Melbourne Headshot Company

What Melbourne Headshot Company does

Melbourne Headshot Company is a privately held professional photography studio founded in 2000 by Andrew and Robyn Campbell, operating from a purpose-built facility in Melbourne's CBD at Suite 609, Level 6, 343 Little Collins Street. The company specializes in corporate headshots, personal branding photography, and team headshots for senior professionals including executives, lawyers, medical practitioners, politicians, and creative professionals. Its product suite spans entry-level individual sessions (Signature Corporate Headshots at $345) through premium Personal Branding packages ($970–$1,970) and team headshot services priced at $99–$125 per person, with ancillary offerings including hair and makeup services ($290) and additional retouched images ($250 each). The studio is notable for having photographed over 10,000 professionals since inception, including two Australian Prime Ministers, four State Premiers, and corporate clients such as Morgan Stanley, BDO, ANZ, Westpac, and Telstra.

Name

Melbourne Headshot Company

Legal name

Melbourne Headshot Company

Website

https://headshot.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Melbourne Headshot Company is a privately held, Melbourne-based professional photography studio founded in 2000, providing corporate headshots, personal branding, and team photography services to executives, lawyers, healthcare professionals, and politicians across Australia.

Ownership category

akta.pro rank

Product category

Professional Photography Services

NAICS

Photography Studios, Portrait (541921), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Corporate/Professional Image Consulting (HSACAJAE)

Keywords

• Professional headshot photography
• Corporate portrait services
• Personal branding photography
• Team headshot sessions
• AI corporate headshots

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Photography Sessions: One-time professional photography sessions for individuals including Signature Corporate Headshots ($345), Elevate Sessions with two looks ($495), and Personal Branding packages ($970-$1,970). Additional images available for purchase at $250 each.
2. Corporate Team Photography: Team headshot sessions priced per person: $99/person in studio, $125/person half-day on-location (up to 15 people), $99/person full-day on-location (up to 30 people). Additional people at reduced rates. Includes individual portraits with professional direction and retouching.
3. Ancillary Services: Professional hair and makeup services available as add-on ($290). Additional retouched images purchased separately ($250 each). Copyright licensing for international usage negotiated separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Melbourne Headshot Company is a professional headshot and personal branding photography studio based in Melbourne CBD. It sells individual corporate headshot sessions, premium multi-look sessions, comprehensive personal branding image suites, and corporate team headshot sessions delivered in-studio or on-location. The studio also offers AI-enhanced corporate headshots that combine traditional photography with AI-generated backgrounds for consistent branded imagery.

Product overview

Melbourne Headshot Company offers professional photography services centered around three core offerings: Personal Branding Photography (comprehensive image suites with headshots, lifestyle, and working shots starting from $970), Professional Headshots for individuals (Signature sessions at $345 with one retouched image, or Elevate sessions at $495 with two retouched images featuring both corporate and casual looks), and Corporate Team Headshots (photography services for organizations at $99-125 per person with studio or on-location delivery). The company also provides AI Corporate Headshots as an add-on service that combines studio photography with AI-powered background generation for brand-aligned imagery. Services are delivered from their Melbourne CBD studio with same-day image delivery via Dropbox.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Corporate Headshots Entry-level individual headshot session providing one professionally retouched image for LinkedIn profiles, websites, and corporate communications. Includes a 30-minute studio session with expert direction, wardrobe and background changes, and same-day delivery via Dropbox. Priced at $345.
• Elevate Session Premium individual session delivering two retouched images with both corporate and casual looks. Includes a 45-60 minute session with wardrobe and background changes for versatility across platforms. Additional images available at $250 each. Priced at $495.
• Personal Branding Photography Comprehensive image suite including headshots, lifestyle shots, and working shots with props such as laptops, journals, or whiteboards. Designed for consistent professional visuals across LinkedIn, websites, social media, and marketing campaigns. Sessions range from $970 to $1,970 for a 3-4 hour studio session with multiple wardrobe and background changes.
• Corporate Team Headshots Professional team photography delivered in-studio or on-location with mobile/satellite studio setup. Includes individual portraits with professional direction, retouching, and advanced compositing techniques for consistent professional appearance across entire organizations. Priced at $99 per person in-studio, $125 per person for half-day on-location (up to 15 people), and $99 per person for full-day on-location (up to 30 people).
• AI Corporate Headshots Studio photography combined with AI-powered background generation and refinement. Uses an extensive library of professionally photographed environments and advanced generative tools within Photoshop to create tailored backgrounds reflecting corporate interiors, architectural settings, or contextual office spaces for consistent branded imagery across teams and regions.

Quantifiable outcome

• 14x more profile views and 36x more messages on LinkedIn with professional corporate headshots
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Secta Labs: AI-generated professional headshots aimed at executives and corporate teams. Emerging AI-native entrant competing for the same buyer and use-case category at significantly lower price points.
• HeadshotPro: AI-driven corporate headshot platform delivering AI-generated portraits for teams and individuals at low price points. Most direct emerging alternative to MHC's AI Corporate Headshots add-on and to its individual entry-tier sessions ($345).
• Aragon: Generative-AI headshot service targeting professionals and teams. Competes on speed and price for the same LinkedIn and corporate headshot use cases that anchor MHC's individual sessions.

Direct peers

• Verve Portraits: Sydney-based corporate and personal branding photography studio offering executive headshots and team shoots. Directly comparable to MHC in service mix, premium pricing, and Australian professional-services clientele, serving as the leading Sydney competitor.
• The Headshot Studio (Sydney & Melbourne): Multi-location Australian headshot specialist serving corporate teams and individuals. Comparable offering, pricing structure, and target verticals (lawyers, executives) to MHC across Sydney and Melbourne markets.

Broad incumbents

• Sue Bryce Photography: Internationally recognized portrait and personal-branding photographer of Australian origin with online education business. Comparable in the portrait/personal-branding segment but operates at much broader scale with an education platform rather than a single-studio services model.
• Studio Harcourt (analog): Iconic high-end portrait studio (Paris-founded) serving celebrities, executives, and politicians globally. Comparable in premium pricing and elite clientele strategy, illustrating the global brand archetype MHC aspires to domestically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Melbourne.Headshot.Co
• LinkedInlinkedin.com/company/the-melbourne-headshot-company
• Instagraminstagram.com/melbourneheadshotcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Headshot Company