New Art Dealers Alliance

What New Art Dealers Alliance does

New Art Dealers Alliance (NADA) is a 501c6 non-profit collective founded in 2002 and headquartered at 311 East Broadway in Manhattan's Lower East Side, where it also operates LUNCH, a 1,300 sq. ft. exhibition space. The organization is dedicated to supporting emerging voices in contemporary art through an international membership network of 120+ galleries, art spaces, and non-profit organizations spanning 15 countries and 46 cities. Its core programming centers on two annual art fairs — NADA New York (held in May, 12th edition in 2026) and NADA Miami (held in December, 24th edition in 2026) — each featuring Galleries, NADA Projects, and supporting sections such as Outdoor Sculpture and TD Curated Spotlight. The fair platform is supplemented by year-round membership programs, a mentorship initiative, collector groups (NADA Collects and Friends of NADA), international residencies (NADA x Finland, NADA x Surf Point), the NADA Collection acquisition program, and the LUNCH exhibition space.

Name

New Art Dealers Alliance

Legal name

New Art Dealers Alliance

Website

https://newartdealers.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

New Art Dealers Alliance is a 501c6 non-profit founded in 2002 that supports emerging contemporary art galleries through two annual fairs (NADA New York and NADA Miami), a tiered membership program, and year-round exhibitions, mentorship, and international residency initiatives for a 120+ member network spanning 15 countries.

Ownership category

akta.pro rank

Product category

Contemporary Art Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Training, Enablement & Talent Development Summits (THAHAMAH), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Contemporary art fairs
• Art dealer network
• Gallery membership program
• Exhibition space rental
• Art market events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees from Gallery Members ($400/year), Individual Members ($200/year), Friends of NADA ($1,250/year), and monthly NADA Collects subscriptions ($125/month). Members receive access to events, VIP programs, and partner benefits.
2. Art Fair Admissions: Revenue from ticket sales for NADA New York and NADA Miami fairs. Single-day tickets at $55, multi-day passes at $75, vernissage passes at $150, with senior/student discounts at $35.
3. Exhibition Space Rental: LUNCH exhibition space generates rental income through single-day, weekly, and monthly exhibition rentals at 311 East Broadway, Manhattan. Members and non-profits receive 10% discount.
4. Merchandise Sales: NADA Shop sells limited-edition artworks, apparel, and accessories including artist-designed basketballs, prints, and fair merchandise. Items range from $40-$15,000.
5. Sponsorships: Lead sponsorship from TD Bank for fairs and curated programming. Additional support from programming partners, media partners, and general sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

New Art Dealers Alliance (NADA) is a 501c6 non-profit arts collective that runs annual contemporary art fairs (NADA New York and NADA Miami), operates the LUNCH exhibition space in Manhattan's Lower East Side, and provides tiered membership programs and year-round programming (mentorship, residencies, collector groups, VIP access) for galleries, artists, curators, and collectors worldwide.

Product overview

New Art Dealers Alliance (NADA) operates as a platform with multiple interconnected products and programs. The core offerings include annual art fairs (NADA New York and NADA Miami) that showcase contemporary art through Galleries, NADA Projects, and Outdoor Sculpture sections. Supporting the fairs is LUNCH, a 1,300 sq. ft. exhibition space in Manhattan's Lower East Side available for member bookings. NADA's membership programs (Individual, Gallery, Non-profit/Institutional, Friends of NADA, NADA Collects) provide year-round access to events, VIP privileges, and professional benefits. Additional programs include NADA Presents (programming series), TD Curated Spotlight (curated sections), NADA Member Mentorship Program, and residency initiatives like NADA x Finland. The NADA Shop sells merchandise and limited-edition artworks, while the NADA Collection purchases works from member galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• NADA Fairs Annual contemporary art fairs held in New York and Miami, offering booth options across three sections (Galleries, NADA Projects, and Outdoor Sculpture). Open to the public with VIP preview by invitation. NADA New York 2026 hosts 120+ exhibitors at Starrett-Lehigh Building; NADA Miami 2026 at Ice Palace Studios.
• LUNCH Exhibition Space A 1,300 sq. ft. exhibition and event space at 311 East Broadway in Manhattan's Lower East Side, available for single-day, weekly, and monthly rentals to host exhibitions, receptions, artist talks, performances, and film screenings for up to 100 people.
• NADA Membership Programs Tiered membership program for art professionals, commercial galleries, non-profit institutions, and collectors, with annual fees from $200 (Individual) to $1,250 (Friends of NADA) and a $125/month NADA Collects subscription. Members receive year-round event invitations, VIP fair access, museum admissions, partner benefits, and member directory listings.
• VIP Program Special access program providing year-round VIP access to museum and cultural institutions, artist studios, galleries, private collections, and NADA art fairs, including curator-led tours, receptions, and conversations.
• NADA Shop Online e-commerce shop selling limited-edition artworks, apparel, accessories, and fair merchandise from member galleries and artists, including prints, basketballs, bags, and t-shirts ranging from $40 to $15,000.
• NADA Ceramics Curated art and design showcase featuring the work of over 40 artists and galleries, focused on contemporary ceramics.

Quantifiable outcome

• NADA New York 2026 brings together 120 galleries from 15 countries and 46 cities, with 53 first-time exhibitors
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered programming partner, media partner, core partnership, acquisition partner, institutional partner, strategic partner and vendor partner.

• MacDowellprogramming partnerGTM or Marketing Partner · 1 January 2026MacDowell, the nation's longest-running artist residency, partners with NADA for the In Residence programming series at NADA New York 2026. The collaboration brings together artists, institutional leaders, and cultural figures to examine artist residencies and sustainability models.
• ARTPOWERprogramming partnerGTM or Marketing Partner · 1 January 2026ARTPOWER, an artist-led company building financial power for creative workers, partners with NADA to host live podcast recordings and panel discussions at NADA New York 2026. Programming focuses on artist sustainability and the economics of creative practice.
• CULTURED Magazinemedia partnerGTM or Marketing Partner · 1 January 2026CULTURED Magazine serves as a media partner for NADA New York 2026, providing editorial coverage and promotional support for the fair and programming.
• Hyperallergicmedia partnerGTM or Marketing Partner · 1 January 2026Hyperallergic serves as a media partner for NADA New York 2026, providing arts media coverage and audience reach for the fair and NADA programming.
• Commissionerprogramming partnerGTM or Marketing Partner · 1 January 2026Commissioner, a community-led program bringing people together to support artists and collect art, partners with NADA for guided tours of NADA New York 2026. Tours focus on first-time exhibitors and fresh voices, led by architect and designer Komal Kehar.
• The Clemente Centerprogramming partnerGTM or Marketing Partner · 1 January 2026The Clemente Center partners with NADA for programming at NADA New York 2026, presenting conversations on Latinx histories and public memory including the 'Historias' initiative discussion.
• Finnish Cultural Institute in New Yorkcore partnershipStrategic or Co-development Partner · 1 January 2025The Finnish Cultural Institute in New York partners with NADA for the NADA x Finland Residency program, offering two NADA Members the opportunity to explore Helsinki cultural scene, visit artist studios, and tour Finnish museums. Inaugural edition included Alexandra Hecker (Gaa Gallery), Margot Samel, and Takako Tanabe (Ulterior Gallery).
• The Consulate General of Finland in New Yorkcore partnershipStrategic or Co-development Partner · 1 January 2025The Consulate General of Finland in New York co-organizes the NADA x Finland Residency with NADA and the Finnish Cultural Institute, supporting international dialogue between Finnish and New York contemporary art scenes.
• Pérez Art Museum Miami (PAMM)acquisition partnerGTM or Marketing Partner · 1 January 2021NADA donates a portion of NADA Miami ticket proceeds to fund the NADA Acquisition Gift for PAMM, supporting acquisitions for the museum's permanent collection. Partnership exemplifies NADA's commitment to direct artist and institutional support.
• New Museuminstitutional partnerGTM or Marketing PartnerNew Museum provides complimentary general admission to NADA Individual, Gallery, and Friends of NADA members as part of membership benefits.
• The Aldrich Contemporary Art Museuminstitutional partnerGTM or Marketing PartnerThe Aldrich Contemporary Art Museum provides complimentary general admission to NADA members as part of membership benefits package.
• Pioneer Worksinstitutional partnerGTM or Marketing PartnerPioneer Works offers special promotions to NADA members, providing access to their programming and community for art professionals.
• Brooklyn Academy of Music (BAM)institutional partnerGTM or Marketing PartnerBAM provides special promotions and offers to NADA members as part of the membership benefits package.
• Printed Matterinstitutional partnerGTM or Marketing PartnerPrinted Matter offers special promotions to NADA members and collaborates on Artists' Book Publishers section at NADA Miami fairs.
• Anne Parkestrategic partnerOthersArt advisor Anne Parke organizes NADA Collects, the collector membership group, in collaboration with NADA. Hosts monthly events including exclusive previews, salons, gallery tours, and private walkthroughs for new collectors.
• NADA Insurance Partnervendor partnerOthersNADA provides special rates on Fine Art Property Insurance through its Insurance Partner for Gallery Members.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EXPO Chicago: EXPO Chicago is an annual contemporary art fair in Chicago featuring galleries from around the world, with a curated program and focus on mid-sized and emerging dealers. It competes with NADA for the same emerging-gallery exhibitor pool and US collector base, with comparable fair scale.
• SPRING/BREAK Art Show: SPRING/BREAK is an alternative, curator-led art fair held during Armory Week in New York, focused on emerging artists and experimental presentations. It targets the same under-the-radar, emerging-gallery niche as NADA but with a more underground, project-space aesthetic.
• Untitled Art Fair Miami: Untitled Art Fair is a curated contemporary art fair held annually in Miami Beach during Miami Art Week. It competes directly with NADA Miami for galleries, collectors, and visibility during the same December window, with a similarly curated, emerging-gallery focus.
• The Armory Show: The Armory Show is a major contemporary and modern art fair held annually at the Javits Center in New York. It overlaps directly with NADA on contemporary galleries, NYC timing, and collector audiences, but operates at a larger scale and broader price-point range.
• Independent (Independent New York): Independent is a contemporary art fair focused on emerging and mid-career galleries, with editions in New York and previously other cities. It targets the same gallery and collector segment as NADA, with a similarly curated, anti-mass-market positioning that makes it the closest direct competitor.

Broad incumbents

• Frieze Art Fair: Frieze operates global contemporary art fairs in New York, London, Los Angeles, and Seoul, plus Frieze Masters and dedicated emerging-gallery sections. As a much larger, multi-fair organizer with greater resources, Frieze competes with NADA for both galleries and collectors while also serving a broader blue-chip segment.
• Art Basel: Art Basel is the world's largest contemporary art fair organizer, with editions in Basel, Miami Beach, Hong Kong, and Paris. Its Miami Beach fair directly competes with NADA Miami for collector attention in December, while its global brand dwarfs NADA's emerging-gallery positioning.

Regional players

• Dallas Art Fair: Dallas Art Fair is a regional contemporary art fair held annually in Texas, featuring galleries from the US and internationally. It competes for a portion of NADA's emerging and mid-market galleries while primarily serving a regional collector base rather than the NYC/Miami axis.

Emerging players

• 1-54 Contemporary African Art Fair: 1-54 is a contemporary African art fair with editions in New York, London, and Marrakech. It focuses on emerging galleries and artists from Africa and the diaspora, overlapping with NADA's emerging-gallery mission while serving a distinct, mission-driven segment.
• Felix Art Fair (Felix LA): Felix is a contemporary art fair in Los Angeles focused on younger and emerging galleries. It targets a similar emerging-gallery exhibitor profile as NADA but operates in a different US market and has a more project-based presentation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newartdealers

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Art Dealers Alliance