Options for Her

What Options for Her does

Options for Her is a privately held, family-owned multi-designer women's fashion boutique based in Toronto, Canada. The company operates two physical retail locations — a flagship in the Yorkville district at 163 Cumberland Street and a second store in the TD Centre downtown office complex at 66 Wellington Street West — and has been serving customers for over 40 years under founder and president David Seligman. It retails a curated assortment of women's apparel, accessories, and jewelry from more than 50 international designers, including Marc Cain, Cambio, Gerry Weber, Marie Saint Pierre, Marimekko, Joseph Ribkoff, Jenny Bird, Sarah Pacini, White + Warren, and others, spanning German, Italian, Danish, Finnish, and Canadian brands. Categories include dresses, blouses and tops, pants, jackets and blazers, sweaters, skirts, jewellery (bracelets, earrings, necklaces, rings, pins), and accessories (belts, gloves, hats, scarves).

Name

Options for Her

Legal name

Options for Her

Website

https://optionsforher.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Options for Her is a Toronto-based, family-owned multi-designer women's boutique operating two retail locations (Yorkville and TD Centre) and a Shopify e-commerce store, retailing apparel, jewelry, and accessories from 50+ international designers to individual women consumers across Canada.

Ownership category

akta.pro rank

Product category

Women's Designer Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Luxury Womenswear (CRAAAFAG)

Keywords

• Women's fashion retail
• Designer clothing boutique
• Multi-designer boutique
• Women's apparel store
• Contemporary fashion retail

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Revenue generated from direct sale of designer women's clothing and accessories through both physical retail locations and e-commerce store. Products sold at full price and discounted sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Options for Her is a Toronto-based multi-designer women's boutique that curates and retails designer women's clothing, jewelry, and accessories from 50+ international and Canadian brands including Marc Cain, Cambio, Marie Saint Pierre, Marimekko, Joseph Ribkoff, and Jenny Bird. The business operates a hybrid retail model combining two physical boutique locations (Yorkville and TD Centre) with a Shopify-powered e-commerce store shipping within Canada via Purolator and UPS.

Product overview

Options for Her is a multi-designer women's boutique operating both online and at physical locations in Toronto (Yorkville and TD Centre). The store offers a curated portfolio of women's fashion across multiple product categories including dresses, blouses, tops, pants, jackets, blazers, accessories, jewellery, sweaters, and skirts. The company carries an extensive range of international and Canadian designer brands including Marc Cain, Cambio, Circolo, D.Exterior, Gerry Weber, Joseph Ribkoff, Marie Saint Pierre, Marimekko, Sarah Pacini, SHAN, White + Warren, and numerous others. The product portfolio also includes specialized contemporary jewelry brands (Jenny Bird, Rebekah Price, Iskin Sisters), accessories (Mitchie hats/scarves, Isle of My handbags), and Canadian-themed casual wear (Kerri Rosenthal). The e-commerce platform is powered by Shopify and offers shipping within Canada via Purolator and UPS, with free shipping on orders over $400. The company has been dressing women for over 40 years and emphasizes personalized service to help clients find clothes matching their personal style and comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Full range of dress styles including casual, party, summer, and designer dresses from multiple international brands such as Marie Saint Pierre, Marimekko, Marimekko, SHAN, and D.Exterior.
• Blouses and Tops Collection of blouses and tops in various styles, fabrics, and designs from designer brands including Sarah Pacini, Circolo, and Gerry Weber.
• Pants Wide variety of pants including jeans, trousers, shorts, and casual pants from multiple designers such as MAC Jeans, Cambio, Iris Setlakwe, and Raffaello Rossi.
• Jackets and Blazers Outerwear selection including jackets, blazers, coats, and trenches from designer collections including Marc Cain, Lamarque, Ilse Jacobsen, WEILL, and Circolo.
• Accessories Fashion accessories including belts, gloves, hats, masks, and scarves from various designers such as Mitchie (hats and scarves) and Isle of My (handbags and leather accessories).
• Jewellery Contemporary jewelry collection including bracelets, earrings, necklaces, rings, and pins from specialized designers such as Jenny Bird, Rebekah Price, and Iskin Sisters.
• Sweaters Knitwear and sweater collection in various materials including cashmere, cotton, and linen blends from designers such as White + Warren, LINE, D.Exterior, and Lisa Todd.
• Skirts Various skirt styles from mini to maxi lengths in different fabrics and patterns from designers including Luisa Cerano, Marc Aurel, and Katharina Hovman.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SSENSE: Montreal-headquartered luxury and streetwear e-commerce platform carrying many of the same designer brands available at Options for Her. Direct overlap in target customer (fashion-conscious women buying designer brands) and assortment, but operates at vastly greater scale and as a marketplace model.
• The New Trend (TNT): Toronto-based independent multi-designer women's boutique with a similar concept to Options for Her, carrying a curated assortment of contemporary and luxury international designers. Direct peer given overlapping assortment philosophy, Toronto location, and target customer of fashion-conscious women.
• Over the Rainbow: Toronto independent women's designer boutique established for several decades, offering a multi-brand designer assortment comparable to Options for Her. Direct competitor for the same Toronto luxury customer base, especially in the Yorkville-adjacent customer.

Emerging players

• Net-a-Porter: Global luxury e-commerce platform owned by Richemont carrying a similar assortment of premium women's designer brands. Competes for the same affluent Canadian customer who might otherwise shop at Options for Her, with greater selection and international reach.
• Mytheresa: Global luxury e-commerce platform specializing in premium designer fashion for women, carrying a directly comparable assortment of brands to Options for Her. A digital-first competitor that can reach the same Canadian luxury customer with no local retail footprint.

Broad incumbents

• Saks Fifth Avenue: U.S.-based luxury department store that carries many of the same premium designer brands sold at Options for Her. A broad incumbent that competes for the same premium-priced customer and now operates a strong e-commerce channel that draws Canadian customers.
• Holt Renfrew: Canada's leading luxury department store chain carrying many of the same designer brands (Marc Cain, Marni, etc.) as Options for Her. A broader incumbent that competes for the same Toronto luxury customer but at much greater scale across multiple cities and an established e-commerce platform.
• Nordstrom: U.S. multi-brand premium and contemporary department store that overlaps in designer brands and price points with Options for Her, and has served Canadian customers via cross-border shipping and historically via Canadian Rack stores.
• The Bay (Hudson's Bay): Canadian heritage department store that carries a portion of Options for Her's designer assortment and competes broadly for the same Toronto women's apparel customer, including at the Queen Street Hudson's Bay location.

Regional players

• Boboli: Canadian independent multi-brand women's boutique in Toronto/Vancouver carrying contemporary European designer brands comparable to Options for Her. Similar independent boutique model with physical stores and a more limited e-commerce channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OptionsForHer
• Instagraminstagram.com/options_for_her/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Options for Her