RedR
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
RedR firmographics
Firmographics- Name
- RedR
- Legal name
- RedR UK
- Website
- https://redr.org.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RedR industry classification
Industry- Product category
- Humanitarian Training and Capacity-Building Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Disaster Risk Reduction & Climate Risk Management (BPADALAK)
- akta.pro secondary industries
- Disaster Risk Reduction (DRR) & Preparedness (BPADADAK), Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB), Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Climate Resilience & Disaster Risk Reduction (DRR) (BPAGABAK), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
Keywords
Where RedR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
RedR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Training Course Fees: RedR generates revenue through course fees for paid training programmes. The Terms & Conditions page references fee-based training via EventBrite, invoice payment options, and specific cancellation/refund policies. Fees vary by course type.
- Donations and Fundraising: RedR receives donations from individual supporters, regular giving schemes, and fundraising activities. The website prominently features a 'Donate' CTA and corporate partnership opportunities.
- Institutional Grants and Partnerships: RedR is funded by institutional partners including AXA XL (Climate Change Adaptation programme), UNICEF (WASH Ukraine), Howden Foundation (drought resilience), and Global Affairs Canada (Gentu nutrition project). These grants fund specific programme delivery.
- Publication and Knowledge Sharing: RedR publishes thought leadership content (e.g., Humanitarian Finance Forum papers, WASH competency frameworks) and field tools, contributing to its thought leadership positioning and potential grant/funding opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Free certified training (Climate Change Adaptation programme) |
| One time/ perpetual license | Pay-as-you-go | Paid training courses (fee-based) |
| Subscription | Annual | Membership and corporate partnerships |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
RedR product offering
Product offeringCore offering
RedR UK is a humanitarian learning and development organisation that designs, delivers, and certifies training and capacity-strengthening services for disaster response professionals. Its core offering centres on certified training programmes (the flagship 6-week Climate Change Adaptation and Disaster Risk Reduction course plus self-paced modules), HPass digital credentialing, WASH and engineering training, proposal-writing and resource mobilisation coaching, and bespoke in-country capacity-strengthening projects funded by institutional donors and delivered with local partners.
Product overview
RedR is a humanitarian learning and development organisation offering a portfolio of training products and services designed to strengthen disaster response capacity. The core offering consists of certified training programmes including the flagship 6-week Climate Change Adaptation and Disaster Risk Reduction (CCADRR) course available in regional versions, complemented by shorter self-paced modules covering specialised topics. RedR provides HPass Badge certification linked to a globally recognised competency framework for humanitarian learning. Additional offerings include Proposal Writing and Resource Mobilisation training with coaching support, WASH engineering training, and coaching schemes for climate professionals. The organisation maintains a Knowledge Hub containing publications, competency frameworks, and field tools. Projects such as the DRC Digital Learning Academy (providing offline-capable e-learning with AI assistant), the WASH Ukraine initiative, and the Locally-led Drought Resilience programme in Afghanistan and Somalia extend the training portfolio into specific operational contexts.
Differentiator
Problem solved
Functional benefit
Products and services
- Climate Change Adaptation and Disaster Risk Reduction (CCADRR) Course RedR's flagship 6-week online certified training course providing local actors with technical knowledge to respond to and advocate for improved action around climate change and disaster risk reduction. Offered in three regional versions for East Africa, South Asia, and Southeast Asia; free of charge, funded by AXA XL.
- Self-Paced Modules Free certified training modules delivered online covering topics such as Climate Risk Assessments, Ecosystem-based Climate Change Adaptation, and Anticipatory Action. Accessible via RedR's e-learning platform with a mix of online and offline materials.
- HPass Badge Certification Digital competency indicator awarded upon completion of RedR courses. HPass is a globally recognised humanitarian learning and competency assessment framework developed with HLA, IFRC, Bioforce, and Oxfam, recognised across 60+ countries.
- WASH Training (Ukraine and other contexts) Training programmes strengthening capacity to address water and wastewater challenges, focusing on the learning needs of water utility staff (Vodokanal) including management teams, engineers, and operators, particularly in war-affected Ukraine in partnership with UNICEF.
- Proposal Writing and Resource Mobilisation Training Training programme strengthening skills in proposal writing, planning, analysing community needs, and aligning work with funder priorities, accompanied by coaching support to refine proposals and turn learning into funding outcomes.
- Coaching Schemes Personalised three-month coaching programme for climate professionals to consolidate learning from flagship programmes and supplementary modules, supporting development of risk assessments and climate-related proposals.
- Knowledge Hub Resource repository of publications, thought pieces, and events sharing knowledge between technical experts and humanitarian practitioners, including field tools, competency frameworks, and learning needs assessments.
- DRC Digital Learning Academy Digital humanitarian academy providing modular, certified training pathways in French, Lingala, and Congolese Swahili, functioning offline for low-connectivity environments and including an AI assistant for personalised learning.
- Locally-Led Drought Resilience Programme Programme supporting local disaster responders in Afghanistan and Somalia to adapt to climate change, including free online certified CCA-DRR training, microgrant programme, and alumni network for climate responders in drought-affected rural areas.
- WASH Ukraine Project Project delivered with UNICEF to empower water utility teams damaged by war in Ukraine, training management staff, engineers, and operators with enhanced leadership, planning, management, and technical capability.
- Face-to-Face Training (UK and Jordan) In-person certified training courses delivered at RedR's UK (London) and Jordan (Amman) offices, with visa support for international participants. Includes PSH/HEAT courses with full board and standard courses with arrival refreshments, lunch, and hard-copy workbooks.
Quantifiable outcome
- 2,698 frontline responders trained across 72 nationalities in 2024-25
- +5 more outcomes
Companies that use RedR
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
RedR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RedR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Data Friendly SpacecoreRedR signed an MOU with Data Friendly Space to strengthen AI literacy in the humanitarian sector. The partnership combines RedR's humanitarian capacity-strengthening expertise with Data Friendly Space's responsible AI and data stewardship knowledge.
- HPass (Humanitarian Learning Academy, IFRC, Bioforce, Oxfam)coreRedR embeds the HPass framework across all its services for competency assessment and credentialing. HPass was developed collaboratively by HLA, IFRC, Bioforce, and Oxfam, and is recognised across 60+ countries.
- UNICEFcoreRedR works with UNICEF to strengthen WASH engineering capacity in Ukraine, focusing on the learning needs of Vodokanal (water utility) staff including management, engineers, and operators. UNICEF commissioned RedR to design and deliver training content for the Ukrainian water sector.
- CONAFOHD (Consortium of National NGOs, DRC)coreCONAFOHD represents 500+ local and national NGOs in the DRC and is a core partner in the H2H Network project. RedR works with CONAFOHD using an iterative co-design process to develop training in French, Lingala, and Congo Swahili through the Digital Humanitarian Academy.
- H2H NetworkcoreRedR is a member of the H2H Network implementing the DRC project alongside CONAFOHD, Data Friendly Space, and Sphere. The H2H Network supports humanitarian actors through mutual accountability and knowledge sharing.
- SpherecoreSphere is part of the H2H DRC project consortium alongside CONAFOHD, Data Friendly Space, and RedR UK. Sphere provides humanitarian standards that underpin RedR's training content.
- Global Nutrition ClustercoreThe Global Nutrition Cluster Operations Team partners with Action Against Hunger and RedR UK to strengthen local organisations in Uganda and Tanzania as part of the Gentu project funded by Global Affairs Canada.
- Action Against Hunger (ACF Tanzania)coreACF Tanzania is the lead implementing partner for the Gender Equitable Nutrition in Tanzania and Uganda project (Gentu), with RedR providing training and capacity-strengthening support to local organisations.
- Shelter Cluster UkrainecoreRedR developed the Field Tool for Category I Humanitarian Repairs in Ukraine in close collaboration with the Shelter Cluster Ukraine Technical Working Group (TWIG), translating the Shelter Cluster SOP into practical field guidance.
- Humanitarian Finance ForumminorRedR UK Trustee Colum Wilson OBE co-authored the Humanitarian Finance Forum paper 'Rethinking Humanitarian Finance, Risk, and Delivery' (May 2026), contributing thought leadership on financing challenges in fragile contexts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RedR competitors and assessment
Company assessmentDirect peers
- Bioforce: Bioforce is a French humanitarian training organisation that trains aid workers and first responders. As a co-developer of the HPass framework alongside RedR, Bioforce operates the same competency-based training model for the francophone humanitarian workforce, making it the closest comparable peer.
- Humanitarian Leadership Academy (HLA): HLA is a globally focused humanitarian learning organisation, co-developer of HPass alongside RedR. Both organisations deliver competency-based, multi-language humanitarian training to local and national responders with similar donor bases (institutional grants, corporate partners).
- DisasterReady.org: DisasterReady is a free online learning platform for humanitarian and development professionals, offering self-paced courses on humanitarian standards and competencies. It directly competes with RedR's e-learning catalogue for the same audience of aid workers and NGO staff.
Broad incumbents
- ActionAid International: ActionAid is a global federation focused on women's rights and humanitarian response with significant training programmes for local partners. While broader than RedR, its humanitarian capacity strengthening work addresses the same local-NGO segment.
- Oxfam (Capacity Building Programmes): Oxfam is a major INGO that runs its own humanitarian training and capacity-strengthening programmes and co-developed HPass. While much broader than RedR, Oxfam's training function overlaps with RedR's value proposition for local NGO partners.
- IFRC (International Federation of Red Cross): IFRC delivers disaster response training globally and co-developed the HPass framework. As a much larger movement, IFRC offers overlapping training content for humanitarian responders but does not specialise in the same third-party capacity-strengthening niche as RedR.
Emerging players
- People in Need (PIN): PIN is a Central European INGO delivering humanitarian programming with growing investment in local capacity strengthening and DRR. It overlaps with RedR in climate adaptation and DRR training delivery in overlapping geographies (Afghanistan, Ethiopia, Ukraine).
- Relief International: Relief International is a humanitarian agency operating in fragile contexts with DRR and WASH programming. Its learning and capacity-strengthening function for local partners addresses a similar beneficiary profile to RedR's CCADRR and WASH training.
- Cornerstone OnDemand Foundation: The Cornerstone OnDemand Foundation builds and operates the DisasterReady.org learning platform, directly competing with RedR's e-learning catalogue. It serves the same humanitarian and development workforce with self-paced, mobile-friendly modules.
Others
- Sphere Standards (Sphere Association): Sphere sets the global humanitarian quality and accountability standards embedded in RedR's training content. As a standards body and consortium partner with RedR on the DRC project, Sphere is closely linked though it does not deliver training directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RedR social profiles
Digital presenceRedR compliance and trust
Trust signalCompliance1 record
RedR financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedR leadership team
Management profileNumber of profiles
Profiles1 record
RedR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedR
What does RedR do?
RedR UK is a humanitarian learning and development organisation that designs, delivers, and certifies training and capacity-strengthening services for disaster response professionals. Its core offering centres on certified training programmes (the flagship 6-week Climate Change Adaptation and Disaster Risk Reduction course plus self-paced modules), HPass digital credentialing, WASH and engineering training, proposal-writing and resource mobilisation coaching, and bespoke in-country capacity-strengthening projects funded by institutional donors and delivered with local partners.
Is RedR a public or private company?
RedR is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RedR founded?
RedR was founded in 1980. It employs 101 to 250 people.
Where is RedR based?
RedR is headquartered in London, United Kingdom, in the Europe region.
How does RedR make money?
Four revenue lines are on record. Training Course Fees are the primary driver. The others are donations and Fundraising, institutional Grants and Partnerships and publication and Knowledge Sharing.
Who are RedR's main competitors?
Direct peers on record are Bioforce, Humanitarian Leadership Academy (HLA) and DisasterReady.org. Broad incumbents are ActionAid International, Oxfam (Capacity Building Programmes) and IFRC (International Federation of Red Cross). Emerging players are People in Need (PIN), Relief International and Cornerstone OnDemand Foundation. Sphere Standards (Sphere Association) is listed as an others.
Does RedR have an API?
No public API is recorded for RedR.
What industry is RedR in?
RedR's product category is Humanitarian Training and Capacity-Building Services. Its primary akta.pro industry code is BPADALAK, Disaster Risk Reduction & Climate Risk Management, with a secondary code of BPADADAK, Disaster Risk Reduction (DRR) & Preparedness. Its NAICS code is 611430 and its SIC code is 8200.