Cross Oil Refining & Marketing, Inc.

What Cross Oil Refining & Marketing, Inc. does

Cross Oil Refining & Marketing, Inc. is a U.S. specialty refiner and marketer of naphthenic lubricating and process oils, headquartered in Smackover, Arkansas and operating as a subsidiary of the privately held Ergon Inc. conglomerate. Its core technology is severe hydrotreating of select naphthenic crude streams at Martin Operating Partnership L.P.'s Smackover refinery, producing a tightly specified product line: Cross L-Series base oils (5–440 cSt @ 40C), Cross B-Series base oils (10–192 cSt @ 40C) for hydraulic, bar & chain, and grease applications, Corsol rubber process oils, CrossTrans electrical insulating oil with Negative Gassing Tendency, asphalt flux, black oils, distillates, and gas oils.

The business model is B2B, sales-led, and bulk-oriented: orders are placed by phone, email, or fax, with a 20,000-gallon minimum and FOB Smackover pricing. Customer segments are organized vertically across the tire, electrical (transformer/equipment insulation), asphalt/roofing, and industrial lubricant manufacturing industries. Revenue is complemented by CrossPlus Technical Service Support (help desk, terminal services, engineering) and the tiered CrossCheck Oil Analysis program. Exclusive marketing of most product lines was transferred in 2022/2023 to Process Oils, Inc., another Ergon subsidiary, which now functions as Cross Oil's primary external channel.

Name

Cross Oil Refining & Marketing, Inc.

Legal name

Cross Oil Refining & Marketing, Inc.

Website

https://crossoil.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Cross Oil Refining & Marketing manufactures and distributes specialty naphthenic lubricating, process, electrical insulating, and asphalt oils from its Smackover, Arkansas refinery, supplying B2B industrial buyers in the tire, electrical, asphalt/roofing, and lubricant sectors under Ergon Inc. ownership.

Ownership category

akta.pro rank

Product category

Naphthenic Lubricating Oils

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum Refineries (32411)

SIC

Petroleum Refining (2911), Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Process Oils & White Oils (IMAEAMAK)

akta.pro secondary industry

Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Naphthenic base oils
• Lubricating process oils
• Electrical insulating oils
• Rubber process oils
• Asphalt flux refining

Headquarters

HQ city

Smackover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Naphthenic Lubricating Oil Sales: Cross Oil manufactures and sells naphthenic lubricating and process oils to industrial customers. Products include base oils, asphalt flux, black oils, distillates, electrical oils, gas oils, and process oils. Orders have minimum volume requirements of 20,000 gallons, sold FOB Smackover, Arkansas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cross Oil Refining & Marketing, Inc. manufactures and distributes naphthenic lubricating and process oils from its Smackover, Arkansas refinery. Its portfolio includes base oils (Cross L-Series and Cross B-Series), electrical insulating oils (CrossTrans), rubber process oils (Corsol), asphalt flux, black oils, distillates, and gas oils. The company also provides value-added technical services through its CrossPlus Technical Service Support program and CrossCheck Oil Analysis Program.

Product overview

Cross Oil Refining & Marketing, Inc. is a manufacturer and distributor of naphthenic lubricating and process oils. The product portfolio consists of core oil products including Asphalt Flux, Cross L-Series, Cross B-Series, Black Oils, Distillates, Electrical Oils (CrossTrans), Gas Oils, and Process Oils (Corsol). These products are used across industries including tire, electrical, asphalt, and roofing. The company also offers technical services through CrossPlus Technical Service Support, which includes CrossCheck Oil Analysis for predictive maintenance programs.

Differentiator

Problem solved

Functional benefit

Brands

• Corsol: Rubber process oils providing superior solubility, excellent compatibility, and low volatility for rubber compounding applications.
• Cross L-Series
• Cross B-Series
• CrossTrans
• Ebonite

Products and services

• Asphalt Flux

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Process Oils, Inc.coreChannel Partner/ Reseller/ Distributor · 23 August 2022Process Oils, Inc., an Ergon company, entered into an offtake and marketing agreement with Cross Oil effective August 23, 2022. Process Oils serves as the exclusive marketer and seller of Cross Oil's Corsol, L-Series, B-Series, CrossTrans, and Ebonite oils produced from Martin Operating Partnership L.P.'s Smackover, Arkansas refinery. Full implementation began January 1, 2023. This arrangement expands customer access to high viscosity and solvency solutions through reduced freight costs where applicable, expanded product options, and enhanced security of supply.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Ergon Inc. Ergon Inc. is the parent company of Cross Oil Refining & Marketing and a diversified petroleum conglomerate with refining, specialty chemicals, asphalt, and midstream operations. Relevant as the controlling entity and ecosystem in which Cross Oil operates.
• Process Oils, Inc. Process Oils, Inc., an Ergon company, is the exclusive marketer of Cross Oil's Corsol, L-Series, B-Series, CrossTrans, and Ebonite lines. Relevant as the company's distribution channel and adjacent supplier of process oils.
• Martin Resource Management Corporation: Martin Resource Management operates Martin Operating Partnership L.P., whose Smackover refinery produces Cross Oil's base oils. Relevant as the upstream feedstock supplier and co-located operator within the Ergon group.

Direct peers

• Nynas AB: Nynas is a global leader in naphthenic specialty oils and a direct competitor to Cross Oil in naphthenic base oils, process oils, and electrical insulating oils. Both specialize in severely hydrotreated naphthenic crudes for industrial applications.
• San Joaquin Refining Co. San Joaquin Refining is a California-based specialty refiner producing naphthenic and process oils, asphalt, and distillates. Comparable as a small-to-mid cap specialty refiner focused on niche industrial petroleum products.
• Calumet Specialty Products Partners: Calumet is a publicly traded specialty refiner producing lubricating oils, process oils, and specialty petroleum products from multiple facilities. Directly comparable as a specialty naphthenic/paraffinic base oil and process oil manufacturer serving similar B2B industrial customers.

Broad incumbents

• HF Sinclair (HollyFrontier): HF Sinclair is a large diversified petroleum refiner with specialty lubricant base oil operations including naphthenic products. Comparable as a broader incumbent with overlapping specialty product lines and significantly larger scale.
• Repsol Lubricants: Repsol is a major integrated energy company with a significant lubricants and specialty oils business. Comparable as a broad incumbent offering base oils and process oils across multiple industrial verticals globally.
• Petro-Canada Lubricants (Suncor): Petro-Canada Lubricants is a major global producer of base oils and finished lubricants including process oils. Comparable as a larger incumbent with overlapping specialty and industrial lubricant offerings.

Emerging players

• Soltex Inc. Soltex is a specialty manufacturer of synthetic and process oils serving rubber, adhesive, and lubricant applications. Comparable as a niche specialty oil producer with overlapping customer verticals including tire and industrial rubber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Oil Refining & Marketing, Inc.