Rich Glen Olive Estate

What Rich Glen Olive Estate does

Rich Glen Olive Estate is a privately held, 4th-generation family-owned olive farm operated by the Vodusek Family on the banks of the Murray River in Yarrawonga, Victoria, Australia. The estate operates more than 40,000 olive trees and produces over 200,000 litres of premium extra virgin olive oil annually, all cold-pressed and bottled on-site, alongside a portfolio of more than 200 finished products spanning food (dressings, balsamic reductions, sauces, jams, condiments, gift hampers), skincare and body care (face, body, hand, lip, wellness, and baby ranges), and household items (room sprays, soy candles, soaps, kitchenware). Sub-brands include Ava Marija (a refillable minimalist skincare line built on farm-grown EVOO) and Ellidy x Rich Glen (a collaboration body oil line with Australian personality Ellidy Pullin), plus an in-house sub-brand for Yarrawonga food products.

The business runs an omnichannel go-to-market combining a Shopify-based direct-to-consumer e-commerce site at richglenoliveoil.com (with free shipping over $150 AUD, Afterpay instalments, and a customer rewards program), three owned retail storefronts in regional Victoria (Yarrawonga Provedore and Orangerie, Echuca, and Bright), a wholesale and stockist network, a corporate hamper service, and direct international shipping to more than 20 countries including the United States, United Kingdom, Canada, Japan, Singapore, Germany, France, the UAE, and South Africa. Customer segments span health-conscious home cooks as the primary base, natural beauty and skincare enthusiasts, corporate and consumer gift buyers, and sustainable living consumers. Pricing is positioned in the premium tier (e.g., 500ml Signature EVOO at $18, Early Harvest 2026 at $75 per 700ml, Ultimate Skincare Kit at $350, with bundle discounts of 15%).

The company is entirely bootstrapped and family-controlled with no disclosed external investors, parent entities, or public listing. It earned a Platinum award at the London International Olive Oil Awards 2025 for its Early Harvest EVOO with polyphenol content exceeding 350 mg/kg, and continues to extend its product surface into adjacent wellness, baby care, and beauty categories while expanding internationally through DTC channels.

Name

Rich Glen Olive Estate

Legal name

Rich Glen Olive Estate

Website

https://richglenoliveoil.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rich Glen Olive Estate is a 4th-generation family-owned olive farm in Yarrawonga, Victoria, producing 200,000+ litres of cold-pressed EVOO and 200+ olive oil-based food, skincare, and household products sold via e-commerce, three Victorian retail stores, and international shipping to 20+ countries.

Ownership category

akta.pro rank

Product category

Specialty Olive Oil and Olive-Based Products

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Agricultural Production-Crops (100)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Extra virgin olive oil
• Olive oil production
• Olive oil skincare
• Gourmet food products
• Cold pressed olive oil

Headquarters

HQ city

Mount Victoria

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Extra Virgin Olive Oil Products: Core revenue from premium EVOO in multiple formats: 250ml, 500ml, 2L casks, 4L, 10L bulk options. Includes Signature Range, Infused Range (Wild Garlic, Wild Native Basil, Wild White Truffle, Wild Garlic Parmesan), and Premium/Early Harvest varietals (Coratina, Frantoio, Agrumato Lemon Lime, Fiery Chilli).
2. Food Products: Gourmet food products including dressings (Poppy's Favourite, Zesty Lemon Lime, Blood Orange Fig, Hot & Sweet Chilli Garlic, Basil Garlic Pesto, Sweet Chilli Garlic, Yarrawonga Vinaigrette), balsamic reductions (Sticky Balsamic, Pomegranate Balsamic, White Balsamic Chardonnay), meat rubs, sauces, condiments, jams, cordials, olives, and pasta.
3. Skincare and Body Products: Natural olive oil-infused skincare line including Face Cream, Firming Elixir, Night Repair, Plump Serum, Eye Cream, Face Clean, Face Toner, Body Oils, Body Butters, Body Washes, Hand Care, and wellness products (Magnesium Spray, Sleep Mist, Relief Balm). Also includes Ava Marija sub-brand with refillable options.
4. Household Products: Home and household range including room sprays, candles (soy candles), hand washes, soaps (bar soap, exfoliating soap, shampoo bars), kitchenware (olive oil dispensers, dishes, spoon rests), dog wash, and wardrobe fresheners.
5. Gifts and Hampers: Curated gift packs and hampers including The Perfect Duo Gift Pack ($53), BBQ Gift Pack ($69), Thank You Gift Pack ($55), Salad Sampler Gift Pack ($79), corporate hampers, and gift vouchers.
6. Third-Party Brand Resale: Resells complementary beauty brands including Eleven Australia, Eye of Horus, Lük Beautifood, The Beauty Chef, Three Warriors, We are feel good inc., Dr Hydrate, and Avocado Zinc SPF.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rich Glen Olive Estate is a vertically integrated olive farm that grows olives in its own 40,000+ tree grove on the banks of the Murray River and produces over 200,000 litres of first cold pressed extra virgin olive oil annually. The company manufactures and bottles more than 200 olive oil-based products on-site at its Yarrawonga farm, spanning signature, infused, and premium varietal olive oils; gourmet dressings, balsamics, sauces, rubs, and condiments; natural olive oil-infused skincare, body care, and wellness products; and a household range of soaps, candles, and room sprays. Distribution is direct-to-consumer via its own e-commerce site and three Victorian retail stores, with international shipping and wholesale channels.

Product overview

Rich Glen Olive Estate is a 4th-generation family-owned olive farm on the banks of the Murray River in Yarrawonga, Victoria, operating over 40,000 olive trees and producing 200,000+ litres of premium extra virgin olive oil annually. The company offers three integrated product ranges: Food (Signature, Premium, and Infused olive oils; dressings; balsamics; sauces; condiments; jams; cordials; and gift hampers), House (room sprays; soy candles; hand/body washes; bar soaps; and kitchenware), and Skincare (face, body, hand/lip care; wellness/relief products; baby range; and collaborative sub-brands including Ellidy x Rich Glen and Ava Marija). With over 200 products all made on-site at the farm, the portfolio spans from commodity pantry staples to ultra-premium varietal oils and luxury skincare. The company operates three retail stores across Victoria and offers B2B corporate hamper services.

Differentiator

Problem solved

Functional benefit

Brands

• Ava Marija: Minimal, multi-tasking skincare line made with farm-grown Extra Virgin Olive Oil, featuring face oils, body oils, cleansers, toners, and moisturisers. Ava Marija is positioned as a sub-brand offering everyday skincare essentials.
• Ellidy x Rich Glen
• Yarrawonga

Products and services

• Extra Virgin Olive Oil Signature Range Premium first cold pressed extra virgin olive oil with a fresh, smooth, buttery flavour for everyday cooking including pan frying, BBQs, baking, roasting, and salads; available in multiple sizes.
• Premium and Early Harvest EVOO Range Ultra-premium varietal and early harvest extra virgin olive oils cold-pressed within hours of harvest, featuring high polyphenol content and single-varietal character for discerning cooks and gifting.
• Infused Olive Oils

Quantifiable outcome

• Platinum award at London International Olive Oil Awards 2025 for Early Harvest EVOO with polyphenols over 350 mg/kg
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apollo Olive Oil: California family-owned estate mill producing ultra-premium single-estate EVOO from named varietals. Highly comparable as a small-scale, family-run, vertically integrated estate olive oil brand focused on quality and varietal differentiation.
• McEvoy Ranch: Estate-grown California premium olive oil producer with on-site milling and a curated portfolio of EVOO, vinegars, and pantry products sold DTC and through specialty retail. Closely comparable boutique estate model with diversified food products and a strong provenance story.
• Cobram Estate Olives: Australia's largest vertically integrated olive oil producer (ASX: CBO), operating estate-grown groves and packaged EVOO under the Cobram Estate and Red Island brands. Most direct country-comparable peer given shared farm-to-bottle model, premium positioning, and grocery distribution.
• Corto Olive Co. Premium California estate olive oil brand focused on freshness and single-press production, sold through specialty retail and food service. Comparable as a small-batch, estate-grown EVOO brand emphasising freshness and provenance.
• O Olive Oil: California-based premium olive oil and olive-oil-based body care brand, with EVOO, vinegars, soaps and skincare. Directly comparable in its farm-credentialled EVOO-plus-skincare category extension strategy.
• California Olive Ranch: Largest US producer of California-grown extra virgin olive oil, vertically integrated from estate groves through bottling and DTC/retail distribution. Comparable as a premium, estate-grown, vertically integrated EVOO brand operating at greater scale than Rich Glen.
• Bari Olive Oil Company: Family-owned California olive oil producer with estate-grown EVOO and a broad value-added pantry range sold through grocery and DTC channels. Comparable boutique estate model with category extension into dressings, vinegars, and condiments.
• Mount Zero Olives: Family-owned Australian olive grove and on-site processor producing premium EVOO, table olives, and a curated pantry range sold through farmers' markets, DTC, and specialty retail. Closely comparable boutique Australian estate model with diversified value-added products.

Broad incumbents

• Lucini Italia: Italian premium EVOO and gourmet pantry brand distributed internationally through specialty and grocery channels. Comparable premium EVOO-plus-condiments positioning and international distribution footprint, though at substantially larger scale.
• Maggie Beer Products: Iconic Australian premium farm-based food brand spanning pantry, gourmet ice cream, and gifts, sold through DTC, own retail, and national grocery. Comparable as an established Australian premium farm brand with diversified food/gift portfolio, though operating at significantly larger scale and wider category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/richglenolives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Glen Olive Estate