What Alabama Audubon does

Alabama Audubon is a Birmingham, Alabama-based nonprofit conservation organization, active since 1927 and formally established in 1946, dedicated to bird conservation, habitat protection, and environmental education. The organization was formerly known as Birmingham Audubon before rebranding in 2018 to reflect its statewide scope. It serves birding enthusiasts across all skill levels, ecotourists, youth and families, conservationists, and corporate sponsors across Alabama's Gulf Coast, Black Belt prairie, and inland habitats.

Its core offerings center on two flagship annual festivals — the John L. Borom Alabama Coastal BirdFest (April 23-26, 2026) and the Black Belt Birding Festival (July 31-August 2, 2026, spanning eight counties) — alongside a public coastal bird banding station at Fort Morgan State Historic Site operated in partnership with Mississippi State University and the Alabama Department of Conservation and Natural Resources. Supporting programs include guided field trips, workshops (Birding 101, Confusing Fall Warblers), online courses, Project Safe Flight (window-strike mitigation), the Bird of the Year conservation initiative, Coastal Stewardship, Education Minigrants, and Walter F. Coxe Research Grants. Content assets include a bi-monthly Swift Notes newsletter, a quarterly Flicker Flashes publication, and books authored by Executive Director Dr. Scot Duncan.

The business model is a diversified nonprofit revenue stack: recurring membership dues, donations and leadership giving, transaction-based event registration ($5 festival fee plus $30-$200 a la carte trips), unit-priced merchandise ($1-$50), corporate sponsorship tiers ($250-$10,000), and a car tag program. Distribution is direct via the organization's Squarespace e-commerce site, NeonCRM-powered event registration, and in-person field delivery. Marketing and audience development occur through events, organic social media (11,000+ Facebook and 8,000+ Instagram followers), email newsletters, library and school partnerships, and earned media including National Geographic, Living Bird, and The Bitter Southerner.

Name

Alabama Audubon

Legal name

Alabama Audubon

Website

https://alaudubon.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Alabama Audubon is a Birmingham-based nonprofit conservation organization promoting bird conservation, habitat protection, and environmental education across Alabama through festivals, bird banding research, field trips, and citizen science programs.

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Wildlife Viewing & Birdwatching Tours (THAAAEAB), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

Keywords

• Bird conservation
• Wildlife education
• Citizen science research
• Ecotourism festivals
• Habitat preservation

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership program offering exclusive events statewide and access to member login portal for content and resources.
2. Donations and Contributions: General donations, leadership giving program, and designated gifts to specific initiatives such as Coastal Stewardship.
3. Event Tickets and Registration: Revenue from paid ticketed events including field trips, workshops, online courses, and festival registrations (e.g., Black Belt Birding Festival registration fee, a la carte event pricing ranging from $20-$200).
4. Merchandise Sales: Online gift shop selling Bird of the Year prints, t-shirts, books authored by staff (Southern Wonder, Southern Rivers), and festival merchandise with prices from $1 to $50.
5. Corporate Sponsorship: Sponsorship tiers for Black Belt Birding Festival 2026 ranging from $250 (Painted Bunting Sponsor) to $10,000 (Presenting Sponsor), with benefits including logo placement, social media recognition, and VIP event tickets.
6. Car Tag Program: Alabama Audubon car tag sales generate revenue for the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alabama Audubon is a nonprofit conservation organization that promotes knowledge of birds, their habitats, and the natural world in Alabama through membership programs, two flagship annual birding festivals (Alabama Coastal BirdFest and Black Belt Birding Festival), guided field trips and educational workshops, a publicly accessible coastal bird banding research station at Fort Morgan, citizen science projects, conservation initiatives (Coastal Stewardship, Project Safe Flight, Black Belt Birding Initiative), and a merchandise e-commerce shop supporting its mission.

Product overview

Alabama Audubon operates as a conservation nonprofit organization rather than a technology product company. The organization offers a portfolio of programs and events centered on bird conservation, education, and ecotourism across Alabama. Key offerings include two major annual festivals (Alabama Coastal BirdFest and Black Belt Birding Festival), a public bird banding program at Fort Morgan, guided field trips and educational workshops, a merchandise store (Shop Audubon), membership program, and the Bird of the Year initiative. Additional programs include the Coastal Stewardship Program, Project Safe Flight, Black Belt Birding Initiative, and grant programs for research and education.

Differentiator

Problem solved

Functional benefit

Brands

• Alabama Coastal BirdFest: Annual coastal birding festival held in April featuring field trips, workshops, and birding events across Alabama's Gulf Coast
• Black Belt Birding Festival
• Bird of the Year
• Project Safe Flight

Products and services

• Alabama Coastal BirdFest Annual coastal birding festival featuring guided field trips, workshops, bird banding demonstrations, and keynote speakers across Alabama's Gulf Coast. Targeted at birding enthusiasts, ecotourists, and the general public interested in coastal birding.
• Black Belt Birding Festival Annual festival highlighting birds, history, and heritage of Alabama's Black Belt region with à la carte birding events across eight counties. Targeted at ecotourists, birders interested in prairie and grassland birds, and visitors exploring cultural heritage.
• Public Coastal Bird Banding Station at Fort Morgan Publicly accessible coastal bird banding station at Fort Morgan State Historic Site where visitors can observe migratory birds being banded for research and conservation. Operated in partnership with Mississippi State University and Alabama Department of Conservation and Natural Resources.
• Annual Membership Program Annual membership program offering exclusive events statewide, access to member login portal, and support for conservation efforts. Targeted at individuals, families, and birders wanting ongoing engagement with Alabama Audubon.
• Shop Audubon (Merchandise Store) Online store selling bird-themed merchandise including t-shirts ($20–$30), art prints ($40–$50), books ($9–$45), stickers ($1), and conservation publications. Targeted at birders, members, and gift purchasers.
• Field Trips and Educational Workshops Guided birding excursions and educational workshops including Birding 101, Introduction to Merlin & eBird, Confusing Fall Warblers courses, and seasonal bird counts. Targeted at birders of all skill levels, from beginners to experts.
• Bird of the Year Initiative Annual fundraising and conservation initiative highlighting a species of conservation concern, with proceeds supporting coastal stewardship programs. Targeted at members, donors, and conservation supporters.
• Walter F. Coxe Research Grants Research grant program supporting ornithological research in Alabama. Targeted at researchers and academic investigators in bird and wildlife science.
• Education Minigrants Small grants supporting environmental education projects in Alabama schools and communities. Targeted at teachers, schools, and community environmental educators.
• International and Domestic Birding Travel Organized birding trips including international destinations (Cuba, Belize, Colombia) and domestic travel, led by Alabama Audubon guides. Targeted at members and experienced birders seeking guided international and out-of-state birding experiences.

Quantifiable outcome

• Alabama birds have declined by 30% since 1970; Alabama Audubon works to reverse this trend through conservation programs
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Mississippi State UniversitycoreStrategic or Co-development PartnerAcademic research partner for Alabama Audubon's public coastal bird banding station at Fort Morgan State Historic Site. Mississippi State University collaborates on research methodology and data collection for migratory bird studies.
• Alabama Department of Conservation and Natural Resources (ADCNR)coreStrategic or Co-development PartnerGovernment conservation partner for the coastal bird banding station, beach-nesting bird stewardship programs, and statewide wildlife conservation initiatives including the Alabama State Wildlife Action Plan.
• Fort Morgan State Historic SitecoreStrategic or Co-development PartnerHost site for Alabama Audubon's public coastal bird banding station and Coastal BirdFest programming on the Alabama Gulf Coast.
• Dauphin Island Sea LabminorStrategic or Co-development PartnerEducational research institution partner for the Mobile Bay Discovery Cruise at the Alabama Coastal BirdFest, providing marine science expertise and trawl demonstrations.
• Alabama Wildlife CenterminorStrategic or Co-development PartnerAlabama's oldest and largest wildlife rehabilitation facility, partnering with Alabama Audubon for Birds of Prey education programs at the Black Belt Birding Festival.
• Cahaba River CoalitionminorStrategic or Co-development PartnerConservation nonprofit co-leading canoe-based birding excursions at Perry Lakes Park during the Black Belt Birding Festival.
• Auburn University Rural StudiominorStrategic or Co-development PartnerAuburn University's design-build architecture program built the restored fire tower at Perry Lakes Park, enabling canopy-level bird observation experiences featured in Black Belt Birding Festival programming.
• Alabama Aquatic Biodiversity CenterminorStrategic or Co-development PartnerState facility raising endangered freshwater mollusks, partnered for endangered species tours and river conservation education during the Black Belt Birding Festival.
• American Birding Association (ABA)coreGTM or Marketing PartnerABA provides keynote speakers (Nate Swick for BBBF 2026), the American Birding Podcast host, and educational content that amplifies Alabama Audubon's festival and conservation messaging to a national audience of birders.
• Alabama Black Belt AdventurescoreGTM or Marketing PartnerPresenting sponsor of the Black Belt Birding Festival 2026, driving regional tourism promotion and ecotourism visibility for the Black Belt region.
• Alabama Tourism DepartmentminorGTM or Marketing PartnerState tourism promotion agency sponsoring the coastal bird banding event and supporting Alabama's birding tourism brand.
• Gulf Shores and Orange Beach TourismminorGTM or Marketing PartnerLocal tourism bureau sponsoring the coastal bird banding event, promoting birding tourism to the Alabama Gulf Coast.
• The Curtis and Edith Munson FoundationminorGTM or Marketing PartnerPrivate foundation supporting Alabama Audubon's coastal bird banding research, conservation, and outreach work on the Alabama Gulf Coast.
• Sumter Farm (Hazel and Mitchell Bell)coreStrategic or Co-development Partner11,000-acre working farm and Black Belt prairie conservation partner, offering exclusive festival programming including guided prairie tours, owl prowl, nightjar observation, and overnight cabin stays for Black Belt Birding Festival attendees.
• Joe Farm (Cornelius Joe Family)coreStrategic or Co-development PartnerMulti-generational Black Angus cattle farm offering 'Kite Show' programming (Swallow-tailed and Mississippi Kites diving for insects) featured in National Geographic Extraordinary Birder and on the cover of Living Bird magazine.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ducks Unlimited: Major waterfowl and wetland conservation nonprofit with national reach and large fundraising scale. Comparable to Alabama Audubon as a bird/habitat conservation organization, though focused on waterfowl and wetland habitat rather than passerines and coastal species.
• National Audubon Society: National umbrella organization for the Audubon network, including state chapters like Alabama Audubon. Operates bird conservation, advocacy, and sanctuaries nationally, providing shared brand recognition, chapter governance, and national campaigns that Alabama Audubon participates in.
• Cornell Lab of Ornithology: Premier academic bird research and citizen-science institution operating eBird, Birds of the World, and Project FeederWatch. Comparable to Alabama Audubon as a bird conservation and education organization, though with substantially larger research and donor scale.
• The Nature Conservancy (Alabama): Global conservation nonprofit with land protection, habitat restoration, and policy advocacy, including Alabama operations. Comparable as an environmental nonprofit working on habitat and species conservation in Alabama, though with much broader scope and scale.

Direct peers

• American Birding Association: National membership association for recreational birders, providing educational content, conferences, and birding events. Directly comparable as Alabama Audubon partners with ABA for keynote speakers and content at its festivals; both serve birding enthusiast communities across the U.S.
• Hawk Mountain Sanctuary: Conservation nonprofit operating a raptor viewing and research sanctuary in Pennsylvania with membership, education, and citizen-science programs. Directly comparable as a bird-focused conservation nonprofit combining public access, research, education, and membership dues.

Others

• Black Belt Adventures: Regional tourism and outdoor recreation nonprofit for Alabama's Black Belt region. Adjacent to Alabama Audubon as a presenting sponsor of the Black Belt Birding Festival, sharing conservation messaging and ecotourism audiences across the same eight counties.

Regional players

• Atlanta Audubon Society: Regional Audubon chapter covering the Atlanta metro and Georgia, offering birding events, conservation programs, and education similar to Alabama Audubon. Operates as a peer state-level chapter within the same National Audubon network.
• Tennessee Ornithological Society: Regional birding and ornithological society serving Tennessee with field trips, bird counts, and conservation advocacy. Comparable as a regional, member-driven bird conservation organization in the Southeast.
• Mississippi Audubon Society: State-level Audubon chapter serving Mississippi with birding events, conservation programs, and education. Comparable as a fellow Gulf South Audubon chapter with overlapping coastal bird conservation priorities and similar scale and program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alaudubon
• Facebookfacebook.com/alaudubon
• Instagraminstagram.com/alaudubon
• LinkedInlinkedin.com/company/birmingham-audubon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Audubon