What MAGNESIA does

MAGNESIA GmbH is a privately held German supplier of mineral raw materials and compounds, headquartered in Lüneburg and founded in 1983. The company distributes a broad portfolio of mineral compounds based on magnesium, calcium, sodium, potassium, iron, zinc, and other elements — spanning oxides, phosphates, citrates, silicates, malates, hydroxides, sulfates, fumarates, bisglycinates, lactates, carbonates, chlorides, stearates, pidolates, aspartates, and bicarbonates — to two horizontal customer segments. The Life Science segment covers nutritional and health supplements, pharmaceutical raw materials, food ingredients, cosmetics, and petfood applications, while the Industry segment serves plastics and polymers, rubber products, fertilizers, the chemical industry, and building materials. Within Life Science the company has begun offering proprietary branded lines, notably PetGo® (salmon-derived calcium with Type II collagen for pet joint health) and RiviK2® (high-bioavailability all-trans MK-7 Vitamin K2 in multiple carrier variants and concentrations up to 20,000 ppm), as well as pharmaceutical-grade inputs such as EP/API ammonium chloride of European origin.

The business operates on a direct B2B model with quote-based pricing, personal specialist consultation, and global delivery with complete documentation. Quality credentials include ISO 9001, IFS Broker, IFS Logistics, SGS GDP, and EcoVadis Gold (2023, downgraded to Silver in 2024). The company is led by two Managing Directors, Markus Cording and Johann Studtmann, with a Strategic Sourcing Director (Thomas Raab) and named technical specialists assigned by vertical (tire technology, ceramics, wire & tube, battery materials). Go-to-market relies on personal consultation, content marketing through the Mineral Insights platform, email newsletters, social media, and a heavy European trade fair cadence (Vitafoods, CPHI, FI Europe, Tire Technology, Ceramitec, Wire & Tube, The Battery Show, MagFORUM). No venture capital, private equity, or parent company involvement is indicated; the entity appears owner-operated with 51–100 employees and global delivery reach across EMEA and beyond.

Name

MAGNESIA

Legal name

MAGNESIA GmbH

Website

https://magnesia.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

MAGNESIA GmbH is a privately held German B2B distributor of mineral compounds (magnesium, calcium, and other elements) serving Life Science (nutraceuticals, pharma, food, cosmetics, petfood) and industrial (plastics, rubber, fertilizers, chemicals, construction) customers globally, with proprietary branded lines PetGo® and RiviK2®.

Ownership category

akta.pro rank

Product category

Mineral Raw Materials Distribution

NAICS

Food Manufacturing (311), Ground or Treated Mineral and Earth Manufacturing (327992)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Magnesite & Magnesium Minerals (IMAEAFAL)

akta.pro secondary industries

Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF), Phosphoric Acid & Phosphates (Food-Grade Phosphate Salts) (AFAJAGAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Mineral/Particulate Thickeners (Silicates, Clays, Calcium Carbonate as texturizers) (AFAJAMAJ)

Keywords

• Mineral compounds supply
• Magnesium raw materials
• Calcium compounds distribution
• Pharmaceutical mineral excipients
• Industrial mineral raw materials

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mineral Compounds Distribution: B2B distribution of mineral compounds including oxides, phosphates, citrates, silicates, malates, hydroxides, sulfates, fumarates, bisglycinates, lactates, carbonates, chlorides, stearates, pidolates, aspartates, and bicarbonates. Revenue is generated through the sale of these mineral raw materials to Life Science and industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MAGNESIA is a B2B supplier that sources and distributes a broad portfolio of mineral compounds based on magnesium, calcium, sodium, potassium, iron, zinc, and other elements — including oxides, phosphates, citrates, silicates, malates, hydroxides, sulfates, fumarates, bisglycinates, lactates, carbonates, chlorides, stearates, pidolates, aspartates, and bicarbonates. The company serves two main segments: Life Science (nutritional supplements, pharma, food, cosmetics, pet food) and Industry (plastics/polymers, rubber, fertilizers, chemicals, building materials). Branded offerings include PetGo® (calcium + Type II collagen for pet food) and RiviK2® (Vitamin K2 MK-7 variants), supported by global delivery, quality assurance, sampling, and regulatory documentation services.

Product overview

MAGNESIA is a supplier of mineral raw materials serving Life Science and Industry segments with over 40 years of market experience. The company offers a unified portfolio of mineral compounds (Oxides, Phosphates, Citrates, Silicates, Malates, Hydroxides, Sulfates, Fumarates, Bisglycinates, Lactates, Carbonates, Chlorides, Stearates, Pidolates, Aspartates, Bicarbonates) based on magnesium, calcium, sodium, potassium, iron, zinc, and other elements. The Life Science segment covers Nutritional & Health Supplements, Pharma, Cosmetics, Food, and Petfood applications, while the Industry segment serves Plastics & Polymers, Rubber products, Fertilizer, Chemical Industry, and Building materials. Named product offerings include PetGo® (calcium and collagen for pet food) and RiviK2® (Vitamin K2 variants). Services include product selection support, sampling, quality assurance, logistics, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• PetGo®: Product brand for pet food applications, combining calcium and non-denatured collagen Type II for joint and bone health in pets
• RiviK2®

Products and services

• Mineral Compounds Portfolio Comprehensive B2B portfolio of mineral compounds (oxides, phosphates, citrates, silicates, malates, hydroxides, sulfates, fumarates, bisglycinates, lactates, carbonates, chlorides, stearates, pidolates, aspartates, bicarbonates) based on magnesium, calcium, sodium, potassium, iron, zinc and other elements, supplied to Life Science and industrial manufacturers globally with full documentation.
• PetGo® Branded calcium and Type II collagen combination product for pet food manufacturers, sourced from salmon bones via sustainable Norwegian aquaculture and positioned for pet joint and bone health applications with claimed six times higher absorption than conventional calcium supplements.
• RiviK2® Branded high-bioavailability Vitamin K2 portfolio for Life Science and supplement manufacturers, offered in multiple formulations based on soybean oil, MCT oil, and olive oil carriers (1,500–20,000 ppm) as well as maltodextrin/MCC powder forms, all in the all-trans MK-7 form.
• MAGNESIA 708013 (Ammonium Chloride) Pharmaceutical-grade ammonium chloride (NH4Cl) supplied in EP and API quality grades from European origin for Life Science manufacturers requiring European pharmacopoeia compliance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• iplantatree®minorOthersMAGNESIA partnered with iplantatree® to plant 105 trees as part of their Arbor Day celebration and customer satisfaction survey initiative. For each completed customer survey response, one tree was donated, totaling 105 trees for reforestation and environmental protection in Germany.
• Netzkunst24 Design- u. Internetagentur GmbHminorImplementation/ SI/ Consulting PartnerContract partner for customer satisfaction surveys. Bound by data processing agreement (Auftragsverarbeitungsvertrag) for GDPR compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawkins, Inc. US specialty chemical and ingredient distributor serving food, pharma, and industrial customers — comparable B2B distribution model and customer-segment breadth to MAGNESIA, though focused on North America.
• Jungbunzlauer: Swiss-headquartered producer of mineral-based ingredients including citrates, gluconates, lactates, and other mineral salts serving food, beverage, pharma, and personal care — directly comparable to MAGNESIA's mineral compound portfolio for Life Science customers.
• Dr. Paul Lohmann: German specialty mineral salts manufacturer (Mg, Ca, Fe, Zn, Cu, etc.) serving pharma, food, cosmetics, and industrial applications — directly comparable in product range, geography (Germany), and end-market focus to MAGNESIA.
• Gadot Biochemical Industries: Israeli supplier of mineral-based ingredients (citrates, phosphates, magnesium salts, etc.) for food, beverage, nutraceutical, and industrial customers — comparable as a mineral-ingredient trader/distributor targeting similar Life Science and industrial buyers.
• Häffner & Co. Logistik: German B2B distributor of specialty chemicals and minerals (acids, salts, hydroxides) for pharma, food, cosmetics, and industrial customers — directly comparable in geography, distribution model, and customer mix.

Regional players

• Manuchar: Belgian-headquartered international distributor of chemicals, minerals, and ingredients — comparable B2B distribution model targeting life science and industrial customers, primarily across emerging markets and EMEA.

Broad incumbents

• Univar Solutions: North American-focused global chemical and ingredient distributor serving food, pharma, and industrial markets — broad incumbent with overlapping mineral-ingredient distribution but much wider product portfolio.
• Compass Minerals: US-listed mineral products company producing salt, sulfate of potash, magnesium chloride, and other industrial/de-icing minerals — comparable in industrial mineral end-uses but operating at significantly larger scale.
• Brenntag: Global market leader in chemical and ingredients distribution, including mineral salts and food/pharma ingredients — overlaps MAGNESIA's portfolio and end-markets but at vastly larger scale and broader scope.
• K+S AG: German-based global minerals company producing potash, salt, and magnesium compounds for agriculture, industry, and consumer products — comparable mineral focus but vertically integrated mining rather than distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnesia-gmbh
• Instagraminstagram.com/magnesia_gmbh
• Facebookfacebook.com/magnesiagmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNESIA