Orbis do Brasil

What Orbis do Brasil does

Orbis do Brasil (legal name ORBIS MERTIG DO BRASIL LTDA) is a Brazilian subsidiary of the Argentine Orbis Mertig group, a century-old heating-equipment manufacturer founded in Buenos Aires in 1921 by Roberto Mertig. The Brazilian entity, established in 1996 and headquartered in Quatro Barras, Paraná, sells gas and electric heating solutions — including gas instantaneous water heaters (8-35 L/min), gas storage water heaters (130-190L), electric storage boilers (50-200L), central heating boilers for residential and pool heating, and gas ambient room heaters (Calorama) — with proprietary technology such as the Sistema Preserv balanced-flow safety system and electronic flame modulation.

The business model is hardware-led B2C and B2B distribution: products are sold directly via the company's e-commerce storefront, through a nationwide authorized reseller network, and via 200+ authorized technical service providers (ATO) whose installation is required for warranty coverage. Pricing ranges from approximately R$1,849 to R$8,676 per unit, with installment plans up to 10x and Pix/bank-slip discounts. Customer segments span residential consumers, hospitality (hotels, motels, pousadas), sports and recreation clubs, physiotherapy clinics, pet shops, beauty salons, food trucks, marine vessels, and RVs.

The company also offers adjacent accessories (chimney kits, pressurizers, circulating pumps) and the Eletro Gourmet kitchen appliance line (cooktops, range hoods, ovens). Product portfolio is supported by INMETRO certification and the Orbis parent group's heritage as the first Argentine manufacturer of gas-powered heating equipment (Argentine Gas Entity registration number 001). The company maintains a presence across Argentina, Brazil, and Chile, consolidating Mercosur regional coverage.

Name

Orbis do Brasil

Legal name

ORBIS MERTIG DO BRASIL LTDA.

Website

https://orbisdobrasil.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbis do Brasil is a Brazilian subsidiary of the century-old Argentine Orbis Mertig group, selling gas and electric water heaters, central heating boilers, and ambient heaters through direct e-commerce, authorized resellers, and a 200+ authorized technical service network serving residential, hospitality, and commercial customers across Mercosur.

Ownership category

akta.pro rank

Product category

Water Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Major Household Appliance Manufacturing (33522)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

Keywords

• Water heating equipment
• Gas water heaters
• Electric boilers
• Central heating boilers
• Home appliances

Headquarters

HQ city

Quatro Barras

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of heating equipment including gas water heaters (on-demand and storage), electric storage water heaters, ambient gas heaters (Calorama), and gas boilers for central heating and pool applications. Products are sold through e-commerce, authorized resellers, and directly to end customers with pricing ranging from approximately R$1,849 to R$8,676 depending on product type.
2. After-Sales Services: Revenue generated through a network of authorized technical services (ATO) that provide installation, maintenance, and repairs. Products require professional installation to maintain warranty coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Orbis do Brasil manufactures and sells water heating equipment and complementary home appliances, including gas instantaneous water heaters, gas storage water heaters, electric storage boilers, central heating boilers, ambient gas heaters, built-in cooktops, and built-in ovens. Production is carried out in Brazil, with the portfolio serving both residential households and commercial/institutional customers such as hotels, inns, sports clubs, and physiotherapy clinics.

Product overview

Orbis do Brasil offers a comprehensive portfolio of water heating and environmental heating solutions. The product line includes: (1) Electric storage water heaters (boilers) in 50L, 80L, and 200L capacities for residential and commercial use; (2) Gas instantaneous water heaters (passagem) with electronic and mechanical modulation ranging from 8L/min to 35L/min; (3) Gas storage water heaters in 130L, 160L, and 190L capacities; (4) Central heating boilers (caldeiras) for residential heating, solar support, and pool heating; (5) Gas room heaters (caloramas) with tempered glass fronts; and (6) Eletro Gourmet kitchen appliances. All products are supported by a network of authorized technical services (ATO) across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Instantaneous Water Heaters (Passagem a Gás) On-demand gas-fired water heaters that heat water as it flows through the unit, suited to residential and small commercial installations requiring continuous hot water without a storage tank.
• Gas Storage Water Heaters (Acumulação a Gás) Gas-fired water heaters with an integrated storage tank (e.g., 50-liter capacity) that maintain a reservoir of heated water for residential or light commercial use.
• Electric Storage Water Heaters / Boilers (Boilers Elétricos) Electric-resistance storage boilers that heat and store water for domestic hot water supply, intended for households and small commercial sites without access to gas supply.
• Central Heating Boilers (Caldeiras) Higher-capacity boilers designed for central heating and large-volume hot water generation, serving commercial customers such as hotels, inns, sports clubs, and physiotherapy clinics.
• Ambient Gas Heaters (Calorama) Gas-fired ambient space heaters used to warm indoor environments, complementary to Orbis's water heating lines and targeted at residential rooms and commercial spaces.
• Built-in Cooktops and Ovens (Cooktops e Fornos de Embutir) Built-in gas cooktops and ovens sold alongside Orbis's heating products, leveraging the company's gas-combustion know-how for residential kitchen installations.

Quantifiable outcome

• Over 500 ORBIS boilers installed since 2008 by Manut Energias in solar support, central thermal, and pool heating applications
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Daikin Industries: Global HVAC and heat pump leader expanding aggressively into heating and hot water. Represents a strategic threat to Orbis as Daikin's heat pump and air-conditioning portfolio increasingly competes with traditional gas-fired water and ambient heating solutions.
• Vaillant Group: European heating technology company specializing in boilers, heat pumps, and hot water solutions. Comparable to Orbis in gas-fired central heating boilers (caldeiras) for residential and small-commercial applications.
• Bosch Home Comfort (Thermotechnology): Global incumbent offering water heaters, boilers, and heat pumps across residential and commercial segments. Competes with Orbis in the premium water heater and central heating boiler categories in Brazil (Bosch has a strong local presence).

Direct peers

• Rheem Manufacturing: US-based manufacturer of water heaters, boilers, and HVAC equipment for residential and commercial applications. Overlaps directly with Orbis's electric storage boilers, gas water heaters, and commercial Caldeira lines.
• Lorenzetti: Brazilian manufacturer of showers, water heaters, and electric appliances with strong national distribution. Most direct domestic competitor to Orbis in the residential electric water heater and hot water category in Brazil.
• Ariston Group: Italian multinational specializing in water heating and heating solutions (Ariston, Chaffoteaux brands). Comparable product portfolio in gas and electric water heaters with strong presence in Latin America, directly competing with Orbis in the Mercosur region.
• Navien Inc. Korean-American manufacturer of condensing gas water heaters and combi-boilers. Similar product positioning to Orbis's high-efficiency electronic instantaneous gas heaters and condensing boiler offerings.
• Rinnai Corporation: Japanese multinational and global leader in gas water heaters and heating appliances. Directly comparable to Orbis's core gas instantaneous (passagem) and storage (acumulação) water heater lines, with similar focus on gas-fired residential and commercial heating.

Emerging players

• Solahart: Global manufacturer of solar water heating systems with significant Latin American presence. Comparable to Orbis in the solar support (apoio solar) and central heating boiler categories, particularly for pool heating applications.

Regional players

• Komeco: Brazilian manufacturer of solar water heaters, heat pumps, and boilers. Comparable regional competitor focused on residential and commercial hot water with overlap in the solar support (apoio solar) and pool heating boiler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/YoutubeOrbis
• Facebookbit.ly/FacebookOrbis
• LinkedInbit.ly/LinkedinOrbis
• Instagrambit.ly/InstagramOrbis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbis do Brasil