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Clelan and Company

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uuid002a3hh

Namestring
Clelan and Company
Legal namestring
Clelan and Company
Websiteurl
clelan.com
Company typeenum
Private
Founded yearint
1994
Descriptiontext

Clelan and Company is a privately held, family-owned financial advisory firm headquartered in Camp Hill, Pennsylvania, with a secondary presence in Fort Worth, Texas. Founded by Doug and Denise Clelan, the firm has operated for over 30 years under co-ownership that now includes Andrew Kern. It serves near-retirees and retirees with $500,000 or more in investable assets, as well as a secondary segment of business owners and professionals seeking complex retirement program design, business succession planning, and customized investment programs. The firm positions itself as a fee-based independent planner that searches the marketplace on behalf of clients rather than pushing proprietary products.

The firm's core offerings are bundled as Comprehensive Financial Planning, with discrete services including Retirement Income Planning, Investment Management, Estate Planning Support, Tax Planning, and Qualified Retirement Plan Services, plus the proprietary framing of an Integrated Success Strategy methodology and a Seamless Stewardship estate transition tool. Technology is not proprietary: the firm relies on the eMAPlan wealth management portal and a client center that links to third-party custodians, fund families, insurance carriers, and research providers such as Morningstar. There are no APIs, no AI/ML features, and no software product sold to third parties.

Clelan earns revenue through a combination of fee-based financial planning and asset-based advisory fees routed through Vicus Capital Inc. (a federally registered investment advisor), and transaction-based securities commissions routed through Cetera Wealth Services, LLC. Go-to-market is relationship-led: referrals, educational seminars, newsletters, video content, and FINRA BrokerCheck verification serve as the primary acquisition channels. The firm does not disclose pricing, AUM, headcount beyond the 1-10 band, or revenue.

Short descriptiontext

Clelan and Company is a privately held, fee-based independent financial advisory firm in Camp Hill, Pennsylvania serving near-retirees and retirees with $500,000+ in investable assets, delivering comprehensive financial planning, retirement income, investment, estate, and tax advisory services through Cetera Wealth Services and Vicus Capital Inc.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCamp Hill, United States
HQ citystring
Camp Hill
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retirement income planning, financial advisory services, investment management, estate planning services, wealth management advisory
Industry2 codes
1Financial Planning–Led RIAs
CodeFSAAACABPrimaryYes
2Registered Investment Advisor (RIA) Wealth Management
CodeFSAEABAAPrimaryNo
NAICS code1 code
  • Portfolio Management and Investment Advice52394
SIC code1 code
  • Investment Advice6282
Product category
Financial Advisory Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Fee-Based Financial Planning
TypeSubscription Recurring
Description

The firm operates as fee-based independent planners, offering comprehensive financial planning services. They search the marketplace for solutions most appropriate for each client.

clelan.com
2Securities Brokerage
TypeTransaction Fee
Description

Securities offered through Registered Representatives of Cetera Wealth Services, LLC, member FINRA and SIPC. Individuals affiliated with this broker/dealer firm may be Registered Representatives who receive transaction-based compensation (commissions) or Investment Adviser Representatives who receive fees based on assets.

clelan.com
3Investment Advisory Services
TypeSubscription Recurring
Description

Advisory Services and Financial Planning offered through Vicus Capital Inc., a Federally Registered Investment Advisor.

clelan.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Minimum investable assets threshold of $500,000
ModelOtherBilling cadenceAnnual
Notes

Clients must have more than $500,000 of investable assets or will soon. Specific fee structures are quoted on an individual basis.

clelan.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Clelan and Company is a fee-based independent financial advisory firm that delivers comprehensive financial planning, retirement income planning, investment management, estate planning support, tax planning, and qualified retirement plan fiduciary services. The firm primarily serves high-net-worth individuals nearing or in retirement with $500,000+ in investable assets, along with business owners and professionals needing business succession planning and retirement program design. Services are delivered through direct advisor-client relationships, supported by an online wealth management portal (eMAPlan), educational content, and seminars.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Clelan and Company is a fee-based independent financial advisory firm offering comprehensive financial planning services as a unified practice rather than a modular software platform. The core offering centers on personalized financial planning, retirement income planning, and investment management services delivered through experienced advisors. The firm provides integrated planning that combines retirement planning, investment management, estate planning support, tax planning, and qualified retirement plan services. Client access is facilitated through a Wealth Management Client Portal, while educational resources including video series, newsletters, and seminars supplement the advisory services. The Seamless Stewardship tool supports estate transition planning. The firm does not offer a technology product with integrations, APIs, or AI capabilities; rather, it provides human-delivered financial advisory services enhanced by third-party account access tools for client convenience.

Product and service8 records
1Comprehensive Financial Planning
CategoryFinancial Planning
Description

Integrated financial planning service covering retirement planning, investment management, tax analysis, estate planning, and insurance analysis, tailored to each client's goals and circumstances. Intended for individuals nearing or in retirement and business owners seeking holistic financial guidance.

2Retirement Income Planning
CategoryRetirement Planning
Description

Specialized planning for clients transitioning to or already in retirement, focusing on income distribution strategies, Social Security optimization, Medicare planning, and ensuring assets last throughout retirement. For pre-retirees and retirees seeking financial confidence.

3Investment Management
CategoryInvestment Management
Description

Customized investment strategies and portfolio management services, including asset allocation (such as 60/40 strategy implementation) and integration with clients' existing retirement accounts. For individuals and business owners with investable assets.

4Estate Planning Support
CategoryEstate Planning
Description

Coordination and planning for estate transfer issues, including IRA inheritance strategies, charitable giving techniques, and legacy planning through tools such as Donor-Advised Funds. For clients seeking to transition wealth to beneficiaries with minimal friction.

5Tax Planning
CategoryTax Planning
Description

Strategic tax planning services including Roth conversion analysis, tax-loss harvesting strategies, and coordination with clients' tax advisors to optimize after-tax retirement income. For individuals and households in the income distribution stage.

6Qualified Retirement Plan Services
CategoryRetirement Plan Services
Description

Fiduciary committee support and business professional assistance in the design and ongoing review of qualified retirement plans, including 401(k) consulting. For business owners and plan sponsors needing fiduciary plan support.

7Wealth Management Client Portal
CategoryClient Platform
Description

Secure online client portal providing 24/7 access to consolidated financial information, account dashboards, and links to third-party service providers through the eMAPlan/Vicus Capital platform. For existing advisory clients to view accounts and manage investments.

8Financial Planning Seminars
CategoryEducational Services
Description

Customized educational seminars offered to companies and groups on financial planning topics including retirement income, estate planning, college planning, and tax strategies. For businesses and community groups seeking financial education for employees or members.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Securities offered through Registered Representatives of Cetera Wealth Services, LLC, member FINRA and SIPC. Douglas R. Clelan and Liana Freeland are non-registered associates of Cetera Wealth Services, LLC. Cetera is under separate ownership from any other named entity. This is the primary brokerage relationship for securities transactions.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Advisory Services and Financial Planning offered through Vicus Capital Inc., a Federally Registered Investment Advisor. All advisors are investment advisor representatives of Vicus Capital, Inc. The firm operates under the Vicus Capital RIA platform.

Strategic tierCoreTypeTechnology or Integration
Description

Third-party wealth management platform providing secure client access to accounts and financial information. Clients access their personal wealth management website through this platform.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Affiliated company linked in the website footer, providing retirement strategies services complementing Clelan and Company's comprehensive financial planning approach.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration38 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Clelan and Company

Financial Advisory Servicesclelan.com

Clelan and Company is a privately held, fee-based independent financial advisory firm in Camp Hill, Pennsylvania serving near-retirees and retirees with $500,000+ in investable assets, delivering comprehensive financial planning, retirement income, investment, estate, and tax advisory services through Cetera Wealth Services and Vicus Capital Inc.

What Clelan and Company does

Clelan and Company is a privately held, family-owned financial advisory firm headquartered in Camp Hill, Pennsylvania, with a secondary presence in Fort Worth, Texas. Founded by Doug and Denise Clelan, the firm has operated for over 30 years under co-ownership that now includes Andrew Kern. It serves near-retirees and retirees with $500,000 or more in investable assets, as well as a secondary segment of business owners and professionals seeking complex retirement program design, business succession planning, and customized investment programs. The firm positions itself as a fee-based independent planner that searches the marketplace on behalf of clients rather than pushing proprietary products.

The firm's core offerings are bundled as Comprehensive Financial Planning, with discrete services including Retirement Income Planning, Investment Management, Estate Planning Support, Tax Planning, and Qualified Retirement Plan Services, plus the proprietary framing of an Integrated Success Strategy methodology and a Seamless Stewardship estate transition tool. Technology is not proprietary: the firm relies on the eMAPlan wealth management portal and a client center that links to third-party custodians, fund families, insurance carriers, and research providers such as Morningstar. There are no APIs, no AI/ML features, and no software product sold to third parties.

Clelan earns revenue through a combination of fee-based financial planning and asset-based advisory fees routed through Vicus Capital Inc. (a federally registered investment advisor), and transaction-based securities commissions routed through Cetera Wealth Services, LLC. Go-to-market is relationship-led: referrals, educational seminars, newsletters, video content, and FINRA BrokerCheck verification serve as the primary acquisition channels. The firm does not disclose pricing, AUM, headcount beyond the 1-10 band, or revenue.

Clelan and Company firmographics

Firmographics
Name
Clelan and Company
Legal name
Clelan and Company
Website
https://clelan.com
Company type
Private
Founded year
1994
Operating status
Operating
Headcount range
1–10 employees
Short description
Clelan and Company is a privately held, fee-based independent financial advisory firm in Camp Hill, Pennsylvania serving near-retirees and retirees with $500,000+ in investable assets, delivering comprehensive financial planning, retirement income, investment, estate, and tax advisory services through Cetera Wealth Services and Vicus Capital Inc.
Ownership category
akta.pro rank

Clelan and Company industry classification

Industry
Product category
Financial Advisory Services
NAICS
Portfolio Management and Investment Advice (52394)
SIC
Investment Advice (6282)
akta.pro primary industry
Financial Planning–Led RIAs (FSAAACAB)
akta.pro secondary industry
Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

  • Retirement income planning
  • Financial advisory services
  • Investment management
  • Estate planning services
  • Wealth management advisory

Where Clelan and Company is headquartered

Location

Headquarters

HQ city
Camp Hill
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Clelan and Company business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Fee-Based Financial Planning: The firm operates as fee-based independent planners, offering comprehensive financial planning services. They search the marketplace for solutions most appropriate for each client.
  2. Securities Brokerage: Securities offered through Registered Representatives of Cetera Wealth Services, LLC, member FINRA and SIPC. Individuals affiliated with this broker/dealer firm may be Registered Representatives who receive transaction-based compensation (commissions) or Investment Adviser Representatives who receive fees based on assets.
  3. Investment Advisory Services: Advisory Services and Financial Planning offered through Vicus Capital Inc., a Federally Registered Investment Advisor.

Pricing tiers

ModelBillingPrice
OtherAnnualMinimum investable assets threshold of $500,000

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Clelan and Company product offering

Product offering

Core offering

Clelan and Company is a fee-based independent financial advisory firm that delivers comprehensive financial planning, retirement income planning, investment management, estate planning support, tax planning, and qualified retirement plan fiduciary services. The firm primarily serves high-net-worth individuals nearing or in retirement with $500,000+ in investable assets, along with business owners and professionals needing business succession planning and retirement program design. Services are delivered through direct advisor-client relationships, supported by an online wealth management portal (eMAPlan), educational content, and seminars.

Product overview

Clelan and Company is a fee-based independent financial advisory firm offering comprehensive financial planning services as a unified practice rather than a modular software platform. The core offering centers on personalized financial planning, retirement income planning, and investment management services delivered through experienced advisors. The firm provides integrated planning that combines retirement planning, investment management, estate planning support, tax planning, and qualified retirement plan services. Client access is facilitated through a Wealth Management Client Portal, while educational resources including video series, newsletters, and seminars supplement the advisory services. The Seamless Stewardship tool supports estate transition planning. The firm does not offer a technology product with integrations, APIs, or AI capabilities; rather, it provides human-delivered financial advisory services enhanced by third-party account access tools for client convenience.

Differentiator

Problem solved

Functional benefit

Products and services

  • Comprehensive Financial Planning Integrated financial planning service covering retirement planning, investment management, tax analysis, estate planning, and insurance analysis, tailored to each client's goals and circumstances. Intended for individuals nearing or in retirement and business owners seeking holistic financial guidance.
  • Retirement Income Planning Specialized planning for clients transitioning to or already in retirement, focusing on income distribution strategies, Social Security optimization, Medicare planning, and ensuring assets last throughout retirement. For pre-retirees and retirees seeking financial confidence.
  • Investment Management Customized investment strategies and portfolio management services, including asset allocation (such as 60/40 strategy implementation) and integration with clients' existing retirement accounts. For individuals and business owners with investable assets.
  • Estate Planning Support Coordination and planning for estate transfer issues, including IRA inheritance strategies, charitable giving techniques, and legacy planning through tools such as Donor-Advised Funds. For clients seeking to transition wealth to beneficiaries with minimal friction.
  • Tax Planning Strategic tax planning services including Roth conversion analysis, tax-loss harvesting strategies, and coordination with clients' tax advisors to optimize after-tax retirement income. For individuals and households in the income distribution stage.
  • Qualified Retirement Plan Services Fiduciary committee support and business professional assistance in the design and ongoing review of qualified retirement plans, including 401(k) consulting. For business owners and plan sponsors needing fiduciary plan support.
  • Wealth Management Client Portal Secure online client portal providing 24/7 access to consolidated financial information, account dashboards, and links to third-party service providers through the eMAPlan/Vicus Capital platform. For existing advisory clients to view accounts and manage investments.
  • Financial Planning Seminars Customized educational seminars offered to companies and groups on financial planning topics including retirement income, estate planning, college planning, and tax strategies. For businesses and community groups seeking financial education for employees or members.

Companies that use Clelan and Company

Customer profile

Segments2 records

Ideal customer profiles2 records

Clelan and Company technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration38 records

Feature2 records

Clelan and Company partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Cetera Wealth Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Registered Representatives of Cetera Wealth Services, LLC, member FINRA and SIPC. Douglas R. Clelan and Liana Freeland are non-registered associates of Cetera Wealth Services, LLC. Cetera is under separate ownership from any other named entity. This is the primary brokerage relationship for securities transactions.
  • Vicus Capital Inc.coreStrategic or Co-development PartnerAdvisory Services and Financial Planning offered through Vicus Capital Inc., a Federally Registered Investment Advisor. All advisors are investment advisor representatives of Vicus Capital, Inc. The firm operates under the Vicus Capital RIA platform.
  • eMAPlan (Wealth Management Platform)coreTechnology or IntegrationThird-party wealth management platform providing secure client access to accounts and financial information. Clients access their personal wealth management website through this platform.
  • Aegis Retirement Strategies, LLCminorStrategic or Co-development PartnerAffiliated company linked in the website footer, providing retirement strategies services complementing Clelan and Company's comprehensive financial planning approach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Clelan and Company competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Clelan and Company social profiles

Digital presence

Clelan and Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Clelan and Company leadership team

Management profile

Number of profiles

Profiles9 records

Clelan and Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Clelan and Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clelan and Company

What does Clelan and Company do?

Clelan and Company is a fee-based independent financial advisory firm that delivers comprehensive financial planning, retirement income planning, investment management, estate planning support, tax planning, and qualified retirement plan fiduciary services. The firm primarily serves high-net-worth individuals nearing or in retirement with $500,000+ in investable assets, along with business owners and professionals needing business succession planning and retirement program design. Services are delivered through direct advisor-client relationships, supported by an online wealth management portal (eMAPlan), educational content, and seminars.

Is Clelan and Company a public or private company?

Clelan and Company is a private company. It is classified as family owned and is currently operating.

When was Clelan and Company founded?

Clelan and Company was founded in 1994. It employs 1 to 10 people.

Where is Clelan and Company based?

Clelan and Company is headquartered in Camp Hill, United States, in the North America region.

How does Clelan and Company make money?

Three revenue lines are on record. Fee-Based Financial Planning is the primary driver. The others are securities Brokerage and investment Advisory Services.

Does Clelan and Company have an API?

No public API is recorded for Clelan and Company.

What industry is Clelan and Company in?

Clelan and Company's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 52394 and its SIC code is 6282.

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