Magnetic Magazine
Magnetic Magazine is a privately held digital publication founded in 2011 that covers electronic music, DJ culture, gear reviews, and adjacent lifestyle topics for EDM enthusiasts, DJs, producers, and music industry advertisers. It monetizes via advertising, newsletters, and a record label sub-brand.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Magnetic Magazine does
Magnetic Magazine is a privately held digital publication founded in 2011 and operated from Beverly Hills, California, that serves the electronic music ecosystem. Its core product is a free-access website (magneticmag.com) publishing editorial content across record labels, music releases, music production guides, gear reviews, artist interviews, events, industry news, and adjacent lifestyle categories including travel, camping, sustainability, gaming, and broader culture. The publication functions as both an information source for electronic music enthusiasts and a visibility platform for DJs, producers, and music gear brands.
The business generates revenue primarily through advertising relationships and newsletter subscriptions, with content distributed globally across its website and social channels (Facebook, Twitter/X, YouTube, Instagram, Pinterest, LinkedIn). The company has extended its offering beyond editorial through Magnetic Magazine Recordings, a record label imprint that releases electronic music from artists featured in the publication. Editorial leadership consists of David Ireland as Editor in Chief and Will Vance as Managing Editor, with Vance bringing prior experience as a music producer and label owner.
The underlying technology stack is standard digital publishing infrastructure with no proprietary platform, mobile application, public API, or disclosed AI/ML capabilities documented. The company operates with 11-50 employees and maintains a physical mailing address for submissions from writers, photographers, and artists, indicating a contributor-driven content model. Geographic operations are anchored in the United States with secondary presence in the United Kingdom, and no external venture capital, private equity, or parent company ownership is evidenced in available source material.
Magnetic Magazine firmographics
Firmographics- Name
- Magnetic Magazine
- Legal name
- Magnetic Magazine
- Website
- https://magneticmag.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnetic Magazine is a privately held digital publication founded in 2011 that covers electronic music, DJ culture, gear reviews, and adjacent lifestyle topics for EDM enthusiasts, DJs, producers, and music industry advertisers. It monetizes via advertising, newsletters, and a record label sub-brand.
- Ownership category
- akta.pro rank
Magnetic Magazine industry classification
Industry- Product category
- Electronic Music Digital Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Entertainment & Celebrity Magazines (MPAJAEAK)
Keywords
Where Magnetic Magazine is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnetic Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels3 records
Marketing channels8 records
Magnetic Magazine product offering
Product offeringCore offering
Magnetic Magazine is an online editorial publication covering electronic music, DJ culture, and music production. It publishes artist interviews, how-it-was-made production guides, gear reviews, event coverage, and industry news, and also operates a record label imprint (Magnetic Magazine Recordings) that releases tracks from artists featured on the site. Content is distributed free of charge through the website and a multi-channel social media and email newsletter presence.
Product overview
Magnetic Magazine is an online publication focused on electronic music, DJ culture, and gear reviews. The publication operates under two main offerings: Magnetic Magazine (the core editorial content platform) covering music news, artist interviews, how-to guides, gear reviews, and cultural content across categories including travel and gaming; and Magnetic Magazine Recordings, a record label imprint used to release music from featured artists such as Robin Thurston's "Equinox" single.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnetic Magazine (Online Publication)
- Magnetic Magazine Recordings
Companies that use Magnetic Magazine
Customer profileSegments3 records
Ideal customer profiles3 records
Magnetic Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnetic Magazine partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Magnetic Magazine competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Magnetic Magazine social profiles
Digital presenceMagnetic Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetic Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Magnetic Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetic Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetic Magazine
What does Magnetic Magazine do?
Magnetic Magazine is an online editorial publication covering electronic music, DJ culture, and music production. It publishes artist interviews, how-it-was-made production guides, gear reviews, event coverage, and industry news, and also operates a record label imprint (Magnetic Magazine Recordings) that releases tracks from artists featured on the site. Content is distributed free of charge through the website and a multi-channel social media and email newsletter presence.
Is Magnetic Magazine a public or private company?
Magnetic Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnetic Magazine founded?
Magnetic Magazine was founded in 2011. It employs 11 to 50 people.
Where is Magnetic Magazine based?
Magnetic Magazine is headquartered in Los Angeles, United States, in the North America region.
Does Magnetic Magazine have an API?
No public API is recorded for Magnetic Magazine.
What industry is Magnetic Magazine in?
Magnetic Magazine's product category is Electronic Music Digital Media. Its primary akta.pro industry code is MPAJAEAK, Entertainment & Celebrity Magazines. Its NAICS code is 5131 and its SIC code is 2721.