What Carolina Equine Hospital does

Carolina Equine Hospital is a privately held equine and large animal veterinary practice headquartered at 5373 NC Hwy 150 in Browns Summit, North Carolina. Founded in January 2009 through the merger of the Large Animal Division of Reidsville Veterinary Hospital (tracing back to 1941) and Cedar Hill Mobile Equine Services, the practice is led by four founding partners — Drs. Andrea Boyer, James Talbot, Rebecca Stinson, and Mark Wallace — and operates with 51-100 employees per stated range, including six veterinarians, a board-certified large animal internal medicine specialist (Dr. Wallace, ACVIM), certified integrative-medicine practitioners, and supporting technical and client-services staff. It serves individual horse owners, equine sport-horse clients, and owners of alpacas, llamas, cows, goats, and sheep across Rockingham County, Guilford County, and surrounding portions of the Piedmont Triad.

The practice delivers 17 distinct service categories spanning preventive care (Preventi-Care Plan, general wellness, vaccinations), advanced diagnostics (digital radiography, digital ultrasound, video endoscopy, gastroscopy, Equinosis Q Lameness Locator), therapeutics (acupuncture, chiropractic, sports medicine, regenerative medicine including PRP and BMA stem cell therapy), surgery, reproductive services, and 24/7/365 emergency care. Care is delivered through a hybrid model: fully equipped mobile veterinary units that handle the majority of on-farm visits, and a modern hospital facility completed in October 2013 with a surgical suite and padded induction/recovery stalls for complex cases. The practice also operates a referral channel for surrounding veterinarians, accepting specialty cases in ophthalmology, gastroscopy, upper airway endoscopy, IV fluid therapy, and extracorporeal shock wave therapy.

Carolina Equine Hospital generates revenue through three streams: fee-for-service professional veterinary care billed per visit (the primary model), an annual subscription wellness plan (Preventi-Care Plan at $510/year, a 20% discount), and transaction-based online pharmacy fulfillment via Vets First Choice with autoship options. Pricing is not publicly disclosed at the service level; payments are expected at time of service, with third-party financing through CareCredit and Scratch Pay, a $30 rush fee for expedited health certificates, and digital payments through Gravity Link. Marketing is driven by an SEO-oriented educational blog, Google reviews (4.7 rating), and Facebook engagement; client retention is supported by a dedicated mobile app for prescription reminders, scheduling, and staff communication.

Name

Carolina Equine Hospital

Legal name

Carolina Equine Hospital

Website

https://carolinaequinehospital.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Carolina Equine Hospital is a private equine and large animal veterinary practice in Browns Summit, NC, delivering mobile and hospital-based medical, surgical, sports medicine, and 24/7 emergency services to horse and livestock owners across the Piedmont Triad region.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE)

akta.pro secondary industries

Equine Hospital & Surgical Services (HLAMABAF), Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI), Equine Veterinary Services (AFAEANAC), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK)

Keywords

• Equine veterinary services
• Large animal medicine
• Mobile veterinary care
• Equine lameness diagnosis
• Equine sports medicine

Headquarters

HQ city

Browns Summit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Veterinary Services: Fee-for-service veterinary care including examinations, vaccinations, dental care, surgery, diagnostic testing, emergency care, and specialized services. Billed per visit/service.
2. Preventi-Care Plan (Wellness Plan): Annual wellness program priced at $510 (20% discount from regular pricing) covering two visits over 12 months with vaccinations, Coggins test, fecal egg test, deworming, and health consultations.
3. Online Pharmacy: Vets First Choice online pharmacy for prescription medications and preventatives with autoship options for recurring medication orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carolina Equine Hospital provides comprehensive veterinary care for horses and other large animals (alpacas, llamas, cows, goats, sheep) through both fully equipped mobile farm-visit units and a modern hospital facility in Browns Summit, NC. Service offerings span 17 categories including preventive wellness, advanced diagnostics, lameness evaluation, sports medicine, surgery, reproductive services, regenerative medicine, acupuncture, chiropractic care, and 24/7 emergency care for clients across the Piedmont Triad region.

Product overview

Carolina Equine Hospital is a comprehensive equine and large animal veterinary practice offering a unified portfolio of specialized medical services. The hospital provides 17 distinct service categories spanning preventive care (Preventi-Care Plan, General Wellness, Vaccinations), diagnostic services (Diagnostic Testing, Digital Radiography, Digital Ultrasound, Lameness Locator), therapeutic treatments (Acupuncture, Chiropractic Services, Sports Medicine, Regenerative Medicine), surgical procedures, emergency care, and reproductive services. Services are delivered through both a modern hospital facility and fully-equipped mobile veterinary units that travel to farms. The practice emphasizes technology-driven diagnostics including the Equinosis Q Lameness Locator for objective gait analysis, and offers integrated digital tools including an online pharmacy powered by Vets First Choice and electronic health documentation through Global Vet Link.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Equine acupuncture treatment performed by Dr. Julia Shanahan (trained at the Chi Institute of Veterinary Acupuncture), used in conjunction with traditional veterinary medicine to treat musculoskeletal, gastrointestinal, and respiratory conditions in horses.
• Chiropractic Services Equine chiropractic care provided by Dr. Julia Shanahan, certified as an Equine Medical Manipulation Practitioner, focused on restoring spinal column normal movement and function in horses.
• Dental X-Rays Digital dental radiography services for horses and large animals to detect dental problems below the gum line, including areas of decay, cracks, and periodontal disease.
• Diagnostic Testing Comprehensive diagnostic evaluation including digital radiography, digital ultrasound, video endoscopy, gastroscopy, routine blood panel screening, and genetic testing, performed with state-of-the-art equipment on-farm or at the hospital.
• Emergency Care 24-hour emergency veterinary services for horses including treatment for sudden acute lameness, high fevers, foaling difficulties, colic, and lacerations with mobile digital X-ray equipment. Available 24/7, 365 days a year.
• Equine Lameness Evaluation Lameness diagnosis and treatment services including grading scale evaluation and identification of causes such as trauma, abscesses, arthritis, and laminitis, utilizing the Lameness Locator technology for objective assessment.
• Preventi-Care Plan (Wellness Plan) Annual equine wellness subscription plan priced at $510 (20% discount on regular pricing) covering two visits over 12 months with wellness examinations, vaccinations, Coggins test, fecal egg test, deworming, customized parasite control plan, and discounted dental float procedures.
• Gastroscopy Non-invasive procedure using a 3-meter video endoscope passed into the stomach to diagnose Equine Gastric Ulcer Syndrome (EGUS) and determine ulcer severity.
• General Wellness Comprehensive wellness services including annual checkups, customized vaccination and deworming programs, preventative dental care, electronic Coggins testing, parasite control, and geriatric equine care.
• Internal Medicine Specialized internal medicine services provided by Dr. Mark Wallace, Board-Certified Specialist in Large Animal Internal Medicine, covering diseases of the spinal cord, brain, gastrointestinal disorders, endocrine disease, and rare conditions.
• Lameness Locator Equinosis Q with Lameness Locator technology providing objective, non-invasive measurements of horse movement and gait using sensors to accurately assess lameness severity.
• Pre-Purchase Examinations Comprehensive purchase examination services including body condition assessment, injury history evaluation, oral cavity examination, eye examination, and heart evaluation performed by equine veterinarians.
• Referral Services Consultation and referral services for surrounding veterinarians and horse owners accepting referrals for ophthalmologic evaluations, gastroscopy, upper airway endoscopy, fluid therapy, and extracorporeal shock wave therapy.
• Regenerative Medicine Advanced orthopedic therapies including Pro-Stride (dual-device blood concentration system), PRP (Platelet Rich Plasma) therapy, and BMA (Bone Marrow Aspirate) Stem Cell Therapy for treating lameness and injuries.
• Reproductive Services Complete equine reproductive care including breeding soundness exams, uterine culture and cytology, ultrasound monitoring, artificial insemination with fresh-chilled and frozen semen, pregnancy exams, and 24-hour foaling services.
• Sports Medicine Specialized care for equine athletes including advanced diagnostics, physical lameness examinations, diagnostic nerve blocks, computerized radiography, digital ultrasound, upper airway endoscopy, gastroscopy, and VersaTron shockwave therapy for musculoskeletal disorders.
• Surgical Services Full-service surgery center with modern surgical suite and padded induction/recovery stalls offering procedures including castration, umbilical hernia repair, periosteal elevation for limb deformities, enucleation, tumor removal, laceration repair, and cryosurgery. Colic surgery is referred out.
• Mobile Veterinary Services Fully equipped mobile veterinary units with specialized veterinary boxes including refrigeration, heating, and computerized medical records systems that travel to farms to provide care in the animal's home environment across the Piedmont Triad region.
• Online Pharmacy Vets First Choice-powered online pharmacy allowing clients to order medications, set up autoshipments, and manage prescriptions for their horses through a digital platform.

Quantifiable outcome

• 20% discount on wellness care through Preventi-Care Plan
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Vets First Choice (Covetrus): Online pharmacy platform that powers CEH's prescription fulfillment and autoship program. Adjacent ecosystem partner rather than a direct competitor; relevant as a comparable distribution and medication-revenue layer.

Direct peers

• Equine Sports Medicine & Surgery: Equine sports medicine and surgery practice with locations in Texas. Directly comparable in its focus on lameness diagnosis, sports medicine, and advanced orthopedic therapies for performance horses.
• Marion duPont Scott Equine Medical Center (Virginia Tech): University-affiliated equine referral hospital in Leesburg, VA. Directly comparable as a regional equine referral center offering advanced internal medicine, surgery, and emergency care to the mid-Atlantic horse population.
• Rood & Riddle Equine Hospital: Large multi-specialty equine hospital in Lexington, KY. Most directly comparable to CEH as a referral-level equine practice offering advanced diagnostics, surgery, sports medicine, and ambulatory services to a regional horse population.
• Southwest Equine Hospital: Equine referral and ambulatory practice in Arizona. Comparable hybrid hospital-plus-mobile model with lameness, sports medicine, surgery, and reproductive services for a regional horse population.
• Tennessee Equine Hospital: Regional equine referral hospital in Tennessee offering surgery, internal medicine, and ambulatory services. Comparable hybrid hospital-and-mobile model serving a regional horse population.
• Brazos Valley Equine Hospital: Equine referral hospital in Texas offering surgery, sports medicine, internal medicine, and reproduction services. Comparable hybrid specialist hospital model serving a regional equine client base.
• Hagyard Equine Medical Institute: Long-standing equine hospital and referral practice in Lexington, KY. Comparable in offering multi-specialty equine care, surgery, sports medicine, and reproductive services — and explicitly referenced in CEH's team background.
• Weems & Stephens Equine Hospital: Regional equine hospital in Alabama providing surgery, internal medicine, lameness, and emergency care. Directly comparable in scale and service mix to CEH's hybrid hospital-and-ambulatory model.

Broad incumbents

• NC State College of Veterinary Medicine Equine Hospital: Academic veterinary teaching hospital in Raleigh, NC providing equine specialty care, surgery, and emergency services across the state. A broad incumbent competitor for complex referral cases that CEH might otherwise handle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carolinaequine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Equine Hospital