What Plusterveys does

Plusterveys (operating as PlusTerveys) is a Finnish private healthcare group founded in 1978, headquartered in Helsinki, and structured as a practitioner-owned network delivering dental and mental health services. The group operates through approximately 80 dental clinics and 8 mental health service locations across roughly 60 localities in Finland, with 100% Finnish ownership held by the dentists, physicians, and administrative staff who work in the business. Its parent holding entity is PlusTerveys Ryhmä Oy, which consolidates six wholly-owned dental clinic operating subsidiaries, and the operating company Plusterveys Oy runs a B2B business services arm that provides administrative and financial support to healthcare professional entrepreneurs.

The company's core offerings fall into three revenue streams: (1) dental care services covering examinations, fillings, implants, orthodontics (including Invisalign, SureSmile, and Clear Correct clear aligners), cosmetic dentistry, whitening, CAD/CAM CEREC restorations, and surgical extractions; (2) mental health services under the PlusTerveys Tunne sub-brand in Helsinki, Turku, Tampere, and Oulu, including psychiatry, psychotherapy, psychology, ADHD assessments, and secure remote video consultations; and (3) corporate occupational dental care (Työterveyshammashoito) sold as a tax-free employee benefit to enterprise customers, plus a separate business services line that supports independent healthcare practitioners with company setup and financial administration. Distribution is omnichannel: physical clinic network plus direct-to-consumer online booking via plus.plusterveys.fi and plusterveys.mbooking.fi, with pricing on a pay-as-you-go unit basis (e.g., 200 EUR for a 60-minute psychiatry visit, 1,500-3,000 EUR for a dental implant, 1,700-2,500 EUR for orthodontic treatment).

The business model is professional services revenue at clinical throughput, with reported FY2025 turnover of 85 million EUR and an NPS of 96. The company is currently executing an externally-backed growth strategy following the May 2026 announcement of Voland Partners and Varma as investor partners, and completed the acquisition of Hygga's Dental Clinic Business from Panostaja Oyj in October 2025. Leadership was substantially refreshed in 2024-2025 with senior hires from listed Finnish healthcare operator Pihlajalinna, including CEO Joni Aaltonen, indicating a transition from founder-practitioner governance toward a more institutional operating posture.

Name

Plusterveys

Legal name

Plusterveys Oy

Website

https://plusterveys.fi

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Plusterveys (PlusTerveys) is a Finnish practitioner-owned private healthcare group operating approximately 80 dental clinics and 8 mental health locations across about 60 localities in Finland, delivering dental, orthodontic, mental health, and occupational dental care services with FY2025 revenue of 85 million EUR.

Ownership category

akta.pro rank

Product category

Private Dental and Mental Health Services

NAICS

Offices of Dentists (621210), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Group Dental Plans (Employer-Sponsored) (HLAEAIAG)

Keywords

• Dental care services
• Mental health services
• Orthodontic treatment
• Occupational dental care
• Private healthcare

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Care Services: Revenue from dental examinations, treatments, procedures including fillings, implants, orthodontics, cosmetic dentistry, and preventive care. Services provided at approximately 80 dental clinics nationwide.
2. Mental Health Services: Revenue from psychiatric consultations, psychotherapy, psychology services, ADHD assessments, and various therapeutic interventions. Services offered at 8 mental health locations and via remote consultations.
3. Occupational Dental Care: Corporate dental care agreements where companies provide dental services as tax-free employee benefits and deductible expenses. Contracts customized to company needs.
4. Business Services for Healthcare Professionals: Administrative services supporting medical professionals, including company setup assistance and financial administration support for small business owners in healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Plusterveys (PlusTerveys) operates approximately 80 dental clinics and 8 mental health service locations across Finland, providing comprehensive dental services (examinations, fillings, implants, orthodontics, cosmetic dentistry, preventive care) and mental health services (psychiatry, psychotherapy, psychology, ADHD assessments). The company also offers occupational dental care agreements to corporate customers and business support services to healthcare professional entrepreneurs running independent practices within the network.

Product overview

PlusTerveys is a Finnish healthcare company offering a unified platform of dental and mental health services. The core offering consists of approximately 80 dental clinics providing comprehensive oral healthcare (PlusTerveys Dental Care) and 8 mental health service locations (PlusTerveys Mental Health Services, including the PlusTerveys Tunne therapy center brand). Additional services include occupational dental care for corporate clients, business support services for healthcare practitioners, and specialized treatments such as dental implants, orthodontics (including clear aligners via Invisalign, SureSmile, Clear Correct), teeth whitening, and CAD/CAM ceramic restorations. The company operates under 100% Finnish ownership with approximately 60 locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• PlusTerveys Tunne: Multi-location mental health services brand offering psychiatric, psychotherapy, and psychological services in Helsinki, Turku, Tampere, and Oulu.
• PlusTerveys ProSmile

Products and services

• PlusTerveys Dental Care (Hammashoito) Comprehensive dental services including routine check-ups, fillings, extractions, implants, orthodontics, and cosmetic dentistry offered across approximately 80 dental clinics nationwide for private patients, insured patients, and occupational health customers.
• PlusTerveys Mental Health Services (Mielenterveys) Mental health services including psychiatric consultations, psychotherapy, psychology, ADHD assessments, and remote consultations offered at 8 mental health service locations across Finland, available to private individuals, typically with Kela reimbursement eligibility for qualifying treatments.
• PlusTerveys Tunne Multi-location mental health therapy center brand offering comprehensive therapy services including psychotherapy, psychiatric services, and psychological assessments to individuals in Helsinki, Turku, Tampere, and Oulu.
• Occupational Dental Care (Työterveyshammashoito) Corporate dental care service that integrates dental services with occupational healthcare, structured as a tax-free employee benefit and deductible expense for companies; contracts are customized to each company's needs.
• PlusTerveys Business Services (Yrityspalvelut) Administrative and business support services for healthcare practitioners, including assistance setting up their own companies and ongoing financial administration support so practitioners can focus on clinical work.
• Teeth Whitening Services (Hampaiden valkaisu) Professional teeth whitening services including Light and Power whitening using BlancOne Click and BlancOne Ultra+ methods, plus home whitening kits, delivered at PlusTerveys dental clinics.
• Dental Implants (Hammasimplantit) Titanium dental implant placement to replace missing teeth, including clinical evaluation, surgical placement, and prosthetic crown or bridge construction, delivered as a complete treatment package typically priced 1,500-3,000 EUR.
• Orthodontic Treatment (Oikomishoito) Teeth straightening services including traditional braces, clear aligners (Invisalign, SureSmile, Clear Correct), and retention phase maintenance, delivered at PlusTerveys orthodontic practices.

Quantifiable outcome

• NPS score of 96 in 2025
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coronaria: Finnish multi-specialty healthcare provider with dental, mental health and rehabilitation services — a similar consolidated national model pursued in a different specialty mix.
• Terveystalo Oyj: Largest listed Finnish private healthcare provider offering comprehensive medical, dental (via Hammas-Pulssi) and mental health services across Finland. Most direct comparable on national multi-specialty positioning.
• Pihlajalinna Oyj: Finnish healthcare group spanning primary care, specialized care, and occupational health; closely comparable peer and former employer of PlusTerveys CEO Joni Aaltonen.
• Mehiläinen Oy: Major Finnish private healthcare group offering dental (Hammas Mehiläinen) and mental health services nationwide; a top patient-share competitor in the same Finnish catchments.
• Oral Hammaslääkärit: One of Finland's largest pure-play dental clinic chains, part of Colosseum Dental Group; directly overlaps on multi-site Finnish dental clinic operations and specialty services including implants and orthodontics.

Broad incumbents

• European Dental Group: European dental DSO platform — useful comparable for capital structure and acquisition-multiple dynamics across the Nordic dental DSO category.
• Colosseum Dental Group: Pan-European dental DSO backed by Jacobs Holding; owns Oral in Finland and pursues the same roll-up playbook as PlusTerveys across multiple European markets, serving as the international comparable for the DSO business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlusTerveys
• Xx.com/plusterveys

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusterveys