KVpro
- Company typePrivate
- Founded2001
- HeadquartersFreiburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
KVpro firmographics
Firmographics- Name
- KVpro
- Legal name
- KVpro.de GmbH
- Website
- https://kvpro.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where KVpro is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
KVpro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- KV-Lux Software Licenses: Annual licenses for professional users (intermediaries, insurance companies). KV-Lux OFFICE is sold with different licensing options for Vermittler, Vertriebe and Pools.
- Professional Training: Individual training sessions (individuelle Schulung) offered for KV-Lux users.
- Insurance Company Licensing: KV-Lux Innovation licenses for insurers and product managers to access the platform.
- Quality Seal Licensing: Insurance companies can use KVpro quality seals for marketing purposes (Mit Gütesiegeln werben).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
KVpro product offering
Product offeringCore offering
KVpro develops and licenses KV-Lux, a professional comparison and analysis software for private (PKV) and statutory (GKV) health insurance tariffs in Germany, covering 54 PKV and 108 GKV providers. It offers dedicated product editions for insurance intermediaries (KV-Lux OFFICE) and insurers (KV-Lux Innovation), plus a free consumer portal (KV-Fux), quality seal certifications (Gütesiegel), and expert tariff review and rating services.
Product overview
KVpro.de GmbH offers a unified platform of analysis and comparison products for the German health insurance market. The core offering is KV-Lux, a professional consulting and comparison software providing precise tariff comparisons across private (PKV) and statutory (GKV) health insurance. KV-Lux is available in variants for intermediaries (KV-Lux OFFICE) and insurers (KV-Lux Innovation), while KV-Fux provides a free consumer-facing portal. The portfolio includes Gütesiegel (quality seals) for marketing high-quality insurance products, a comprehensive Tarifrating system covering full insurance and supplementary coverage, and professional services including Tarif-Check and Fachvorträge. The company has been operating since 2001, regularly reviewing 54 private and 108 statutory health insurance providers.
Differentiator
Problem solved
Functional benefit
Products and services
- KV-Lux Professional comparison and analysis software for private (PKV) and statutory (GKV) health insurance tariffs in Germany, used by intermediaries to evaluate and recommend insurance products across 54 PKV and 108 GKV providers.
Companies that use KVpro
Customer profileSegments3 records
Ideal customer profiles3 records
KVpro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KVpro partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
KVpro competitors and assessment
Company assessmentBroad incumbents
- CHECK24: Largest German comparison platform, covering insurance, banking, energy, travel, and more. A broad incumbent with health insurance comparison offerings that overlap with KV-Fux, though KVpro's depth of analysis is its key difference.
- Tarifcheck.de: German insurance comparison portal focused on consumer tariff comparisons across multiple insurance lines including health. Overlaps with KVpro's consumer-facing comparison functionality, but lacks the B2B professional tools and rating depth that KV-Lux provides.
- Verivox: Major German online comparison portal for insurance, energy, telecom, and financial products. Overlaps with KVpro in health insurance comparison and consumer-facing insurance intermediation, but operates across many verticals and product types.
- Stiftung Warentest: German consumer testing foundation that publishes independent product and service comparisons, including health insurance tariffs. Overlaps with KVpro's consumer-rating mission and serves a similar role as an authoritative independent comparator.
Direct peers
- Assekurata: Independent German rating agency focused on insurance companies and products. Overlaps with KVpro in providing third-party quality assessments of German insurers, though Assekurata's scope is broader than KVpro's health-only focus.
- Morgen & Morgen: German insurance data and analytics vendor offering software, scoring, and rating tools for insurance products, carriers, and intermediaries. Comparable to KVpro as a direct competitor in software-based rating and analysis of German insurance products, including health lines.
- Franke und Bornberg: German insurance rating and analysis house providing independent product ratings across life, health, and P&C lines. Directly comparable to KVpro as a competing independent rating and analysis provider for the German insurance market, particularly overlapping in health insurance quality assessments for intermediaries and insurers.
Others
- GDV (Gesamtverband der Deutschen Versicherungswirtschaft): German insurance industry association providing aggregated data, market statistics, and policy insights. Comparable in scope of insurance market data, serving as an industry data resource that complements KVpro's product-level analytical depth.
Emerging players
- Finanztip: German non-profit consumer finance advice portal that publishes independent insurance comparisons and recommendations. Comparable to KV-Fux as a consumer-facing independent comparison resource, especially for health insurance guidance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KVpro social profiles
Digital presenceKVpro compliance and trust
Trust signalCompliance1 record
KVpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
KVpro leadership team
Management profileNumber of profiles
Profiles1 record
KVpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KVpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KVpro
What does KVpro do?
KVpro develops and licenses KV-Lux, a professional comparison and analysis software for private (PKV) and statutory (GKV) health insurance tariffs in Germany, covering 54 PKV and 108 GKV providers. It offers dedicated product editions for insurance intermediaries (KV-Lux OFFICE) and insurers (KV-Lux Innovation), plus a free consumer portal (KV-Fux), quality seal certifications (Gütesiegel), and expert tariff review and rating services.
Is KVpro a public or private company?
KVpro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KVpro founded?
KVpro was founded in 2001. It employs 11 to 50 people.
Where is KVpro based?
KVpro is headquartered in Freiburg, Germany, in the Europe region.
How does KVpro make money?
Four revenue lines are on record. KV-Lux Software Licenses are the primary driver. The others are professional Training, insurance Company Licensing and quality Seal Licensing.
Who are KVpro's main competitors?
Broad incumbents on record are CHECK24, Tarifcheck.de, Verivox and Stiftung Warentest. Direct peers are Assekurata, Morgen & Morgen and Franke und Bornberg. GDV (Gesamtverband der Deutschen Versicherungswirtschaft) is listed as an others. Finanztip is listed as an emerging player.
Does KVpro have an API?
No public API is recorded for KVpro.