10/40 Hope

What 10/40 Hope does

10/40 Hope (legally 10/40 Hope Missions) is a 501(c)(3) Christian nonprofit founded in 2008 by B J and headquartered in Cayce, South Carolina. The organization is focused on the "10/40 Window," a geographic belt between 10°N and 40°N covering northern Africa, the Middle East, and Asia, where it works to reach unreached people groups through a three-pronged strategy: planting indigenous churches, supporting existing ministries, and sending missionaries.

The organization operates multiple field bases — including Lebanon (since founding), Japan (added in 2024 via a partnership with PAZ International), and Cyprus (added in 2025 as a regional hub for North Africa and the Middle East) — and maintains a coach network across six specific countries: Algeria, Iran, Jordan, Lebanon, Sri Lanka, and Syria. Core programs include a 3-month missionary internship, short-term mission trips (oversight, vision, and ministry trips), and direct missionary deployment. The organization is led by CEO B J, with a small team (1–10 employees) including a Director of US Operations, a Project Director based in Lebanon, a Donor Relations Associate, and a roster of field missionaries.

The revenue model is donation-led. As a 501(c)(3), 10/40 Hope accepts tax-deductible contributions through a Church Center giving platform that allows donors to preference specific missionaries or projects; donations and charitable contributions are the primary revenue stream. A secondary revenue stream comes from a Squarespace-based online store selling branded merchandise (T-shirts at $25, polos at $30, hats at $25–$30, coffee mugs from $15, specialty coffee at $20, and magnets from $6). The organization is ECFA-accredited and holds a GuideStar Platinum Seal of Transparency, serving as donor trust signals. No revenue figures, funding rounds, or financial performance metrics are publicly disclosed.

Name

10/40 Hope

Legal name

10/40 Hope Missions

Website

https://1040hope.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

10/40 Hope is a 501(c)(3) Christian nonprofit that plants churches, supports indigenous ministries, and sends missionaries to unreached people groups across the 10/40 Window region, funded primarily through donations and supplemented by branded merchandise sales.

Ownership category

akta.pro rank

Product category

Christian Nonprofit / Global Missions

NAICS

Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Church planting services
• Missionary sending programs
• Ministry support services
• Christian nonprofit missions
• Unreached people groups outreach

Headquarters

HQ city

Cayce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, the organization operates primarily through generous donations from supporters. Financial support enables funding for church planting, supporting local ministries, and sending missionaries to the frontlines. Donations are tax-deductible for US contributors.
2. Merchandise Sales: Online store selling branded merchandise including T-shirts, polos, hats, coffee mugs, and coffee. Products range from $15-$30, providing supplementary revenue while also serving as marketing tools for the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

10/40 Hope Missions is a 501(c)(3) nonprofit that increases and maintains the Evangelical community among unreached people groups in the 10/40 Window through three core services: Church Planting Services (training and equipping indigenous leaders), Ministry Support Services (partnering with and resourcing indigenous ministries, seminaries, and relief efforts), and Missionary Sending Services (deploying missionaries, training interns, and leading mission trips). It also runs a supplementary online merchandise store selling branded apparel and lifestyle goods.

Product overview

10/40 Hope is a 501(c)(3) nonprofit Christian organization operating a merchandise store and mission programs. The merchandise portfolio includes branded apparel (T-shirts, polos, hats, trucker caps) and lifestyle products (coffee mugs, magnets, specialty coffee). The core mission programs include three integrated strategies: Church Planting Services (training and equipping indigenous church planters), Ministry Support Services (partnering with and resourcing existing ministries through training centers, seminaries, and relief aid), and Missionary Sending Services (launching missionaries, training interns via a 3-month program, and leading mission trips). The organization also facilitates financial partnerships allowing donors to support specific missionaries and projects. The merchandise store serves as a secondary revenue stream for supporter engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Church Planting Services Core ministry service focused on planting indigenous churches among unreached people groups in the 10/40 Window. Equips indigenous leaders and pastors through training seminars, strategic planning sessions, and discipleship materials to help them begin churches in areas targeting unreached people groups.
• Ministry Support Services Core ministry service that creates and strengthens indigenous ministries in the 10/40 Window through partnerships, resource training centers, seminaries, stipends, and relief aid (including food packages and medical assistance for war-torn areas).
• Missionary Sending Services Core ministry service that launches missionaries to assist indigenous ministries in the 10/40 Window. Includes launching missionaries, training interns through a 3-month mission trip program, and leading short-term mission trips (oversight, vision, and ministry trips).
• Missionary Internship Program 3-month missionary internship program that trains future missionaries for ministry work in the 10/40 Window with biblical knowledge and practical field experience.
• Donation / Partnership Program Financial partnership program allowing donors to support church planting, local ministries, and missionary efforts. Includes the option to preference donations to specific missionaries or projects. Tax-deductible for US contributors.
• 10/40 Hope T-Shirt Unisex soft-style cotton t-shirt priced at $25 with the 'That Every Nation Would Hope in Christ' message. 100% ring-spun cotton, classic fit, crew neckline; sizes XS through 5XL in multiple colors.
• 10/40 Hope Polo Piqué polo shirt priced at $30, crafted from 100% cotton with ribbed sleeve bands, 3-button placket with reinforced stitching, and curl-resistant welt knit collar. Sizes S through 3XL.
• 10/40 Hope Dad Hat with Leather Patch Casual dad hat priced at $25, made from soft chino twill fabric with a PU leather patch, antique brass buckle closure, and handmade decorative stitching.
• 10/40 Hope Trucker Cap Five-panel trucker cap priced at $30 with classic flat bill, high-profile structure, adjustable snap closure, and a cotton/nylon/polyester blend.
• 10/40 Hope Accent Coffee Mug Vibrant accent coffee mug starting at $15, made of white ceramic with color-contrast design; microwave- and dishwasher-safe. Available in 11oz and 15oz sizes in Black or Navy colors.
• Rock Creek Coffee Blend (Medium Roast) 12oz medium roast coffee blend priced at $20, with tasting notes of toffee, dark chocolate, and citrus. Sourced from Central America, roasted in the USA. Available whole bean or ground. Specialty Grade Craft Coffee; ships to US and Canada only.
• 10/40 Hope Magnets Custom magnets starting at $6, made from white vinyl with black magnetic backing. Available in 4x4 and 6x6 inch sizes with a matte finish for indoor use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• PAZ InternationalcoreStrategic or Co-development PartnerPartnership with PAZ International for missionary work in Japan. The Shaffer family works alongside PAZ International in Tokyo starting Fall 2024, focusing on language studies and mission work. PAZ International is a missionary organization that has historical connections to Brazil where Daniel Shaffer grew up.
• MTI School of MinistrycoreStrategic or Co-development PartnerPartnership with MTI School of Ministry for ministerial training. Multiple staff members including Daniel Shaffer and ED & MD are graduates of MTI. ED & MD have served in their local church for 18 years after graduating from MTI.
• Local Churches (Western)coreChannel Partner/ Reseller/ DistributorPartnerships with local churches in the West who send missionaries, support mission trips, and develop long-term relationships with churches in the 10/40 Window. Churches participate in oversight trips, vision trips, and ministry trips to the region.
• Indigenous Churches and Ministries in the 10/40 WindowcoreStrategic or Co-development PartnerEstablished relationships with indigenous churches and ministries already working within the 10/40 Window. 10/40 Hope partners with these ministries to help spread the gospel, train believers, and provide support. Currently have coaches overseeing leaders in Algeria, Iran, Jordan, Lebanon, Sri Lanka, and Syria.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Frontiers: Frontiers is a mission-sending organization specifically focused on Muslims and other least-reached peoples, sharing 10/40 Hope's emphasis on church planting among unreached groups and reliance on donor funding.
• Ethnos360 (formerly New Tribes Mission): Ethnos360 focuses on church planting among unreached people groups, especially in closed-access regions, paralleling 10/40 Hope's church-planting core strategy and dependence on donor-supported missionaries.
• Pioneers: Pioneers is an evangelical mission agency focused on church planting among unreached people groups, with a similar international footprint and donor-supported model; directly comparable to 10/40 Hope's mission and strategy.
• Operation Mobilisation (OM): OM is a global evangelical mission organization sending workers and missionaries to least-reached peoples, including in the 10/40 Window; comparable in missionary-sending, church planting, and short-term mission trip offerings.
• ABWE (Association of Baptists for World Evangelism): ABWE is a faith-based mission agency focused on church planting and theological education among unreached people groups, with field teams in multiple 10/40 Window countries and a similar donor-supported operating model.
• YWAM (Youth With A Mission): YWAM is a large interdenominational missionary movement with training programs (DTS) and field teams in the 10/40 Window, structurally similar to 10/40 Hope's internship + mission trip + long-term service funnel.
• Wycliffe Global Alliance: Wycliffe focuses on Bible translation and scripture engagement among language groups, many within the 10/40 Window, with a comparable donor-supported mission structure and field-coach model.

Broad incumbents

• International Mission Board (IMB): IMB is the Southern Baptist Convention's global mission agency sending thousands of missionaries and planting churches among unreached peoples, providing a denominational incumbent comparable in core activities but vastly larger in scale.
• Samaritan's Purse: Samaritan's Purse is a large evangelical relief and mission organization providing humanitarian aid and missionary support with significant overlap in donor base and 10/40 Window presence, but operating at much larger scale.

Others

• Mission Aviation Fellowship (MAF): MAF provides aviation and logistics support to missions and relief organizations in remote regions including the 10/40 Window, an enabling/adjoining peer that supports similar field operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10/40 Hope