What Blue Collar Consulting does

Blue Collar Consulting, LLC is a Wisconsin Rapids, Wisconsin–based private consulting firm founded in 2021 that delivers leadership development and executive coaching services to organizations seeking to improve leadership effectiveness, team alignment, and organizational resilience. The firm operates with a small bench of approximately seven practitioners, including co-founder Chuck Price (MS) and Brooke Sena (LMFT, MBA), supported by additional team members handling content, coaching, and program delivery.

The firm's core offer revolves around a registered proprietary methodology called Alignment That STICKS™, a six-domain leadership alignment framework paired with a STICKS™ Assessment tool for data-driven alignment measurement. Around this framework the firm packages five service lines: leadership programs, professional coaching, cohort-based leadership development, keynotes and interactive sessions, and a business-development services vertical covering strategic planning, SOP development, staff training, hands-on implementation, and website development. Content products — a leadership blog, a weekly themed newsletter, and a quarterly newsletter branded "PawPrints" — are used to drive top-of-funnel demand and reinforce the firm's thought-leadership positioning.

Commercially, Blue Collar Consulting runs a sales-led go-to-market centered on complimentary 30-minute discovery sessions booked via Calendly or direct email with the founder; pricing is quote-based and not publicly disclosed. Distribution is regional and founder-driven, with marketing supplemented by an organic presence on LinkedIn, Facebook, YouTube, Instagram, and TikTok. The firm holds no external funding, operates no parent company, and has no disclosed AI capability, with all delivery tied to human consultants rather than automated tooling.

Name

Blue Collar Consulting

Legal name

Blue Collar Consulting, LLC

Website

https://bluecollarconsulting.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Collar Consulting, LLC is a Wisconsin Rapids–based leadership development and executive coaching firm, founded in 2021, that serves SMB and mid-market organizations through professional coaching, cohort programs, keynotes, and a proprietary Alignment That STICKS™ framework.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Learning, Training & Corporate Education Consulting (BPAHAGAE), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Leadership development consulting
• Executive coaching services
• Organizational alignment coaching
• Professional development programs
• Team coaching workshops

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Leadership Development Consulting: Professional consulting services focused on leadership development, including tailored programs, coaching, and strategic support for organizations seeking to improve leadership effectiveness and team performance.
2. Coaching Services: Individual and team professional coaching services that empower clients to develop clarity and confidence, overcome challenges, enhance resilience, and drive meaningful change.
3. Cohort-Based Leadership Programs: Group-based leadership development experiences where participants grow together, building skills, confidence, and connections through a structured cohort methodology.
4. Keynotes and Interactive Sessions: Motivational keynote presentations and interactive workshop services for conferences and team events, designed to invigorate and create meaningful impact.
5. Business Development Services: Support for business growth through strategic planning, SOP development, staff training, hands-on implementation support, and website development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Blue Collar Consulting provides leadership development consulting and executive coaching services to organizations and individuals. The firm delivers tailored leadership programs, one-on-one and team coaching, cohort-based group experiences, and motivational keynotes, anchored by its proprietary Alignment That STICKS™ methodology. Supporting offerings include business development services such as strategic planning, SOP development, staff training, and website development.

Product overview

Blue Collar Consulting offers a suite of leadership development and consulting services built around a portfolio of interconnected offerings. The core services include Leadership Programs, Professional Coaching, and Cohort-Based Leadership Development, all designed to develop leaders and strengthen organizational culture. Central to the offering is the proprietary Alignment That STICKS™ methodology—a six-domain alignment system providing a structured, evidence-based framework with shared language and tools. Keynotes & Interactive Sessions deliver motivational content for events, while Business Development Services address strategic planning and digital presence. Content products (Weekly Newsletter, Quarterly PawPrints) provide ongoing thought leadership to support client growth. The company is headquartered in Wisconsin Rapids, WI.

Differentiator

Problem solved

Functional benefit

Brands

• Alignment That STICKS™: A human-centered leadership alignment system with six domains designed to help teams achieve sustainable alignment.
• PawPrints

Products and services

• Leadership Programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• BetterUp: Digital-first executive and leadership coaching platform combining 1:1 coaching with AI-enabled assessments. Comparable because it sells individual and team coaching outcomes via a structured methodology — directly competing for the same buyer budget as Blue Collar Consulting's coaching and cohort offerings, but at lower per-engagement price points and broader scale.

Direct peers

• The Humphrey Group: Boutique leadership and communications consultancy offering programs, coaching, and keynotes for executives and teams. Comparable as a similarly-sized, founder-driven practice competing for keynote, coaching, and team-alignment engagements with a proprietary methodology.
• Marshall Goldsmith Coaching: Executive coaching practice built around a named personal methodology (Marshall Goldsmith Stakeholder Centered Coaching) serving senior leaders. Comparable because it is essentially a founder-branded coaching methodology practice — the exact model archetype that Blue Collar Consulting is pursuing with Alignment That STICKS™.

Broad incumbents

• Development Dimensions International (DDI): Global leadership development consultancy offering assessment, training, and coaching for managers and executives. Comparable because it addresses the same leadership gap and team-alignment use cases Blue Collar Consulting targets, with overlapping content marketing and assessment-led methodology.
• LHH (Lee Hecht Harrison): Talent development and career transition firm with a large leadership and coaching practice. Comparable because it offers individual coaching, leadership development programs, and team-alignment solutions targeting similar enterprise and mid-market buyers.
• Center for Creative Leadership (CCL): Nonprofit research-backed leadership development provider offering programs, assessments, and coaching. Comparable because it addresses leadership development, team alignment, and culture transformation — overlapping directly with Blue Collar Consulting's core use cases, especially at the cohort and executive level.
• Blanchard: Leadership training and coaching company best known for the SLII model, serving managers and organizations worldwide. Comparable because its productized leadership framework, training programs, and coaching services overlap directly with Blue Collar Consulting's Alignment That STICKS-led programs.
• FranklinCovey: Large-scale leadership development and training firm with proprietary frameworks (e.g., The 7 Habits, SLII). Comparable because it sells enterprise leadership programs, coaching, and assessments, but operates at vastly greater scale and brand recognition than Blue Collar Consulting.
• Korn Ferry: Global organizational consulting firm with a major leadership development and coaching practice. Comparable because it sells leadership programs, executive coaching, and team-alignment solutions to enterprise clients, representing a scaled competitor in adjacent service lines.
• Gallup: Research-based consulting firm offering leadership and management development, employee engagement, and CliftonStrengths assessments. Comparable because its assessment-led methodology and manager development content compete for the same leadership development budget as Blue Collar Consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@bluecollarconsultingllc3838
• Facebookfacebook.com/ConsultBlueCollar
• LinkedInlinkedin.com/company/blue-collar-consulting-llc
• Instagraminstagram.com/consultbluecollar
• TikToktiktok.com/@teambluecollar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Collar Consulting