Jepson Petroleum

What Jepson Petroleum does

Jepson Petroleum Ltd. is a privately held, family-owned fuel and lubricants distributor headquartered at 1059 Eastern Street in Prince George, British Columbia. Founded in 1992 by Chris and Dave Jepson in Cranbrook, BC, the company relocated its operational base to Northern BC in 2013 and has since expanded into one of the region's dominant independent fuel marketers, serving over half of British Columbia geographically. The company operates 18 cardlock/bulk plant locations, 8 Petro-Pass stations as part of Petro-Canada's national network, a Cow Bay Marina and retail store in Prince Rupert, and four convenience store locations. Its core product portfolio — sourced primarily through a long-running Petro-Canada affiliation — includes bulk diesel, gasoline, DEF, specialty fuels (Arctic Diesel, Aviation Turbine Fuel, Mining Diesel, dyed/coloured variants), and a comprehensive range of lubricants.

The business is built around a fleet of more than 80 trucks and trailers delivering bulk fuel to remote and hard-to-reach commercial and residential customers year-round, supplemented by a programmable cardlock network that enables fleet operators to control spend by day, time, location, fuel grade, and product category. Online bill payment is delivered via QuetzalPay-powered portals (Jepson Payments and Jepson Northwest Fuels Payments). Customer segments are diversified across use cases — fleet operators, mining, forestry, agriculture, marine, construction, transportation, and residential — but concentrated geographically in Northern and Central BC. Jepson's go-to-market is enterprise field sales with quote-based commercial terms and direct-to-consumer residential delivery, complemented by retail walk-in traffic at Petro-Canada-branded convenience stores and the Cow Bay Marina.

The company generates revenue primarily through volume-based bulk fuel delivery, transaction-based cardlock fueling, lubricants product sales, and convenience/marina retail. Pricing is quote-based and not publicly disclosed. Strategic growth has been executed primarily through acquisition: Jepson purchased Sand Bulk Transport's Prince George business in 2023 and acquired Northwest Fuels in 2024, extending its Northwest BC footprint. The company remains family-controlled with no disclosed institutional investors and 51–100 employees.

Name

Jepson Petroleum

Legal name

Jepson Petroleum Ltd.

Website

https://jepsonpetro.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Jepson Petroleum is a family-owned, Northern British Columbia fuel and lubricants distributor operating 18 cardlock/bulk plant sites, 8 Petro-Pass stations, a marina store, and a 80+ truck bulk-delivery fleet serving fleet operators, mining, forestry, agriculture, and marine customers.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Gasoline Stations (4571)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Bulk fuel delivery
• Cardlock network
• Petroleum distribution
• Industrial lubricants
• Fleet fueling services

Headquarters

HQ city

Cranbrook

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bulk Fuel Delivery: Delivers diesel, gasoline, and DEF in bulk quantities to commercial and residential customers across Northern BC. Revenue generated through volume-based fuel sales with delivery to remote and hard-to-reach locations. Services include consistent year-round delivery with no night shifts required.
2. Cardlock Network Access: Fleet fueling through 18 cardlock/bulk plant locations. Businesses pay for fuel purchases using programmable fuel cards with spend controls and reporting. Revenue from fuel volume sales at cardlock sites.
3. Petro-Pass Stations: Operates 8 Petro-Pass locations as part of Petro-Canada's national network, serving customers with Petro-Pass cards. Revenue from fuel volume sales at these locations.
4. Lubricants and Oils: Sells comprehensive range of Petro-Canada lubricants including automatic transmission fluids, greases, hydraulic fluids, heavy-duty diesel engine oils, passenger car motor oils, and specialty industrial lubricants. Revenue from product sales.
5. Convenience Store Retail: Operates Petro-Canada convenience stores offering convenience foods, groceries, beverages, tobacco products, lottery tickets, over-the-counter medications, toiletries, newspapers, and magazines. Also provides access to washroom facilities and refueling stations.
6. Cow Bay Marina Retail: Marine supply store in Prince Rupert selling fishing supplies, marine equipment, and safety gear for fishing boats, tugboat operators, coast guards, sail boaters, and power boaters. Revenue from retail merchandise sales and fuel.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jepson Petroleum is a family-owned distributor of petroleum products that delivers bulk diesel, gasoline, DEF, and Petro-Canada lubricants to commercial and residential customers across Northern and Central British Columbia. The company operates an 18-location cardlock network with programmable fleet fuel cards, 8 Petro-Pass stations, Petro-Canada convenience stores, and a Cow Bay Marina retail store in Prince Rupert, backed by a fleet of 80+ delivery trucks serving remote and hard-to-reach locations.

Product overview

Jepson Petroleum is a family-owned bulk fuel delivery and cardlock network operator serving Northern and Central British Columbia. The company operates a single integrated platform approach combining retail and commercial fuel services. The core product portfolio includes: (1) a Cardlock Network with 18 locations providing programmable fleet fueling cards, (2) Bulk Fuel Delivery of diesel, gasoline, DEF, and lubricants to commercial and residential customers via a fleet of 80+ trucks, (3) Petro-Canada branded Retail Fuels and Lubricants meeting various CAN/CGSB standards, and (4) Petro-Pass locations accepting national fleet cards. Supporting operations include Petro-Canada convenience stores and the Cow Bay Marina & Retail Store in Prince Rupert for marine customers. The company also offers online bill payment services. The 2024 acquisition of Northwest Fuels expanded their Northwest BC operations. Services span industries including forestry, mining, marine, transportation, construction, and agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Fuel Delivery Delivery of bulk diesel, gasoline, lubricants, and DEF (Diesel Exhaust Fluid) to commercial and residential customers throughout Northern BC, including remote locations. Service operates year-round with over 80 trucks and trailers.
• Cardlock Network Fleet fueling network with 18 locations across Northern BC from Williams Lake to Mackenzie and west to Prince Rupert, offering programmable fuel cards with controls for days, times, locations, fuel grades, and non-fuel purchases.
• Retail Fuels Complete line of high-quality diesel, gasoline, and specialty fuels including Arctic Diesel, Aviation Turbine Fuel, seasonal ultra-low sulphur diesel, regular and mid-grade gasoline, superclean gasoline, furnace fuel oil, kerosene, stove oil, and Mining Diesel. Dyed fuel variants available for tax-exempt applications.
• Lubricants and Oils Petro-Canada lubricants including automatic transmission fluids, automotive gear fluid, compressor fluids, electrical insulating oil, food grade lubricants, greases, heat transfer fluids, heavy duty diesel engine oils, hydraulic fluids, industrial gear oils, passenger car motor oil, small engine oils, turbine fluids, and white mineral oils for pharmaceuticals, cosmetics, and industrial applications.
• Petro-Pass Stations 8 Petro-Pass locations operated by Jepson Petroleum within their cardlock network, accepting national Petro-Pass cards for fleet fueling at Petro-Canada branded stations.
• Convenience Stores Petro-Canada convenience stores offering convenience foods, groceries, beverages, tobacco products, lottery tickets, over-the-counter medications, toiletries, newspapers, magazines, plus access to washroom facilities and refueling stations.
• Cow Bay Marina and Retail Store Marine supply and retail store in Prince Rupert providing bulk fuel, fishing supplies, tugboat operator equipment, coast guard supplies, sail boat and power boat supplies, and marine activities equipment. Actively monitors Marine Channel 71 for customer assistance.
• Online Bill Payments Online payment platform enabling customers to register for recurring payments or make one-time payments through QuetzalPay integration. Separate portals for Jepson Petroleum and Jepson Northwest Fuels accounts.

Quantifiable outcome

• Consistent year-round bulk fuel delivery with no night shifts required, ensuring reliable service 12 months per year.
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Northwest FuelscoreStrategic or Co-development Partner · 1 January 2024Northwest Fuels was founded by Doug Ames and Dave Pruden, who grew up in Terrace, BC. They brought decades of experience in long-haul driving and marine industries to build a company valuing family, customer service, and safety. Acquired by Jepson in 2024 and has integrated seamlessly with Jepson operations. Northwest Fuels operates in Northwest BC territory covering Terrace, Smithers, Prince Rupert, and Houston areas.
• Petro-CanadacoreStrategic or Co-development Partner · 1 January 1992Petro-Canada is described as an 'associate company' and key supplier partner. Jepson Petroleum has been fueling Canadian companies with Petro-Canada products for over 25 years. The partnership provides access to Petro-Canada's complete line of high-quality diesel, gasoline, specialty fuels, and extensive lubricants. Jepson operates 8 Petro-Pass locations as part of Petro-Canada's national network and maintains Petro-Canada branded convenience stores. Working closely with Petro-Canada, Jepson aims to respect and comply with government regulations to achieve shared goals.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• UFA Co-operative: Member-owned western Canadian co-operative operating fuel, lubricants, and agricultural supply including cardlock locations in Alberta and BC. Comparable in cardlock / bulk fuel model with overlap in agricultural and rural commercial customers.
• Federated Co-operatives Limited (FCL): Western Canadian retail co-operative distributing fuel, lubricants, and propane with a cardlock network across BC, Alberta, Saskatchewan, and Manitoba. Directly comparable as a regional fuel distributor and cardlock operator.
• Parkland Corporation: One of Canada's largest independent fuel distributors and convenience store operators, with bulk fuel, lubricants, cardlock (Sol), and retail across Canada. Most directly comparable to Jepson in business model and customer mix.

Broad incumbents

• Suncor Energy (Petro-Canada): Parent of the Petro-Canada brand that Jepson has resold for 25+ years. Operates the Petro-Pass national cardlock network in which Jepson participates. Broad incumbent rather than direct competitor in the regional footprint.
• Imperial Oil (Esso): Major integrated fuel marketer with Esso-branded service stations and fleet card programs across Canada. Broad incumbent with overlapping but geographically broader fuel retail and cardlock footprint.
• Cenovus Energy: Integrated oil and gas company that absorbed Husky Energy and its retail fuel network (including former Husky retail and cardlock locations in western Canada). Broad incumbent with regional fleet fueling overlap.
• Shell Mobility Canada: Shell-branded retail and fleet fuel marketing across Canada including commercial and industrial fuels. Broad incumbent with overlapping capabilities in lubricants and fleet cards but not focused on Northern BC.

Others

• Superior Plus: Canadian distributor of propane, specialty liquids, and energy products to commercial and residential customers. Adjacent competitor in home/industrial fuel delivery to remote and rural customers in western Canada.
• Pembina Pipeline Corporation: Major western Canadian energy infrastructure operator with fuel and NGL distribution assets. Adjacent rather than directly competitive; useful as a scale benchmark and supply-chain partner for Northern BC fuel logistics.

Regional players

• Tidewater Midstream and Infrastructure: Western Canadian midstream and fuel marketing/distribution company operating in Alberta and BC. Comparable in regional fuel distribution infrastructure, though focused more on wholesale than retail cardlock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jepsonpetroleumltd
• LinkedInlinkedin.com/company/jepson-petroleum-ltd
• Xx.com/jepsonpetro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jepson Petroleum