Bankhaus Neelmeyer

What Bankhaus Neelmeyer does

Bankhaus Neelmeyer is a German private bank founded in 1907 in Bremen by Peter Franz Neelmeyer, operating since 2019 as a Zweigniederlassung (branch) of Oldenburgische Landesbank AG (OLB AG). It provides private banking and wealth management services to high-net-worth individuals and affluent private clients, with its core offering organized as a "Portfolio" of services: Vermögensverwaltung (discretionary asset management across securities, bonds, and funds), Immobilienfinanzierung (real estate financing including access to exclusive objects and derivative hedging), Risikomanagement (wealth protection consulting in partnership with Allianz), Finanzplanung (financial planning and liquidity/retirement advisory), Vermögensübertragung (40+ year practice in generational wealth transfer, inheritance, foundations, family pools), and Festgeld (term deposits from EUR 5,000 and 3 months to 5 years).

The bank's go-to-market is a relationship-manager-led advisory model in which each client is assigned one fully trained, dedicated advisor for long-term, often multi-generational engagement. Distribution runs through six branch locations (Bremen headquarters, Oldenburg, Hamburg, Düsseldorf, Osnabrück, Leer) staffed by 50+ relationship managers, supplemented by a digital channel consisting of the Neelmeyer Banking App for iOS and Android (with fingerprint authentication, OLB Cash cardless withdrawals, and Easy App Start onboarding), a web-based online-banking portal using HBCI/EBICS/AppTAN/PIN-TAN, and Apple Pay/Google Pay integration on Debit Mastercard and Mastercard credit cards. The customer-acquisition engine at the retail end is the Girokonto smartPremium account at EUR 14.90 per month, bundling Mastercard Gold with up to EUR 240/year cashback, device insurance, overdraft (smartDispo), sub-accounts, and unlimited withdrawals.

Revenue is generated through a mix of subscription/recurring account and card fees (e.g., smartPremium subscription, Mastercard membership), professional services fees on wealth-management and advisory mandates, net interest spread on term deposits and lending, transaction/interchange fees on card payments net of cashback rebates, and distribution commissions from tied-agent distribution of Wüstenrot Bausparkasse and Württembergische Versicherung products. The bank is led operationally by Dr. Marc Jochims as Leiter Bankhaus Neelmeyer, with parents OLB AG's CEO Christophe Jéhan heading the wider group, which reports a balance sheet total of approximately EUR 20 billion and core capital of approximately EUR 1.1 billion.

Name

Bankhaus Neelmeyer

Legal name

Bankhaus Neelmeyer, Zweigniederlassung der Oldenburgische Landesbank AG

Website

https://neelmeyer.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Bankhaus Neelmeyer is a 1907-founded Bremen private bank, since 2019 a branch of Oldenburgische Landesbank AG, providing multi-generational wealth management, real estate financing, risk, financial planning and wealth transfer to high-net-worth individuals across six German branches and digital channels.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Credit Card Issuing (52221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

Keywords

• Private banking services
• Wealth management advisory
• Premium current accounts
• Real estate financing
• Term deposit products

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Account and Card Fees: Monthly account fees (e.g., smartPremium at €14.90/month), card membership fees, and transaction fees from credit/debit card usage.
2. Wealth Management Advisory Fees: Fees from managing client portfolios including securities, bonds, and investment funds under professional asset management for high-net-worth individuals.
3. Fixed-term Deposit (Festgeld) Interest Spread: Accepts fixed-term deposits starting at €5,000 with terms from 3 months to 5 years, earning interest spread on these products.
4. Credit Card Transaction Fees and Cashback Rebates: Revenue from interchange fees on card transactions; costs offset by cashback programs (2% on Mastercard Gold up to €20/month, 1% on Standard up to €10/month).
5. Investment Distribution: Distribution of investment funds and securities products (Wüstenrot Bausparkasse AG and Württembergische Versicherung AG products) through tied agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bankhaus Neelmeyer is a Bremen-based German private bank offering wealth management (Vermögensverwaltung), real estate financing, risk management, financial planning, generational wealth transfer, fixed-term deposits (Festgeld), the premium Girokonto smartPremium account with bundled Mastercard Gold and insurance, and a multi-tier Mastercard card portfolio. Services are delivered to high-net-worth private clients via six German branches and digital channels including the Neelmeyer Banking App, Onlinebanking portal, and Apple Pay/Google Pay, with the bank operating as a Zweigniederlassung of Oldenburgische Landesbank AG since 2019.

Product overview

Bankhaus Neelmeyer is a private bank offering a unified platform of financial services built around its core Portfolio of wealth management products. The offering combines digital banking capabilities (Neelmeyer Banking App, Onlinebanking) with advisory services (Vermögensverwaltung, Finanzplanung, Risikomanagement) and specialized products (Immobilienfinanzierung, Vermögensübertragung, Festgeld). The account product (Girokonto smartPremium) serves as the primary customer relationship vehicle, integrating a premium Mastercard Gold card with cashback rewards. The portfolio-based architecture allows advisors to combine services for individualized client solutions, with products like risk management and financial planning supporting the core wealth management proposition.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermögensverwaltung (Asset Management) Professional discretionary asset management service offering personalized investment strategies, modular portfolio allocation, and ongoing portfolio adjustment for HNW private clients. Includes consultation, contract execution, implementation, reporting, and regular review meetings with relationship managers.
• Immobilienfinanzierung (Real Estate Financing) Property financing solutions including access to exclusive properties, individual financing structures, derivatives, subsidized financing programs, and interest-rate management strategies, covering residential ownership, rental investments, commercial properties, and real estate funds.
• Risikomanagement (Risk Management) Targeted wealth-protection consulting addressing portfolio risks through risk steering and monitoring; protects assets against value losses, illness, and liability claims via Allianz insurance partnership.
• Finanzplanung (Financial Planning) Personal financial planning covering current financial situation analysis, scenario simulation, private retirement planning, financial-structure optimization, liquidity planning, and systematic wealth management.
• Vermögensübertragung (Wealth Transfer) Generational wealth-transfer planning with 40+ years of experience covering inheritance, foundations, gifts, family societies, Nießbrauch arrangements, family-pool contracts, and succession regulation.
• Festgeld (Fixed-Term Deposits) Fixed-term savings product with guaranteed interest rates from a €5,000 minimum investment; terms range from 3 months to 5 years, with an example rate of 2.36% p.a. for a 24-month term. Interest and principal are automatically paid to a designated account at maturity.
• Girokonto smartPremium Premium current account at €14.90 per month including ec Karte (Debit Mastercard), two Mastercard Gold cards with up to €240 annual cashback (2% cashback, max €20/month), three smartPocket sub-accounts, €2,500 overdraft (smartDispo), device insurance, unlimited cash withdrawals and deposits, real-time transfers, all bookings included, and one savings account; first month free for new customers.
• Karten (Card Portfolio) Card portfolio including ec Karte (Debit Mastercard), Mastercard Gold (included in smartPremium), Mastercard World Elite (premium), Mastercard Standard, and Mastercard Prepaid (available from age 7), offering travel insurance, cashback and concierge services.
• Neelmeyer Banking App Mobile banking application for iOS and Android enabling transfers, account management, balance viewing, and cardless cash withdrawals via OLB Cash; supports fingerprint authentication and offers Easy App Start for desktop initialization.
• Onlinebanking Web-based online banking at hbciweb.neelmeyer.de offering PIN/TAN, AppTAN, HBCI (electronic signature via USB stick/smart card), and EBICS protocols for corporate/business customers; provides account management, transfers, and document access.

Quantifiable outcome

• Up to €240 cashback per year on Mastercard Gold through smartPremium account (2% cashback on purchases at fuel stations, restaurants, supermarkets, and wholesalers)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AllianzcoreStrategic or Co-development PartnerBankhaus Neelmeyer partners with Allianz for insurance products to provide comprehensive risk protection for client wealth. The partnership enables joint offering of insurance coverage (travel, property, liability) as part of the bank's holistic wealth management approach, ensuring client assets have a solid foundation.
• Wüstenrot Bausparkasse AGminorChannel Partner/ Reseller/ DistributorDistribution partner for building society (Bauspar) products through tied agents trained by Oldenburgische Landesbank AG. Agents act as bound intermediaries exclusively for OLB in fund and securities distribution.
• Württembergische Versicherung AGminorChannel Partner/ Reseller/ DistributorInsurance products distributed through tied agents trained by Oldenburgische Landesbank AG. Part of the bundled insurance offering alongside Allianz partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bethmann Bank: Bethmann Bank is Deutsche Bank's private-bank-umbrella brand serving affluent and HNW clients in Germany with personalized advisory, asset management and family-office-style services — directly comparable to Bankhaus Neelmeyer's offering in product mix and customer segment.
• Donner & Reuschel: Hamburg-based private bank Donner & Reuschel is part of the SIGNAL IDUNA Group and offers wealth management and asset management for HNW clients in northern Germany; highly comparable geography, customer segment, and high-touch advisory model.
• Berenberg: Berenberg is one of Germany's leading privately-owned banks with a dedicated private banking and wealth management franchise for HNW individuals; it competes head-to-head with Bankhaus Neelmeyer for private banking mandates and discretionary portfolio management.
• Weberbank: Weberbank is a Berlin-based German private bank (within the Geno group) offering private banking and wealth management to private and institutional clients; comparable model of personalized wealth management for HNW individuals in Germany.
• Hauck & Aufhäuser: Hauck & Aufhäuser is a longstanding German private bank offering wealth management, asset servicing and family-office services to HNW/UHNW clients; comparable in boutique positioning, multi-generational advisory and German private-bank heritage.
• Merck Finck & Co. Merck Finck is a Munich-based German private bank focusing on wealth management and family-office services for HNW private clients across Germany; comparable business model of relationship-led discretionary asset management and succession planning.

Emerging players

• Liqid: Liqid is a Berlin-based digital wealth manager providing discretionary portfolio management for affluent and HNW investors with lower minimums and digital onboarding; competes for the next generation of Bankhaus Neelmeyer's HNW clients.
• Quirin Privatbank: Quirin Privatbank is a German fee-based wealth manager offering independent advisory and digital-enabled portfolio management to affluent and HNW clients; overlaps with Bankhaus Neelmeyer in target segment while competing more on open-architecture and price transparency.

Broad incumbents

• Deutsche Bank Wealth Management: Deutsche Bank Wealth Management is the global, broader-incumbent peer in German private banking; competes with Bankhaus Neelmeyer for the same HNW segment while offering significantly wider geographic and product coverage.

Others

• Allianz Global Wealth Management: Allianz is both a strategic insurance partner and an adjacent wealth and asset management competitor (Allianz Global Investors / PIMCO parent group); material to Bankhaus Neelmeyer because of the Allianz partnership underwriting its Risikomanagement offering and its broader wealth and insurance distribution ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankhaus Neelmeyer