Bus & Coach Buyer

What Bus & Coach Buyer does

Bus & Coach Buyer is a UK-based B2B trade media business serving the bus and coach industry, operated by AT Graphics Limited and headquartered in Peterborough. Founded in 1989, it is the longest-running free title in the UK PSV (Public Service Vehicle) sector, publishing a bi-weekly print magazine covering industry news, vehicle reviews, legislative updates, and operator profiles. Its audience comprises bus operators, coach operators, and vehicle dealers, with editorial content covering commercial transport, fleet management, and regulatory developments.

The company operates three core products: the Bus & Coach Buyer print and digital magazine, an online classifieds marketplace for buying and selling used buses, coaches, and minibuses (classifieds.busandcoachbuyer.com), and virtual magazine editions for digital readers. The technology stack is a WordPress-based publishing platform with an integrated classifieds system. A sister publication, Coach Tours UK, extends editorial coverage to the coach tourism subsector.

Revenue is generated primarily through advertising—both print and online bundled packages priced at £45–£75 per issue with six-insertion runs—and through trade membership listings for regular advertisers. The go-to-market is sales-led for advertising packages and direct-to-consumer for the classifieds marketplace, where operators and dealers can list vehicles directly. The business serves exclusively the UK market, with no disclosed geographic expansion. The company is privately held with no external funding and operates with 11-50 employees.

Name

Bus & Coach Buyer

Legal name

AT Graphics Limited

Website

https://busandcoachbuyer.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Bus & Coach Buyer is a UK B2B trade publication and online classifieds marketplace for the bus and coach industry, providing a bi-weekly magazine, digital editions, and vehicle listings targeted at fleet operators and dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print and Online Advertising: Advertising packages for vehicle dealers and operators to list in both print magazine and online classifieds. Package pricing based on size (5x1 or 5x2 showroom advertisement).
2. Classified Advertising: Paid advertising packages for vehicle listings in the classifieds section, both print and online.
3. Publication Sales: Digital and print magazine subscriptions for industry professionals including bus and coach operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bus & Coach Buyer is a UK trade media publisher that produces a bi-weekly print and digital magazine covering the bus and coach industry, providing industry news, product reviews, and legislative updates to commercial operators. It also operates an online classifieds marketplace where vehicle dealers and operators list used buses, coaches, and minibuses for sale. The publication operates under the legal entity AT Graphics Limited.

Product overview

Bus & Coach Buyer operates as a unified media platform for the UK bus and coach industry, combining a long-running print and digital trade magazine with a dedicated classifieds marketplace. The core offering consists of the Bus & Coach Buyer Magazine (a bi-weekly industry publication since 1989), the Bus & Coach Buyer Classifieds website for vehicle sales, and Virtual Magazines for digital access. The magazine and classifieds are integrated under the same brand, with the classifieds providing a marketplace channel that complements the editorial content.

Differentiator

Problem solved

Functional benefit

Brands

• Coach Tours UK: Sister magazine covering coach tours and related content

Products and services

• Bus & Coach Buyer Magazine A bi-weekly trade magazine serving the UK bus and coach industry since 1989, providing industry news, vehicle sales listings, product reviews, and legislative updates to commercial bus and coach operators.
• Bus & Coach Buyer Classifieds

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Transport News: UK-based transport industry news outlet covering road passenger transport and commercial vehicles, addressing a related but broader readership than the bus-and-coach-specific Bus & Coach Buyer audience.

Direct peers

• Coach & Bus Week (CBW): UK trade publication focused on the bus and coach sector, serving overlapping operator and supplier audiences with news, features, and vehicle listings.
• Route One: UK trade magazine covering the bus and coach industry, directly competing with Bus & Coach Buyer for the same operator, dealer, and manufacturer advertising and reader base.
• Buses Magazine: Long-running UK bus publication covering industry news, fleet information, and vehicle coverage, addressing a partly overlapping operator and enthusiast reader base.

Broad incumbents

• Commercial Motor: Established UK trade title covering the broader commercial vehicle industry including trucks and vans; an incumbent with overlapping dealer/operator advertisers but a wider portfolio than Bus & Coach Buyer's PSV focus.

Others

• Auto Trade Dealer: UK automotive trade publication covering dealer and remarketing activity; an adjacent B2B trade media peer with overlapping vehicle dealer advertisers but a passenger-car focus rather than PSV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bus_coachbuyer
• Facebookfacebook.com/BusandCoachBuyer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bus & Coach Buyer