Financial Services Group
- Company typePrivate
- Founded1977
- HeadquartersLeduc, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Financial Services Group does
Financial Services Group (FSG), operating as Gary P. Kwasnecha & Company Ltd., is a privately held, family-owned independent financial advisory firm founded in 1977 and headquartered in Leduc, Alberta. The firm delivers holistic financial planning, investment management, insurance, banking, and group benefits services to roughly 1,200+ client households across Alberta, British Columbia, and Ontario, supported by 15 staff (7 advisors, 8 support) across three Alberta offices. Its core offering is split between a Comprehensive Financial Planning and Wealth Management program for clients with $500,000+ in investable assets and an Essentials Program for sub-$500K clients routed through the ModernAdvisor digital platform.
Financial Services Group firmographics
Firmographics- Name
- Financial Services Group
- Legal name
- Gary P. Kwasnecha & Company Ltd.
- Website
- https://financialservicesgroup.net
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Financial Services Group industry classification
Industry- Product category
- Independent Financial Advisory Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411), Finance Services (6199)
- akta.pro primary industry
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
- akta.pro secondary industries
- Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Group Variable Universal Life (GVUL) (FSAIADAD)
Keywords
Where Financial Services Group is headquartered
LocationHeadquarters
- HQ city
- Leduc
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Financial Services Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Investment Management Fees: FSG charges investment management fees on assets under management through the Manulife Group Savings Plan. Fees are tiered based on fund type and account balance, with competitive rates compared to major banks. The Member Reward Program provides fee reductions based on account size.
- Insurance Products and Advisory: FSG earns commissions on insurance products including life, critical illness, disability, long-term care, travel, and business insurance through multiple carrier relationships.
- Group Benefits and Retirement Consulting: Through sister company Get Benefits, FSG provides group benefits and retirement plan consulting and brokerage services to small and medium-sized businesses.
- GIC and Deposit Products: FSG, as a member of the Registered Deposit Brokers Association, earns fees on GIC and guaranteed investment products placed for clients through various financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials Program: Clients with less than $500,000 in investable assets |
| Subscription | Annual | Comprehensive Financial Planning and Wealth Management: $500,000+ investable assets |
| Subscription | Annual | Manulife Group Savings Plan Investment Management Fees |
| Subscription | Annual | B2B Financial Services Account Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Financial Services Group product offering
Product offeringCore offering
Financial Services Group (FSG) is an independent Canadian financial advisory firm that provides holistic financial planning, investment management, insurance, banking, and group benefits solutions. The company operates two core programs: a Comprehensive Financial Planning and Wealth Management program for clients with $500,000+ in investable assets, and an Essentials Program for clients below that threshold using a digital partner platform. Products span RRSP/RRIF/TFSA/RESP accounts, GICs, life/disability/critical illness insurance, business insurance, travel insurance, Manulife banking products, and group benefits/retirement plans through its sister company Get Benefits.
Product overview
Financial Services Group is a holistic financial planning, insurance, and investment management firm offering integrated products and services. The core offering consists of two financial planning programs: Comprehensive Financial Planning and Wealth Management for clients with $500,000+ in investable assets, and the Essentials Program for clients below that threshold using digital partner ModernAdvisor. Investment products include the FSG Manulife Group Investment Plan with tiered fee structures, Guaranteed Investment Certificates, RRSP/RRIF accounts, TFSAs, RESPs, and pension funds. Insurance offerings span life insurance (Term, Universal, Whole Life, Vitality), living benefits (disability, critical illness, long-term care), mortgage insurance, business insurance (buy-sell, keyman, overhead), and travel insurance via Manulife and TuGo. Banking products include the Manulife Advantage Account. Sister company Get Benefits handles group benefits and retirement plans for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Financial Planning and Wealth Management
Quantifiable outcome
- Over $625 million in investment assets managed
- +3 more outcomes
Companies that use Financial Services Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Financial Services Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
Financial Services Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Get Benefits (Kinasewich Benefits Consulting)coreSister company specializing in group benefits and retirement plan consulting and brokerage. Merger completed in 2021. FSG Benefits Solutions amalgamated with Kinasewich Benefits Solutions. Both operate as 'sister' companies under separate brands. Michael MacPhail and Scott Kwasnecha took leadership roles in Get Benefits.
- Manulife FinancialcoreFSG uses Manulife Group Savings Plan platform for investment management. Clients benefit from Member Reward Program with lower fees based on balance tiers. Also offers Manulife Vitality insurance product and Manulife Bank products.
- Modern AdvisorcoreDigital portfolio management partner for Essentials Program clients providing automated investment management for clients with simplified financial needs.
- Insurance Carrier PartnerscoreFSG has relationships with multiple insurance carriers: BMO, Canada Life, Equitable Life, Industrial Alliance, Manulife Financial, RBC, and Sunlife. As an independent broker, they can market plans to multiple insurers to ensure competitive rates.
- B2B BankminorProvides GIC and guaranteed investment products through the Registered Deposit Brokers Association network.
- Legal Referral PartnersminorBiamonte LLP (Simran-Grewal Sandhu specializing in Real Estate Law and Estate Planning) and HTM Law (Greg Miskie and Josh Jackson specializing in Real Estate, Commercial Law, and Estate Planning) for client referrals.
- Accounting Referral PartnersminorCaswell Accounting Ltd., Gallo and Company Chartered Accountants, and KBS Accounting provide referrals for financial planning and tax planning clients.
- One St MortgageminorMortgage broker partner (Jeff Mann) for mortgage and lending referrals.
- WillfulminorDigital estate planning company providing online estate documents. FSG clients receive 20% discount through advisor link.
- Benefits2minorDisability Tax Credit consulting specialist for client referrals.
- King Business SolutionsminorHR and recruitment management partner for business client referrals.
- TuGominorTravel insurance provider offering quotes and coverage for FSG clients traveling internationally.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Financial Services Group competitors and assessment
Company assessmentDirect peers
- Edward Jones Canada: Branch-based financial advisor network serving individual investors with investment, insurance, and financial planning services. Highly comparable local-advisor-led model with regional offices and long-tenured client relationships.
- Assante Wealth Management: Canadian independent wealth management dealer (CI Financial subsidiary) serving HNW and affluent clients with financial planning, investment, and insurance solutions through a national advisor network. Directly comparable independent-broker model.
- Nicola Wealth Management: Canadian independent wealth management firm offering financial planning, investment management, and insurance primarily to HNW clients in Western Canada. Closely comparable regional HNW-focused model and fee structure.
- IG Wealth Management: One of Canada's largest independent wealth management firms (part of IGM Financial), offering financial planning, investment management, and insurance through a national advisor network. Most direct large-scale comparable to FSG's Comprehensive Financial Planning + Manulife Group Savings Plan model.
- Raymond James Canada: Canadian arm of Raymond James offering independent wealth management through a network of financial advisors. Comparable independent-dealer model with multi-product financial planning and insurance offerings.
- Credential Financial Strategies: Canadian independent financial planning network affiliated with credential Qtrade, providing financial planning and investment advice to individuals and small businesses through a national advisor base. Comparable independent financial planning dealer.
Broad incumbents
- Manulife Wealth: Manulife's advisor-led wealth management division; closely tied to the same Manulife Group Savings Plan and Manulife segregated funds platform that FSG distributes. A broad incumbent that is both a platform partner and a competitor for individual wealth clients.
- CI Private Wealth: CI Financial's HNW wealth management arm delivering financial planning, investment management, and insurance through advisors. Comparable integrated financial planning offering at greater scale than FSG.
- Desjardins Financial Group: Large Canadian financial cooperative offering wealth management, insurance, and banking products through advisors across Quebec and nationally. A broad incumbent competitor with overlapping financial planning, insurance, and group retirement capabilities (including the Get Benefits SMB segment).
Emerging players
- MD Financial Management: Canadian wealth management firm (Scotiabank subsidiary) focused on financial planning, investment, and insurance for professionals and their families. Comparable holistic-planning HNW segment focus with a more concentrated niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Financial Services Group social profiles
Digital presenceFinancial Services Group compliance and trust
Trust signalCompliance5 records
Financial Services Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financial Services Group leadership team
Management profileNumber of profiles
Profiles9 records
Financial Services Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Financial Services Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financial Services Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financial Services Group
What does Financial Services Group do?
Financial Services Group (FSG) is an independent Canadian financial advisory firm that provides holistic financial planning, investment management, insurance, banking, and group benefits solutions. The company operates two core programs: a Comprehensive Financial Planning and Wealth Management program for clients with $500,000+ in investable assets, and an Essentials Program for clients below that threshold using a digital partner platform. Products span RRSP/RRIF/TFSA/RESP accounts, GICs, life/disability/critical illness insurance, business insurance, travel insurance, Manulife banking products, and group benefits/retirement plans through its sister company Get Benefits.
Is Financial Services Group a public or private company?
Financial Services Group is a private company. It is classified as family owned and is currently operating.
When was Financial Services Group founded?
Financial Services Group was founded in 1977. It employs 11 to 50 people.
Where is Financial Services Group based?
Financial Services Group is headquartered in Leduc, Canada, in the North America region.
How does Financial Services Group make money?
Four revenue lines are on record. Investment Management Fees are the primary driver. The others are insurance Products and Advisory, group Benefits and Retirement Consulting and GIC and Deposit Products.
Who are Financial Services Group's main competitors?
Direct peers on record are Edward Jones Canada, Assante Wealth Management, Nicola Wealth Management, IG Wealth Management, Raymond James Canada and Credential Financial Strategies. Broad incumbents are Manulife Wealth, CI Private Wealth and Desjardins Financial Group. MD Financial Management is listed as an emerging player.
Does Financial Services Group have an API?
No public API is recorded for Financial Services Group.
What industry is Financial Services Group in?
Financial Services Group's product category is Independent Financial Advisory Services. Its primary akta.pro industry code is FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs), with a secondary code of FSAAANAC, Employee Benefit & Retirement Plan Trust Services. Its NAICS code is 5242 and its SIC code is 6411.