Nishi Pearls

What Nishi Pearls does

Nishi Pearls is a Canadian direct-to-consumer pearl jewelry brand based in Montreal, founded and operated by a brother-sister duo (Alique Akkelian and Arka Akkelian) who position the company as a 4th-generation Canadian jeweller. The product portfolio spans five core categories — necklaces, earrings, bracelets, rings, and gift sets — across more than 330 SKUs in sterling silver, vermeil, and solid gold (10kt/14kt) with freshwater, Tahitian, South Sea, and mother-of-pearl varieties. Curated sub-collections include The Essential Key, The Stud Club, Heart of Pearl, Brides & Bridesmaids, Alique's Picks, and Baroque Pearls, alongside seasonal edits such as The Summer Edit.

The business model is a one-time-purchase DTC e-commerce operation with no subscription or recurring revenue layer and no physical retail. Pricing spans $40 to $670 USD, with most items in the $50-$300 range and a premium tier above $500 for solid gold and diamond pieces. The company supports free shipping thresholds, buy-now-pay-later, gift wrapping, and a 10% first-order email club. Customers are individual consumers — fashion-conscious women aged 25-55, brides and bridesmaids, and gift shoppers — primarily in Canada, the US, the UK, Australia, Japan, and several EU and Asia-Pacific markets, with checkout available in 40+ countries.

Name

Nishi Pearls

Legal name

Nishi Pearls

Website

https://nishipearls.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nishi Pearls is a Canadian direct-to-consumer pearl jewelry brand selling handcrafted necklaces, earrings, bracelets, rings, and gift sets to individual consumers, brides, and gift shoppers across 40+ countries through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Handcrafted Pearl Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Pearl jewelry
• Handcrafted necklaces
• Sterling silver earrings
• Solid gold bracelets
• Jewelry gift sets

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase model for handcrafted pearl jewelry including necklaces, earrings, bracelets, rings, and gift sets. Products range from $40 USD to $670 USD with most items under $300. No subscription or recurring revenue model is currently offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nishi Pearls designs, handcrafts, and sells pearl jewelry — including necklaces, earrings, bracelets, rings, and coordinated gift sets — made in sterling silver, vermeil, and solid gold, set with freshwater, Tahitian, South Sea, and mother-of-pearl stones. The company sells directly to consumers through its own online store, targeting accessible contemporary pearl jewelry at price points ranging from $40 to $670, with most pieces priced under $300.

Product overview

Nishi Pearls is a Canadian handcrafted pearl jewelry company operated by a brother-sister team with four generations of jewelling heritage. The product portfolio is organized as a unified platform of pearl and gold jewelry across five core product categories: Necklaces (pendants, chokers, chains), Earrings (studs, hoops, drops), Bracelets (bangles, chains, beaded), Rings (bands, statements), and Gift Sets (coordinated multi-piece sets). The Essentials line, anchored by The Essential Key Collection (necklaces and bracelets in Tiny/Mini/Midi/Maxi sizes), provides the foundational everyday pieces. The Stud Club Collection offers curated stud earrings across pearl and gold materials in multiple sizes. Themed sub-brands include Symbolic Pieces (heart-themed Heart of Pearl collection), Alique's Picks (co-founder curated selections), Brides & Bridesmaids (wedding jewelry), and Baroque Pearls (organic pearl shapes). The Summer Edit represents seasonal curated releases. Materials span Sterling Silver, Vermeil (gold-plated silver), and Solid Gold (10kt/14kt) with pearl varieties including Freshwater, Tahitian, South Sea, and Mother of Pearl in colors from white to black. Over 330 products are available across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearl Necklaces Handcrafted pearl necklaces made with freshwater, Tahitian, South Sea, and mother-of-pearl stones, set in sterling silver, vermeil, or solid gold; designed for women shopping for everyday wear or gifting.
• Pearl Earrings Handcrafted pearl earrings set in sterling silver, vermeil, or solid gold, using freshwater, Tahitian, South Sea, and mother-of-pearl stones; targeted at everyday wear and gift-giving.
• Pearl Bracelets Handcrafted pearl bracelets set in sterling silver, vermeil, or solid gold, featuring freshwater, Tahitian, South Sea, and mother-of-pearl stones; offered for personal wear and gifting.
• Pearl Rings Handcrafted pearl rings in sterling silver, vermeil, or solid gold, using freshwater, Tahitian, South Sea, and mother-of-pearl stones; marketed for personal wear and gifting.
• Pearl Jewelry Gift Sets Coordinated pearl jewelry gift sets (e.g., necklace-and-earring or matching necklace, bracelet, and earring combinations) in sterling silver, vermeil, and solid gold with freshwater, Tahitian, South Sea, or mother-of-pearl stones; designed and packaged for gift-giving occasions.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: DTC fine jewelry brand with similar e-commerce-first model targeting modern women with everyday luxury pieces. Most comparable direct competitor given overlapping price points, omnichannel marketing approach, and fine jewelry positioning.
• AUrate: DTC fine jewelry brand competing in the modern, accessible luxury segment with similar price architecture and customer demographic. Directly comparable on GTM motion and product mix (gold, pearls, everyday fine jewelry).
• The Pearl Source: Specialty pearl jewelry retailer operating DTC and offering pearl jewelry across multiple price points. Comparable as a direct pearl-category competitor, though with less fashion-forward or handcrafted positioning.
• BaubleBar: DTC fashion jewelry brand with accessible price points and gift-oriented assortment. Comparable as a digitally-native, gifting-focused jewelry competitor, though BaubleBar focuses on fashion/costume rather than fine materials.
• Catbird: DTC and Brooklyn-based fine jewelry brand with a curated, design-forward assortment including pearls and gold. Comparable on indie DTC positioning, millennial/Gen-Z targeting, and gift-shopping use case.
• Monica Vinader: DTC fine jewelry brand offering modern, demi-fine pieces with strong international presence and multi-channel retail. Comparable on contemporary fine jewelry positioning and omnichannel distribution strategy.

Broad incumbents

• Mikimoto: Heritage pearl jewelry house and category-defining brand. Comparable as the established standard in cultured pearl jewelry that Nishi competes against for bridal and luxury pearl segments.
• Tiffany & Co. Iconic fine jewelry house with deep bridal and pearl assortment. Comparable as a premium jewelry competitor for bridal and luxury occasions, though at significantly higher price points and scale.
• Pandora: Global jewelry brand with charm and pearl jewelry offerings and extensive retail network. Comparable on accessible price points and gifting use cases, though Pandora operates with mass-market scale and franchise model.
• Kendra Scott: Established DTC jewelry brand with extensive physical retail footprint and broad assortment across fashion and fine jewelry. Comparable as a scaled DTC jewelry competitor, though Kendra Scott operates at significantly larger scale and broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NishiPearls
• Instagraminstagram.com/nishipearls
• TikToktiktok.com/@nishipearls
• Xx.com/nishipearls
• LinkedInlinkedin.com/company/nishi-pearls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nishi Pearls