Terry College of Business

What Terry College of Business does

Terry College of Business is the business school of the University of Georgia, a public research university located in Athens, Georgia. Founded in 1912 and continuously AACSB-accredited since 1926, the college delivers a comprehensive portfolio of business education programs spanning undergraduate Bachelor of Business Administration (BBA) degrees with nine majors, multiple MBA formats (Full-Time, Professional, Executive, Online, and Pathway), specialized master's programs (MAcc, MPAcc, MMR, MSBA, MS in Business & AI), PhD programs across eight disciplines, certificate programs, and executive education offerings. The college serves prospective undergraduate students, working professionals pursuing MBAs, mid-career executives, doctoral researchers, and corporate recruiters, with delivery spanning the Athens main campus, a Buckhead (Atlanta) Executive Education Center, and a Griffin satellite campus, alongside fully online asynchronous programs accessible globally.

Revenue is generated through tuition and fees for degree programs, executive education open-enrollment and custom programs (including Lean Six Sigma and leadership training), and alumni/donor contributions via the Terry Excellence Fund, endowed faculty positions, and scholarship programs. The college operates a multi-channel go-to-market approach that combines national rankings (e.g., #1 Financial Times Global Value for Money for the Full-Time MBA for three consecutive years), recruiter relationships with Big Four accounting firms and major consulting/financial institutions, an 80,000+-alumni network across 80 countries, corporate engagement teams, MBA tour participation, and dedicated admissions events. Underlying technology includes in-person, hybrid, and asynchronous online delivery platforms, a Business Learning Community with collaborative spaces, a STEM-certified MBA-MSBA dual-degree architecture, and an undergraduate certificate in AI for Business — all supporting differentiated program formats.

The college is governed as an academic unit of the University System of Georgia; it has no independent ownership and reports no commercial revenue. Leadership includes Dean Santanu Chatterjee (appointed as the 13th dean in April 2024), with Associate Deans overseeing undergraduate programs, research, and executive programs. The school differentiates on continuous AACSB accreditation (held by fewer than 5% of the world's 13,000 business programs), strong employment outcomes (95% within three months of graduation, 92% for Full-Time MBA, 97% average salary increase for EMBA alumni within three years), and research output across departments including Finance (#1 public research ranking), Risk Management, Real Estate, MIS, and Management.

Name

Terry College of Business

Legal name

C. Herman and Mary Virginia Terry College of Business

Website

https://terry.uga.edu

Company type

Public

Founded year

1912

Operating status

Operating

Short description

Terry College of Business is the University of Georgia's public, AACSB-accredited business school offering undergraduate, MBA, specialized master's, PhD, and executive education programs across Athens, Atlanta, and online channels, serving students and corporate recruiters.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Business and Secretarial Schools (61141), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Business education
• MBA programs
• Executive education
• Undergraduate business degrees
• Specialized master's programs

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Degree Program Tuition: Revenue from undergraduate, graduate, and executive education degree programs including Full-Time MBA, Professional MBA, Executive MBA, Online MBA, and specialized master's programs. Tuition varies by program format and residency status.
2. Alumni and Donor Contributions: Major giving initiative through Terry Excellence Fund, endowed positions, scholarships, and planned giving programs. Donors have established 22 endowed faculty positions and 130 need-based scholarships in the last decade.
3. Executive Education Programs: Open enrollment and custom executive education programs including Lean Six Sigma certifications, Leadership training, and professional development courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Terry College of Business delivers business higher education through undergraduate BBA programs, five MBA formats (Full-Time, Pathway, Executive, Professional, Online), specialized master's degrees (MAcc, MPAcc, MMR, MSBA, MS in Business & AI), doctoral programs in eight fields, undergraduate and graduate certificates, and open-enrollment plus custom executive education. Programs are delivered across on-campus locations in Athens, Atlanta, and Griffin as well as fully online asynchronous platforms. The college also runs formal corporate recruiting partnerships that channel graduates into Big Four accounting firms, major consulting firms, and financial institutions.

Product overview

Terry College of Business is a higher education institution offering a comprehensive portfolio of business degree programs. The college operates as a multi-format educational platform providing undergraduate BBA degrees, multiple MBA formats (Full-Time, Pathway, Executive, Professional, Online), specialized master's programs (MAcc, MPAcc, MMR, MSBA, MS in Business & AI), doctoral programs, and certificate programs. The programs span full-time, part-time, hybrid, and fully online delivery modes across locations in Athens and Atlanta, Georgia. Key programs include the #1 ranked Full-Time MBA for value globally (Financial Times), the first U.S. Master of Marketing Research program, and a top-10 CPA pass rate MAcc program.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Time MBA A two-year full-time MBA program offering concentrations in nine areas and three areas of focus (Strategy, FinTech, Social Innovation). Ranked #1 globally for value by the Financial Times for three consecutive years; for prospective students seeking an immersive residential MBA experience.
• Professional MBA A part-time professional MBA program offered in Atlanta with hybrid in-person/online learning, completable in 17, 20, or 23 months with an 85% graduation rate. Designed for working professionals in metro Atlanta seeking career advancement.
• Executive MBA An 18-month part-time Executive MBA ranked #1 in Georgia by Fortune, featuring once-per-month Friday-Saturday classes in Atlanta with 50% classroom and 50% online learning. Alumni report 97% average salary increase within three years; for senior managers and executives.
• Online MBA A 100% online, asynchronous MBA program ranked #17 online graduate business degree, completable in 17-23 months part-time with 16 courses (10 required, 6 electives). Designed for busy professionals needing maximum schedule flexibility.
• Pathway MBA A one-year accelerated MBA for STEM graduates, leveraging undergraduate STEM education to strengthen business skills with core MBA courses, hands-on experience, and leadership training. For STEM graduates seeking a faster route into business leadership.
• Master of Accountancy (MAcc) A Master of Accountancy program housed in the J.M. Tull School of Accounting, with top 10 CPA exam pass rates nationally and nearly 100% placement rate. Offers Traditional 1-Year MAcc, Double Dawg BBA/MAcc, JD/MAcc, and MAcc/MS Financial Planning options for accounting students targeting CPA licensure.
• Master of Professional Accountancy (MPAcc) A 100% online program designed for working professionals with non-accounting backgrounds, covering financial accounting, auditing, taxation, and accounting analytics. For career-changers entering the accounting profession.
• Master of Marketing Research (MMR) The first program of its kind in the U.S., offered across 11 months with hands-on experience using the latest industry technology, tools, and strategies, achieving a 100% career placement rate. For aspiring marketing research professionals.
• Master of Science in Business Analytics (MSBA) A graduate program developing expertise in collecting, analyzing, and interpreting big data in business contexts, with students working on real-world projects with corporate partners. For aspiring analytics professionals.
• Master of Science in Business & Artificial Intelligence An online graduate degree ranked #17 online graduate business degree, designed to upgrade IT and leadership skill sets for busy professionals. For professionals seeking to lead AI initiatives within business functions.
• Certificate Programs Eight certificates and specializations validating knowledge in specific skills: Actuarial Science, Artificial Intelligence, Entrepreneurship, FinTech, Personal and Organizational Leadership, Legal Studies, Music Business, UGA Sustainability, and Workforce Management.
• Undergraduate BBA Programs Nine undergraduate majors (Accounting, Economics, Finance, Management, MIS, Marketing, Real Estate, Risk Management & Insurance, International Business co-major) plus Business Minor and General Business offered on the Griffin campus.
• PhD Programs Eight areas of doctoral study covering Accounting, Economics, Finance, Management, MIS, Marketing, Real Estate, and Risk Management and Insurance for students pursuing academic research careers.
• Executive Education Programs Open enrollment and custom executive education programs including Lean Six Sigma certifications, Leadership training, and professional development courses for mid-career to senior executives and corporate L&D functions.

Quantifiable outcome

• 95% employment rate within 3 months of graduation
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Georgia Small Business Development Center (UGA SBDC)coreStrategic or Co-development Partner · 14 July 2026UGA SBDC has moved into the Terry Executive Education Center in Buckhead, Atlanta. This collaboration provides small business support services co-located with Terry's executive education programs, creating synergies between academic education and practical business assistance for Georgia businesses.
• City of Hope Cancer Treatment CenterminorStrategic or Co-development PartnerTerry College Office of Professional and Community Engagement coordinated student teams to work with City of Hope leaders on data-driven health support projects over the past year, providing experiential learning opportunities for UGA students while helping improve patient support services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Coursera / edX (online degree platforms): Online education platforms partnering with universities to deliver online MBA and master's degrees at lower price points. Compete with Terry's online programs on cost and flexibility, particularly for working professionals seeking a credential over a brand.

Direct peers

• University of North Carolina Kenan-Flagler Business School: Southeast-region public business school with similar BBA, MBA, specialized master's, and executive education programs. Competes directly with Terry for the same regional applicant pool and corporate recruiter relationships in the Southeast.
• University of Texas at Austin McCombs School of Business: Top-tier public business school with similarly broad BBA, MBA, specialized master's, executive education, and PhD portfolios. Comparable value-for-money positioning and large alumni base make it the closest direct peer to Terry among flagship state-school business programs.
• University of Virginia Darden School of Business: Public, top-ranked business school with case-method MBA and broad specialty master's portfolio. Competes with Terry in MBA rankings and executive education; comparable scale and AACSB pedigree.
• University of Maryland Smith School of Business: Public business school with strong online MBA and specialized master's programs competing directly with Terry's online and graduate offerings. Comparable employer partnerships and ranking tier.
• University of Michigan Ross School of Business: Elite public business school offering BBA, MBA, specialty master's, and executive education with comparable Top-10 public positioning. Ross's research intensity and STEM offerings overlap directly with Terry's MSBA and MS in Business & AI.
• Ohio State University Fisher College of Business: Large Big Ten public business school with similarly broad portfolio including BBA, multiple MBA formats, specialty master's, and executive education. Comparable scale and recruiter relationships make it a direct competitor for similar students.
• Indiana University Kelley School of Business: Public business school with strong online MBA (#1 historically) and traditional on-campus MBA, comparable in scale, ranking tier, and program breadth to Terry. Strong value-for-money narrative and similar executive education offerings make it a close analog.
• University of Florida Warrington College of Business: Top public business school in the Southeast competing with Terry for the same regional applicant pool and corporate recruiters. Strong value-for-money positioning and rising rankings make it a direct geographic peer.
• Penn State University Smeal College of Business: Large public business school with similar undergraduate scale, MBA formats, and supply chain/analytics specializations. Comparable ranking tier and recruiter relationships to Terry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terry-college-of-business
• Xx.com/terrycollege
• Facebookfacebook.com/terrycollege

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terry College of Business