Artstone
Artstone is a sustainable planter brand under Ter Steege that designs and sells recycled-material flowerpots with a proprietary dual-sided drainage system, distributed via European resellers, retail outlets, and webshops to indoor and outdoor gardeners.
- Company typePrivate
- Founded-
- HeadquartersSelangor, Malaysia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Artstone does
Artstone is a brand of Ter Steege, a leading wholesaler in the international green industry, that manufactures and sells sustainable planters and flowerpots for indoor and outdoor use. The company designs and markets a portfolio of planter collections (Bola, Claire, Ella, Fiona, Maud, and Schotels en balkon) produced from 100% recycled plastic combined with stone powder, with the finished products being fully recyclable. Its core technical differentiation is a proprietary dual-sided drainage system with an integrated water reservoir that simultaneously hydrates plant roots and removes excess moisture, paired with a removable plug that allows the same planter to be used indoors or outdoors.
The target customer is the urban and small-space gardener — consumers with limited space such as balconies, apartments, and kitchens — rather than traditional large-garden horticulture buyers. Artstone sells exclusively through a B2B2C model: products are distributed via Ter Steege's reseller network, physical retail sales points (verkooppunten), and partner webshops across the Netherlands, Germany, France, and the United Kingdom, with a dealer-locator feature on a multi-language website (Dutch, German, English, French). No direct-to-consumer pricing, contract terms, or volume data is publicly disclosed; final consumer pricing is set by retail partners.
Artstone is a private, unlisted product division within Ter Steege. The source materials disclose no external investors, no funding rounds, no headcount, no revenue figure, no patent or trademark filings, and no leadership team. Brand-level financial and operational metrics are therefore not directly observable, and any assessment of scale must be inferred from parent-company positioning rather than Artstone-specific data.
Artstone firmographics
Firmographics- Name
- Artstone
- Website
- https://artstoneplanter.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Artstone is a sustainable planter brand under Ter Steege that designs and sells recycled-material flowerpots with a proprietary dual-sided drainage system, distributed via European resellers, retail outlets, and webshops to indoor and outdoor gardeners.
- Ownership category
- akta.pro rank
Artstone industry classification
Industry- Product category
- Consumer Horticulture / Sustainable Planters
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Artstone is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Artstone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Planter product sales: Artstone generates revenue through the sale of sustainable planters and flowerpots. Products are sold through resellers, retail sales points, and webshops. The company operates as a brand under Ter Steege, a leading wholesaler in the international green industry.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Artstone product offering
Product offeringCore offering
Artstone manufactures and sells sustainable flowerpots and planters made from 100% recycled plastic and stone powder, sold in multiple named collections (Bola, Claire, Ella, Fiona, Maud, Schotels en balkon). The planters feature a proprietary dual-sided drainage system with an integrated water reservoir and a removable plug for indoor and outdoor use, and are distributed via resellers, retail sales points, and webshops across European markets.
Product overview
Artstone is a brand of sustainable planters under Ter Steege, a leading wholesaler in the international green industry. The product portfolio consists of multiple named planter collections (Bola, Claire, Ella, Fiona, Maud, and Schotels en balkon) unified by eco-friendly construction from 100% recycled plastic and stone powder, full recyclability, and a patented two-sided drainage system with water reservoir functionality. The product line serves both indoor and outdoor gardening needs, including small-space applications like balconies and kitchens.
Differentiator
Problem solved
Functional benefit
Products and services
- Bola A named sustainable planter collection within the Artstone range, made from 100% recycled plastic and stone powder with the dual-sided drainage system, designed for eco-friendly indoor and outdoor gardening.
- Claire A named sustainable planter collection within the Artstone range, made from 100% recycled materials with the dual-sided drainage system, suited for indoor and outdoor gardening in small spaces.
- Ella A named sustainable planter collection within the Artstone range, made from 100% recycled plastic and stone powder with the dual-sided drainage system, designed for indoor and outdoor gardening.
- Fiona A named sustainable planter collection within the Artstone range, made from 100% recycled materials with the dual-sided drainage system, suitable for indoor and outdoor gardening.
- Maud A named sustainable planter collection within the Artstone range, made from 100% recycled plastic and stone powder with the dual-sided drainage system, designed for indoor and outdoor gardening.
- Schotels en balkon (Saucers and balcony accessories) Saucer and balcony-specific accessories within the Artstone sustainable planter collection, designed to complement the planters for use in small spaces such as balconies and indoor surfaces.
- Artstone Planter (core sustainable flowerpot) Sustainable flowerpots made from 100% recycled and fully recyclable materials, featuring a unique two-sided drainage system that provides a water reservoir while preventing excess moisture at the roots. Suitable for indoor and outdoor use with a removable plug for outdoor placement, and intended for home gardeners with small or limited spaces.
Companies that use Artstone
Customer profileSegments1 record
Ideal customer profiles1 record
Artstone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Artstone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ter SteegecoreArtstone is a brand owned and operated by Ter Steege, a leading wholesaler in the international green industry. Ter Steege provides the corporate infrastructure, distribution networks, and industry positioning for the Artstone brand.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Artstone competitors and assessment
Company assessmentEmerging players
- Primeur: European manufacturer of recycled-material home and garden products including planters. Comparable as an emerging peer using recycled plastics in planter/planter-adjacent categories.
Direct peers
- Pottery Pots: Netherlands-based wholesale supplier of decorative planters in ceramic, fiberstone, and recycled materials. Comparable on product form factor, recycled-material positioning, and European wholesale distribution model.
- Bergs Potter: Danish heritage brand of indoor and outdoor planters sold through premium European retail. Comparable on style-led planter collections targeting design-conscious consumers in the same channels as Artstone.
- Elho: Dutch designer and manufacturer of indoor and outdoor planters/pots sold across Europe. Directly comparable to Artstone on product category, target consumer (urban gardeners), and European retail distribution.
- Crescent Garden: US-based premium planter brand selling lightweight, weather-resistant indoor/outdoor pots. Comparable on product category and design-led planter positioning across retail channels.
- Capi Europe: Dutch designer of lightweight, UV- and frost-resistant planters for indoor and outdoor use. Comparable on design-forward planter collections and European retail channel strategy.
- Lechuza: German brand of self-watering planters with integrated water reservoirs. Closely comparable to Artstone on the functional self-watering/drainage proposition and pan-European retail presence.
- Scheurich: German manufacturer of indoor planters and ceramic pots with broad European retail presence. Comparable on product category and European DIY/garden center distribution.
- Deroma: Italian terracotta and ceramic planter manufacturer with global distribution. Comparable on planter form factor and European manufacturing/wholesale heritage.
Broad incumbents
- IKEA: Global home furnishings retailer offering planters as part of a broad home goods assortment. Comparable as a large incumbent selling planters through physical retail to the same value-conscious urban consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Artstone social profiles
Digital presenceArtstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artstone leadership team
Management profileNumber of profiles
Artstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artstone
What does Artstone do?
Artstone manufactures and sells sustainable flowerpots and planters made from 100% recycled plastic and stone powder, sold in multiple named collections (Bola, Claire, Ella, Fiona, Maud, Schotels en balkon). The planters feature a proprietary dual-sided drainage system with an integrated water reservoir and a removable plug for indoor and outdoor use, and are distributed via resellers, retail sales points, and webshops across European markets.
Is Artstone a public or private company?
Artstone is a private company. It is classified as corporate owned and is currently operating.
When was Artstone founded?
Artstone was founded in -1.
Where is Artstone based?
Artstone is headquartered in Selangor, Malaysia, in the Asia region.
How does Artstone make money?
One revenue line is on record: planter product sales.
Who are Artstone's main competitors?
Primeur is listed as an emerging player. Direct peers are Pottery Pots, Bergs Potter, Elho, Crescent Garden, Capi Europe, Lechuza, Scheurich and Deroma. IKEA is listed as a broad incumbent.
Does Artstone have an API?
No public API is recorded for Artstone.
What industry is Artstone in?
Artstone's product category is Consumer Horticulture / Sustainable Planters. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 4442 and its SIC code is 3260.