Kennedy
Kennedy is a London-based creative consultancy, founded in 2006 and part of The Independents Group, that designs and produces experiential events, brand activations, exhibitions, and cultural programming for global luxury fashion, lifestyle, and cultural-institution clients including Prada, Gucci, Valentino, and Qatar Museums.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kennedy does
Kennedy is a London-based creative consultancy founded in 2006 by Jan Kennedy, operating as a subsidiary of The Independents Holding Limited within The Independents Group of agencies. The firm specialises in strategic consulting for global luxury and premium brands on projects with a cultural and entertainment orientation, encompassing fashion show production, brand activations, experiential installations, exhibition design and curation, cultural programming, F&B consultancy, and venue design and management. Its service offering is a holistic end-to-end model spanning strategic consultancy, experiential concepting, creative management, design, venue consultancy, project management, production, cultural curation and programming, F&B consultancy, and budget management.
Kennedy firmographics
Firmographics- Name
- Kennedy
- Legal name
- Kennedy
- Website
- https://kennedy.london
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kennedy is a London-based creative consultancy, founded in 2006 and part of The Independents Group, that designs and produces experiential events, brand activations, exhibitions, and cultural programming for global luxury fashion, lifestyle, and cultural-institution clients including Prada, Gucci, Valentino, and Qatar Museums.
- Ownership category
- akta.pro rank
Kennedy industry classification
Industry- Product category
- Creative Consultancy
- NAICS
- Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Kennedy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kennedy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Consultancy and Event Production Services: Kennedy generates revenue through project-based consulting and production fees for brand experience, cultural, and entertainment projects. Projects range from fashion show production, brand activations, and experiential installations to exhibition design and event management for luxury fashion and lifestyle brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kennedy product offering
Product offeringCore offering
Kennedy is a London-based creative consultancy that delivers end-to-end services for brand, cultural, and entertainment projects for global luxury and premium fashion clients. The firm combines production expertise with holistic consultancy spanning strategic consultancy, experiential concepting, creative management, design, venue consultancy, project management, production, cultural curation and programming, F&B consultancy, and budget management. Projects include fashion show production, brand activations, exhibition design, and large-scale experiential installations across multiple continents.
Product overview
Kennedy is a creative consultancy that offers a unified suite of services for brand, cultural, and entertainment projects. The company combines production expertise with holistic consultancy encompassing strategic consultancy, experiential concepting, creative management, design, venue consultancy, project management, production, cultural curation and programming, F&B consultancy, and budget management. With over twenty years of experience, Kennedy works with global brands across fashion, art, music, architecture, and film, supported by a global network of affiliate vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Kennedy Consultancy Services Holistic creative consultancy offering strategic consultancy, experiential concepting, creative management, design, venue consultancy, project management, production, cultural curation and programming, F&B consultancy, and budget management for brand, cultural, and entertainment projects targeting global luxury and premium brands.
Quantifiable outcome
- Over 80,000 visitors to Gucci No Longer/Not Yet exhibition in Shanghai over four weeks
- +2 more outcomes
Companies that use Kennedy
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
Kennedy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kennedy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Independents Holding LimitedcoreParent company of Kennedy and other subsidiaries. Kennedy is part of The Independents Group of agencies. CRN: 10186775. The holding company provides corporate structure and group coordination for its subsidiary agencies.
- Damien HirstminorArtist Damien Hirst collaborated with founder Jan Kennedy on restaurant ventures (Pharmacy and Quo Vadis) prior to Kennedy's founding. Damien Hirst continues to collaborate with Kennedy through projects like Prada Mode Moscow and Dubai installations featuring his Pharmacy installation.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Kennedy competitors and assessment
Company assessmentBroad incumbents
- Publicis Luxe: Luxury-specialist division of Publicis Groupe serving fashion, beauty, and lifestyle brands with communications, retail experience, and event production. Comparable to Kennedy in client base and experiential scope, but operating as part of a global holding group with significantly broader service breadth.
- Accenture Song (formerly Bureau Future / Hogarth): Global creative, brand, and experiential marketing arm of Accenture that absorbed Bureau Future and other luxury-experiential specialists. Comparable to Kennedy as a broader incumbent pitching integrated experiential programs to the same luxury brand CMOs, but with vastly greater scale and a portfolio offering beyond pure event production.
Direct peers
- Villa Eugénie: Paris-based luxury event and brand experience agency serving fashion, beauty, and lifestyle houses. Highly comparable to Kennedy in client base (luxury maisons), service mix (event production + creative conception), and boutique consultancy positioning.
- Karla Otto: London-based luxury fashion and lifestyle communications agency combining PR, events, and brand experience work. Directly comparable to Kennedy in serving luxury maisons with integrated communications and event-driven activations across multiple global markets.
- KCD Worldwide: Global fashion PR, communications, and event production agency founded by Ed Filipowski, serving luxury and fashion brands with show production, press, and brand activations. Operates in the same luxury experiential niche as Kennedy with overlapping brand clients.
- Atelier Tayeb: London-based creative studio producing fashion show staging, scenography, and brand experiences for luxury houses. Directly comparable to Kennedy as a creative/design partner serving the same luxury fashion client base on experiential and cultural activations.
- Bureau Betak: Paris-based production agency widely regarded as the leading producer of luxury fashion shows and brand experiences globally. Directly comparable to Kennedy as both serve the same luxury brand roster with runway production, brand activations, and experiential design.
- LaForce: New York-based luxury fashion and lifestyle PR and brand communications agency. Comparable to Kennedy in client mix (luxury fashion/beauty houses), service range, and boutique consultancy positioning serving similar enterprise brand CMOs.
- Purple PR: London-headquartered luxury fashion, beauty, and lifestyle PR and brand communications agency. Comparable to Kennedy in serving luxury maisons with communications, events, and brand experience work across global markets.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kennedy social profiles
Digital presenceKennedy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennedy leadership team
Management profileNumber of profiles
Profiles1 record
Kennedy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennedy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennedy
What does Kennedy do?
Kennedy is a London-based creative consultancy that delivers end-to-end services for brand, cultural, and entertainment projects for global luxury and premium fashion clients. The firm combines production expertise with holistic consultancy spanning strategic consultancy, experiential concepting, creative management, design, venue consultancy, project management, production, cultural curation and programming, F&B consultancy, and budget management. Projects include fashion show production, brand activations, exhibition design, and large-scale experiential installations across multiple continents.
Is Kennedy a public or private company?
Kennedy is a private company. It is classified as corporate owned and is currently operating.
When was Kennedy founded?
Kennedy was founded in 2006. It employs 11 to 50 people.
Where is Kennedy based?
Kennedy is headquartered in London, United Kingdom, in the Europe region.
How does Kennedy make money?
One revenue line is on record: creative Consultancy and Event Production Services.
Who are Kennedy's main competitors?
Broad incumbents on record are Publicis Luxe and Accenture Song (formerly Bureau Future / Hogarth). Direct peers are Villa Eugénie, Karla Otto, KCD Worldwide, Atelier Tayeb, Bureau Betak, LaForce and Purple PR. HL Group is listed as an others.
Does Kennedy have an API?
No public API is recorded for Kennedy.
What industry is Kennedy in?
Kennedy's product category is Creative Consultancy. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54161 and its SIC code is 8742.