communication for St. Louis-area marketers, storytellers, and business leaders. The organization functions as a 501(c)(6) nonprofit local chapter of Social Media Club Inc., delivering programming through in-person venues, virtual webinars, and a content blog.

Product overview

Social Media Club St. Louis is a community organization, not a software product company. It provides educational workshops, networking events, speaker series, and community gatherings focused on digital marketing, social media strategy, and communications. The organization connects local marketers, storytellers, and business leaders through events such as Social Sip (monthly coffee networking), panel discussions, and workshops on topics including influencer marketing, video storytelling, AI in marketing, and innovation. SMCSTL operates as a local chapter of Social Media Club Inc., a 501(c)(6) nonprofit organization backed by global resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Networking Events Recurring in-person and virtual networking events, including Social Sip monthly coffee gatherings, panel discussions, and speaker series designed to connect local marketers, storytellers, and business leaders in the St. Louis area.
• Educational Workshops and Speaker Series Workshops, panel discussions, and speaker presentations featuring globally recognized authors, industry experts, and local practitioners covering topics such as marketing, social media, design, communication, influencer marketing, video storytelling, AI in marketing, and innovation. Targeted at St. Louis-area professionals of all skill levels.
• Blog and Digital Marketing Insights Online content via the smcstl.com blog featuring event recaps, social media insights, and digital marketing tips covering topics such as ChatGPT prompts, influencer marketing, video storytelling, and innovation. Available for self-paced learning by marketing and communications professionals.

Quantifiable outcome

• Hundreds of new professionals engaged annually through events

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Social Media Club Inc.coreStrategic or Co-development PartnerSocial Media Club Inc. is the parent 501(c)6 nonprofit organization providing guidance and resources to Social Media Club St. Louis and hundreds of other official local chapters globally. As the world's largest community of digital professionals, Social Media Club Inc. aims to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Content Marketing Institute: A leading education and community organization for content marketers, producing events, training, and research that directly overlap with SMCSTL's digital marketing educational programming.
• Public Relations Society of America (PRSA): A national professional association for communications and PR practitioners with a local St. Louis chapter that delivers networking events, workshops, and professional development — directly comparable to SMCSTL's mission and chapter structure.
• MarketingProfs: A professional development and training community for marketers offering events, webinars, and courses. Compared to SMCSTL's offline event focus, MarketingProfs is a digital-first analog targeting the same professional audience.
• American Marketing Association: The largest professional marketing association in the U.S., operating a national network of local chapters that deliver events, workshops, and networking to marketing professionals — directly analogous to SMCSTL's chapter-based community model.
• 314 Digital: A St. Louis digital marketing community and SMCSTL partner that brings together local digital professionals through events and shared programming — overlapping membership and event concepts with SMCSTL.
• Social Media Club Inc. The parent 501(c)(6) nonprofit that funds, brands, and supports SMCSTL. While Social Media Club Inc. is the global umbrella, the local chapter is essentially a regional operating unit of the same community-building model for digital professionals.
• 4As (American Association of Advertising Agencies): The national trade association for advertising agencies, operating a St. Louis network and co-sponsoring events with SMCSTL. Serves the same advertising and marketing professional community through local chapters.
• AdClubSTL: A St. Louis–based advertising industry association and existing SMCSTL partner that hosts joint events. It serves the same local marketing and advertising professional community with networking events and programming.
• AIGA: The professional association for design, with local chapters that host events, workshops, and community programming for design and adjacent creative professionals — a closely analogous local-chapter professional community model.

Emerging players

• Social Media Examiner: A media and education publication/community focused on social media marketing, producing the Social Media Marketing World conference. Overlaps with SMCSTL's social media education niche but operates at a national/international scale as a media business rather than a volunteer chapter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SMCSTL

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Club St. Louis