IMA
IMA Asia operates invitation-only executive peer group forums for senior MNC executives managing Asia Pacific operations, serving 300+ firms across six forum formats with live sessions in Singapore, Hong Kong, and Shanghai plus proprietary market forecasts covering 14 regional markets.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMA does
IMA Asia operates invitation-only executive peer group forums for senior executives of multinational corporations managing Asia Pacific operations. The firm runs six distinct forums (Asia CEO Forum, China CEO Forum, China CFO Forum, China Growth Network, Asia Management Forum, and Asia Management Forum - Global) backed by Forum Insights reports, monthly Asia and China Bulletins, and proprietary 5-year forecasts covering 14 main Asia/Pacific markets with monthly updates. Live sessions are hosted across three physical hubs - Singapore (headquarters since 2007), Hong Kong (since 2009), and Shanghai (since 2015) - supplemented by virtual sessions for executives based outside the region or traveling. The membership base spans 300+ MNC firms, 1,500+ senior regional executives, and 3,000+ executives when including partner-firm seats, with composition roughly 35% US-headquartered firms, 40% European, and the remainder Japan/Australia/other, and an industry mix of approximately 40% manufacturing and 40% services.
The underlying "technology" is the curated forum infrastructure itself: trusted peer access under Chatham House Rule, Forum Advisory Board chairs drawn from former senior MNC regional leaders, and proprietary written intelligence derived from ongoing member debate. The firm extends membership value through an Executive Team Support (ETS) service that allows a primary member to nominate up to five direct reports for full forum access, multiplying seats per firm without requiring a new firm-level sale. The business model is annual subscription-based, quote-priced, and sold through a consultative, invitation-only sales motion targeting the highest-ranked Asia executive of each MNC, with demand generated primarily through word-of-mouth within the MNC executive community.
IMA Asia is a privately held Singapore-headquartered partnership that transitioned in 2026 to a four-partner structure (Richard Martin, Jonathan Shyu, Jane Yan, and Is Smith). It operates as a sister firm to IMA India (peer forums in six Indian cities since 1993) and CastleAsia's Indonesia Country Program, with mutual referral and cross-session arrangements. No funding rounds, acquisitions, or public listing have been disclosed; revenue figures are not publicly reported.
IMA firmographics
Firmographics- Name
- IMA
- Legal name
- IMA ASIA
- Website
- https://imaasia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMA Asia operates invitation-only executive peer group forums for senior MNC executives managing Asia Pacific operations, serving 300+ firms across six forum formats with live sessions in Singapore, Hong Kong, and Shanghai plus proprietary market forecasts covering 14 regional markets.
- Ownership category
- akta.pro rank
IMA industry classification
Industry- Product category
- Executive Peer Group Forums
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- Executive Summits & Invitation-Only ForumsMedia, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)
Keywords
Where IMA is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
IMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Fees: IMA Asia generates revenue through membership fees for access to executive peer group forums. Membership includes access to forum sessions (in-person in Shanghai, Hong Kong, and Singapore, plus virtual sessions), Forum Insights reports, market analysis, 5-year forecasts for 14 Asia/Pacific markets, Executive Team Support (ETS) services for up to five direct reports per member, and call-up support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership by invitation for senior MNC executives |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
IMA product offering
Product offeringCore offering
IMA Asia operates invitation-only executive peer group forums for senior executives of multinational corporations (MNCs) operating in Asia Pacific. Its core offering comprises six distinct forums (Asia CEO, China CEO, China CFO, China Growth Network, Asia Management, and Asia Management Forum-Global) delivered through live sessions in Singapore, Hong Kong, and Shanghai, plus virtual sessions via Zoom, and is supported by Forum Insights reports, monthly Asia & China Bulletins, and proprietary 5-year market forecasts for 14 Asia/Pacific markets.
Product overview
IMA Asia provides executive peer group forums as a unified platform for senior MNC executives managing Asia/Pacific operations. The core product portfolio consists of six distinct peer group forums: Asia CEO Forum, China CEO Forum, China CFO Forum, China Growth Network, Asia Management Forum, and Asia Management Forum - Global. These forums are supported by complementary products including Forum Insights reports, Asia & China Bulletins, and Market Forecasts & Analysis covering 14 Asia/Pacific markets. The Executive Team Support (ETS) service functions as an add-on module that extends forum membership benefits to additional team members. Forums operate through live sessions in Shanghai, Hong Kong, and Singapore, with virtual sessions via Zoom for remote participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Asia CEO Forum Invitation-only peer group forum for heads of MNC operations in Asia Pacific who report to the head of international or global CEO; member firms typically have global sales of US$5-100bn with 15-30% in Asia Pacific.
- China CEO Forum Invitation-only peer group forum for heads of MNC operations in China; member firms typically have 15+ years in China with 500-10,000 local staff.
- China CFO Forum Peer group forum for finance heads of MNC operations in China, typically with 10-15 years of finance experience in China or internationally; covers regulatory environment, reporting, IT systems in China, and strategy.
- China Growth Network Peer network for senior commercial leaders (sales, marketing, business development, strategy) of MNCs in China, focusing on go-to-market trends, sales and marketing strategy, and mid-term market outlooks.
- Asia Management Forum Peer group forum for regional heads of strategy, finance, marketing, business lines, and HR in MNCs across Asia Pacific, covering operational views of regional strategy and functional topics.
- Asia Management Forum - Global Online (Zoom) forum for senior managers of MNCs worldwide who manage or support Asia Pacific operations; covers corporate strategy, market forecasts, and peer benchmarking with Asia-based peers.
- Forum Insights Members-only reports (around a dozen per year each for Asia and China forums) covering markets, operations, and strategy trends captured from forum sessions.
- Asia and China Bulletins Monthly reports capturing debates and insights from live catch-up sessions in Shanghai, Hong Kong, and Singapore, plus Zoom, covering breaking issues from a corporate perspective.
- Market Forecasts and Analysis Detailed market analysis and 5-year forecasts for 14 main Asia/Pacific markets with monthly updates, aligned with the Asia Brief report and quarterly forecasting sessions.
- Executive Team Support (ETS) Add-on service extending forum membership to up to five direct reports of the primary member, who receive session invitations, all papers and market analysis, and call-up support.
Companies that use IMA
Customer profileSegments6 records
Ideal customer profiles6 records
IMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IMA IndiacoreIMA India has run peer group forums in six cities across India since 1993 with some 2,000 members. Richard Martin was a founding director of IMA India in 1993, launched and owned by Adit Jain. IMA Asia and IMA India operate as sister firms with mutual referral and session-visiting arrangements for forum members traveling to respective markets.
- CastleAsia (Indonesia Country Program)coreCastleAsia has run the Indonesia Country Program (ICP) in Jakarta since the 1980s. ICP is the leading peer-group forum for CEOs in Indonesia for over 45 years. IMA Asia partners with CastleAsia for events such as the Chasing Growth: CEO Jakarta Overnight, ensuring depth of experience across industries for forum sessions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
IMA competitors and assessment
Company assessmentDirect peers
- Economist Corporate Network (ECN): Direct competitor offering invitation-only executive forums and country-level business intelligence for senior leaders across Asia Pacific and emerging markets. Notably, IMA Asia represented ECN until 2006 when the Economist Group exited country forums, making ECN the most direct comparable.
- YPO (Young Presidents' Organization): Global peer forum for senior executives (CEOs and presidents) running invitation-based peer groups, learning networks, and executive education — directly comparable membership model targeting senior leaders with peer-only access.
- Vistage: Operates peer advisory groups for CEOs and senior executives, providing monthly group meetings, one-to-one coaching, and expert speaker sessions. Closely comparable peer-group forum model for senior business leaders.
- The Executive Committee (TEC): Long-established peer group forum for CEOs and senior leaders offering confidential group meetings, one-to-one mentoring, and executive networks — a classic comparable to IMA Asia's invitation-only peer model.
- Asia Business Council: Invite-only membership organization for CEOs of major MNCs operating in Asia. Highly comparable to IMA Asia's Asia CEO Forum in target audience, exclusivity, and peer-exchange format.
- World50: Invitation-only peer communities for Fortune 500 C-suite executives covering strategy, innovation, and operations. Highly comparable curated peer-group format and executive audience to IMA Asia's forums.
Broad incumbents
- Gartner: Large-scale research and advisory firm serving executives; Gartner acquired Corporate Executive Board (which had previously acquired IMA's Australian forums in 1999). Competes in executive research and advisory, but as a much broader portfolio player.
- McKinsey & Company: Global management consulting firm that, through its CEO and Asia practices, hosts invitation-only executive events and provides market intelligence comparable to IMA's forecasts and insights — though as a much broader advisory portfolio.
- Council on Foreign Relations (CFR): Membership-based organization convening senior executives, policymakers, and thought leaders for discussion and intelligence on global affairs. Comparable as a high-end, invitation-based executive forum and intelligence provider.
Emerging players
- Tiger 21: Peer advisory organization for high-net-worth individuals and CEOs, offering group meetings and confidential sharing — partially comparable to IMA Asia's executive peer forum model, though more focused on wealth management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IMA social profiles
Digital presenceIMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMA leadership team
Management profileNumber of profiles
Profiles16 records
IMA subsidiaries and ownership
Company hierarchySubsidiaries2 records
IMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMA
What does IMA do?
IMA Asia operates invitation-only executive peer group forums for senior executives of multinational corporations (MNCs) operating in Asia Pacific. Its core offering comprises six distinct forums (Asia CEO, China CEO, China CFO, China Growth Network, Asia Management, and Asia Management Forum-Global) delivered through live sessions in Singapore, Hong Kong, and Shanghai, plus virtual sessions via Zoom, and is supported by Forum Insights reports, monthly Asia & China Bulletins, and proprietary 5-year market forecasts for 14 Asia/Pacific markets.
Is IMA a public or private company?
IMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMA founded?
IMA was founded in -1. It employs 11 to 50 people.
Where is IMA based?
IMA is headquartered in Sydney, Australia, in the Oceania region.
How does IMA make money?
One revenue line is on record: membership Fees.
Who are IMA's main competitors?
Direct peers on record are Economist Corporate Network (ECN), YPO (Young Presidents' Organization), Vistage, The Executive Committee (TEC), Asia Business Council and World50. Broad incumbents are Gartner, McKinsey & Company and Council on Foreign Relations (CFR). Tiger 21 is listed as an emerging player.
Does IMA have an API?
No public API is recorded for IMA.
What industry is IMA in?
IMA's product category is Executive Peer Group Forums. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 54182 and its SIC code is 8600.