Rádio Metropolitana 98.5 FM

What Rádio Metropolitana 98.5 FM does

Rádio Metropolitana 98.5 FM is a Brazilian commercial FM radio station headquartered at Av. Paulista, 2200 – 14º Andar, in São Paulo, Brazil. Founded in 1996, the station has broadcast continuously on the 98.5 MHz frequency for over 30 years, serving the São Paulo metropolitan area and broader Southeast Brazil. Its programming mixes music, news, celebrity coverage, entertainment, horoscopes and tarot readings, wellness content, pet-related material, and interactive promotions. The company maintains 51–100 employees and operates as a privately held entity with no disclosed parent company, institutional shareholders, or founder ownership information in the source material.

The station distributes content through two coordinated channels: a traditional FM broadcast signal on 98.5 MHz and a digital content platform at metropolitana.com.br. The website functions as an editorial extension of the broadcast brand, publishing news articles, celebrity coverage, lifestyle stories, reality-TV tie-ins (including BBB 26 and other entertainment properties), daily horoscopes, tarot forecasts, wellness recipes, pet content, and political news. This dual broadcast-plus-digital model allows Metropolitana to capture both linear listenership and on-demand digital consumption, and provides two parallel surfaces for advertising and promotional inventory.

Revenue is generated entirely from advertising and sponsorships. The station is free-to-air; listeners are not charged. Commercial spots, branded segments, and promotional integrations are sold to advertisers and run throughout the broadcast schedule and on the digital platform. There is no subscription, paywall, or direct consumer-pricing model. The company operates within a single core geographic market (the São Paulo metro / Southeast Brazil), with no disclosed international expansion or secondary-market licensing activity.

Name

Rádio Metropolitana 98.5 FM

Legal name

Rádio Metropolitana 98.5 FM

Website

https://metropolitanafm.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Rádio Metropolitana 98.5 FM is a São Paulo-based commercial radio station broadcasting music, news, celebrity coverage, and lifestyle content on the 98.5 MHz frequency since 1996. It operates an FM-plus-digital platform, ad-supported revenue model with no consumer pricing.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Fm radio broadcasting
• Music entertainment
• Celebrity news coverage
• Lifestyle content publishing
• Advertising sales

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Radio broadcasting platform generating revenue through commercial advertising, sponsorships, and promotional segments aired during programming. The station carries promotions and branded content throughout its broadcast schedule.

Distribution channels1 record

Marketing channels2 records

Core offering

Rádio Metropolitana 98.5 FM operates a commercial FM radio station broadcasting on 98.5 MHz from São Paulo, Brazil, delivering music programming, news, celebrity coverage, lifestyle, wellness, and horoscope content to listeners. The broadcast is paired with a digital content portal (metropolitana.com.br) that publishes news articles, entertainment stories, promotions, and lifestyle content to extend audience reach beyond the FM signal.

Product overview

Rádio Metropolitana 98.5 FM operates as a traditional FM radio broadcasting service based in São Paulo, Brazil. The station offers a unified platform combining live radio broadcast with a digital news and entertainment portal. The product portfolio includes the core radio broadcast service (98.5 FM) and an associated website (metropolitana.com.br) that delivers news articles, celebrity coverage, promotions, horoscopes, wellness content, and pet-related information to complement the audio broadcast experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Metropolitana FM 98.5 Commercial FM radio station broadcasting on the 98.5 MHz frequency from São Paulo, offering music programming, news, celebrity coverage, lifestyle, wellness, and horoscope content to listeners in the São Paulo metropolitan area, paired with the metropolitana.com.br digital content portal.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest US terrestrial radio operator, with extensive station portfolios, digital streaming, and ad-tech monetization. Comparable to Metropolitana as a broad incumbent showcasing how a heritage FM asset can be extended into digital audio and programmatic revenue.
• Rede Globo (Rádio Globo): Globo operates one of Brazil's largest broadcast groups including TV, radio, and the largest digital news platform, with Rádio Globo among its heritage FM assets. Comparable as a broad incumbent with overlapping ad-driven revenue streams and a deeper digital content stack.
• Grupo Bandeirantes de Comunicação: Bandeirantes is the parent group operating TV, radio, and digital assets across Brazil and overlaps with Metropolitana as a multi-platform São Paulo broadcaster with broader scale and network synergies. Comparable as a broader incumbent in the same regional advertising market.

Direct peers

• Rádio Bandeirantes: Bandeirantes is a heritage São Paulo AM/FM broadcaster tied to the Bandeirantes media group, offering news, sports, and music. Comparable to Metropolitana on geography, format mix, and reliance on São Paulo advertising budgets.
• 89 FM – A Rádio Rock: 89 FM is a São Paulo rock-format FM station competing for the same São Paulo metro ad pool and younger entertainment advertisers. Comparable as a same-city, same-model commercial terrestrial radio competitor.
• Rádio CBN: CBN is one of Brazil's largest all-news radio networks, simulcast on multiple FM frequencies and digital platforms. Comparable to Metropolitana in São Paulo distribution, ad-supported model, and the bet on digital content extensions beyond broadcast.
• Jovem Pan News / Jovem Pan FM: Jovem Pan operates a network of Brazilian AM/FM stations with a major presence in São Paulo, combining news/talk and music formats across frequencies. It is the closest direct competitor to Metropolitana in target market, city, and horizontal advertiser base.
• Rádio Transamérica: Transamérica operates a major São Paulo FM frequency in a music-and-entertainment format aimed at the same broad general audience as Metropolitana. Highly comparable on product (music FM), market (São Paulo metro), and business model (advertising-supported).
• Rádio Mix FM São Paulo: Mix FM is a São Paulo-based music/entertainment FM station with overlapping advertiser categories and a similar entertainment-led positioning. Directly competitive for the same listener demographics and ad budgets as Metropolitana 98.5.

Regional players

• Rádio Gaúcha (Grupo RBS): Rádio Gaúcha is the leading news/sports AM/FM station in Porto Alegre within the RBS media group. Comparable to Metropolitana as a heritage major-market Brazilian radio station with a strong digital companion site, but operates in a different metro geography than São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metropolitanafm
• LinkedInlinkedin.com/company/metropolitanafm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Metropolitana 98.5 FM