EPN
EPN (Digital Waves LTD.) is a Seychelles-incorporated fintech that issues multi-bank virtual cards for online advertisers, charging tiered transaction fees (3%–6.7%) via a self-serve platform localized in 40+ languages.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EPN does
EPN (e.PN) is a virtual card issuance platform purpose-built for online advertising spend, operated by Digital Waves LTD., a private company incorporated in Seychelles. The platform enables individuals and small teams running digital ad campaigns to issue virtual payment cards for use across advertising platforms, with onboarding completed digitally after KYC verification. Its core technology integrates multiple issuing banks to provide card-issuance optionality, supports 3D Secure verification for online transactions, and delivers real-time transaction notifications through web and mobile interfaces (iOS, Android, Huawei AppGallery). EPN does not hold US registrations or licenses and excludes a defined list of restricted jurisdictions from onboarding.
The product is a single line of virtual cards offered in five tiers — Standard (6.7% fee), Silver (6% at $1K+ monthly spend), Gold (5% at $10K+), Platinum (4% at $50K+), and Black (3% at $100K+) — with fees declining as user spending volume rises. Revenue is generated purely on a transaction-fee (take-rate) basis. The platform is localized in 40+ languages and supported 24/7 via online chat, Telegram, WhatsApp, and WeChat, reflecting a go-to-market strategy aimed at non-English-speaking and emerging-market advertisers. The business is self-serve and product-led: users register, complete KYC, and receive virtual cards immediately with no sales-led onboarding.
EPN's customer base is concentrated among SMB advertisers and marketing professionals managing online ad spend, though no named customers, enterprise contracts, or revenue figures are disclosed. The company is privately held with no public funding rounds, no disclosed institutional investors, no published headcount trend, and no management team details, making independent verification of scale difficult. Its competitive positioning rests on price competitiveness, the breadth of issuing-bank integrations, and multilingual accessibility rather than on proprietary technology or differentiated AI capabilities.
EPN firmographics
Firmographics- Name
- EPN
- Legal name
- Digital Waves LTD.
- Website
- https://epn.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EPN (Digital Waves LTD.) is a Seychelles-incorporated fintech that issues multi-bank virtual cards for online advertisers, charging tiered transaction fees (3%–6.7%) via a self-serve platform localized in 40+ languages.
- Ownership category
- akta.pro rank
EPN industry classification
Industry- Product category
- Virtual Card Payment Services
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ)
Keywords
Where EPN is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EPN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction/Fee Revenue: Revenue generated through tiered transaction fees based on user spending volume. Users pay a percentage fee on all transactions made with issued virtual cards, with fees decreasing as spending increases across higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard - 6.7% fee upon registration |
| Transaction based/ take rate | Pay-as-you-go | Silver - 6% fee at $1,000+ spending |
| Transaction based/ take rate | Pay-as-you-go | Gold - 5% fee at $10,000+ spending |
| Transaction based/ take rate | Pay-as-you-go | Platinum - 4% fee at $50,000+ spending |
| Transaction based/ take rate | Pay-as-you-go | Black - 3% fee at $100,000+ spending |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
EPN product offering
Product offeringCore offering
EPN (e.PN) is a fintech platform that issues virtual payment cards for managing online advertising spend. It offers cards in five tiers (Standard, Silver, Gold, Platinum, Black) with progressively lower transaction fees (6.7% down to 3%) based on monthly spending volume. The service is delivered through a mobile app and website, with multi-bank card issuance, 3D Secure verification, real-time transaction notifications, and team management capabilities.
Product overview
EPN is a virtual cards platform for advertising spend management, offering a single product line of virtual payment cards available in five tiers (Standard, Silver, Gold, Platinum, Black) with progressive fee discounts ranging from 6.7% down to 3% based on monthly spending volume. The service is delivered through the e.PN Mobile App available on iOS, Android, and Huawei AppGallery, with 24/7 multilingual customer support via online chat, Telegram, WhatsApp, and WeChat. The platform integrates with the largest number of banks to provide virtual card issuance for online advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Cards Virtual payment cards issued through multiple banking partners, designed for advertisers and marketing teams to pay for online ad platforms. Offered in five tiers (Standard 6.7%, Silver 6%, Gold 5%, Platinum 4%, Black 3%) with fees that decrease as monthly spending increases. Features include 3DS verification, real-time transaction notifications, and team management.
- e.PN Mobile App Mobile application available on the Apple App Store, Google Play Store, and Huawei AppGallery. Enables users to manage virtual cards, view real-time transaction notifications, retrieve 3DS verification codes, manage accounts, and oversee teams.
Companies that use EPN
Customer profileSegments1 record
Ideal customer profiles1 record
EPN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
EPN partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
EPN competitors and assessment
Company assessmentDirect peers
- FlexCard: FlexCard offers virtual cards tailored for online advertising and digital marketing budgets. It is a small, niche competitor to EPN focused on the same advertiser use case.
- Capitalist: Capitalist provides virtual and physical cards aimed at digital advertisers and freelancers, with multi-currency issuance. It directly competes with EPN for cross-border ad spend funding outside the US.
- Wallester: Wallester is a Visa-principal card-issuing platform offering virtual and physical business cards with API-based controls. It competes with EPN on virtual card issuance for advertisers and SMEs, with similar multi-bank and multi-currency positioning.
- PST.net: PST.net offers virtual cards specifically designed for advertising spend on Meta, Google, TikTok and other platforms. It is the closest direct competitor to EPN, serving the same SMB advertiser and media-buyer segment with multi-bank virtual card issuance and tiered pricing.
Others
- Banking Circle: Banking Circle provides payments and card-issuing infrastructure to fintechs and banks. It is an enabling/infra-layer peer whose card-issuing rails underpin many virtual card providers competing with EPN.
Broad incumbents
- Wise Business: Wise Business provides multi-currency accounts and cards for international businesses and ad spend. It competes with EPN for cross-border ad funding flows but with a much broader remittance-led product suite.
- Marqeta: Marqeta is a card-issuing processor powering many fintech virtual card products. It sits upstream of EPN-style competitors as the underlying issuing infrastructure rather than competing directly, but its reach defines the competitive set.
- Revolut Business: Revolut Business issues multi-currency cards to SMEs and freelancers globally, including for online ad spend. It is a broader incumbent with significantly more product surface area than EPN but overlaps on virtual card issuance for cross-border advertising.
- Stripe Issuing: Stripe Issuing lets platforms and businesses create virtual and physical cards programmatically. It serves a broader developer/platform audience than EPN but enables competing ad-funding card products from other fintechs.
Emerging players
- Pleo: Pleo offers company cards and expense management for SMBs across Europe, with virtual card issuance for online advertising and SaaS spend. It overlaps EPN's SME advertiser use case but with stronger expense-management workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
EPN social profiles
Digital presenceEPN financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPN leadership team
Management profileNumber of profiles
EPN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPN
What does EPN do?
EPN (e.PN) is a fintech platform that issues virtual payment cards for managing online advertising spend. It offers cards in five tiers (Standard, Silver, Gold, Platinum, Black) with progressively lower transaction fees (6.7% down to 3%) based on monthly spending volume. The service is delivered through a mobile app and website, with multi-bank card issuance, 3D Secure verification, real-time transaction notifications, and team management capabilities.
Is EPN a public or private company?
EPN is a private company. It is classified as unknown and is currently operating.
When was EPN founded?
EPN was founded in 2022. It employs 1 to 10 people.
Where is EPN based?
EPN is headquartered in London, United Kingdom, in the Europe region.
How does EPN make money?
One revenue line is on record: transaction/Fee Revenue.
Who are EPN's main competitors?
Direct peers on record are FlexCard, Capitalist, Wallester and PST.net. Banking Circle is listed as an others. Broad incumbents are Wise Business, Marqeta, Revolut Business and Stripe Issuing. Pleo is listed as an emerging player.
Does EPN have an API?
No public API is recorded for EPN.
What industry is EPN in?
EPN's product category is Virtual Card Payment Services. Its primary akta.pro industry code is FSAMANAJ, Virtual Prepaid & Single-Use / Tokenized Cards. Its SIC code is 6199.