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Montana Sports

Full company profile

uuid002a2mg

Namestring
Montana Sports
Legal namestring
Montana SPORT AG
Websiteurl
montanasport.ch
Company typeenum
Private
Founded yearint
1999
Descriptiontext

Montana Sport AG is a privately held Swiss wholesale distribution company headquartered in Neuendorf, Solothurn, operating as the exclusive distribution partner for ASICS Performance and ASICS SportStyle in Switzerland, alongside the Haglöfs outdoor brand. The company traces its origins to a sports distribution business founded by Alfred Müller in Lucerne in 1939; the current AG entity was formed through a 1999 restructuring and has been owned by ALWYS Holding AG since 2001. Montana Sport AG sells athletic footwear, apparel, and accessories to a network of approximately 255 authorized Swiss sports retailers, supported by category-dedicated sales representatives, multiple physical showrooms in Neuendorf (with virtual 3D tour capability), and a B2B dealer portal (eshop.montanasport.ch) built on the Opacc EnterpriseShop platform. The product portfolio spans ASICS Performance (running, outdoor, indoor, tennis, training), ASICS SportStyle (lifestyle sneakers and apparel across Court, Classic Heritage, Vintage Tech, Urban Trail, and Vis-Tech families), and Haglöfs technical outdoor apparel incorporating GORE-TEX and proprietary hydrophobic down.

The company operates a sales-led B2B go-to-market with no direct-to-consumer sales. Revenue is generated through wholesale orders from authorized retailers, with pricing in Swiss Francs (CHF) ranging from approximately CHF 15 for accessories to CHF 220 for premium footwear and CHF 200 for waterproof jackets. Marketing is conducted through the company website, LinkedIn, Facebook, and Instagram channels, and includes opinion-leader partnerships with athletes and public figures (Andy Schmid, Manuela Tatjana Frey). The team comprises approximately 20+ employees across executive leadership (Managing Director Aldo Servadio), sales, marketing, service, and accounting functions, overseen by a Board of Directors chaired by Alfred Wyss. Montana Sport AG is a distribution intermediary rather than a technology developer; the proprietary product technologies (GEL cushioning, FLYTEFOAM, GORE-TEX membranes, H DOWN hydrophobic down) are owned by ASICS and Haglöfs respectively. No AI/ML, public API, or proprietary platform technology is part of the company's offering.

Short descriptiontext

Montana Sport AG is a privately held Swiss wholesale distributor and exclusive Swiss partner for ASICS Performance, ASICS SportStyle, and Haglöfs, selling athletic and outdoor footwear, apparel, and accessories to approximately 255 authorized sports retailers across Switzerland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSolothurn, Switzerland
HQ citystring
Solothurn
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sports wholesale distribution, athletic footwear distribution, outdoor apparel distribution, dealer network services, sporting goods wholesale
Industry3 codes
1Athletic Footwear & Sport Apparel Retail
CodeCRAMABACPrimaryYes
2Team Sports & On-Field Performance Apparel
CodeCRAAAEAEPrimaryNo
3Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail
CodeCRAMABAFPrimaryNo
NAICS code3 codes
  • Sporting and Recreational Goods and Supplies Merchant Wholesalers42391
  • Sporting and Recreational Goods and Supplies Merchant Wholesalers423910
  • Sporting Goods Retailers45911
SIC code2 codes
  • Sporting & Athletic Goods, Nec3949
  • Wholesale-Apparel, Piece Goods & Notions5130
Product category
Sporting Goods Wholesale Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Wholesale Distribution
TypeOne Time License
Description

Montana Sport AG operates as a wholesale distributor for ASICS Performance, ASICS SportStyle, and Haglöfs products in Switzerland. Revenue is generated through bulk orders from authorized sports retailers and dealers.

montanasport.ch
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details4 tiers
1Wholesale pricing for authorized dealers via dealer portal
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Dealer portal accessible at eshop.montanasport.ch with login required. Products include shoes (CHF 100-210), apparel (CHF 25-200), and accessories (CHF 15-45).

montanasport.ch
2Consumer accessory pricing (socks, wrist bands)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

WRIST BAND PAIR: CHF 15.00, 3PPK CREW SOCK: CHF 15.00, SPRINTRIDE RUN QUARTER SOCK: CHF 18.00, LITE-SHOW EAR COVER: CHF 20.00, LITE-SHOW BEANIE: CHF 20.00 (was CHF 35.00), PERFORMANCE CREW SOCK: CHF 15.00 (was CHF 25.00), PERF.RUN CREW SOCK: CHF 25.00, GEL KNEEPAD: CHF 35.00

eshop.montanasport.ch
3Consumer apparel pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

T-shirts: CHF 25-32, Hoodies: CHF 50-65, Sweatshirts: CHF 40-70, Shorts: CHF 40-50, Sweatpants: CHF 40-50, Waterproof Jackets: CHF 70-200

montanasport.ch
4SportStyle footwear pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

JAPAN S: CHF 100.00, GEL-NYC: CHF 180-190, GEL-1130: CHF 130-140, GEL-QUANTUM 180 LS: CHF 190.00 (was CHF 150.00), SKYHAND OG: CHF 110-140, GEL-NIMBUS 10.1: CHF 210.00, GEL-KAYANO 14/20: CHF 210-220, GEL-CUMULUS 16: CHF 180-190

eshop.montanasport.ch
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Montana Sport AG is an independent Swiss wholesale distributor that supplies ASICS Performance, ASICS SportStyle, and Haglöfs athletic and outdoor footwear, apparel, and accessories to a network of approximately 255 authorized sports retailers across Switzerland. The company sells exclusively through B2B channels (dealer portal and personal sales representatives), complemented by physical showrooms in Neuendorf for product demonstrations, and does not sell directly to end consumers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Montana Sport AG is an independent Swiss distribution company for high-quality sports products, operating as the exclusive distribution partner for ASICS Performance and ASICS SportStyle in Switzerland, alongside the Haglöfs outdoor brand. The product portfolio spans two main ASICS sub-brands: ASICS Performance offers technical athletic footwear and apparel for running, outdoor activities, indoor sports, tennis, and training, powered by ASICS Institute of Sport Science innovations including GEL technology and FLYTEFOAM cushioning; ASICS SportStyle provides lifestyle sneakers and apparel bridging athletic heritage with urban streetwear aesthetics across COURT, CLASSIC HERITAGE, VINTAGE TECH, URBAN TRAIL, and VIS-TECH product families. The company distributes Haglöfs weather protection (GORE-TEX shells, PROOF fabrics) and insulation (H DOWN hydrophobic down, MIMIC synthetic insulation) products. Beyond footwear and apparel, the offering includes accessories (performance socks, visibility gear, protective equipment) and physical showroom experiences. Montana Sport operates dealer-facing e-commerce through Opacc EnterpriseShop for its retail partners across Switzerland.

Product and service4 records
1ASICS Performance Distribution
CategoryAthletic Footwear & Apparel Distribution
Description

Wholesale distribution of ASICS Performance technical athletic footwear, apparel, and accessories for running, outdoor, indoor, tennis, and training categories, featuring GEL cushioning technology and FLYTEFOAM midsoles. Sold B2B to authorized Swiss sports retailers; not sold directly to consumers by Montana Sport.

2ASICS SportStyle Distribution
CategoryLifestyle Sneaker & Apparel Distribution
Description

Wholesale distribution of ASICS SportStyle lifestyle sneakers and apparel across the Court, Classic Heritage, Vintage Tech, Urban Trail, and Vis-Tech product families. Sold B2B to authorized Swiss retailers.

3Haglöfs Distribution
CategoryOutdoor Apparel & Equipment Distribution
Description

Wholesale distribution of Haglöfs Swedish outdoor apparel and equipment in Switzerland, including GORE-TEX shell jackets, PROOF weather-protection layers, hydrophobic H DOWN insulation, and the L.I.M. lightweight series. Sold B2B to authorized outdoor retailers.

4Dealer Showroom Experience
CategoryB2B Sales Support Service
Description

Physical showroom experiences at Montana Sport's Neuendorf headquarters, offering personal appointments and virtual 3D tours for authorized dealers to view ASICS Performance and ASICS SportStyle collections across multiple category-specific spaces.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1ASICS
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Montana Sport AG is the exclusive distribution partner for ASICS Performance and ASICS SportStyle products in Switzerland. The partnership covers the full ASICS product range including running, outdoor, indoor, tennis, training footwear and apparel, as well as the SportStyle streetwear and lifestyle collection. ASICS was founded in Japan in 1949 by Kihachiro Onitsuka with the philosophy 'Anima Sana In Corpore Sano' (Healthy Mind in a Healthy Body).

montanasport.ch
2Haglöfs
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Montana Sport AG distributes Haglöfs outdoor products in Switzerland, including shell jackets with GORE-TEX technology, hydrophobic down insulation, and the L.I.M. (Less Is More) lightweight series. Haglöfs is a Swedish outdoor brand committed to sustainability with a goal to reduce emissions by 50% and achieve net-zero by 2030.

3ALWYS Holding AG
Strategic tierCoreTypeOthers
Description

ALWYS Holding AG acquired Montana Sport AG in 2001, providing corporate ownership and strategic governance. The holding company oversees the Swiss distribution operations.

montanasport.ch
Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Montana Sports

Sporting Goods Wholesale Distributionmontanasport.ch

Montana Sport AG is a privately held Swiss wholesale distributor and exclusive Swiss partner for ASICS Performance, ASICS SportStyle, and Haglöfs, selling athletic and outdoor footwear, apparel, and accessories to approximately 255 authorized sports retailers across Switzerland.

What Montana Sports does

Montana Sport AG is a privately held Swiss wholesale distribution company headquartered in Neuendorf, Solothurn, operating as the exclusive distribution partner for ASICS Performance and ASICS SportStyle in Switzerland, alongside the Haglöfs outdoor brand. The company traces its origins to a sports distribution business founded by Alfred Müller in Lucerne in 1939; the current AG entity was formed through a 1999 restructuring and has been owned by ALWYS Holding AG since 2001. Montana Sport AG sells athletic footwear, apparel, and accessories to a network of approximately 255 authorized Swiss sports retailers, supported by category-dedicated sales representatives, multiple physical showrooms in Neuendorf (with virtual 3D tour capability), and a B2B dealer portal (eshop.montanasport.ch) built on the Opacc EnterpriseShop platform. The product portfolio spans ASICS Performance (running, outdoor, indoor, tennis, training), ASICS SportStyle (lifestyle sneakers and apparel across Court, Classic Heritage, Vintage Tech, Urban Trail, and Vis-Tech families), and Haglöfs technical outdoor apparel incorporating GORE-TEX and proprietary hydrophobic down.

The company operates a sales-led B2B go-to-market with no direct-to-consumer sales. Revenue is generated through wholesale orders from authorized retailers, with pricing in Swiss Francs (CHF) ranging from approximately CHF 15 for accessories to CHF 220 for premium footwear and CHF 200 for waterproof jackets. Marketing is conducted through the company website, LinkedIn, Facebook, and Instagram channels, and includes opinion-leader partnerships with athletes and public figures (Andy Schmid, Manuela Tatjana Frey). The team comprises approximately 20+ employees across executive leadership (Managing Director Aldo Servadio), sales, marketing, service, and accounting functions, overseen by a Board of Directors chaired by Alfred Wyss. Montana Sport AG is a distribution intermediary rather than a technology developer; the proprietary product technologies (GEL cushioning, FLYTEFOAM, GORE-TEX membranes, H DOWN hydrophobic down) are owned by ASICS and Haglöfs respectively. No AI/ML, public API, or proprietary platform technology is part of the company's offering.

Montana Sports firmographics

Firmographics
Name
Montana Sports
Legal name
Montana SPORT AG
Website
https://montanasport.ch
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
Montana Sport AG is a privately held Swiss wholesale distributor and exclusive Swiss partner for ASICS Performance, ASICS SportStyle, and Haglöfs, selling athletic and outdoor footwear, apparel, and accessories to approximately 255 authorized sports retailers across Switzerland.
Ownership category
akta.pro rank

Montana Sports industry classification

Industry
Product category
Sporting Goods Wholesale Distribution
NAICS
Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)
SIC
Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)
akta.pro primary industry
Athletic Footwear & Sport Apparel Retail (CRAMABAC)
akta.pro secondary industries
Team Sports & On-Field Performance Apparel (CRAAAEAE), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

  • Sports wholesale distribution
  • Athletic footwear distribution
  • Outdoor apparel distribution
  • Dealer network services
  • Sporting goods wholesale

Where Montana Sports is headquartered

Location

Headquarters

HQ city
Solothurn
HQ country
Switzerland
HQ region
Europe

Offices2 records

Markets served

Montana Sports business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Wholesale Distribution: Montana Sport AG operates as a wholesale distributor for ASICS Performance, ASICS SportStyle, and Haglöfs products in Switzerland. Revenue is generated through bulk orders from authorized sports retailers and dealers.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goWholesale pricing for authorized dealers via dealer portal
Unit PricingPay-as-you-goConsumer accessory pricing (socks, wrist bands)
Unit PricingPay-as-you-goConsumer apparel pricing
Unit PricingPay-as-you-goSportStyle footwear pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Montana Sports product offering

Product offering

Core offering

Montana Sport AG is an independent Swiss wholesale distributor that supplies ASICS Performance, ASICS SportStyle, and Haglöfs athletic and outdoor footwear, apparel, and accessories to a network of approximately 255 authorized sports retailers across Switzerland. The company sells exclusively through B2B channels (dealer portal and personal sales representatives), complemented by physical showrooms in Neuendorf for product demonstrations, and does not sell directly to end consumers.

Product overview

Montana Sport AG is an independent Swiss distribution company for high-quality sports products, operating as the exclusive distribution partner for ASICS Performance and ASICS SportStyle in Switzerland, alongside the Haglöfs outdoor brand. The product portfolio spans two main ASICS sub-brands: ASICS Performance offers technical athletic footwear and apparel for running, outdoor activities, indoor sports, tennis, and training, powered by ASICS Institute of Sport Science innovations including GEL technology and FLYTEFOAM cushioning; ASICS SportStyle provides lifestyle sneakers and apparel bridging athletic heritage with urban streetwear aesthetics across COURT, CLASSIC HERITAGE, VINTAGE TECH, URBAN TRAIL, and VIS-TECH product families. The company distributes Haglöfs weather protection (GORE-TEX shells, PROOF fabrics) and insulation (H DOWN hydrophobic down, MIMIC synthetic insulation) products. Beyond footwear and apparel, the offering includes accessories (performance socks, visibility gear, protective equipment) and physical showroom experiences. Montana Sport operates dealer-facing e-commerce through Opacc EnterpriseShop for its retail partners across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

  • ASICS Performance Distribution Wholesale distribution of ASICS Performance technical athletic footwear, apparel, and accessories for running, outdoor, indoor, tennis, and training categories, featuring GEL cushioning technology and FLYTEFOAM midsoles. Sold B2B to authorized Swiss sports retailers; not sold directly to consumers by Montana Sport.
  • ASICS SportStyle Distribution Wholesale distribution of ASICS SportStyle lifestyle sneakers and apparel across the Court, Classic Heritage, Vintage Tech, Urban Trail, and Vis-Tech product families. Sold B2B to authorized Swiss retailers.
  • Haglöfs Distribution Wholesale distribution of Haglöfs Swedish outdoor apparel and equipment in Switzerland, including GORE-TEX shell jackets, PROOF weather-protection layers, hydrophobic H DOWN insulation, and the L.I.M. lightweight series. Sold B2B to authorized outdoor retailers.
  • Dealer Showroom Experience Physical showroom experiences at Montana Sport's Neuendorf headquarters, offering personal appointments and virtual 3D tours for authorized dealers to view ASICS Performance and ASICS SportStyle collections across multiple category-specific spaces.

Companies that use Montana Sports

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Montana Sports technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Montana Sports partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • ASICScoreChannel Partner/ Reseller/ DistributorMontana Sport AG is the exclusive distribution partner for ASICS Performance and ASICS SportStyle products in Switzerland. The partnership covers the full ASICS product range including running, outdoor, indoor, tennis, training footwear and apparel, as well as the SportStyle streetwear and lifestyle collection. ASICS was founded in Japan in 1949 by Kihachiro Onitsuka with the philosophy 'Anima Sana In Corpore Sano' (Healthy Mind in a Healthy Body).
  • HaglöfscoreChannel Partner/ Reseller/ DistributorMontana Sport AG distributes Haglöfs outdoor products in Switzerland, including shell jackets with GORE-TEX technology, hydrophobic down insulation, and the L.I.M. (Less Is More) lightweight series. Haglöfs is a Swedish outdoor brand committed to sustainability with a goal to reduce emissions by 50% and achieve net-zero by 2030.
  • ALWYS Holding AGcoreOthersALWYS Holding AG acquired Montana Sport AG in 2001, providing corporate ownership and strategic governance. The holding company oversees the Swiss distribution operations.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Montana Sports competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Montana Sports social profiles

Digital presence

Montana Sports financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Montana Sports leadership team

Management profile

Number of profiles

Profiles1 record

Montana Sports funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Montana Sports M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Sports

What does Montana Sports do?

Montana Sport AG is an independent Swiss wholesale distributor that supplies ASICS Performance, ASICS SportStyle, and Haglöfs athletic and outdoor footwear, apparel, and accessories to a network of approximately 255 authorized sports retailers across Switzerland. The company sells exclusively through B2B channels (dealer portal and personal sales representatives), complemented by physical showrooms in Neuendorf for product demonstrations, and does not sell directly to end consumers.

Is Montana Sports a public or private company?

Montana Sports is a private company. It is classified as corporate owned and is currently operating.

When was Montana Sports founded?

Montana Sports was founded in 1999. It employs 11 to 50 people.

Where is Montana Sports based?

Montana Sports is headquartered in Solothurn, Switzerland, in the Europe region.

How does Montana Sports make money?

One revenue line is on record: wholesale Distribution.

Does Montana Sports have an API?

No public API is recorded for Montana Sports.

What industry is Montana Sports in?

Montana Sports's product category is Sporting Goods Wholesale Distribution. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 42391 and its SIC code is 3949.

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