Dealer Alliance

What Dealer Alliance does

Dealer Alliance is a privately held company founded in 2005 and headquartered in Colleyville, Texas, that delivers products, dealer participation programs, recruiting, and training services to automotive dealerships. The company operates with 11–50 employees and is associated with the broader EasyCare / APCO Holdings LLC ecosystem, which markets and administers a full suite of F&I (Finance & Insurance) products — including Vehicle Service Contracts, GAP coverage, RV, Powersports, Marine, and Rideshare coverage — distributed nationwide through direct dealer relationships, insurance agents, and digital dealer portals (EasyCare Online / ECO and NAC Express Lane). Its go-to-market combines an enterprise field-sales motion targeting franchised and independent dealerships with a parallel channel-partner motion through agents, plus an integrated agent portal.

The company's core technology asset is EasyCoach, a 2024-launched AI-powered coaching platform that processes F&I conversations and generates real-time insights intended to lift Per Vehicle Revenue (PVR). The broader product stack includes F&I Remarketing, Recruiting, Incentives & Wealth Building, Virtual Portfolio Management, Business Development Center, and EasyCare University training programs, supported by the exclusive MotorTrend Certified partnership that functions as a brand-credibility layer. Revenue is generated primarily through administration of multi-year F&I service contracts (a recurring/subscription-like revenue stream) supplemented by professional-services revenue from the dealer-solutions suite. Customer segments span auto dealerships (primary), RV dealerships (primary), with Powersports, Marine dealerships, and insurance agents as secondary channels, all served domestically across all 50 states.

Name

Dealer Alliance

Legal name

APCO Holdings LLC

Website

https://dealerallianceusa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dealer Alliance, founded in 2005 in Colleyville, Texas, provides dealer participation programs, recruiting, and training services to automotive dealerships and is associated with the EasyCare F&I product administration ecosystem serving thousands of dealers nationwide.

Ownership category

akta.pro rank

Product category

Automotive F&I Product Administration

NAICS

Insurance Carriers and Related Activities (524)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Vehicle service contracts
• F&I products
• GAP coverage
• Dealer solutions
• RV coverage

Headquarters

HQ city

Colleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. F&I Product Administration: Revenue generated from administering vehicle service contracts, GAP coverage, and related F&I products to dealerships and end consumers. The company markets and administers F&I products including VSC, GAP, RV coverage, and Rideshare coverage.
2. Dealer Solutions Services: Revenue from providing dealer solutions including EasyCoach training, F&I remarketing services, recruiting support, and wealth building programs to automotive and RV dealerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dealer Alliance, operating as EasyCare under APCO Holdings LLC, markets and administers F&I products including vehicle service contracts, GAP coverage, RV coverage, powersports coverage, marine coverage, and rideshare coverage to auto, RV, powersports, and marine dealerships nationwide. The company also provides a suite of dealer solutions spanning EasyCoach AI-powered F&I coaching, F&I remarketing, recruiting, incentives and wealth building, virtual portfolio management, business development center support, and EasyCare University training programs.

Product overview

EasyCare is a leading marketer and administrator of F&I (Finance & Insurance) products offering a comprehensive suite of driver benefits and dealer solutions. The portfolio includes Vehicle Service Contracts (VSC), GAP coverage, RV Coverage, Rideshare Coverage, Powersports Coverage, and Marine Coverage as core products. EasyCare also provides a full ecosystem of dealer solutions including EasyCoach (AI-powered F&I coaching), F&I Remarketing, Recruiting, Incentives & Wealth Building, Virtual Portfolio Management, Business Development Center, and EasyCare University training programs. The company operates through dealer portals including EasyCare Online (ECO) and NAC Express Lane, with the MotorTrend Certified sub-brand providing additional dealer credibility. EasyCare serves auto dealers, RV dealers, powersports dealers, and marine dealers nationwide with a focus on helping dealers thrive through F&I and Wealth Transformation, 360º People Strategy, and end-to-end dealer solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EasyCoach: AI-powered coaching platform to help turn conversations into higher PVR (per vehicle revenue)
• EasyCare Online (ECO)
• EasyCare University
• FWRD Podcast
• MotorTrend Certified

Products and services

• Vehicle Service Contracts (VSC) Extended warranty coverage for vehicles that helps protect consumers against unexpected repair costs after the manufacturer's warranty expires; sold through franchised and independent auto dealerships.
• GAP Coverage Guaranteed Asset Protection coverage that pays the difference between what a vehicle is worth and what is owed on the loan if the vehicle is totaled or stolen; distributed through auto dealerships.
• RV Coverage Specialized coverage options for recreational vehicles including motorhomes, travel trailers, and other RV types; sold through RV dealerships.
• Powersports Coverage Coverage options for motorcycles, ATVs, UTVs, and other powersports vehicles; sold through powersports dealerships.
• Marine Coverage Coverage options for boats, personal watercraft, and other marine vessels; sold through marine dealerships.
• Rideshare Coverage Coverage designed specifically for rideshare drivers to protect them during commercial driving activities; sold through auto dealerships.
• EasyCoach AI-powered F&I coaching solution that provides real-time insights to help auto dealers optimize conversations and increase Per Vehicle Revenue (PVR).
• F&I Remarketing Service helping dealers remarket their F&I products and services effectively to drive incremental F&I revenue.
• Recruiting Services Dealer solutions focused on recruiting and staffing for F&I departments at automotive and RV dealerships.
• Incentives & Wealth Building Programs designed to help dealers build wealth and achieve financial incentives through Dealer Alliance/EasyCare partnerships.
• Virtual Portfolio Management Digital tools and services for managing F&I product portfolios remotely for dealerships.
• Business Development Center Services supporting dealer business development and growth initiatives at auto dealerships.
• Financial Services Provider Financial Services Provider solutions for adventure vehicle dealers (RV, Powersports, Marine) including financial product integration.
• EasyCare University Training and education platform for dealers including F&I Impact training, AFIP & Compliance training, and Fixed Ops training programs.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• MotorTrendcoreStrategic or Co-development PartnerExclusive partnership with MotorTrend Group providing the MotorTrend Certified designation. EasyCare is the industry's only MotorTrend recommended Best Buy, leveraging MotorTrend's brand credibility and consumer trust for marketing F&I products.
• National Auto CarecoreChannel Partner/ Reseller/ DistributorNational Auto Care (NAC) partnership providing F&I product distribution through NAC Express Lane dealer portal. EasyCare supports NAC customers through dedicated claims and support channels.
• APCO Holdings LLCcoreOthersAPCO Holdings LLC is the parent company and issuing provider for EasyCare products. The issuing provider is Automobile Protection Corporation – APCO, headquartered in Atlanta, GA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Dealer Services (PDS): Premier Dealer Services is a dealer-sold F&I administrator offering VSC, GAP, and training/coaching to auto dealers nationwide. Directly comparable to EasyCare's dealer solutions stack, including coaching/training services.
• JM&A Group: JM&A Group is a dealer-focused F&I products and training provider serving franchised auto dealers, with products including VSC, GAP, and ancillary products. Directly comparable to EasyCare's dealer-sold F&I administration plus training solutions.
• Mechanical Breakdown Protection Inc. (MBPI): MBPI is an administrator of vehicle service contracts marketed through dealers and lenders, with F&I product suites similar to EasyCare's VSC and ancillary offerings. Comparable as a peer F&I service contract administrator.
• CNA National Warranty Corporation: CNA National is an established administrator of vehicle service contracts and dealer F&I products, including coverage for RV, powersports, and marine. Highly comparable to EasyCare's multi-vertical F&I administration model.
• Safe-Guard Products International: Safe-Guard is one of the largest U.S. administrators and marketers of F&I products (VSC, GAP, tire & wheel, key replacement) for auto dealers. Directly comparable as a dealer-sold service contract administrator with similar product breadth and dealer-channel focus.
• Alpha Warranty Group: Alpha Warranty is an administrator and marketer of vehicle service contracts and ancillary F&I products sold through independent dealers. Comparable product mix and dealer-channel focus to EasyCare's core VSC administration.
• Resource One Automotive Solutions: Resource One is a mid-sized administrator of F&I products (VSC, GAP, ancillary) for auto dealers. Directly comparable in scale and product mix to EasyCare's auto dealer F&I business.

Broad incumbents

• Assurant: Assurant is a large publicly traded provider of vehicle service contracts, GAP, and F&I products through dealers and lenders globally. Comparable because its Global Automotive segment directly competes with EasyCare's VSC, GAP, and dealer-sold service contract administration.
• Zurich Insurance Group (F&I/Dealer Solutions): Zurich's North America Dealer Solutions business underwrites and administers vehicle service contracts and F&I products for dealers. Comparable as a large carrier-administrator competing in the dealer-sold service contract market.
• Allstate Dealer Services: Allstate Dealer Services (part of Allstate Protection) sells F&I products such as service contracts, GAP, and tire & wheel through auto dealers nationwide. Comparable as a major incumbent in the same dealer-sold F&I category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/877211989014039
• LinkedInlinkedin.com/company/national-dealer-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Alliance