Ivy Living

What Ivy Living does

Ivy Living is a privately held senior living provider operating a portfolio of retirement living, assisted living, and specialized memory care communities across California, Nevada, Hawaii, and a newly entered Colorado market. The company is managed by Oakmont Management Group, a senior living operator with 55+ years of operating history and a total portfolio exceeding 100 communities serving 9,000+ residents. Ivy Living itself encompasses 50+ branded communities organized under multiple sub-brands including Ivy Park (primary assisted living and retirement communities), Ivy Terrace (dedicated memory care neighborhoods), and The Ivy (luxury communities), alongside branded standalone locations such as Sea Bluffs, The Carlisle, The Carlotta, and The Cottages of Carmel. Care programs include the Evergreen memory care program (specialized dementia/Alzheimer's care with 24/7 trained caregivers) and the Vine at Ivy restaurant-style dining program.

The underlying technology stack consists of standard senior living operational systems: emergency response systems, resident engagement technology, and care management platforms, with no proprietary AI/ML capabilities or disclosed technology differentiation. The business operates a direct-to-consumer, recurring revenue model charging monthly rental and service fees that vary by community, floor plan (studio to two-bedroom), and level of care, with assisted living starting at $8,595/month and memory care at $9,895/month for studio units. Go-to-market is sales-led, relying on community tours, website and phone inquiries, healthcare provider referrals, and family caregiver resources, supported by content marketing (blog, social media, caregiver resource pages) and pre-opening exclusive tours at new communities.

Ivy Living's growth strategy is anchored by a dedicated executive team including a Chief Financial Officer & Chief Investment Officer, an SVP of Investments, and a Managing Director of Transitions & Acquisitions, indicating that both organic new community development and acquisition-led expansion are core levers. The company has added seven new California communities in 2024 alone and is building a multi-community presence in Colorado, while deepening its higher-acuity memory care offering through Ivy Terrace. Revenue is not publicly disclosed and there are no institutional funding rounds; the company is private and operates as part of the broader Oakmont Management Group ecosystem.

Name

Ivy Living

Legal name

Ivy Living

Website

https://ivyliving.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ivy Living is a privately held senior living provider operating 50+ retirement, assisted living, and memory care communities across California, Nevada, Hawaii, and Colorado, serving seniors under Oakmont Management Group's broader 100+ community portfolio.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living services
• Assisted living communities
• Memory care programs
• Retirement living
• Dementia care services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Senior Living Community Fees: Ivy Living generates revenue through monthly rental and service fees for senior living accommodations including Retirement Living, Assisted Living, and Memory Care. Fees vary by floor plan, care level, and specific services required by each resident.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ivy Living operates a portfolio of senior living communities offering Retirement Living (independent seniors), Assisted Living (personal care support), and Evergreen Memory Care (specialized dementia and Alzheimer's care) across California, Nevada, and Hawaii. Residents pay monthly rental and service fees that vary by floor plan, care level, and individual services required, with on-site licensed nurses and 24/7 caregivers available.

Product overview

Ivy Living is a senior living provider offering a portfolio of retirement, assisted living, and memory care communities across California, Nevada, and Hawaii. The company operates communities under multiple sub-brands: Ivy Park (assisted living and retirement communities), Ivy Terrace (specialized memory care neighborhoods), The Ivy (luxury communities), and standalone branded communities like Sea Bluffs and The Carlisle. Care services include Retirement Living for independent seniors, Assisted Living with personal care support, and the Evergreen Memory Care program providing specialized dementia care. Dining is delivered through the Vine at Ivy restaurant-style dining program. Currently serving over 9,000+ seniors across 100+ communities, Ivy Living is managed by Oakmont Management Group alongside the Oakmont Senior Living brand.

Differentiator

Problem solved

Functional benefit

Brands

• Evergreen at Ivy: Memory care program offering specialized care for residents with Alzheimer's, dementia, and other cognitive impairments.
• Vine at Ivy

Products and services

• Retirement Living (Independent Living) Maintenance-free independent living for adults 62+ who want to relieve themselves of home maintenance and daily chores while accessing community amenities and social activities. Offered across Ivy Living communities in California, Nevada, and Hawaii.
• Assisted Living Personal care services for adults 62+ including medication management, grooming, dressing, bathing, continence care, and ambulation assistance, with licensed nurses on-site 16 hours daily and 24/7 caregiver availability. Studio apartments starting at $8,595 per month.
• Evergreen Memory Care Specialized memory care program for residents with Alzheimer's, dementia, and other cognitive impairments, providing 24/7 support from professionally trained caregivers, structured routines, and engagement programs in a secure environment. Studio apartments starting at $9,895 per month.
• Vine at Ivy Restaurant-Style Dining Full-service restaurant program at Ivy Living communities offering seasonal, nutritious, and customizable menus prepared by an award-winning culinary team, included as part of the resident care offering.
• Ivy Luxury Signature Communities (The Ivy) Premium senior living communities under The Ivy sub-brand including The Ivy at Golden Gate, The Ivy at Wellington, The Ivy at Blue Oaks, The Ivy at Hawaii Kai, and The Carlisle, featuring luxury amenities, high-end interiors, and historic architecture with modern amenities.

Quantifiable outcome

• Serving over 9,000 seniors across communities
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oakmont Management GroupcoreOthersOakmont Management Group is the parent management company that manages Ivy Living communities. Ivy Living is one of two brands (alongside Oakmont Senior Living) operated under Oakmont's portfolio of 100+ senior living communities serving over 9,000 seniors across California, Nevada, and Hawaii.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: Diversified senior living operator offering independent, assisted, and memory care across a large national footprint. Comparable in service mix; broader and more mid-market than Ivy Living.
• Brookdale Senior Living: Largest U.S. senior living operator with broad geographic reach across independent, assisted living, and memory care. Comparable in service mix and target demographic; broader and more commoditized than Ivy Living's premium positioning.

Direct peers

• Aegis Living: West Coast-focused assisted living and memory care operator with communities concentrated in California, Washington, and Nevada. Closely comparable to Ivy Living in geography, luxury positioning, and assisted living + memory care service mix.
• Sunrise Senior Living: National senior living operator offering assisted living, memory care, and independent living with a premium service orientation. Highly comparable to Ivy Living in care levels offered, pricing tier, and emphasis on engagement programming.
• Belmont Village Senior Living: Operator of luxury assisted living and memory care communities with a strong California and Sunbelt presence and proprietary memory care programming. Directly comparable to Ivy Living in geography, price point, and care model.
• Merrill Gardens: Multi-state operator offering independent, assisted living, and memory care with a focus on walkable urban and suburban locations. Comparable to Ivy Living in care continuum and target demographic.
• The Arbor Company: Senior living operator with independent living, assisted living, and memory care communities across the U.S. Comparable to Ivy Living in continuum-of-care model and premium positioning in select markets.
• Watermark Retirement Communities: Operator of upscale independent, assisted living, and memory care communities nationwide. Comparable to Ivy Living in luxury service orientation and full care continuum.
• Atria Senior Living: Large U.S. operator of assisted living and memory care communities with a multi-state footprint and a mix of luxury and mid-market positioning. Directly comparable to Ivy Living in service offering, target demographic, and multi-tier care model.
• Kisco Senior Living: Operator of luxury senior living communities across the U.S. offering independent, assisted, and memory care. Directly comparable to Ivy Living in service tier and care-level breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ivyseniorliving
• LinkedInlinkedin.com/company/the-ivy-apartments-independent-and-supportive-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Living