Ace Surfaces, Inc.

What Ace Surfaces, Inc. does

Ace Surfaces, Inc. is a Florida-based, privately held specialty contractor that designs, installs, and resurfaces athletic courts for residential, institutional, and professional clients. The company's service portfolio spans pickleball, tennis, basketball, futsal, and padel courts, plus indoor sports flooring, and is anchored by two certified product partnerships: Laykold Masters Systems (the official surface of the US Open, offering force-reduction, cushion, hard, indoor, and portable court systems) and HARO Sports Flooring (a German engineered-wood sports floor line, including the EN 14904 / DIN V 18032-2 compliant Helsinki 10-10 system). Differentiation rests on certified installer status for premium globally recognized brands, exclusive Florida partnership with Stencil Masters for precision court graphics, and a portfolio of high-visibility event deployments including Madison Square Garden (Garden Cup), Pickleball Slam, Dallas Open, USTA Davis Cup, and Tennis Canada Billie Jean King Cup venues.

The business model is project-based, one-time service revenue with no recurring subscription layer. New court construction projects typically range from $30,000 to over $100,000 with 30-60 day timelines, while resurfacing projects range from $5,000 to $60,000 and complete in roughly one week. Pricing is opaque and quote-driven, requiring site assessment for each engagement. Revenue streams include construction, resurfacing, accessories (nets, fencing, lighting, seating, scoreboards), and custom branding. Go-to-market is sales-led with a "Speak with an Expert" consultation model, supplemented by paid digital retargeting, SEO-optimized service pages, and event-driven marketing using portable-court installations at professional tournaments as proof points.

The company operates a single headquarters in Sanford, Florida (51-100 employees, founded 1993 per firmographic data, though the website does not disclose a founding date), serving a Florida-only geographic market across primary customer segments of homeowners, clubs and recreation facilities, schools and universities, tournament and event organizers, and parks/municipalities. There are no disclosed funding rounds, no institutional investors, no management team bios on the website, and no public revenue figures, indicating a privately held, founder/operator-run regional specialist with national brand recognition through its vendor and event relationships but concentrated single-state revenue exposure.

Name

Ace Surfaces, Inc.

Legal name

Ace Surfaces Inc.

Website

https://ace-surfaces.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Ace Surfaces, Inc. is a Florida-based specialty contractor that designs, installs, and resurfaces athletic courts (tennis, pickleball, basketball, futsal, padel) for homeowners, schools, clubs, municipalities, and professional event organizers, holding certified installer status for Laykold (US Open surface) and HARO Sports Flooring.

Ownership category

akta.pro rank

Product category

Sports Court Construction

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Sports court construction
• Court resurfacing services
• Athletic surfacing systems
• Pickleball court installation
• Tennis court building

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Court Construction: Project-based revenue from new athletic court construction including site preparation, foundation work, surfacing, finishing, and line markings. Encompasses pickleball, basketball, tennis, futsal, and multi-sport courts for residential and commercial clients.
2. Court Resurfacing Services: Recurring revenue from court restoration and resurfacing services. Extends court lifespan, refreshes appearance, and restores playability. Ranges from $5,000 to $60,000 depending on surface type and condition.
3. Court Accessories and Equipment: Sales and installation of court accessories including nets, fencing, lighting, seating, scoreboards, padding, and branding. Provided through trusted vendor partnerships.
4. Custom Court Graphics and Branding: Premium court branding and graphics services through exclusive partnership with Stencil Masters. Includes custom logos, team marks, sponsor art, and color matching using Pantone or RAL codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ace Surfaces is a Florida-based sports court construction and surfacing company that designs, builds, installs, and resurfaces custom athletic courts—including pickleball, basketball, tennis, futsal, and multi-sport facilities—using premium surface systems such as Laykold Masters (the official US Open surface) and HARO engineered wood sports flooring. The company delivers turnkey court projects from site preparation through final finishing, branding, and accessories for homeowners, clubs, schools, municipalities, and professional event organizers.

Product overview

Ace Surfaces, Inc. is a Florida-based sports court construction company offering a comprehensive portfolio of athletic court installation and resurfacing services. The company's product ecosystem is built around two primary surface systems: Laykold Masters Systems (the official surface of the US Open, including force reduction courts, cushion courts, hard courts, indoor flooring, and portable courts) and HARO Flooring (premium engineered wood sports floors, including the Helsinki 10-10 system). Beyond core surfacing, the company provides custom athletic court construction for pickleball, basketball, tennis, futsal, and padel; custom logos and graphics through its partnership with Stencil Masters; and a full range of sport-specific accessories. The offering combines construction services with premium surface systems and branding capabilities into a turnkey solution for residential, institutional, and professional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Athletic Courts End-to-end design and installation of custom athletic courts across multiple sports, tailored to client site, vision, and budget.
• Laykold Masters Systems & Surfaces Premium acrylic sports surfacing systems trusted by the US Open, offering force reduction, cushion, hard court, indoor, and portable court options for tennis, basketball, pickleball, and multi-sport facilities.
• HARO Sports Flooring Systems Premium engineered wood sports flooring from Germany's leading sports flooring brand, including the Helsinki 10-10 system with over 60% shock absorption and 98% ball rebound rate.
• Portable Athletic Courts Modular portable court systems including the Laykold Masters Rome portable system with 4-5 hour setup and 2-3 hour dismantle time, used by USTA and Tennis Canada for international tournaments.
• Custom Logos & Graphics Custom court branding and graphics services including custom logos, team marks, sponsor art, and color matching using Pantone or RAL codes, offered through exclusive partnership with Stencil Masters.
• Sports Court Accessories Sales and installation of court accessories including nets, fencing, lighting, seating, scoreboards, padding, and branding equipment for multiple sports.
• Pickleball Court Installation & Resurfacing Pickleball-specific court construction, installation, and resurfacing services for residential and commercial clients.
• Basketball Court Installation & Resurfacing Basketball court construction and resurfacing meeting NBA, NCAA, and high school specifications for indoor and outdoor facilities.
• Tennis Court Installation & Resurfacing

Quantifiable outcome

• Force reduction courts provide up to 17-21% force reduction, significantly reducing joint stress compared to traditional hard courts
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stencil MasterscoreStrategic or Co-development PartnerExclusive partnership for custom court graphics and branding. Stencil Masters provides precision-applied custom logos, team marks, sponsor art, and specialty designs using professional stencils and sport-grade coatings. All court graphics are designed and produced in-house by Stencil Masters for brand-accurate colors and long-lasting finishes.
• Laykold (Ace Surfaces as Certified Installer)coreChannel Partner/ Reseller/ DistributorCertified installer of Laykold sports surfaces, the official surface of the US Open. Ace Surfaces installs Laykold's complete product line including Force Reduction courts, Cushion courts, Hard courts, Indoor GymSports, and Portable Rome systems. Laykold systems are trusted by professionals and institutions worldwide.
• HARO Sports FlooringcoreChannel Partner/ Reseller/ DistributorAce Surfaces installs Haro sports flooring, Germany's most trusted name in precision-engineered athletic surfaces. Authorized dealer and installer of Haro products including the Helsinki 10-10 area-elastic sports flooring system meeting EN 14904 and DIN V 18032-2 standards.
• Nike (Project-based)minorGTM or Marketing PartnerProject-based collaboration on branded court installations, including the South Side YMCA basketball court project featuring Nike Mar Vista Gardens branding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Court: Sport Court is a national builder of modular and acrylic athletic courts (basketball, tennis, pickleball, multi-sport) for residential, commercial, and institutional clients. It is the most direct competitor to Ace Surfaces, offering a similar turnkey design-build-installation model across the same customer segments.
• VersaCourt: VersaCourt designs and installs modular tile court systems for basketball, pickleball, tennis, and multi-sport applications nationwide. It competes head-to-head with Ace Surfaces in the residential and light-commercial athletic court installation market, with a comparable product breadth and direct-to-consumer sales motion.

Broad incumbents

• Connor Sports (Gerflor): Connor Sports, now part of Gerflor, is a major manufacturer and installer of hardwood and resilient sports flooring for basketball, volleyball, and multi-use gymnasiums. It is directly comparable to the HARO sports flooring line that Ace Surfaces installs for indoor venues.
• Plexipave / California Sports Surfaces: Plexipave (part of California Sports Surfaces) is a long-established manufacturer and installer of acrylic sports coatings for tennis, basketball, pickleball, and running tracks. As a surface-system manufacturer that also performs installations, it competes with Ace Surfaces both as a supplier alternative and as a regional installer using its own branded systems.
• Har-Tru Industries: Har-Tru is a leading U.S. manufacturer and installer of tennis court surfaces, best known for clay/hydrated tennis court systems, and also offers hard court installations. It is a broad incumbent in the tennis court surfacing category with comparable end-customer overlap with Ace Surfaces' tennis and racquet sports projects.

Emerging players

• Rebound Ace Sports Surfaces: Rebound Ace manufactures cushioned acrylic and synthetic sports surfaces (tennis, netball, multi-sport) and licenses installation through certified regional installers. It competes with Laykold in the premium cushioned/force-reduction category that Ace Surfaces relies on, and is comparable as an alternative supplier/competitor in the same premium tier.
• Dynamik Sport Surfaces: Dynamik installs acrylic and cushioned sports surfaces, including running tracks and multi-sport courts, primarily in the mid-Atlantic and Southeast. It is comparable as a smaller installer of premium Laykold-class surface systems targeting schools, parks, and clubs in regions adjacent to Ace Surfaces' Florida footprint.

Regional players

• Keystone Sports Construction: Keystone Sports Construction builds athletic facilities including tennis, basketball, pickleball, and multi-sport courts primarily in the Mid-Atlantic and Southeast U.S. It is comparable as a regional turnkey court construction peer with overlapping customer base (clubs, schools, homeowners) and similar project-based business model.
• SportPros Athletics: SportPros is a regional builder of tennis, pickleball, basketball, and multi-sport athletic courts and resurfacing services, with concentration in the southeastern U.S. It is a regional peer with the same project-based service model and customer mix (residential, HOA, club, municipal) as Ace Surfaces.

Others

• USA Pickleball Court Builders / Onix Sports (court builder network): Onix Sports is a major pickleball equipment brand that connects consumers with certified court builders across the U.S. It is comparable as an ecosystem enabler that influences the buyer journey for residential pickleball court installation, competing indirectly for the same homeowner customer that Ace Surfaces targets with its pickleball installation service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@acesurfacesinc7227
• Facebookfacebook.com/ace.surfaces
• Instagraminstagram.com/ace_surfaces/?hl=en
• Xx.com/acesurfaces
• LinkedInlinkedin.com/company/ace-surfaces-north-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Surfaces, Inc.